TEXAS 4-H

What TEXAS 4-H does

Texas 4-H is the youth development program of the Texas A&M AgriLife Extension Service, operating as a component of the Texas A&M University System and the largest youth organization in Texas, reaching more than 500,000 young people annually. The program serves youth in grades 3 through 12 (ages 8 to 18), with optional Clover Kids participation for grades K-2, organized around five core project areas: Agriculture & Livestock, Family & Community Health, Leadership & Citizenship, Natural Resources, and STEM. Adult volunteers function as club managers, project leaders, and activity leaders to support youth development. The program was founded in 1908 in Jack County, Texas, and now spans 12 regional districts covering all Texas counties through the county-based Extension Service network.

Texas 4-H's product surface includes the core Youth Development Program, over 40 4-H project areas, the State 4-H Roundup competition, Texas 4-H Congress (a legislative simulation), the State 4-H Horse Show, the Texas 4-H Conference Center camps, the Champion Schools Program, the Collegiate Edu-Nation STEM partnership, the Junior Master Gardener curriculum, and the Path to Plate food systems initiative. The underlying technology stack is intentionally thin and administrative rather than product-defining: enrollment runs through a Texas-branded instance of 4HOnline, compliance documentation for Programs for Minors uses Formsite, and Explore Guides deliver curriculum. Distribution is delivered physically through County Extension offices in every Texas county, school-based clubs, after-school programs, and community centers, supplemented by social media (Facebook, Twitter/X, Instagram, Pinterest, YouTube, Flickr, Snapchat) and email newsletters.

The business model is that of a publicly funded state extension program, not a commercial enterprise. Revenue is generated through nominal annual participation fees ($25 before October 31, $30 thereafter for youth; $10 for Clover Kids and adult volunteers) and supplemented by Texas A&M University System appropriations and donations to the Texas 4-H Foundation. Pricing is standardized and disclosed publicly; revenue totals are not publicly disclosed. Insurance coverage for chartered activities is provided by Texas 4-H Inc. (liability) and American Income Life Insurance (accident/medical). The 4-H Name and Emblem is federally protected under 18 USC 707 and managed by USDA NIFA, which grants the program its exclusive brand rights within the U.S. cooperative Extension network.

Name

TEXAS 4-H

Legal name

Texas 4-H

Website

https://texas4-h.tamu.edu

Company type

Private

Founded year

1908

Operating status

Operating

Short description

Texas 4-H is the largest youth development program in Texas, serving more than 500,000 young people ages 8-18 annually through county-based Extension offices, school clubs, and statewide competitions. Operated by the Texas A&M AgriLife Extension Service under the federally protected 4-H brand, it delivers project-based learning across agriculture, STEM, leadership, citizenship, and health.

Ownership category

akta.pro rank

Product category

Youth Development Programs

NAICS

Elementary and Secondary Schools (611110), Child and Youth Services (62411), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)

Keywords

• Youth development programs
• Agricultural education
• STEM education
• Leadership and citizenship
• 4-H community clubs

Headquarters

HQ city

Bryan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Youth Participation Fees: Youth members pay participation fees of $25.00 if enrolled by October 31st, and $30.00 from November 1st through the end of the 4-H year. Clover Kids (grades K-2) pay $10.00 participation fee.
2. Adult Volunteer Fees: Adult volunteers pay a $10.00 volunteer applicant fee for enrollment.
3. Texas A&M AgriLife Extension Funding: As part of the Texas A&M AgriLife Extension Service, Texas 4-H receives government funding through the Texas A&M University System. Additional support comes from Texas 4-H Foundation donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Texas 4-H delivers a comprehensive youth development program for ages 8-18 (grades 3-12), offering hands-on project-based learning across five major areas: Agriculture & Livestock, Family & Community Health, Leadership & Citizenship, Natural Resources, and STEM. It also runs Clover Kids programs for grades K-2 and coordinates adult volunteer recruitment. Programs are delivered through county Extension offices, school-based clubs, after-school programs, and statewide events such as State 4-H Roundup, Texas 4-H Congress, and the State 4-H Horse Show.

Product overview

Texas 4-H is a vibrant youth development program open to kids and teens ages 8 to 18 (grades 3 through 12), serving as the largest youth organization in Texas with over 500,000 young people annually. Established in 1908, it is part of the Texas A&M AgriLife Extension Service. The program operates through a network of local clubs, district events, and statewide activities organized around five core project areas: Agriculture & Livestock, Family & Community Health, Leadership & Citizenship, Natural Resources, and STEM. Key offerings include State 4-H Roundup, Texas 4-H Congress, Texas 4-H Conference Center camps, and the Explore Guides curriculum. Enrollment is managed through 4HOnline with annual membership reset on August 15. The program integrates with Texas A&M University System through curriculum resources like the Junior Master Gardener Program and Texas 4-H Collegiate Edu-Nation Program.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Development Program A comprehensive youth development program for ages 8-18 (grades 3-12) offering hands-on learning experiences, leadership development, and community involvement across five major project areas: Agriculture & Livestock, Family & Community Health, Leadership & Citizenship, Natural Resources, and STEM.
• 4-H Projects Over 40 project areas including Beef Cattle, Dairy Cattle, Dog Care & Training, Goat, Horse, Poultry, Rabbits, Sheep, Swine, Agronomy, Aquatic Science, Computer Science, Energy, Entomology, Fashion & Interior Design, Food & Nutrition, Forestry, Gardening and Horticulture, Global Citizenship, Leadership, Meat Science, Outdoor Education, Personal Finance Education, Photography, Public Speaking, Range Science, Robotics, Rocketry & Aerospace, Shooting Sports, Sportfishing, STEM, Theater & Performance Arts, Veterinary Science, Videography, Wildlife & Fisheries, Citizenship, Community Service, Entrepreneurship, and Health and Personal Safety.
• State 4-H Roundup The premier state-level competition and educational event for Texas 4-H members, featuring contests in livestock judging, quiz bowls, public speaking, educational presentations, meat judging, and various project competitions.
• Texas 4-H Congress A youth leadership event where participants simulate the legislative process by drafting and debating bills.
• Texas 4-H Conference Center Camps Summer camp programs offering various opportunities for youth including general camps and topic-focused camps at the Texas 4-H Conference Center.
• State 4-H Horse Show Annual competitive horse show offering events like western pleasure, working cow horse, hunter under saddle, and barrel racing.
• Junior Master Gardener Program An international youth gardening program aligned to TEKS for grades 3-5 and 6-8, offering certification options including Golden Ray Series and full Junior Master Gardener certification.
• Texas 4-H Collegiate Edu-Nation Program Partnership between rural school districts and Texas A&M AgriLife Extension supporting STEM grade-level research to prepare students for college, career and life.
• 4HOnline Enrollment System Online enrollment platform for youth and adult members to register and participate in Texas 4-H activities, events, and contests.
• Champion Schools Program Partnership between local schools and Texas A&M AgriLife Extension offering school-based 4-H clubs with life skills development including responsibility, public speaking, career investigation, and healthy habits.
• Path to Plate Texas A&M AgriLife educational initiative delivered through Texas 4-H events and county Extension programs, helping youth understand where food comes from and how agriculture connects to nutrition and health.

Quantifiable outcome

• More than 500,000 youth reached annually
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Texas A&M AgriLife Extension ServicecoreStrategic or Co-development Partner · 1 January 1908Texas 4-H is an integral part of the Texas A&M AgriLife Extension Service, providing administrative oversight, staffing through County Extension Agents, curriculum development, and programmatic support. The Extension Service operates through county offices across all Texas counties.
• Texas A&M University SystemcoreStrategic or Co-development Partner · 1 January 1908As a member of the Texas A&M University System, Texas 4-H has access to university resources, research-based curriculum, faculty expertise, and the credibility of the Texas A&M brand. The system provides institutional support and governance.
• County Extension OfficescoreStrategic or Co-development PartnerCounty Extension offices across Texas serve as local delivery points for Texas 4-H programs, providing direct support to clubs, volunteers, and youth members in each community.
• Junior Master Gardener ProgrammajorStrategic or Co-development PartnerPartnership with the Junior Master Gardener Program, an international youth gardening program of the university cooperative Extension network. Provides certification pathways for youth including Golden Ray Series and full Junior Master Gardener certification.
• Collegiate Edu-Nation NetworkmajorStrategic or Co-development PartnerTexas 4-H Collegiate Edu-Nation Program is a partnership between rural school districts in the Collegiate Edu-Nation network and Texas A&M AgriLife Extension's 4-H Youth Development Program, supporting STEM education and research in rural schools.
• USDA National Institute of Food and Agriculture (NIFA)coreStrategic or Co-development PartnerNIFA manages the federal 4-H Name and Emblem and provides national oversight, funding support, and guidelines for the 4-H program nationwide.
• American Meat Science AssociationminorStrategic or Co-development PartnerAMSA provides educational resources, meat evaluation handbook, and meat judging program guidelines for Texas 4-H meat science project participants.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National 4-H Council: National umbrella organization for the 4-H youth development program across the U.S. Directly comparable as the parent body overseeing the same federally protected 4-H brand, curriculum framework, and Extension Service delivery model that Texas 4-H executes at the state level.
• National FFA Organization: The premier U.S. youth agricultural education organization, also rooted in the land-grant university system. Directly comparable to Texas 4-H's Agriculture & Livestock project areas (beef cattle, swine, poultry, meat science, agronomy), with overlapping competitive events (livestock judging, meat judging) and similar Extension Service ties.
• Texas FFA Association: The Texas state chapter of the National FFA Organization, the closest geographic peer to Texas 4-H. Directly comparable as a Texas-based agricultural youth education program operating through schools with overlapping livestock, meat science, and agronomy project areas and competitive events.

Broad incumbents

• Boy Scouts of America: A large, established national youth development organization with comparable life-skills, leadership, citizenship, and outdoor education programming. Overlaps with Texas 4-H's Leadership & Citizenship and Natural Resources projects but serves a broader programmatic scope including scouting ranks and outdoor adventure.
• Girl Scouts of the USA: A major national youth development organization offering life-skills, STEM, leadership, and community engagement programming to K-12 girls. Comparable to Texas 4-H in its project-based learning model and life-skills outcomes, though operating as an independent nonprofit with troop-based delivery rather than Extension Service channels.
• Boys & Girls Clubs of America: A large national youth development organization offering after-school programming in leadership, STEM, and life skills. Comparable to Texas 4-H in serving youth ages 8–18 through community-based delivery, with overlapping STEM and leadership initiatives but a different membership model (club-based facility access).

Emerging players

• Junior Achievement USA: A national youth education organization focused on entrepreneurship, financial literacy, and work-readiness for K-12 students. Directly comparable to Texas 4-H's Entrepreneurship, Personal Finance, and Career Readiness projects, with classroom- and school-based delivery models and similar corporate sponsorship structures.
• Camp Fire: A national youth development organization offering programs in outdoor education, leadership, and life skills. Comparable to Texas 4-H's Outdoor Education and Natural Resources projects, with similar age-range targeting (K-12) and a focus on inclusive, project-based youth development.
• National Council of Youth Leaders (YLC): National nonprofit focused on youth leadership development programs for high school students. Comparable to Texas 4-H's Leadership & Citizenship and Public Speaking projects, with overlapping college and career readiness outcomes and similar civic engagement programming.

Others

• Texas A&M AgriLife Extension Service: The parent organization that operates Texas 4-H as its youth development program. Relevant as the institutional vehicle providing Texas 4-H's staffing, county office infrastructure, curriculum development, and state appropriations funding — effectively the operating parent for the subject program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Texas4H
• YouTubeyoutube.com/user/tx4h
• Facebookfacebook.com/texas4h
• Instagraminstagram.com/texas4h
• Pinterestpinterest.com/texas4h

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEXAS 4-H