What Texas Craft Brewers Guild does

The Texas Craft Brewers Guild is a nonprofit trade association founded in 2009 and headquartered in Austin, Texas, representing 300+ craft brewery members across the state. The Guild's mission is to advance the Texas craft beer industry through advocacy, education, and member services, with 6 staff members supported by an 11-person board of directors drawn from breweries across Texas metropolitan regions. The Texas craft brewing industry it represents contributes approximately $5.3 billion annually to the Texas economy and supports over 30,000 full-time jobs, with Texas ranking 3rd nationally in craft beer economic impact despite ranking 47th in breweries per capita.

The Guild's core operational assets include the Texas Brewery Passport mobile app (iOS and Android, built by Brewers Marketing) — a location-based discovery platform covering 200+ operating brewery members with digital stamp collection, milestone badges, points redemption, and leaderboards — and the Brew City, Texas program, a first-of-its-kind municipal initiative launched in 2024 that has grown to 46 participating cities. It also operates the annual Texas Craft Brewers Festival (est. ~80 breweries, 200+ beers, held at Fiesta Gardens in East Austin), the Texas Craft Brewers Cup statewide professional beer competition (930 entries from 142 breweries in 2026), the Annual Meeting & Trade Show, Texas Brewery Roundup, Small Business Saturday, and CraftPAC, a political action committee that shepherded the landmark 2019 Beer-To-Go legislation.

The Guild's revenue model is built on annual membership dues across seven tiered categories (Operating Brewery, Brewery in Planning, Allied Trade, Craft Beer Retailer, Education & Workforce Development Provider, Nonprofit & Professional Organization, and Brew City municipal membership), supplemented by event revenue from ticket sales, sponsorships, and vendor fees at its festivals and competitions. Its go-to-market is community-led and event-driven: it advances its mission through legislator engagement, industry events, the mobile app, and consumer-facing marketing platforms that funnel traffic to member breweries rather than selling a product directly.

Name

Texas Craft Brewers Guild

Legal name

Texas Craft Brewers Guild

Website

https://texascraftbrewersguild.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The Texas Craft Brewers Guild is a 501(c)(6) nonprofit trade association founded in 2009 that represents 300+ Texas craft breweries plus allied trade, retail, education, and municipal members through advocacy, education, events, and the Texas Brewery Passport discovery app.

Ownership category

akta.pro rank

Product category

Craft Brewing Trade Association

NAICS

Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Microbreweries & Craft Breweries (THAFALAC)

akta.pro secondary industry

Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer association
• Brewery trade group
• Craft brewing advocacy
• Brewery membership organization
• Texas brewing industry

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Guild Membership Dues: The Guild generates revenue primarily through membership dues from breweries (operating and in planning), allied trade members, craft beer retailers, education providers, and nonprofit organizations. Member categories include Operating Brewery, Brewery in Planning, Allied Trade, Craft Beer Retailer, Education & Workforce Development Provider, and Nonprofit & Professional Organization.
2. Event Revenue: Revenue from events including Texas Craft Brewers Festival, Annual Meeting & Trade Show, and Texas Brewery Roundup, including ticket sales, sponsorships, and vendor fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

A 501(c)(6) nonprofit trade association representing Texas craft breweries through tiered membership services, legislative and regulatory advocacy, education and workforce development programs, and industry events. The Guild also operates the Texas Brewery Passport mobile app to help consumers discover member breweries statewide.

Product overview

The Texas Craft Brewers Guild is a nonprofit trade association, not a traditional product company. Its portfolio consists of advocacy programs, member services, and promotional initiatives centered on advancing the Texas craft brewing industry. The primary offerings include the Texas Brewery Passport™ mobile app (for consumer brewery discovery and engagement), the Brew City, Texas Program (municipal economic development initiative), the annual Texas Craft Brewers Festival and Texas Craft Brewers Cup competition, CraftPAC (political advocacy), Small Business Saturday events, Texas Brewery Roundup, and the Annual Meeting & Trade Show. The Guild also provides various membership categories for breweries, allied trade companies, retailers, and educational institutions with access to advocacy resources, networking, and promotional opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• Texas Brewery Passport™: Official mobile app of the Texas Craft Brewers Guild that helps users find and visit Texas craft breweries, collect digital passport stamps, earn badges and points for prizes.
• CraftPAC
• Brew City, Texas
• Texas Craft Brewers Cup
• Texas Craft Brewers Festival

Products and services

• Guild Membership Program
• Texas Brewery Passport Mobile App
• Texas Craft Brewers Festival
• Texas Craft Brewers Cup
• Annual Meeting & Trade Show
• Brew City, Texas Program
• Education & Workforce Development Programs
• CraftPAC

Quantifiable outcome

• Craft beer industry contributes $5.3 billion annually to Texas economy
• +5 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Beer Alliance of Texas (BAT)coreStrategic or Co-development PartnerStakeholder agreement reached between Texas Craft Brewers Guild, Beer Alliance of Texas, and Wholesale Beer Distributors of Texas on Beer-To-Go legislation. The agreement included a 12-year moratorium on lobbying to raise or lower malt beverage barrelage caps. This compromise reduced the per-person Beer-To-Go limit from two cases to one case per day.
• Wholesale Beer Distributors of Texas (WBDT)coreStrategic or Co-development PartnerStakeholder agreement on Beer-To-Go legislation alongside TCBG and Beer Alliance of Texas. Agreement included compromise to reduce Beer-To-Go limit and 12-year industry stability moratorium.
• Brewers AssociationcoreStrategic or Co-development PartnerNational trade association representing craft breweries; Texas Craft Brewers Guild collaborates on World Beer Cup and Great American Beer Festival competitions, sharing data and industry standards. Guild participates in BA Collab Hours and educational webinar series.
• Brewers MarketingcoreTechnology or IntegrationDeveloped the official Texas Brewery Passport mobile application for iOS and Android platforms. The app provides location-based brewery discovery, digital passport stamps, badge collection, leaderboards, and points redemption for prizes and merch.
• 46 Texas Cities (Brew City Program)coreGTM or Marketing PartnerCities including Austin, Dallas, Houston, San Antonio, Fort Worth, El Paso, Lubbock, Denton, Waco, Tyler, Beaumont, and 35 other municipalities partner with the Guild through the Brew City, Texas program to promote craft beer tourism and economic development.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• New York State Brewers Association: Statewide nonprofit trade association for New York craft breweries. Runs comparable events, advocacy efforts, and member programs in a similarly large and geographically diverse state.
• California Craft Brewers Association: State-level nonprofit trade association representing California craft breweries. Closest direct peer in mission, structure, advocacy focus, and event portfolio (festivals, competitions, legislative reform).
• North Carolina Craft Brewers Guild: North Carolina craft brewery trade association. Comparable state-level advocacy, festival, and member organization model.
• Washington Brewers Guild: Washington state craft brewery trade association. Direct peer in advocacy, event programming, and member services for a state with significant craft beer penetration.
• Illinois Craft Brewers Guild: Illinois craft brewery trade association. Comparable advocacy and event structure for breweries in a state with similarly complex alcohol regulation.
• Oregon Brewers Guild: Oregon's craft brewery trade association. Operates a similar advocacy, festival, and member-service model for craft breweries in a state with comparable regulatory complexity.
• Colorado Brewers Guild: Colorado craft brewery trade association offering parallel advocacy, events, and marketing programs. Useful structural comparison given Colorado's mature craft beer market.
• Florida Brewers Guild: Florida-based craft brewery trade association. Peer comparable given the parallel regulatory complexity (three-tier system, franchise laws) that the Guild also navigates in Texas.

Broad incumbents

• Brewers Association: National nonprofit trade association representing small and independent American craft brewers. Direct counterpart to the Texas Craft Brewers Guild at the federal level; collaborates on World Beer Cup, GABF, data sharing, and BA Collab Hours.

Others

• CraftPAC: Actually the Guild's own political action committee, but functions as an affiliated advocacy arm. Listed as an adjacent peer for organizations that combine civic advocacy with trade association missions in the alcohol beverage space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/txcraftbrewers
• Facebookfacebook.com/txcraftbrewers
• Instagraminstagram.com/txcraftbrewers
• LinkedInlinkedin.com/company/texas-craft-brewers-guild

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Craft Brewers Guild