Texas Custom Seating

What Texas Custom Seating does

Texas Custom Seating is a privately held custom commercial furniture manufacturer headquartered at 1350 N Colorado St, San Antonio, Texas, operating since 1984 as Texas Custom Seating LLC. The company designs, manufactures, delivers, and installs made-to-order booth seating, chairs, barstools, and table tops/bases primarily for restaurants, casinos, sports and entertainment venues, corporate facilities, and institutional clients across the United States. Its product line spans four booth construction types — Foam Booths, Spring Booths, Wood Booths, and Designer Booths — with the spring-based construction notable for an industry-leading 20-year warranty on booth frames and demonstrated durability (a 2008 installation was reupholstered in 2023 without replacing any springs).

The company's business model is project-based, custom-quote manufacturing with a documented 8-10 week production cycle per project and nationwide delivery plus set-in-place installation. Revenue is generated primarily through one-time manufacturing sales of custom seating and a complementary reupholstery service that addresses the aftermarket without interrupting the customer's business. Pricing is not publicly disclosed; estimates are provided within 48 hours of receiving layout and specifications. The go-to-market motion is consultative direct enterprise sales executed via phone and website quote requests, with architects and interior designers functioning as key specifier-driven referral channels.

The team is small (5 employees per disclosed headcount), and the business is privately held with no disclosed outside investors, funding events, or parent entities. The customer book is concentrated in the hospitality sector — spanning recognizable brands such as Mellow Mushroom, Alamo Drafthouse, Hop Doddy, Margaritaville Casino, Little Caesar's Arena, MSU, HEB, and the Spurs VVIP Rooms at the AT&T Center — with a documented track record of large multi-unit rollouts including the manufacture, delivery, and installation of 50 Souper Salad units across the United States in a 12-month period. No AI, software, or digital platform capabilities are present in the offering.

Name

Texas Custom Seating

Legal name

Texas Custom Seating LLC

Website

https://texascustomseating.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Texas Custom Seating is a privately held San Antonio-based custom commercial furniture manufacturer, founded in 1984, that designs, builds, delivers, and installs made-to-order booth seating, chairs, barstools, and tables for restaurants, casinos, sports venues, and institutional clients across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Custom Furniture Manufacturing: One-time sale of custom commercial furniture including booths, chairs, barstools, table tops and bases. Manufacturing timeline averages 8-10 weeks per project with nationwide delivery and installation.
2. Reupholstery Services: Unmatched reupholstery service that does not interrupt customer business operations. Spring booth reupholstery can restore original equipment without component replacement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Texas Custom Seating manufactures custom commercial seating, including Foam Booths, Spring Booths, Wood Booths, Designer Booths, Chairs & Barstools, and Table Tops & Bases, with nationwide delivery and on-site installation. It also provides a Reupholstery Service that refreshes existing commercial seating without requiring the client to shut down operations. Products are built to order for restaurants, hospitality venues, casinos, sports venues, corporate facilities, and government projects.

Product overview

Texas Custom Seating is a custom commercial furniture manufacturer offering made-to-order seating and table solutions for hospitality and commercial environments. The product portfolio centers on booth seating across multiple construction types—Foam Booths, Spring Booths, Wood Booths, and Designer Booths—supplemented by Chairs & Barstools and Table Tops & Bases as complementary offerings. An add-on Reupholstery Service enables restoration of existing furniture. All products are manufactured to order with nationwide delivery and installation, serving dining, corporate, retail, and government facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Foam Booths Custom-manufactured commercial booth seating built using a proprietary multi-foam construction technique. Sold to restaurants, hospitality venues, casinos, sports venues, corporate facilities, and government projects as part of made-to-order seating packages with nationwide delivery and on-site installation.
• Spring Booths
• Wood Booths
• Designer Booths
• Chairs & Barstools
• Table Tops & Bases
• Reupholstery Service

Quantifiable outcome

• 20-year warranty on booth frames - industry leading
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Irwin Seating Company: Founded in 1907, manufactures fixed seating for auditoriums, theaters, and sports venues (and acquired Shelby Williams' hospitality/seating lines). Comparable in fixed venue and theater seating but a larger, broader incumbent with a much wider institutional footprint than Texas Custom Seating.
• National Public Seating: Manufactures commercial and institutional seating including chairs, stools, and tables for schools, churches, and foodservice. Comparable for its broad commercial furniture catalog but operates as a larger catalog-style manufacturer with stocked product, whereas Texas Custom Seating is a small custom craft shop.
• Hussey Seating: Established US manufacturer of fixed and telescopic seating for auditoriums, arenas, stadiums, and theaters. Comparable in arena/venue seating (e.g. the Little Caesars Arena segment) but a broader incumbent serving institutional audiences at greater scale than Texas Custom Seating's craft seating niche.

Direct peers

• American Tables & Seating: Manufactures commercial restaurant tables, booths, and seating for US foodservice operators. Highly comparable as a US-based custom commercial furniture maker serving similar restaurant and hospitality customers with overlapping product categories (booths, chairs, barstools, tables).
• izzy+: Designs and manufactures hospitality, foodservice, and healthcare furniture including booths, tables, chairs, and casegoods. Comparable as a commercial-scale custom hospitality furniture manufacturer targeting similar B2B segments (restaurants, casinos, venues) with integrated design and project capabilities.
• Cramer (Plymold): Cramer acquired Plymold, the foundational US restaurant booth and table maker, and now manufactures commercial seating and tables for foodservice, sports, and institutional markets. Comparable as a leading US maker of custom restaurant booths serving enterprise chains at greater scale.
• Holsag: Manufactures solid-wood seating for hospitality, restaurant, and institutional markets. Comparable for its craft-focused approach to producing high-quality wooden commercial seating using similar construction techniques (hardwood frames, springs, upholstery) and serving the same restaurant and hospitality customers.
• Oak Street Seating: Designs and manufactures custom commercial seating - booths, chairs, and barstools - for restaurants and hospitality venues. Comparable as a US-based custom commercial seating manufacturer focused on the same restaurant and hospitality customers with made-to-order offerings very similar to Texas Custom Seating.
• Forbes Industries: Designs and manufactures custom hospitality furniture including booths, chairs, tables, and casegoods for restaurants, casinos, hotels, and event venues. Comparable for custom booth manufacturing and direct overlap in casino and entertainment venue seating as well as large national rollouts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/txcustomseating
• LinkedInlinkedin.com/company/texas-custom-seating

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Custom Seating