Association Of Texas Midwives

What Association Of Texas Midwives does

The Association of Texas Midwives (ATM) is a Texas-based non-profit professional membership organization founded in 1981, serving as the unified voice for Licensed Midwives (LMs), Certified Nurse Midwives, midwifery students, doulas, childbirth educators, and Texas families seeking midwifery care. Its operations are anchored by four revenue streams: (1) tiered membership dues (Associate $150/year, Student $75/year, Supporting $30/year, Lifetime $2,000), (2) an annual conference featuring roughly 20 hours of CEUs plus vendor/sponsorship and preconference workshop fees ($125 for suturing workshop), (3) CEU courses approved and delivered in-house (e.g., OSHA & Bloodborne Pathogens, HIPAA, Cultural Awareness, Emergency & Disaster Preparedness) with a 20% member discount partnership with HiveCE, and (4) tuition from the ATM Midwifery Training Program (ATMMTP), a nine-module distance education program licensed by the state of Texas since 2000 with 140+ approved clinical preceptors and multiple scholarship programs. Distribution is direct-to-consumer via the texasmidwives.com Squarespace website, the Classe365 Learning Management System for membership and course delivery, virtual information Zoom sessions, and an in-person conference.

ATM supplements these commercial offerings with non-revenue services that reinforce its regulatory position: a dedicated lobbyist, active engagement with TDLR (including recent formal public comments opposing proposed revisions to the Informed Choice and Disclosure Statement), a recently formed Quality Assurance/Quality Improvement (QA/QI) Committee, a public Find a Midwife directory for families, and partnerships with the North American Registry of Midwives (NARM) and Midwives Alliance of North America (MANA). The organization operates with a lean team of 8 employees across mailing addresses in Fort Worth (headquarters) and Austin (ATMMTP), serves exclusively the Texas market, and was recently restructured via a new fee schedule effective January 10, 2025. ATM also chose not to pursue MEAC accreditation for ATMMTP in September 2024 to preserve tuition affordability.

Name

Association Of Texas Midwives

Legal name

Association of Texas Midwives

Website

https://texasmidwives.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Association of Texas Midwives (ATM) is a Texas non-profit professional association founded in 1981 that serves Licensed Midwives, student midwives, and families through tiered memberships, a nine-module state-licensed training program, CEU courses, and an annual conference.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: Annual membership fees provide recurring revenue from Licensed Midwives, student midwives, and supporting members across Texas. Membership tiers include Associate ($150/year), Student ($75/year), Supporting ($30/year), and Lifetime ($2,000 one-time).
2. Annual Conference: The ATM Midwifery Conference generates revenue through ticket sales for both in-person and virtual attendance, with tiered pricing for members, students, and non-members. Additional revenue from preconference workshops ($125 for suturing workshop) and vendor/sponsor fees.
3. Continuing Education Courses: CEU courses offered to members at discounted rates and non-members. ATM also approves and accredits CE programs from other organizations for a fee, reviewed by volunteer evaluators.
4. Midwifery Training Program (ATMMTP): The ATM Midwifery Training Program charges tuition per module, application fees, and orientation fees. Financial support available through scholarships including Financial Need (50% tuition), Afua Hassan Student of Color (50% tuition), Academic Excellence (100% remaining tuition), and Midwives Memorial Fund grants.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

The Association of Texas Midwives (ATM) is a non-profit professional membership organization serving Licensed Midwives in Texas, founded in 1981 and headquartered in Tyler with additional offices in Fort Worth and Austin. Its core offerings include the state-approved ATM Midwifery Training Program (ATMMTP), a catalog of continuing education (CEU) courses, an annual midwifery conference, a Find a Midwife public directory, and legislative advocacy on behalf of Texas midwives. Revenue is generated through membership dues, training program tuition, CEU course enrollments, and conference registration.

Product overview

The Association of Texas Midwives (ATM) offers a membership-based professional organization with a primary educational arm called the ATM Midwifery Training Program (ATMMTP). The ATMMTP is a distance education midwifery training program that prepares students for licensure as Licensed Midwives (LMs) and the Certified Professional Midwife (CPM) credential. The organization also provides continuing education (CEU) courses for practicing midwives, an annual conference, and various scholarship programs. The core offerings include the ATMMTP (nine-module training program), CEU courses (OSHA & Bloodborne Pathogens, Cultural Awareness, Emergency Preparedness, HIPAA), Texas Midwifery Basic Information & Instructor Module, NARM Exam Prep Classroom, and membership programs (Associate, Student, Supporting, Lifetime).

Differentiator

Problem solved

Functional benefit

Brands

• ATMMTP: Association of Texas Midwives Midwifery Training Program - a distance education program for training Licensed Midwives in Texas, offering nine modules covering midwifery education with clinical preceptorships

Products and services

• ATM Midwifery Training Program (ATMMTP) State-approved multi-year midwifery training program that prepares students to become Texas Licensed Midwives, delivered through a structured curriculum supported by more than 140 approved preceptors.
• NARM Exam Prep Classroom Standalone preparatory course designed to help candidates sit for the North American Registry of Midwives (NARM) certification exam.
• Texas Midwifery Basic Information & Instructor Module Foundational continuing education module covering the basic information and instructor-level content required of Texas midwifery practice.
• OSHA & Bloodborne Pathogens for Midwives Compliance-oriented continuing education course addressing OSHA standards and bloodborne pathogen safety for midwifery practice settings.
• Cultural Awareness for Midwives Continuing education course focused on cultural competence and culturally responsive care within midwifery practice.
• Emergency & Disaster Preparedness for Midwives Continuing education course covering emergency response and disaster preparedness protocols specific to midwifery practice.
• HIPAA for Midwives Compliance continuing education course addressing HIPAA privacy and security requirements as applied to midwifery practices.
• Annual Midwifery Conference Multi-day in-person gathering for Texas midwives featuring clinical education, networking, and a member assembly, with tiered registration pricing.
• ATM Membership Program Membership offering for practicing Licensed Midwives, student midwives, CNMs, doulas, childbirth educators, and supporting community members, with options including Associate, Student, Supporting, and Lifetime tiers.
• Find a Midwife Directory Public-facing directory that connects Texas families with practicing Licensed Midwives, used as both a consumer-facing referral service and a member benefit.

Quantifiable outcome

• Over 400 licensed midwives served across Texas
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• North American Registry of Midwives (NARM)coreStrategic or Co-development PartnerNARM sets the standard for the Certified Professional Midwife (CPM) credential. All Texas Licensed Midwives must pass the NARM exam and meet NARM skill specifications. ATMMTP training is aligned with NARM exam requirements and NARM Portfolio Evaluation Process (PEP) pathway. ATMMTP students who complete all nine modules receive access to NARM Exam Prep Classroom.
• Texas Department of Licensing and Regulation (TDLR)coreStrategic or Co-development PartnerTDLR regulates Licensed Midwives in Texas under Chapter 115. ATM works with TDLR on midwifery licensing, continuing education requirements, rule changes, and the Midwives Advisory Board. ATMMTP is licensed by the state of Texas (since 2000).
• Midwifery Education Accreditation Council (MEAC)minorOthersMEAC accredits midwifery education programs. ATM decided not to pursue MEAC accreditation for ATMMTP to keep tuition affordable. MEAC-approved CE courses are recognized by ATM for contact hours.
• HiveCEminorGTM or Marketing PartnerHiveCE offers CEU courses for Midwives. ATM members receive a 20% discount on any HiveCE courses purchased through their platform. Discount codes available in ATM membership portal.
• Midwives Alliance of North America (MANA)minorOthersMANA is a global network of over 130 midwifery associations. MANA Core Documents are referenced in ATMMTP curriculum and application essay criteria. CPM Core Documents provide foundational standards for midwifery education.
• Hilton Garden Inn South Padre IslandminorOthersConference venue for ATM 2026 Midwifery Conference. Room block pricing at $109/night for up to 4 people. Located at 7010 Padre Blvd, South Padre Island, TX 78597.
• Local Midwifery Associations (North Texas, San Antonio, Greater Houston)minorStrategic or Co-development PartnerATM refers families to local midwifery associations: North Texas Midwives Association, San Antonio Area Midwives Association, and Greater Houston Midwives Alliance for finding midwives in those regions.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Regional players

• New York State Association of Licensed Midwives (NYSALM): State-level association for licensed midwives in New York; mirrors ATM's combination of professional advocacy, member benefits and conference/CEU activity, but New York-focused.
• Midwives Association of Washington State: Washington state midwifery professional association offering membership, CEU approval and advocacy; same structural business model as ATM but concentrated in Washington.
• California Association of Licensed Midwives (CALM): State-level professional association for Licensed Midwives in California; same direct peer business model (membership, CEUs, legislative advocacy, training program support), but operating in California rather than Texas.

Others

• North American Registry of Midwives (NARM): Credentialing body that administers the CPM exam and PEP pathway; not a direct competitor but the key ecosystem partner whose standards define ATMMTP's curriculum and the gating credential for Texas LMs.
• Midwifery Education Accreditation Council (MEAC): Accreditor for midwifery education programs; adjacent to ATM rather than competitive, but its accreditation decisions directly affect the competitive positioning of ATMMTP versus accredited peers.

Emerging players

• Birthwise Midwifery School: MEAC-accredited midwifery education program offering distance and on-campus training for CPM licensure; comparable to the ATMMTP on core product (multi-module midwifery training) but operates as a standalone accredited school rather than a professional association.
• Mercy In Action Midwifery School: Distance-based midwifery training program that prepares students for CPM credentials; competing in the same midwifery pre-license education category as ATMMTP and overlapping with NARM exam-prep curriculum.

Direct peers

• American College of Nurse-Midwives (ACNM): The largest U.S. professional association for midwives (CNMs/CMs); directly comparable to ATM on advocacy, continuing education, conference, and membership model, though it represents nurse-midwives nationally rather than Texas Licensed Midwives specifically.
• Midwives Alliance of North America (MANA): National professional association for midwives with member organizations and individual members; directly comparable to ATM in mission (advocacy, education, community) and business model (dues, conference, CEUs), but operating nationally rather than only in Texas.
• National Association of Certified Professional Midwives (NACPM): U.S. professional association specifically for Certified Professional Midwives (CPMs); highly comparable to ATM's LM-focused membership, legislative advocacy, and education positioning, and overlapping with ATM on NARM pathways.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TexasMidwives
• LinkedInlinkedin.com/company/association-of-texas-midwives

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Association Of Texas Midwives