VVV Texel
VVV Texel is a Dutch nonprofit destination marketing foundation operating texel.net, the dominant booking platform for Texel Island, aggregating 1,954 accommodations, activity tickets, and the @texel app for holiday tourists and ~900 island entrepreneurs.
- Company typePrivate
- Founded1898
- HeadquartersDen Burg, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What VVV Texel does
VVV Texel, officially Stichting VVV Texel Promotie, is a Dutch nonprofit destination marketing organization founded in 1898 and restructured into its current foundation form in 1986. It operates texel.net, the dominant booking and information platform for Texel Island, aggregating 1,954 accommodation listings from nearly all island rental providers alongside activity tickets, a merchandise webshop, bike rental, the @texel mobile app with 70+ discount vouchers, and 23 live webcams. The organization is funded through multi-year promotional contracts with three institutional pillars — Gemeente Texel (municipality), TESO (the mainland ferry operator), and TOP (Texels Ondernemers Platform, a 900-member entrepreneur association) — and monetizes via low per-booking accommodation commissions, activity ticket commissions, webshop transactions, and bike rental transaction fees.
The core technology stack is built on the Travelbase accommodation booking and property management platform, complemented by Squeezly (customer data platform for personalization), Google Analytics for web analytics, and standard retargeting/marketing automation tools (Google Ads, Microsoft Ads, Criteo, Facebook Pixel). Payment checkout supports iDEAL, Bancontact, PayPal, credit card, Apple Pay, and the proprietary VVV gift card. A physical information desk and retail shop operates from Emmalaan 66 in Den Burg, supplemented by distributed VVV information points across the island and multi-channel customer support (phone, email, WhatsApp, Facebook Messenger).
VVV Texel reaches 6 million+ annual website visitors and 700,000 guests — 52% of all Texel visitors — across its channels, with personal service rated 8.6/10. The leadership team is led by Directeur Rosalie Lap, who also serves as the organization's PR spokesperson. The operating footprint is single-island (Texel, Netherlands), with no disclosed expansion beyond domestic Dutch/Belgian/German visitor markets and no parent company, subsidiaries, or external funding rounds.
VVV Texel firmographics
Firmographics- Name
- VVV Texel
- Legal name
- Stichting VVV Texel Promotie
- Website
- https://texel.net
- Company type
- Private
- Founded year
- 1898
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- VVV Texel is a Dutch nonprofit destination marketing foundation operating texel.net, the dominant booking platform for Texel Island, aggregating 1,954 accommodations, activity tickets, and the @texel app for holiday tourists and ~900 island entrepreneurs.
- Ownership category
- akta.pro rank
VVV Texel industry classification
Industry- Product category
- Tourism Booking Platform
- NAICS
- Tour Operators (56152), Travel Agencies (561510), Scenic and Sightseeing Transportation (487)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
- akta.pro secondary industries
- Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF), Local Tours, Activities & Attractions Metasearch (THALAEAI)
Keywords
Where VVV Texel is headquartered
LocationHeadquarters
- HQ city
- Den Burg
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
VVV Texel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Accommodation Commission: Most Texel rental providers are affiliated with VVV Texel and pay a low commission per booking. This commission fully funds active promotion of Texel as a tourist destination.
- Ticket Sales: VVV Texel sells tickets for activities, excursions, and events on Texel through their platform, earning commission on each sale
- Webshop Sales: Texelshop sells Texel souvenirs, products, gift cards, and merchandise online
- Bike Rental: Facilitates bicycle rental for tourists through partner network
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Last minute accommodations with discounts up to 25% |
| Transaction based/ take rate | Multi-year contract | Standard accommodation booking with variable pricing |
| Subscription | One time/ perpetual license | Cancellation insurance available through HanseMerkur |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels7 records
VVV Texel product offering
Product offeringCore offering
VVV Texel operates texel.net, a destination tourism platform for Texel Island that aggregates 1,954+ accommodation listings from nearly 900 affiliated Texel entrepreneurs and earns commissions per booking. The organization also sells tickets for activities and excursions, operates a souvenir webshop (Texelshop), facilitates bicycle rentals through partner networks, and runs the @texel mobile app with over 70 discount vouchers. It functions as the official destination marketing organization (DMO) for the island, promoting Texel through texel.net, the VVV shop in Den Burg, and multi-channel customer service.
Product overview
VVV Texel operates texel.net as a comprehensive destination marketing and booking platform for Texel Island, Netherlands. The platform consists of multiple integrated digital products: texel.net (main booking and information portal with 1,954+ accommodation listings), the @texel app (mobile application with 70+ discount vouchers), the Texel Ticketshop (activity and event booking), Mijn Texel (customer account and booking management portal), the Texel Webshop (merchandise store), the Texel Agenda (event calendar), the Texel Blog (editorial content hub), and Texel Webcams (live island cameras). Physical services include the VVV Texel Winkel (information desk and gift shop in Den Burg) and distributed VVV Information Points. The organization also provides B2B tools for Texel entrepreneurs including Travelbase-based property management, promotional services through TOP (Texels Ondernemers Platform with ~900 members), and media/PR services. Founded in 1898 as Stichting VVV Texel Promotie, the platform serves over 6 million annual website visitors and reaches 52% of all Texel visitors.
Differentiator
Problem solved
Functional benefit
Brands
- @texel app: Mobile application with over 70 discount vouchers for Texel entrepreneurs
- ZoTexels
- Mijn Texel
- Texels Ondernemers Platform (TOP)
- Texel Paspoort
Products and services
- texel.net Booking Platform Primary destination tourism website for Texel Island, offering accommodation search and booking (1,954+ listings), activity tickets, travel information, bike rental, and downloads for the @texel app. Serves over 6 million annual visitors.
- @texel Mobile App
Quantifiable outcome
- Reaches 52% of all Texel visitors annually
- +2 more outcomes
Companies that use VVV Texel
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
VVV Texel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature2 records
VVV Texel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Gemeente Texel (Municipality of Texel)coreMunicipality Texel is one of three pillars supporting Stichting VVV Texel Promotie. They sign multi-year contracts for promotional contributions and work together on tourism development for the island.
- TESO (Koninklijke N.V. Texels Eigen Stoomboot Onderneming)coreTESO is the ferry service connecting Texel to the mainland. They are one of three pillars supporting Stichting VVV Texel Promotie, signing multi-year promotional contracts and collaborating on island tourism.
- TOP (Texels Ondernemers Platform)coreNearly 900 Texel entrepreneurs are affiliated with TOP. VVV Texel promotes TOP members through their platform and provides services including booking visibility, app vouchers, and marketing support. TOP represents business interests for island tourism.
- TravelbasecoreTravelbase is the booking platform powering accommodation reservations on texel.net. Property managers use Travelbase to list accommodations, manage availability, and process bookings.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
VVV Texel competitors and assessment
Company assessmentEmerging players
- Klook: Asia-origin activity and travel booking platform expanding into Europe. Overlaps with VVV Texel's activity ticketing and sightseeing pass businesses, though focused on different primary geographies.
Broad incumbents
- TUI Group: Major European tourism operator offering package holidays including Dutch coastal and island destinations. Competes for the same Dutch family traveler with bundled accommodation + activity offerings.
- Booking.com: Global accommodation and travel marketplace. Competes with VVV Texel for accommodation bookings on Texel; many of the same properties are listed on both platforms, making commission economics a direct competitive lever.
- Airbnb: Global alternative accommodation marketplace. Increasingly encroaches on Texel's vacation home and villa inventory, with property owners managing dual listings that could rotate toward whichever platform converts better.
- Visit Holland / NBTC Holland Marketing: National Destination Management Organization for the Netherlands. Operates at country level with content, marketing, and event promotion that complements (and overlaps with) VVV Texel's island-focused mission.
Direct peers
- GetYourGuide: Global activity and tour booking marketplace. Direct competitor for VVV Texel's Texel Ticketshop business — both sell tickets for excursions, nature tours, and experiences; GetYourGuide operates at much larger scale.
- VVV (Vereniging voor Vreemdelingenverkeer) Network: Parent VVV concept and broader national network of local tourist information offices across the Netherlands. Closest structural analog as a locally-focused destination marketing and booking organization, though operating at a national rather than island level.
- Viator (Tripadvisor): Major activity and tour booking platform owned by Tripadvisor. Direct peer for excursions, boat trips, and guided experiences sold via Texel Ticketshop; much larger global catalog.
Others
- Recreation.gov: US federal outdoor recreation booking platform. Comparable as a public-sector-oriented activity and permit booking platform with content and discovery features, though operating in a different geography and regulatory context.
Regional players
- Eilandhoppen / Wadden Islands DMO Coalition: Collective destination marketing for the Dutch Wadden Islands (Terschelling, Vlieland, Schiermonnikoog, Ameland). Closest geographic and structural peer to VVV Texel — competing for the same Dutch island tourist on adjacent islands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
VVV Texel social profiles
Digital presenceVVV Texel compliance and trust
Trust signalCompliance2 records
VVV Texel financial estimates
Financial estimateRevenue estimate
Valuation estimate
VVV Texel leadership team
Management profileNumber of profiles
Profiles1 record
VVV Texel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VVV Texel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VVV Texel
What does VVV Texel do?
VVV Texel operates texel.net, a destination tourism platform for Texel Island that aggregates 1,954+ accommodation listings from nearly 900 affiliated Texel entrepreneurs and earns commissions per booking. The organization also sells tickets for activities and excursions, operates a souvenir webshop (Texelshop), facilitates bicycle rentals through partner networks, and runs the @texel mobile app with over 70 discount vouchers. It functions as the official destination marketing organization (DMO) for the island, promoting Texel through texel.net, the VVV shop in Den Burg, and multi-channel customer service.
Is VVV Texel a public or private company?
VVV Texel is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was VVV Texel founded?
VVV Texel was founded in 1898. It employs 11 to 50 people.
Where is VVV Texel based?
VVV Texel is headquartered in Den Burg, Netherlands, in the Europe region.
How does VVV Texel make money?
Four revenue lines are on record. Accommodation Commission is the primary driver. The others are ticket Sales, webshop Sales and bike Rental.
Who are VVV Texel's main competitors?
Klook is listed as an emerging player. Broad incumbents are TUI Group, Booking.com, Airbnb and Visit Holland / NBTC Holland Marketing. Direct peers are GetYourGuide, VVV (Vereniging voor Vreemdelingenverkeer) Network and Viator (Tripadvisor). Recreation.gov is listed as an others. Eilandhoppen / Wadden Islands DMO Coalition is listed as a regional player.
Does VVV Texel have an API?
No public API is recorded for VVV Texel.
What industry is VVV Texel in?
VVV Texel's product category is Tourism Booking Platform. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations), with a secondary code of THAKAEAF, Adventure & Outdoor Local Operators (Trekking/Safari/Diving). Its NAICS code is 56152 and its SIC code is 7000.