TG Athletics

What TG Athletics does

TG Athletics is an Ottawa, Ontario-based fitness training company founded by Tony Greco that delivers science-backed athletic performance coaching through three integrated revenue lines: in-person and virtual personal training at a private studio, five productized digital programs (Off-Season $297, Explosive Power $97, In-Season $85, Speed $57, Mobility $47) sold as one-time perpetual licenses on the Kajabi platform, and B2B motivational speaking engagements covering keynotes, workshops, consulting, and team training.

The technical core is the proprietary Triphasic Training system — a 4-phase progressive framework (Eccentric, Isometric, Concentric, French Contrast) augmented by a "6 Pillars of Explosive Power" model and a 2-week repeatable mobility rotation — packaged as downloadable PDFs plus mobile-app-accessible video walkthroughs. The methodology is content-IP rather than software-IP, with no API, no SDK, and no AI/ML components disclosed.

The business is founder-operated, employs approximately 5 people, has no institutional capital, and is wholly owned by Tony Greco. Distribution is direct-to-consumer via the Kajabi storefront, email-led content marketing through The Everyday Athlete newsletter, organic web, and in-person referrals anchored by an 18-year personal training relationship with NHL player Claude Giroux and an NHLPA media partnership. The hockey-athlete segment is the primary use case, with an adjacent "Everyday Athlete" persona and a corporate speaking vertical providing customer diversification.

Name

TG Athletics

Legal name

TG Athletics

Website

https://tgathletics.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

TG Athletics is a founder-led Ottawa fitness company that sells hockey- and athletic-performance coaching through in-person and virtual personal training, five productized digital programs on Kajabi, and B2B motivational speaking engagements.

Ownership category

akta.pro rank

Product category

Fitness Training Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Strength & Conditioning / Athletic Performance Training (HSADAEAB)

akta.pro secondary industries

Functional Fitness & Mobility Training (HSADAAAD), Performance Analysis & Video Coaching (HSADAEAG)

Keywords

• Athletic performance training
• Personal fitness coaching
• Hockey training programs
• Triphasic training system
• Digital fitness programs

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Personal Training Services: One-on-one coaching sessions offered in-person at the private training studio or virtually. Includes personalized evaluation, custom training plans, and ongoing support.
2. Digital Training Programs: One-time purchase digital programs including Off-Season ($297), Explosive Power ($97), In-Season ($85), Speed ($57), and Mobility ($47) programs. Delivered as downloadable PDFs with video walkthroughs accessible via mobile app.
3. Speaking and Consulting: Keynote presentations, workshops, team training, and consulting engagements for organizations seeking to build high-performance culture.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

TG Athletics is a fitness training company founded by Tony Greco that delivers science-backed athletic performance coaching through a portfolio of digital training programs (off-season, explosive power, in-season, speed, mobility) sold as downloadable PDFs with video walkthroughs on the Kajabi platform, complemented by 1-on-1 personal training offered in-person at a private studio in Ottawa or virtually via video, plus motivational speaking and consulting for corporate audiences. The offering is grounded in the proprietary Triphasic Training methodology and serves competitive hockey players, high-performance athletes, and everyday fitness enthusiasts.

Product overview

TG Athletics is a fitness training company founded by Tony Greco offering a portfolio of digital training programs and personal coaching services. The core product lineup includes five digital programs (Off-Season Program at $297, Explosive Power Program at $97, In-Season Program at $85, Speed Program at $57, and Mobility Program at $47) sold as downloadable PDF-based training plans with video walkthroughs. These programs are complemented by personal training services (in-person and virtual) and motivational speaking engagements. The digital programs are built on Triphasic Training methodology and target hockey players and athletes across various sports.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training One-on-one coaching offered in-person at a private Ottawa studio or virtually worldwide. Includes personalized performance evaluation, custom training plans based on the Triphasic Training system, and ongoing support with athletic training and recovery/mobility components. Designed for athletes and individuals seeking tailored, science-backed coaching.
• Off-Season Program An 8-week digital training program built across 4 progressive phases (Eccentric, Isometric, Concentric, French Contrast) designed to develop strength and convert it into on-ice speed and power. Includes 3 structured lifts per week, metabolic conditioning, speed sessions, ankle prep protocol, downloadable tracking sheets, and full video walkthroughs accessible via mobile app. Priced at $297 as a one-time purchase.
• Explosive Power Program A 6-week digital program designed to convert strength into game-ready power, improving first-step quickness, acceleration, and total-body explosiveness. Includes two focused power sessions per week that systematically develop the 6 pillars of explosive power, with video walkthroughs and tracking sheets. Priced at $97 as a one-time purchase.
• In-Season Program An 8-week digital program that helps athletes stay strong, fast, and explosive during the competitive season without burning out. Features progressive training blocks mapped to game schedules with heavy strength early week, explosive power mid-week, and light activation before games, plus a recovery protocol and video walkthroughs. Priced at $85 as a one-time purchase.
• The Speed Program A 4-week digital speed development system designed to improve sprint speed, acceleration, and elastic power. Includes sprint workouts, gym-based speed work, ankle prep blocks, sprint testing sheets, and full video walkthroughs. Priced at $57 as a one-time purchase.
• Mobility Program A complete 2-week repeatable mobility rotation covering full-body mobility needs including shoulder, hip, trunk stability, and lateral joint stability. Designed 2 days per week at approximately 40 minutes per session, with ankle work for hockey players and full video demos. Priced at $47 as a one-time purchase.
• Motivational Speaking Keynote speaking and consulting service where Tony Greco helps organizations build high-performance culture through discipline, resilience, and excellence mindset. Offerings include keynotes (30-90 min), workshops/training (2+ hours), consulting, and team training engagements, booked via website inquiry forms.

Quantifiable outcome

• Noticeable strength gains and improved first-step performance typically within 2-3 weeks of starting the Off-Season Program
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Built With Science: Jeremy Ethier's evidence-based fitness platform selling structured digital training programs to self-directed athletes; comparable D2C funnel and science-credibility positioning.
• ATHLEAN-X: Jeff Cavaliere's science-backed fitness brand selling digital training programs with video walkthroughs via a D2C storefront — the same content-led, expert-anchored model TG Athletics uses for hockey-specific programs.
• B2 Hockey Training: Hockey-specific strength and speed digital training programs for youth through professional players — directly overlapping with TG Athletics' off-season, in-season, and speed programs.
• Jeff Nippard: Science-based fitness educator selling premium digital hypertrophy and strength programs — directly comparable premium-priced, evidence-anchored digital product line.
• Mike Boyle Strength & Conditioning: Long-tenured hockey strength and conditioning coach offering remote online programming for hockey players — directly comparable sport-specific S&C digital offering to TG Athletics.
• Puck Performance: Hockey-specific strength and skating performance brand offering online training for players — a head-to-head competitor in TG Athletics' primary segment.
• Mind Pump: Multi-coach fitness media brand selling digital training programs via podcast-driven content marketing — analogous expert-led, content-to-product funnel.

Emerging players

• GMB Fitness: Mobility and bodyweight skill training programs sold D2C; comparable in digital-program format and 30–50 minute session design used in TG Athletics' Mobility Program.
• Kinstretch: Mobility and joint-end-range training system with certification and digital programs — an adjacent player in the recovery/mobility slice of TG Athletics' offering.

Broad incumbents

• Beachbody (BODi): Mass-market digital fitness platform with structured programs and a large subscription base — a much broader incumbent competing for the same discretionary training dollars.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tg-athletics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TG Athletics