't Goude Hooft
't Goude Hooft operates a historic 8-suite boutique hotel, full-service restaurant (breakfast, lunch, dinner, high tea), and event venue (Club 1660, Ridderzaal) at Dagelijkse Groenmarkt 13 in central The Hague, serving leisure travelers, business guests, wedding couples, and private event organizers through direct bookings and third-party reservation platforms.
- Company typePrivate
- Founded2012
- HeadquartersDen Haag (The Hague), Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 't Goude Hooft does
't Goude Hooft is a privately held hotel-restaurant operating from a historic building at Dagelijkse Groenmarkt 13 in the heart of The Hague, Netherlands. The business operates a boutique hotel of 8 individually designed luxury suites — themed after iconic Hague landmarks including the Binnenhof, Vredespaleis, Mauritshuis, and Hofvijver — alongside a full-service restaurant offering breakfast (09:00–11:30), lunch, dinner, and high tea, and a dedicated events program including Club 1660 (a party venue with permanent DJ booth, 12 screens, and dance floor) and the Ridderzaal (a meeting and reception space). Weddings are sold as packaged offerings (the 'Goude' deal at €3,650 for up to 30 guests, with €115 per additional guest), high tea is priced from €34.50 per person, and gift cards start at €25.
The property's heritage is the central operating asset: the site is documented as The Hague's oldest inn, with origins in a 1423 tavern called 'In tgulde hoift', a 1660 reconstruction by architect Pieter Post that adorned the facade with two golden heads (the source of the name), a 1886 modernization, a pre-WWII rebuild by architect F.A. Warners along Post's original drawings after Heineken acquired the property, and a 1939 reopening under chef Henry Thijs. The current management acquired the inn in January 2012 and reopened it on June 4, 2012 following extensive renovations.
The business runs on a direct-to-consumer model with 28 employees. There is no proprietary technology stack; suite reservations are processed through Cubilis, restaurant bookings through Zenchef and Quandoo, gift card balances through Loyaltyinabox, and analytics via Google Tag Manager. Distribution is concentrated on the company's own website (Dutch and English), the physical venue, and an organic social presence across Instagram, Facebook, TikTok, LinkedIn, and TripAdvisor. Pricing is a mix of quote-based suite rates, unit-priced F&B and event packages, and gift card denominations.
't Goude Hooft firmographics
Firmographics- Name
- 't Goude Hooft
- Legal name
- 't Goude Hooft
- Website
- https://tgoudehooft.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 't Goude Hooft operates a historic 8-suite boutique hotel, full-service restaurant (breakfast, lunch, dinner, high tea), and event venue (Club 1660, Ridderzaal) at Dagelijkse Groenmarkt 13 in central The Hague, serving leisure travelers, business guests, wedding couples, and private event organizers through direct bookings and third-party reservation platforms.
- Ownership category
- akta.pro rank
't Goude Hooft industry classification
Industry- Product category
- Boutique Hotel and Restaurant Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Heritage & Palace Luxury Hotels (THAGACAF)
- akta.pro secondary industries
- Hotel & Resort Restaurants (THAFACAH), Historic/Heritage Conference Hotels (THAGALAL), Historic & Heritage Full-Service Hotels (THAGAAAG)
Keywords
Where 't Goude Hooft is headquartered
LocationHeadquarters
- HQ city
- Den Haag (The Hague)
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
't Goude Hooft business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Hotel Accommodation: Revenue from overnight stays in 8 individually designed luxury hotel suites, featuring amenities such as jacuzzis, fireplaces, and kitchens.
- Restaurant Dining: Revenue from breakfast, lunch, and dinner service, including à la carte dining, with menus featuring international cuisine including homemade sushi.
- High Tea Service: Two-round High Tea experience served with unlimited coffee and tea for groups of 15 or more, priced at €34.50 per person.
- Event Hosting: Revenue from hosting private events including weddings, parties, meetings, receptions, and private dining. The 'Goude' wedding package is priced at €3,650 for up to 30 guests.
- Gift Cards: Gift cards sold starting from €25.00, redeemable for breakfast, lunch, dinner, drinks, overnight stays, or coffee with cake.
- Beverage Service: Revenue from bar service including wines, cocktails, and other beverages served throughout the restaurant, events, and private bar.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | High Tea Experience |
| Unit Pricing | Pay-as-you-go | Goude Wedding Package |
| Unit Pricing | Pay-as-you-go | Gift Cards |
| Subscription | Multi-year contract | Hotel Suite Accommodation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
't Goude Hooft product offering
Product offeringCore offering
't Goude Hooft operates an integrated hotel-restaurant in the historic centre of The Hague, offering 8 individually designed luxury suites, full-service restaurant dining (breakfast, lunch, dinner, high tea), and dedicated event venues (Club 1660 and Ridderzaal) for weddings, parties, corporate meetings, receptions, and private dining. The establishment combines centuries-old heritage dating to 1423 with modern luxury amenities such as jacuzzis, fireplaces, and in-suite kitchens.
Product overview
't Goude Hooft is a historic hotel-restaurant (established 1423) in The Hague offering an integrated hospitality experience. The core offering comprises a full-service restaurant with breakfast, lunch, dinner, and high tea services, complemented by a boutique hotel with 8 individually designed luxury suites (Paleis Noordeinde, Vredespaleis, Hofvijver, Mauritshuis, Lange Voorhout, Huis ten Bosch, Binnenhof, and Het Torentje). Event venue services include Club 1660 for parties, the Ridderzaal for meetings, private dining rooms, wedding celebrations, and receptions. Additional offerings include gift cards and seasonal package deals. The venue combines centuries-old historic charm with modern luxury amenities including jacuzzis, fireplaces, and gourmet dining.
Differentiator
Problem solved
Functional benefit
Products and services
- Restaurant Services Full-service restaurant offering breakfast, lunch, dinner, and high tea experiences at the historic venue in The Hague. Serves individual diners, couples, families, and groups in a historic 1423 landmark setting.
- Boutique Hotel Suites Boutique hotel with 8 individually designed luxury suites featuring modern amenities, jacuzzis, fireplaces, and views of The Hague landmarks. Includes free WiFi, Nespresso, minibar, and room service.
- Event Venue Services Event hosting services including parties, weddings, meetings, receptions, and private dining in venues like Club 1660 and the historic Ridderzaal.
- Club 1660 Party Venue Exclusive party venue featuring 12 large screens, permanent DJ booth with full equipment, spacious bar, stage, cozy seating areas, and large dance floor. Can be transformed for buffets, drinks, or meetings.
- Wedding Services Complete wedding celebration packages including ceremony in historic setting, custom wedding cake, prosecco toast, 3-course dinner with house wines, and overnight stay in romantic bridal suite. 'Goude' deal available from €3,650.
- Corporate Meeting Services Corporate meeting facilities in the historic Ridderzaal combining classic charm with modern amenities for executive meetings, strategic sessions, training, workshops, and client presentations.
- Private Dining Exclusive private dinner experiences with tailor-made arrangements in customizable space layouts, from intimate dinners to larger groups, with matching wines and excellent service.
- Receptions and Gatherings Reception services for birthdays, graduations, weddings, business meetings, or anniversaries in the historic Ridderzaal or Club 1660, with drinks, cocktails, or beers.
- High Tea Experience Elegant high tea experience served in two rounds including luxury sandwiches, chocolate fondue, and sweet treats, with unlimited coffee and tea for 2 hours. Available from €34.50 per person.
- Golden Summer Escape Deal Seasonal hotel package with attractive discounts for stays during summer period (until August 31, 2026), including breakfast and romantic suite accommodations.
Companies that use 't Goude Hooft
Customer profileSegments5 records
Ideal customer profiles4 records
't Goude Hooft technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
't Goude Hooft partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights3 records
't Goude Hooft competitors and assessment
Company assessmentRegional players
- Hotel New York Rotterdam: Iconic heritage hotel-restaurant-venue in a former Holland America Line building in Rotterdam; mirrors the historic-building-luxury-hospitality-event model but in a different Randstad city.
- The Dylan Amsterdam: Boutique luxury hotel in a 17th-century canal-side building with fine-dining restaurant and private event spaces; comparable heritage boutique positioning and event hosting in a different Dutch city.
- Hotel de l'Europe Amsterdam: Five-star heritage hotel on the Amstel with multiple restaurants, bars and event venues; comparable heritage-luxury-event concept in the Dutch market but in Amsterdam, not The Hague.
- Sofitel Legend The Grand Amsterdam: Heritage luxury hotel with multiple restaurants, bars and large meeting/event facilities, including weddings; comparable in combining historic building, F&B, accommodation and event hosting at the premium end of the Dutch market.
Direct peers
- Hotel Corona – Hampshire Classic: Boutique heritage hotel in The Hague's city centre with restaurant and meeting facilities, serving a similar mix of leisure and business guests as 't Goude Hooft.
- Hotel Des Indes: A landmark luxury heritage hotel in The Hague with full-service restaurant, bar and event facilities, operating in the same central, upscale segment as 't Goude Hooft and competing for the same leisure, corporate and wedding guests.
- Parkhotel Den Haag: Full-service hotel and restaurant located opposite the Zoetermeer station area in The Hague with multiple event spaces; comparable in combining accommodation, dining and meetings under one roof in the same city.
Broad incumbents
- Hilton The Hague: Large international chain hotel in The Hague with extensive F&B and meeting space; competes for corporate and event demand in the same market, but with a much broader and standardized offering.
- NH Den Haag: International chain hotel in central The Hague offering accommodation, restaurant and meeting facilities; overlaps with 't Goude Hooft on corporate guests and events, but lacks the heritage positioning.
Emerging players
- Boutique Hotel De Blauwe Vogel: Smaller heritage-style boutique hotel in the Netherlands offering an integrated dining and lodging experience; comparable in scale and curated-luxury positioning, though a different geography.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
't Goude Hooft social profiles
Digital presence't Goude Hooft financial estimates
Financial estimateRevenue estimate
Valuation estimate
't Goude Hooft leadership team
Management profileNumber of profiles
't Goude Hooft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
't Goude Hooft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 't Goude Hooft
What does 't Goude Hooft do?
't Goude Hooft operates an integrated hotel-restaurant in the historic centre of The Hague, offering 8 individually designed luxury suites, full-service restaurant dining (breakfast, lunch, dinner, high tea), and dedicated event venues (Club 1660 and Ridderzaal) for weddings, parties, corporate meetings, receptions, and private dining. The establishment combines centuries-old heritage dating to 1423 with modern luxury amenities such as jacuzzis, fireplaces, and in-suite kitchens.
Is 't Goude Hooft a public or private company?
't Goude Hooft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 't Goude Hooft founded?
't Goude Hooft was founded in 2012. It employs 11 to 50 people.
Where is 't Goude Hooft based?
't Goude Hooft is headquartered in Den Haag (The Hague), Netherlands, in the Europe region.
How does 't Goude Hooft make money?
Six revenue lines are on record. Hotel Accommodation is the primary driver. The others are restaurant Dining, high Tea Service, event Hosting, gift Cards and beverage Service.
Who are 't Goude Hooft's main competitors?
Regional players on record are Hotel New York Rotterdam, The Dylan Amsterdam, Hotel de l'Europe Amsterdam and Sofitel Legend The Grand Amsterdam. Direct peers are Hotel Corona – Hampshire Classic, Hotel Des Indes and Parkhotel Den Haag. Broad incumbents are Hilton The Hague and NH Den Haag. Boutique Hotel De Blauwe Vogel is listed as an emerging player.
Does 't Goude Hooft have an API?
No public API is recorded for 't Goude Hooft.
What industry is 't Goude Hooft in?
't Goude Hooft's product category is Boutique Hotel and Restaurant Hospitality. Its primary akta.pro industry code is THAGACAF, Heritage & Palace Luxury Hotels, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 72111 and its SIC code is 7011.