TG Public Affairs

What TG Public Affairs does

TG Public Affairs is an Australian public affairs and government relations consultancy headquartered in Melbourne, with additional staffing presence in Sydney and Canberra. Founded in 1998, the firm provides six integrated services: Understanding Political Landscapes (political intelligence and reporting), Communications and Media (crisis communications and media training), Advocacy (stakeholder engagement and policy influence), Strategy and Research (bespoke strategy development), Rehearsal and Preparation (parliamentary inquiry support), and Case Studies. It serves large enterprises — including some of Australia's largest companies — as well as major universities and industry associations across sectors spanning defence, resources, innovation, media and telecommunications, financial services, environment, and academia.

The firm has no proprietary technology platform; its core product is the professional advisory services delivered by senior practitioners who hold direct backgrounds in national public service and the private sector. Work is delivered on a team basis with principals playing a hands-on role in pursuing client goals, supported by an internal research team for bespoke strategy development and political intelligence. Notable engagement outcomes documented include assisting an Australian petroleum refinery in winning the Defence Fuel Network contract, navigating a parliamentary committee hearing for a major infrastructure company, and coordinating advocacy that contributed to the introduction of Australia's 17% Patent Box regime for biotechnology and medical technology.

Revenue is generated through fee-based, quote-based consulting engagements reflecting the bespoke nature of the work; pricing is not publicly disclosed. Distribution is exclusively direct, with Managing Director John Brenton and principals personally managing relationships with boards, CEOs, and senior leadership teams of enterprise clients. The firm's competitive position rests on extensive political and senior bureaucratic networks built over 25+ years, an Advisory Board chaired by former Senator Stephen Conroy and including former Deputy Prime Minister Kim Beazley AC and former Secretary of the Department of Finance Jane Halton AO PSM, and a principal team whose members have served as chiefs of staff to the Deputy Prime Minister, Leader of the Opposition, and ministers of Defence, Home Affairs, and Climate Change.

Name

TG Public Affairs

Legal name

TG Public Affairs Pty Ltd

Website

https://tgpublic.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

TG Public Affairs is an Australian public affairs and government relations consultancy founded in 1998, headquartered in Melbourne with offices in Sydney and Canberra. It provides political intelligence, advocacy, communications, strategy, and parliamentary preparation services to large enterprises, universities, and industry associations across multiple sectors.

Ownership category

akta.pro rank

Product category

Public Affairs and Government Relations Consulting

NAICS

Public Relations Agencies (54182)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Public Affairs & Government Relations (MPAAADAE)

akta.pro secondary industries

Public Affairs, Government Relations & Lobbying (BPAFADAB), Media Relations & Press Office Services (BPAFADAF)

Keywords

• Government relations consulting
• Public affairs advisory
• Political lobbying services
• Policy advocacy strategy
• Stakeholder engagement advisory

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Advisory Services: The firm provides fee-based professional services including strategic and policy advice, advocacy programs, political landscape analysis, communications and media services, and rehearsal and preparation for parliamentary appearances. Revenue is generated through consulting engagements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

TG Public Affairs is a public affairs consultancy that advises enterprise clients on navigating Australia's parliaments and bureaucracies. It delivers fee-based strategic and policy advice, advocacy programs, political landscape analysis, communications and media services, and rehearsal and preparation for parliamentary appearances and inquiries. Work is led directly by senior principals with extensive political and senior bureaucratic networks.

Product overview

TG Public Affairs is a public affairs consultancy offering a unified suite of government relations and strategic advisory services. The firm's core portfolio consists of six integrated service offerings: Understanding Political Landscapes (political intelligence and reporting), Communications and Media (crisis communications and media training), Advocacy (stakeholder engagement and policy influence), Strategy and Research (bespoke strategy development and analysis), Rehearsal and Preparation (parliamentary hearing preparation), and Case Studies (demonstrating track record). These services work together as a comprehensive approach to helping clients advance their commercial objectives within Australia's parliaments and bureaucracies through tailored strategies combining insights, policy advice, and advocacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Understanding Political Landscapes Advisory service providing insights into political decision-making imperatives and current thinking across the political spectrum, including regular monthly and parliamentary week reports to keep clients updated on policy landscape changes. Intended for enterprise clients seeking ongoing political intelligence.
• Communications and Media Crisis communications, media training, and communications strategy services including rapid-response media management, reputation management, community engagement, and public consultation strategy. Targeted at enterprise clients facing reputational, political, or media-sensitive situations.
• Advocacy Facilitation of client advocacy through formal stakeholder meetings, policy papers, briefing documents, and engagement with influencers and third parties to build political support for commercial objectives. Intended for enterprise clients seeking to influence policy or regulatory outcomes.
• Strategy and Research Bespoke strategy development and comprehensive research services to build political support for client commercial objectives, including identifying key decision-makers, barriers, and messaging, undertaken by an internal research team. Designed for enterprise clients needing tailored political strategy.
• Rehearsal and Preparation Preparation services for parliamentary inquiries, committee hearings, and Royal Commissions including identifying likely lines of questioning, developing responses, background research on committee members, and full dress rehearsals. Intended for executives and senior representatives of enterprise clients facing parliamentary scrutiny.
• Case Studies Documentation of successful client engagements across defence, infrastructure, and biotechnology sectors demonstrating advocacy outcomes and policy influence achievements. Provided as proof-of-capability reference material for prospective enterprise clients.

Quantifiable outcome

• Assisted an Australian petroleum refinery in winning the Defence Fuel Network contract by convincing government stakeholders of national security risks and Australian industry benefits.
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Australian Medical Manufacturing Exporters CoalitionminorStrategic or Co-development PartnerFormed in partnership with a biotechnology client to coordinate advocacy with Treasury, the Department of Finance, relevant ministers and policymakers to develop policy that supports local advanced manufacturing and onshore capability. The coalition successfully contributed to the introduction of Australia's Patent Box system for biotechnology and medical technology companies.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Hawker Britton: One of Australia's largest independent public affairs and government relations consultancies, with offices across multiple states. Directly comparable in service portfolio (advocacy, political intelligence, parliamentary preparation) and target market (ASX-listed corporates, industry associations, universities). Strongly aligned with the Australian Labor Party — a useful comparator for TG Public Affairs' bipartisan positioning.
• Redbridge Group: Australian public affairs and strategic communications consultancy offering government relations, advocacy, and stakeholder engagement. Comparable in serving similar enterprise client base across sectors including resources, infrastructure, and financial services, with a similar boutique operating model.
• SEC Newgate: One of Australia's largest strategic communications and public affairs groups, with offices across Australia and globally. Comparable in providing integrated public affairs, government relations, research, and strategic communications services to enterprise clients, with significantly larger headcount and global scale.
• CPR Group: Australian public affairs and strategic communications consultancy serving enterprise and government clients. Comparable in scope of advocacy, government relations, and media services, with a similar boutique-to-mid-market positioning relative to TG Public Affairs.
• Proof Advisory: Australian public affairs and government relations consultancy providing strategic advice, advocacy, and political intelligence to enterprise clients. Comparable in target market (large corporates, industry associations) and service offering, with similar boutique scale.
• Crosby Textor / C|T Group: Major Australian-headquartered strategic communications and public affairs firm with global reach. Comparable in serving enterprise clients with government relations, strategic communications, and political intelligence needs, but with significantly larger scale and a global footprint. Strongly aligned with the Liberal/National side of politics — a direct counterpart to TG Public Affairs' bipartisan positioning.
• GRACosway (incorporating Barton Deakin): Australian public affairs and government relations consultancy with deep connections to the Liberal/National side of politics. Directly comparable in providing advocacy, political intelligence, and strategic advisory to enterprise clients and industry associations across similar sectors (defence, resources, financial services).
• Strategic Partners (now part of SEC Newgate): Australian government relations and public affairs consultancy with strong Labor Party connections, providing advocacy and strategic advisory services. Directly comparable in service portfolio, though smaller than TG Public Affairs and now consolidated within SEC Newgate's broader platform.

Broad incumbents

• FTI Consulting (Strategic Communications): Global professional services firm with a substantial strategic communications segment including public affairs and government relations capabilities in Australia. Comparable in serving enterprise clients with complex government relations and crisis advisory needs, but operating as part of a much broader consultancy portfolio rather than a specialist public affairs firm.
• Finsbury Glover Hering: Global strategic communications and public affairs firm with a presence in Australia (via the former Crosby Textor combination). Comparable in providing senior-level public affairs and government relations advisory to enterprise clients, but with substantially larger global scale and broader service portfolio than TG Public Affairs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tg-public-affairs

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TG Public Affairs