Thai Huot Trading Co., Ltd

What Thai Huot Trading Co., Ltd does

Thai Huot Trading Co., Ltd is a Cambodian privately-held wholesale and retail trading company headquartered in Phnom Penh. Founded in 1989 by the SEA family as a small beverage shop, the company has grown over 30+ years into a national distribution platform serving all 25+ provinces of Cambodia through three B2B channels — HORECA/Food Service, Modern Trade, and General Trade — alongside a B2C retail chain of 7+ Thai Huot Supermarket outlets located across prime Phnom Penh districts. The business is built around the importation and distribution of premium international food brands, with a particular emphasis on French specialty products (wines, cheeses, pâté, foie gras, cassoulet, duck confit, herbes de Provence) and a growing portfolio from the USA, Australia, and New Zealand, supplied by Elle & Vire International and other European principals.

The operating platform is vertically integrated: an in-house delivery fleet delivers within 24/48 hours nationwide; four temperature zones (ambient 25-28°C, air-con 18-23°C, chilled 2-6°C, frozen -18 to -20°C) provide cold-chain capacity; and on-site bakery/kitchen, meat processing, and re-packing facilities add light-manufacturing capability. Headcount is stated at 400+ team members and customer count at 1000+. The company has been family-led throughout its history, with Mr. Sea Sophal identified as the visionary leader, and in January 2012 received the French Ministry of Agriculture's "Knight of Agricultural Merit" in recognition of its role promoting French agricultural products in Cambodia.

Revenue mechanics are a hybrid of B2B wholesale distribution fees (transaction-based), brand distribution rights income (transaction-based), and direct retail supermarket sales to consumers and expatriates. Go-to-market is sales-led across the three B2B channels plus direct storefront retail. The company has no disclosed pricing, no public-market listing, and no venture capital or private equity investors; it operates as a bootstrapped family enterprise. Geographic reach is restricted to Cambodia, with partnerships with local distributors in smaller provinces complementing direct sales offices in major provinces.

Name

Thai Huot Trading Co., Ltd

Legal name

Thai Huot Trading Co., Ltd

Website

https://thaihuot.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Thai Huot is a Cambodian family-owned wholesale distributor and supermarket operator, founded in 1989, that imports premium European and international food brands and distributes them to HORECA, Modern Trade, and General Trade channels nationwide across Cambodia's 25+ provinces while operating 7+ retail outlets in Phnom Penh.

Ownership category

akta.pro rank

Product category

Food Distribution & Retail

SIC

Wholesale-Groceries & Related Products (5140), Food And Kindred Products (2000)

akta.pro primary industry

Ethnic/International Bulk & Wholesale Grocers (CRAHAMAE)

akta.pro secondary industries

Meat, Poultry & Seafood Refrigerated Warehousing (TLALABAC), Southeast Asian Grocery Stores (CRAHAFAF)

Keywords

• Wholesale food distribution
• Supermarket retail
• Cold chain logistics
• Imported food products
• HORECA supply

Headquarters

HQ city

Phnom Penh

HQ country

Cambodia

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Supermarket Operations: B2C retail revenue from 7+ Thai Huot Supermarket outlets in Phnom Penh serving individual consumers and expatriates
2. Wholesale Distribution: B2B wholesale distribution of food and consumer products to HORECA, Modern Trade, and General Trade channels across Cambodia
3. Brand Distribution Rights: Revenue from representing and distributing international food brands including European goods (French wines, cheeses, specialty items) to Cambodian market

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Thai Huot is a Cambodian food importer and distributor that imports premium international food products (especially European/French goods such as wines, cheeses, pâté, foie gras) and distributes them wholesale to HORECA, Modern Trade, and General Trade customers across all 25 provinces of Cambodia, while also retailing the same product range through its own chain of 7+ Thai Huot Supermarket outlets in Phnom Penh. Operations are supported by temperature-controlled storage, in-house bakery/meat/re-packing processing facilities, and an owned delivery fleet.

Product overview

Thai Huot Trading Co., Ltd is a Cambodian wholesale and retail company operating a platform-plus-channels model. The core offering comprises the Thai Huot Supermarket retail chain (7+ outlets) as the consumer-facing platform, complemented by wholesale distribution services targeting Modern Trade, General Trade, and HORECA channels. Supporting these are logistics and delivery services (with own fleet and 24/48 hour coverage), storage facilities (ambient, chilled, frozen), and food processing capabilities (bakery, kitchen, meat processing, re-packing). The company positions itself as a central distribution hub for international food and beverage products, particularly European goods, in Cambodia.

Differentiator

Problem solved

Functional benefit

Products and services

• Thai Huot Supermarket Retail supermarket chain with 7+ outlets located in prime areas of Phnom Penh (Monivong, Tuol Kork, BKK, BKK1, Sen Sok, Boeung Snor, Borey Angkor), offering a diverse selection of international goods including European foods, wines, cheeses, and specialty items for Cambodian consumers and expatriates.
• Wholesale Distribution Services Wholesale supply of imported food and consumer products serving Modern Trade (modern retail chains and supermarkets), General Trade (traditional trade and general stores), and HORECA (Hotels, Restaurants, Catering) channels across all 25 provinces of Cambodia.
• Logistics & Delivery Services In-house delivery fleet providing 24/48 hour delivery service to customers across Cambodia, with own sales offices in key major provinces and partnerships with local distributors in smaller provinces.
• Temperature-Controlled Storage Facilities State-of-the-art storage facilities including Ambient Storage (25-28°C), Air-Con Storage (18-23°C), Chilled Storage (2-6°C), and Frozen Storage (-18 to -20°C) meeting international safety standards.
• Food Processing Facilities In-house food processing capabilities including bakery and kitchen operations, meat processing facility, and re-packing facility for product handling and preparation.

Quantifiable outcome

• Serving all 25+ provinces with dedicated teams and partners
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Elle & Vire InternationalcoreChannel Partner/ Reseller/ DistributorFirst prestigious European food brand distributed by Thai Huot, establishing the company's reputation as a distributor of premium international food products in Cambodia. This partnership marked the beginning of Thai Huot's journey in representing world-class brands from Europe.
• European Food Brands (France)coreChannel Partner/ Reseller/ DistributorThai Huot distributes a wide range of European goods including French wines, cheeses, pâté, foie gras, milk, lentils, tinned cassoulet, and duck confit. The company regularly visits European food exhibitions to establish new business relationships and expand offerings.
• International Brands (USA, Australia, New Zealand)coreChannel Partner/ Reseller/ DistributorPartnership with brands from USA, Australia, and New Zealand to complement European offerings. The company is committed to introducing fine foods from multiple countries beyond Europe to the Cambodian market.
• Local Distributors (Smaller Provinces)minorChannel Partner/ Reseller/ DistributorPartnership with local distributors in smaller provinces to extend distribution coverage across all 25+ provinces of Cambodia, enabling nationwide reach alongside direct sales offices in major provinces.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thai-huot-trading

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thai Huot Trading Co., Ltd