Thai PBS Podcast

What Thai PBS Podcast does

Thai PBS Podcast is the digital audio and video podcast platform operated by the Thai Public Broadcasting Organization (Thai PBS), a statutory state enterprise of the Kingdom of Thailand. Established in 2020, the platform offers free, ad-free on-demand access to over 60-80 podcast programmes spanning eight content categories: fairy tales, children and family, news and current affairs, science and technology, audiobooks and education, variety and lifestyle, music, and culture. Flagship shows include Doctor's Office (health), Eureka (science), Gen Z & Classical Music, Global Story (international affairs), New Perspective on China, and the recently launched POP SCI Science Pop.

The technology stack consists of a web-based streaming platform with native iOS and Android applications (branded "Thai PBS Radio"), supporting free OTP-registered accounts, playlist creation, and category-based content personalization. Distribution extends to third-party platforms including Spotify, Apple Podcast, and YouTube for video podcasts, plus a nationwide affiliate radio network with current partner Naresuan University Radio FM 107.25 MHz broadcasting seven Thai PBS Podcast programmes across eight provinces in lower northern Thailand.

The business model is non-commercial public broadcasting: all content is provided free to the Thai public, funded through the Thai government's public broadcasting budget. The Sound Media Division, led by Manager Sopit Wangwittawatwatana, operates with approximately 55 employees and pursues a content syndication and partnership-led go-to-market approach rather than direct monetization. Customer segments include general Thai consumers, university radio and educational institutions (as syndication partners), and underserved audiences such as children and visually impaired listeners served through collaborations with publishers like Rueang Satri Publishing.

Name

Thai PBS Podcast

Legal name

องค์การกระจายเสียงและแพร่ภาพสาธารณะแห่งประเทศไทย

Website

https://thaipbspodcast.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Thai PBS Podcast is the free, government-funded podcast platform of Thailand's public broadcaster, offering 60-80+ audio and video programmes across eight content categories to the general Thai public via web, mobile apps, and third-party platforms.

Ownership category

akta.pro rank

Product category

Public Service Media Podcasts

NAICS

Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Podcast Distribution Directories & Listening Apps (MPACADAC)

akta.pro secondary industries

Public/Nonprofit Radio Networks (NPR-style) (MPABABAB), National Public Radio Networks & Member Stations (NPR-style) (MPABADAB)

Keywords

• Public service broadcasting
• Podcast streaming platform
• Digital audio content
• Educational podcasts
• Public media publishing

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Public Broadcasting Service (Non-Commercial): Thai PBS Podcast is operated by the Public Broadcasting Organization of Thailand (องค์การกระจายเสียงและแพร่ภาพสาธารณะแห่งประเทศไทย) as a public service media platform. Content is provided free of charge to the public, funded by government budget rather than commercial revenue.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Thai PBS Podcast operates a free, publicly funded audio and video podcast streaming platform offering over 80 Thai-language podcast programs across 8 content categories including news, science, education, children, and culture. Content is accessible via the proprietary website and mobile apps (iOS/Android), and syndicated on YouTube, Spotify, and Apple Podcast, with additional content distribution through partner university radio stations such as Naresuan University Radio FM 107.25 MHz.

Product overview

Thai PBS Podcast is a comprehensive digital audio and video content platform operated by the Public Broadcasting Service of Thailand (องค์การกระจายเสียงและแพร่ภาพสาธารณะแห่งประเทศไทย). The platform operates as a central podcast hub offering hundreds of podcast shows across 8 main content categories (นิทาน/Fairy Tales, เด็กและครอบครับ/Children & Family, ข่าวและสถานการณ์/News & Current Affairs, วิทยาศาสตร์และเทคโนโลยี/Science & Technology, หนังสือเสียงและการศึกษา/Audiobooks & Education, วาไรตี้และไลฟ์สไตล์/Variety & Lifestyle, เพลงและดนตรี/Music & Arts, วิถีชีวิตและวัฒนธรรม/Lifestyle & Culture). Key flagship shows include เล่ารอบโลก (Global Story), พระอาทิตย์ยิ้มแฉ่ง (The Smiling Sun), โรงหมอ (Doctor's Office), Eureka, Gen Z & Classical Music, and the newly launched POP SCI วิทย์ติดป๊อป. The platform distributes content through its native mobile application (iOS/Android), web platform, and major third-party platforms including Spotify, Apple Podcast, and YouTube. Additional offerings include an E-Book platform and a nationwide radio network partnership program for content syndication.

Differentiator

Problem solved

Functional benefit

Brands

• Thai PBS Podcast: The primary digital podcast platform operated by the Thai Public Broadcasting Organization, offering audio and video podcast content across multiple categories including news, science, education, children's programming, culture, and lifestyle.

Products and services

• Thai PBS Podcast Platform A comprehensive web-based podcast streaming platform operated by Thai PBS offering on-demand audio and video podcast content across news, education, science, culture, and entertainment categories. Accessible free of charge with user registration, playlist creation, and content personalization across 8 categories.
• Thai PBS Podcast Mobile Application (Thai PBS Radio) Native iOS and Android applications enabling users to access Thai PBS Podcast content on-the-go with user authentication, personalized playlists, and content recommendations.
• E-Book Platform Digital e-book service providing supplementary reading materials complementary to Thai PBS Podcast content, including health guides such as the Doctor's Handbook (คู่มือโรงหมอ).
• Thai PBS Podcast Radio Network A nationwide radio network partnership program allowing affiliated radio stations to broadcast Thai PBS Podcast content, including 7 programs currently distributed to partner stations such as Naresuan University Radio FM 107.25 MHz.
• เล่ารอบโลก (Global Story) A podcast series exploring global stories, cultural topics, and international affairs from analytical perspectives, covering history, politics, economics, and cross-cultural understanding.
• พระอาทิตย์ยิ้มแฉ่ง (The Smiling Sun) A children's educational podcast featuring stories, science explanations, and fun facts for young audiences, teaching concepts through engaging narratives and friendly characters.
• POP SCI วิทย์ติดป๊อบ (POP SCI Science Pop) A science-popularization podcast exploring how scientific principles explain pop culture phenomena and trends, hosted by Nao-Pon (นวพล เชื่อมวราศาสตร์). Available on Thai PBS Podcast platform, YouTube, Spotify, and Apple Podcast.
• โรงหมอ (Doctor's Office) A health and medical podcast series providing healthcare information, medical education, and wellness advice to general audiences.
• Eureka ท่องโลกวิทยาการ (Eureka Exploring Science) A science and technology podcast series exploring scientific concepts, innovations, and discoveries in accessible language for general audiences.
• Gen Z & Classical Music A music podcast bridging classical music with contemporary Gen Z audiences, exploring music history, composers, and the relevance of classical music today.
• มองจีนมุมใหม่ (New Perspective on China) A current affairs and analysis podcast focusing on Chinese politics, economics, society, and international relations from diverse analytical viewpoints.
• ห้องสมุดหลังไมค์ (Behind the Mic Library) An audiobook and literature podcast series featuring adaptations of classic Thai literature and stories, including the ล่องไพร (Jungle Adventure) series by มาลัย ชูพินิจ.
• Thai PBS Podcast Music Playlist A music-focused podcast and playlist series featuring curated music content, artist interviews, and musical explorations across various genres.
• นิทานผสมภาษา (Bilingual Storytime) Children's storytelling podcast featuring stories in mixed languages for educational purposes, including the หูยาวเล่าเรื่อง (Long Ear Stories) series produced in collaboration with UTCC.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• สำนักพิมพ์ผีเสื้อ (Siam Publishing / Tipakay Publishing)minorStrategic or Co-development Partner · 1 July 2569Thai PBS team (Audio Media Division and Centre for Public Media for Children and Learning) met with มกุฏ อรฤดี, National Artist in Literature and founder of สำนักพิมพ์ผีเสื้อ, to explore collaboration on adapting literary works into audio media for children, youth, and visually impaired audiences. Discussed cooperation on reading promotion curricula and parent/teacher training programmes to foster reading habits using creative media.
• Naresuan University Radio (สถานีวิทยุกระจายเสียงมหาวิทยาลัยนเรศวร)coreChannel Partner/ Reseller/ DistributorNaresuan University Radio FM 107.25 MHz is a long-standing network partner of Thai PBS. The station receives 7 Thai PBS Podcast programmes for broadcast: พระอาทิตย์ยิ้มแฉ่ง, ภูมิคุ้มกัน, เศรษฐกิจติดบ้าน, หลบมุมอ่าน, ห้องเรียนฟ้ากว้าง, โรงหมอ, and Gen Z & Classical Music. Broadcasting runs from 05:00-20:00 daily, covering Phitsanulok and 7 provinces in lower northern Thailand (สุโขทัย, พิจิตร, อุตรดิตถ์, เพชรบูรณ์, ตาก, กำแพงเพชร). Thai PBS also conducted a podcast production workshop at the university for over 70 participants including university radio programme producers.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Regional players

• NHK Podcast (Japan): NHK operates Japan's public broadcaster podcast platform with news, education, and cultural content. Comparable as a regional public broadcaster podcast service, though focused on Japanese rather than Thai audiences.

Broad incumbents

• Spotify: Spotify is the dominant global podcast and audio streaming platform. Comparable as a major distribution channel and competitor for Thai-language podcast audiences, though operating as a commercial entity rather than a public broadcaster.

Direct peers

• PRX (Public Radio Exchange): PRX operates a public radio podcast distribution and hosting platform, producing and distributing podcasts from public radio stations. Comparable as a public-service oriented podcast hosting and distribution company.
• NPR (National Public Radio): NPR is the US public radio network operating a national podcast platform with news, culture, and educational content. Directly comparable to Thai PBS Podcast as a public-service broadcaster's podcast arm with a multi-category content catalogue and free listening model.
• CBC Listen (Canadian Broadcasting Corporation): CBC Listen is the Canadian public broadcaster's podcast and audio streaming platform. Comparable as a public broadcaster's proprietary listening platform offering news, educational, and cultural content.
• ABC Listen (Australian Broadcasting Corporation): ABC Listen is the Australian public broadcaster's podcast and audio platform. Comparable as a public-service broadcaster with a proprietary podcast platform featuring multi-category content and free access.
• Deutsche Welle Podcasts: Deutsche Welle operates Germany's international public broadcaster podcast platform, distributing multilingual educational and news podcasts. Comparable as a public-broadcaster-operated free podcast distribution service.
• BBC Sounds: BBC Sounds is the BBC's podcast and audio platform, providing free public-service radio and podcasts across news, education, and culture. Directly comparable as a public-broadcaster-led podcast platform offering ad-free, editorial-quality content.

Emerging players

• Audiomeans: Audiomeans is a podcast hosting and enterprise distribution platform. Comparable as a podcast hosting and distribution infrastructure provider serving content creators, though focused on commercial podcasters rather than public broadcasting.
• Podimo: Podimo is a subscription-based podcast and audio platform operating in Europe and selected international markets. Comparable as a podcast platform with curated multi-category content, though operating a subscription rather than free public-service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/thaipbspodcastx
• YouTubethaip.bs/thaipbspodcastyt
• Facebookfacebook.com/thaipbspodcastfb
• Instagramthaip.bs/thaipbspodcastig
• LinkedInlinkedin.com/company/thai-pbs-podcast

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thai PBS Podcast