That's Entertainment

Pop Culture News & Entertainment Mediathatentertains.com

That's Entertainment is a privately held pop culture news website publishing articles, reviews, and author interviews across movies, TV, comics, games, books, and music, monetized via display advertising and Amazon affiliate links, and serving genre fiction readers and franchise fans in the U.S. market.

Company typePrivate
Founded-
Headquarters—
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

What That's Entertainment does

That's Entertainment is a privately held pop culture news and entertainment content website operating under Starbird Media, LLC from Fairless Hills, Pennsylvania, founded in 2012 with approximately 17 employees. The site publishes editorial content across more than ten entertainment verticals — Film, TV, Marvel, DC Comics, Star Wars, Comics, Games, Books, and Music — in the form of news articles, reviews, previews, author interviews, and book promotions. Its underlying technology is a WordPress-based content management system powering a single unified multi-category blog, with content syndication extended to Facebook, X, YouTube, and Instagram.

The primary editorial voice is Kevin M. Gallagher, Jr., who authors the majority of content and conducts recurring creator and author interviews. The business model is advertising- and affiliate-driven: the site is free to readers, monetized through display advertising on website pages and through Amazon Associate affiliate links embedded in book promotion content. There is no pricing for end users and no disclosed subscription, SaaS, or B2B offering. Revenue figures are not publicly disclosed.

The company's go-to-market is content-led, relying on organic search, social media distribution, and on-site coverage of entertainment conventions such as FAN EXPO Philadelphia and MegaCon to drive traffic. Core editorial partnerships include FAN EXPO Philadelphia for event coverage and the parent entity Starbird Media, LLC for infrastructure, alongside a book promotion vertical targeting independent authors in fantasy, science fiction, and horror genres. The company's scale is niche: a 48+ page content archive, modest headcount, no disclosed funding, and operations confined primarily to the U.S. market with a global digital audience.

That's Entertainment firmographics

Firmographics

Name: That's Entertainment
Legal name: That's Entertainment (operated by Starbird Media, LLC)
Website: https://thatentertains.com
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: That's Entertainment is a privately held pop culture news website publishing articles, reviews, and author interviews across movies, TV, comics, games, books, and music, monetized via display advertising and Amazon affiliate links, and serving genre fiction readers and franchise fans in the U.S. market.
Ownership category
akta.pro rank

That's Entertainment industry classification

Industry

Product category: Pop Culture News & Entertainment Media
NAICS: Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
SIC: Periodicals: Publishing Or Publishing & Printing (2721)
akta.pro primary industry: Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
akta.pro secondary industries: Gaming Video Journalism & Shows (Non-creator, Editorial Video) (MPAFAMAF), Digital Content & Media Subscriptions (CRAFAIAA)

Keywords

Entertainment news
Pop culture coverage
Movie reviews
Comic book news
Book promotions

That's Entertainment business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Advertising: Display advertising on website pages generates revenue from visitor traffic and engagement metrics.
Affiliate Marketing: Amazon associate links for book promotions generate commissions from qualifying purchases.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

That's Entertainment product offering

Product offering

Core offering

That's Entertainment operates a free pop culture news and entertainment content website (thatentertains.com) that publishes news articles, reviews, previews, interviews, and book promotions across 10+ entertainment verticals including Film, TV, Marvel, DC Comics, Star Wars, Comics, Games, Books, and Music. The platform runs an author interview/promotion program for independent authors and provides on-site coverage of fan conventions such as Fan Expo Philadelphia and MegaCon. Revenue is generated through website display advertising and Amazon Associates affiliate commissions.

Product overview

That's Entertainment is a single unified pop culture news and entertainment content website. The platform publishes news articles, reviews, interviews, and promotional content (referred to as 'promos') across multiple entertainment verticals including Movies, TV, Marvel, DC Comics, Star Wars, Comics, Games, Books, and Music. The site features both original journalism and promotional content for books and entertainment media, with a focus on fan conventions and entertainment coverage.

Differentiator

Problem solved

Functional benefit

Products and services

That's Entertainment News Website Free-access pop culture news and entertainment content website covering movies, TV, Marvel, DC Comics, Star Wars, comics, games, books, and music through news articles, reviews, previews, interviews, and book promotion features. Targeted at individual entertainment media consumers and supported by display advertising and Amazon affiliate commissions.

Companies that use That's Entertainment

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles2 records

That's Entertainment technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

That's Entertainment partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

Guide Dogs of America | Tender Loving Canines (GDA|TLC)coreStrategic or Co-development Partner · 2 February 2026DC Comics partnered with Guide Dogs of America for a yearlong collaboration featuring superhero-themed service dog puppies named after DC characters (Krypto, Clark, Lois, Kara, Lobo). Fan activations at San Diego Comic-Con and ongoing campaign content on DC.com/pups.
PTS (Partnership for Maestro Media)minorChannel Partner/ Reseller/ Distributor · 20 January 2026Maestro Media partnered with PTS to localize and expand their board game portfolio, bringing fan-favorite titles to players around the world.
Scandal Co-ActiveminorStrategic or Co-development PartnerProvided promotional content and sneak peeks for Cosmic Cadets: Contact! graphic novel published by Top Shelf Productions.
Starbird Media LLCcoreStrategic or Co-development PartnerStarbird Media LLC is identified as the parent company powering That's Entertainment, providing website infrastructure and branding support.
FAN EXPO PhiladelphiacoreGTM or Marketing PartnerThat's Entertainment provides extensive editorial coverage of FAN EXPO Philadelphia events including 150+ panels, celebrity appearances, and after-hours events, driving awareness and attendance.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

That's Entertainment competitors and assessment

Company assessment

Direct peers

ScreenRant: Major entertainment news publisher focused on movies, TV, and streaming with a strong franchise (Marvel, DC, Star Wars) coverage footprint. Comparable content strategy and audience demographic to That's Entertainment.
CBR (Comic Book Resources): Long-running pop culture and comics news site covering film, TV, comics, and gaming. Closely mirrors That's Entertainment's multi-vertical editorial approach and entertainment-first target audience.
Nerdist: Pop culture publisher covering comics, movies, TV, games, and genre content with a strong fan-community orientation. Comparable audience and editorial mix to That's Entertainment.
Collider: Entertainment news site focused on movies, TV, streaming, and pop culture with reviews, interviews, and editorial features. Strong overlap with That's Entertainment's editorial format and target reader.
Bleeding Cool: Entertainment news site covering comics, film, TV, and pop culture with a niche-genre editorial slant. Closely comparable content mix and audience targeting to That's Entertainment.
SuperHeroHype: Dedicated superhero and comic book film/TV news site covering Marvel, DC, and related franchises. Highly comparable franchise-focused coverage to That's Entertainment's Marvel and DC verticals.
The Gamer: Gaming and pop culture publisher covering game news, reviews, and entertainment crossover content. Overlaps with That's Entertainment's gaming and broader entertainment verticals.
ComicBook.com: Digital pop culture publisher covering comics, movies, TV, and genre entertainment. Directly comparable to That's Entertainment due to overlapping coverage of Marvel, DC, and broader superhero franchise news with a content-led, ad-supported model.

Broad incumbents

GameSpot: Established gaming-focused entertainment media outlet. Comparable to That's Entertainment's 'Games' vertical coverage, though GameSpot is far larger and gaming-specific.
IGN: Large-scale entertainment and gaming media outlet covering games, movies, TV, and comics. While significantly larger and broader in scope, it competes for the same pop culture audience and overlapping content categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

That's Entertainment financial estimates

Financial estimate

Revenue estimate

Valuation estimate

That's Entertainment leadership team

Management profile

Number of profiles

Profiles1 record

That's Entertainment funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

That's Entertainment M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about That's Entertainment

What does That's Entertainment do?

Is That's Entertainment a public or private company?

That's Entertainment is a private company. It is classified as corporate owned and is currently operating.

When was That's Entertainment founded?

That's Entertainment was founded in -1. It employs 11 to 50 people.

How does That's Entertainment make money?

Two revenue lines are on record. Advertising is the primary driver. The others are affiliate Marketing.

Who are That's Entertainment's main competitors?

Direct peers on record are ScreenRant, CBR (Comic Book Resources), Nerdist, Collider, Bleeding Cool, SuperHeroHype, The Gamer and ComicBook.com. Broad incumbents are GameSpot and IGN.

Does That's Entertainment have an API?

No public API is recorded for That's Entertainment.

What industry is That's Entertainment in?

That's Entertainment's product category is Pop Culture News & Entertainment Media. Its primary akta.pro industry code is MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership), with a secondary code of MPAFAMAF, Gaming Video Journalism & Shows (Non-creator, Editorial Video). Its NAICS code is 513120 and its SIC code is 2721.