That Gorilla Brand

What That Gorilla Brand does

That Gorilla Brand, operating as TGB Global since its 2024 rebrand, is a privately held, adventure-led fundraising venture founded in 2018 by Leo and Casey Gripari and headquartered in Athens, Greece. The company organizes a series of physical challenge events (marathons, ultra-marathons, treks, and multi-day wilderness hikes) under its "Adventures For A Cause" program, with participant-derived funds directed into community infrastructure projects—clean water systems, sanitation facilities, solar power, and school construction—for communities living alongside mountain gorilla habitats in southwestern Uganda around Bwindi Impenetrable National Park and Mgahinga Gorilla National Park.

The firm's core outputs are not technology products but physical events, fundraising capital, and documentary content. Its product portfolio includes the Adventures For A Cause challenge series, TGB Films (a documentary arm producing MAJI, Miles of Life, Inspiring Impact, and other shorts), the Bwindi Community Projects program, and a final seasonal clothing line (SS26 Bwindi Collection) that is being phased out as the business exits retail. The company has no proprietary technology platform, app, or AI capabilities; its value creation is operational and community-driven rather than technology-driven.

The revenue model is hybrid but minimal in retained terms: adventure participation fees cover event costs while funds raised are largely pass-through to project beneficiaries, and an e-commerce storefront for activewear was a meaningful original revenue stream that has been deliberately scaled back. Distribution is direct-to-consumer through the tgb-global.com storefront and direct adventure sign-ups, with marketing driven by documentary content, blog, social media, and event-driven community engagement. Key institutional relationships include a decade-long partnership with The Gorilla Organization (TGB is its second-largest donor after the EU), collaboration with the Ugandan Wildlife Authority, and creative partnerships with Harris Elliott, Ian Reid, and Biscuit Bunker. The company employs 8 people, holds B Corp certification (2025), and reports 27,000+ people directly reached and 30+ communities impacted.

Name

That Gorilla Brand

Legal name

That Gorilla Brand

Website

https://thatgorillabrand.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

That Gorilla Brand (TGB Global) is an adventure-led fundraising venture that runs physical challenge events (Adventures For A Cause) to fund water, sanitation, solar, and school infrastructure projects for communities near mountain gorilla habitats in southwestern Uganda. It serves adventure participants globally and channel proceeds to Ugandan community projects in partnership with The Gorilla Organization.

Ownership category

akta.pro rank

Product category

Conservation Fundraising Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Tour Operators (561520)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Rainforest, Jungle & Canopy Experiences (THAJAIAE)

akta.pro secondary industry

Jungle/Rainforest Expedition & Survival Tour Operators (THAAADAI)

Keywords

• Conservation fundraising
• Community adventure events
• Ethical activewear
• Wildlife conservation
• Documentary film production

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations

Revenue model

1. Adventure Participation Fees: Participants pay to join Adventures For A Cause challenges (running, hiking, trekking events) which serve as the primary fundraising mechanism for community projects. Funds raised from these events go directly into building clean water systems, sanitation facilities, solar power, and schools for communities near mountain gorilla habitats.
2. Clothing and Merchandise Sales: Sale of fashion activewear and merchandise (SS26 Bwindi Collection including t-shirts, hoodies, shorts, swim shorts) crafted from premium cotton and technical fabrics. Original revenue stream that has been scaled back as the company pivots toward adventure-led fundraising.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

That Gorilla Brand (TGB Global) runs Adventures For A Cause, a portfolio of adventure-led fundraising challenges (marathons, ultra-marathons, treks, wilderness hikes) whose participant fees fund Bwindi Community Projects in southwestern Uganda, including clean water systems, sanitation facilities, solar energy installations, and school construction. The venture is complemented by TGB Films documentary content and a final seasonal clothing line (SS26 Bwindi Collection) whose proceeds historically also flowed to conservation causes.

Product overview

That Gorilla Brand (operating as TGB Global) is an adventure-led fundraising venture focused on conservation and community impact. The company runs the Adventures For A Cause program — a series of physical challenge events whose proceeds fund Bwindi Community Projects, including clean water, sanitation, solar, and education infrastructure in Uganda. Complementing this, TGB Films produces documentary content documenting the adventures and conservation impact. Previously a fashion activewear brand, the company has transitioned away from retail clothing to focus on bespoke adventures and community-led projects; the SS26 Bwindi Collection represents the last seasonal clothing line.

Differentiator

Problem solved

Functional benefit

Products and services

• Adventures For A Cause A series of physical fundraising challenges (marathons, ultra-marathons, treks, wilderness hikes) undertaken by the TGB community at global locations, with participant fees directed into Bwindi Community Projects (clean water, sanitation, solar, education) for communities living alongside mountain gorilla habitats in Uganda.
• SS26: The Bwindi Collection Seasonal activewear collection (Spring/Summer 2026) featuring graphic t-shirts, hoodies, shorts, and swim shorts with designs inspired by the Bwindi Impenetrable Forest, East African music culture, and Ugandan typography. Crafted from premium cotton and technical fabrics with creative direction by Harris Elliott and photography by Ian Reid.
• TGB Films A documentary filmmaking arm producing feature-length and short films about conservation, community impact, and adventure. Films include MAJI (feature length), Miles of Life, Inspiring Impact, and Adventures For A Cause: The Film, distributed via YouTube and film festivals.
• Bwindi Community Projects Community-led infrastructure projects in southwestern Uganda encompassing clean water systems, sanitation facilities, solar energy installations, and school construction for communities adjacent to mountain gorilla habitats, including the Nyagakenke Village Primary School.

Quantifiable outcome

• 27,000+ people directly reached through water, sanitation, solar, and education projects
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Doukas SchoolminorGTM or Marketing Partner · 12 June 2025Educational institution collaboration (Building Bridges and Schools: TGB x Doukas School) focused on community projects in Uganda. Partnership engages students in fundraising and awareness for conservation and education initiatives.
• The Gorilla OrganizationcoreStrategic or Co-development PartnerLong-term strategic partnership spanning over a decade. The Gorilla Organization, founded by Dian Fossey, has worked in the Bwindi/Mgahinga region for more than three decades. TGB raises significant funds through clothing sales and Adventures For A Cause for Gorilla Organization community-led conservation projects. TGB is the second largest donor to The Gorilla Organization after the EU. Projects include clean water systems, sanitation facilities, solar energy, beekeeping programs, and school construction. Collaboration includes the Ugandan Wildlife Authority for conservation activities.
• Ugandan Wildlife AuthoritycoreStrategic or Co-development PartnerGovernment authority overseeing Mgahinga Gorilla National Park and Bwindi Impenetrable National Park. TGB collaborates through The Gorilla Organization to implement conservation and community development projects. Pupils engage in environmental education connected to wildlife protection under this partnership.
• Harris ElliottminorStrategic or Co-development PartnerCreative director for SS26 Bwindi Collection. Harris Elliott provides creative direction for seasonal fashion collections, refining the brand's visual language with cultural reference, typography, and sense of place inspired by southwestern Uganda.
• Biscuit BunkerminorStrategic or Co-development PartnerFilm production company that produced Miles of Life documentary short in collaboration with TGB Films. Biscuit Bunker works with director Charli Doherty to create documentary content showcasing TGB's community and conservation work.
• Sam Mugisha / Kisoro Running ClubminorStrategic or Co-development PartnerCommunity mentor and founder of Kisoro Running Club in southwestern Uganda. Sam Mugisha is a close collaborator and friend of That Gorilla Brand. His story was featured in Miles of Life documentary. Sam's work uses sport to inspire the community and encourage children to stay in school.
• Salim Brek / Young Simba FCminorStrategic or Co-development PartnerSports coach and founder of Young Simba FC in Kisoro, Uganda. Salim discovered Sam Mugisha and gave him opportunity to compete through sport. TGB documents and supports this community football club as part of their sport-for-development initiatives.
• Ian ReidminorStrategic or Co-development PartnerNew York-based fine artist and photographer who contributed photographic print series to SS26 Bwindi Collection. Shot across Uganda, his imagery captures landscape and everyday life translated onto t-shirts in a bold palette drawn from the Ugandan flag.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@thatgorillabrand
• Facebookfacebook.com/thatgorillabrand
• Pinterestpinterest.com/thatgorillabrand
• Xx.com/thatgorilla
• Instagraminstagram.com/thatgorillabrand
• LinkedInlinkedin.com/company/that-gorilla-brand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about That Gorilla Brand