TH Brands

What TH Brands does

TH Brands is a privately held custom branding and merchandise company founded in 1963 in Muskegon, Michigan, and operating as a division of RC Productions, Inc. The company sells custom-decorated apparel, awards, uniforms, and promotional products, and operates a catalog of 9,413+ items spanning 270+ promotional categories. Its customer base spans corporate accounts, healthcare organizations, sports teams, educational institutions, first responders, and event organizers, with named clients including Howmet Aerospace, Trinity Health, Baker College, Webb Chemical, and Lewis Adventure Farm & Zoo.

The company produces decorated merchandise in-house using embroidery, screen printing, and a recently introduced Custom Patch Technology, and it sources through authorized brand partnerships with Nike, Under Armour, Carhartt, and Cherokee. It has built a free custom online storefront platform that allows client organizations to distribute branded merchandise directly to their employees or members, supported by a Chipply-integrated ordering workflow.

TH Brands generates revenue through transactional decoration orders, uniform program contracts, trophy and award sales, and recurring custom storefront deployments. It has expanded via M&A — a 2008 merger with Jones Sports added sports-team capabilities, and a 2023 acquisition of Her & His Uniforms added healthcare and medical uniform programs. The business employs 11–50 people and continues to broaden its product surface with offerings such as Brand Bundles and Custom Kits.

Name

TH Brands

Legal name

THBrands, Inc.

Website

https://thbrands.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

TH Brands is a privately held custom branding and merchandise company founded in 1963 in Muskegon, Michigan, serving corporate, healthcare, sports, education, and event clients with decorated apparel, uniforms, awards, and promotional products via direct sales and custom storefronts.

Ownership category

akta.pro rank

Product category

Custom Branded Merchandise Services

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industry

Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)

Keywords

• Custom apparel decoration
• Corporate uniform programs
• Promotional products
• Screen printing services
• Embroidery services

Headquarters

HQ city

Muskegon, Michigan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Decorated Apparel Sales: Sale of branded apparel including uniforms, fan gear, and corporate apparel with decoration services including screen printing, embroidery, heat press, and sublimation
2. Uniform Program Services: Managed uniform programs with custom online portals for organizations, including design, decoration, and distribution services with payment options including invoicing and payroll deductions
3. Custom Storefront Platform: Free custom online storefront creation and hosting for teams, corporations, and organizations with order management and fulfillment services
4. Branded Bundles & Custom Kits: Pre-configured branded gift kits (Basic, On-The-Go, Work bundles) with decoration, packaging, and shipping included
5. Promotional Products: Sale of promotional items including drinkware, bags, tech accessories, and branded merchandise with customization options

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

TH Brands is a full-service custom branding and merchandise company that sells and decorates apparel, uniforms, promotional products, team/fan gear, sporting goods, and awards/trophies for businesses, sports teams, healthcare facilities, and first responder agencies. It offers in-house decoration methods including screen printing (up to 10 colors), embroidery, heat press, sublimation, and laser engraving, along with free custom-branded online storefronts for organizational ordering, design services, finishing/fulfillment, and fundraising storefronts.

Product overview

TH Brands is a custom branding and merchandise company offering a comprehensive suite of products and services built around custom-decorated apparel and promotional products. The core offering consists of custom apparel (shirts, hoodies, jackets), uniform programs (corporate, medical, first responder, workwear), promotional products (drinkware, pens, bags, tech accessories), team/fan gear, sporting goods, awards & trophies, and event merchandise. These products are brought to market through proprietary services including embroidery, screen printing, heat press, sublimation, laser engraving, design services, finishing & fulfillment, and fundraising solutions. The company operates a proprietary e-commerce platform alongside free custom storefront/portal services that allow organizations to manage bulk orders. TH Brands also offers Brand Bundles & Custom Kits as turn-key solutions for gifting programs. Founded in 1963 and headquartered in Muskegon, MI, the company has grown from a trophy creator to a full-service branding partner serving corporate, healthcare, sports, and event clients nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Apparel

Quantifiable outcome

• 83% of consumers actively use branded items they receive (2025 promotional products industry statistic)
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Her & His UniformsminorStrategic or Co-development Partner · 1 January 2023TH Brands acquired Her & His Uniforms in 2023, expanding their uniform program capabilities and customer base.
• Jones SportsminorStrategic or Co-development Partner · 1 January 2008TH Brands merged with Jones Sports in 2008, expanding their capabilities in sporting goods and sports-related merchandise.
• RC Productions, InccoreOthersTH Brands is a division of RC Productions, Inc along with Source One Digital. This corporate structure allows TH Brands to partner with sister companies to provide additional products and services to customers.
• Source One DigitalminorStrategic or Co-development PartnerSister company under RC Productions, Inc. TH Brands can partner with Source One Digital to provide customers with additional products and services to market their companies and brands.
• ASI CentralminorOthersTH Brands is an ASI Central Affiliate member, providing access to the promotional products industry's largest trade organization.
• Sports, Inc.minorOthersTH Brands is a Sports, Inc. Member, providing industry connections and resources in the sporting goods sector.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 4imprint: One of the largest direct competitors in the promotional products industry, offering custom-decorated apparel, drinkware, bags, and branded merchandise through a direct-to-consumer e-commerce model with similar enterprise program capabilities.
• National Pen (NPC): Direct competitor in branded merchandise with a focus on promotional products and writing instruments plus custom decoration; competes for SMB and enterprise marketing spend overlapping with TH Brands' customer base.
• Discount Mugs: Online promotional products and custom apparel decorator with in-house production and low minimums, competing for many of the same SMB and event customers as TH Brands.
• Boundless (Boundless Network): Custom-branded merchandise and apparel provider with online stores and screen printing/embroidery capabilities, serving schools, teams, and corporate clients in a model similar to TH Brands' storefront platform.
• Quality Logo Products: Online-first direct competitor offering custom-decorated promotional products and apparel with low minimums, free artwork, and rush production overlapping directly with TH Brands' e-commerce decoration model.
• Crestline: Promotional products distributor and custom apparel decorator with a comparable mix of decorated apparel, drinkware, and branded merchandise sold through both catalog/e-commerce and account-based sales.
• HALO (formerly HALO Branded Solutions): Direct competitor in branded merchandise and corporate recognition programs, operating enterprise uniform, employee store, and corporate gifting solutions closely comparable to TH Brands' custom storefront offering.
• The Vernon Company: Family-owned promotional products and branded apparel company with in-house decoration and enterprise account services, very comparable in operating model and customer mix to TH Brands.

Broad incumbents

• SanMar Corporation: Major US wholesale apparel supplier carrying the same brand catalog (Nike, Under Armour, Carhartt) that TH Brands decorates; adjacent incumbent that competes for institutional and corporate uniform programs.
• alphabroder / Prime Line: One of the largest US wholesale apparel and promotional products distributors, supplying blank apparel that decorators (including TH Brands) then customize, and competing with vertically integrated decorated-apparel offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thbrands

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TH Brands