The 401 Tavern

What The 401 Tavern does

The 401 Tavern is a privately held, single-location bar and grill restaurant in Hampton, New Hampshire. The business employs approximately 6 people and operates exclusively in the U.S. domestic market, serving local residents and visitors in the Hampton area who seek a bar and grill dining experience. Its core offering is dine-in service centered on a menu of food and drinks, with signature items including Spinach Artichoke Dip appetizers and a recurring Prime Rib Friday promotion featuring prime rib entrees paired with wine service starting at 4pm.

The restaurant's product surface extends beyond dine-in to include digital channels powered by the Toasttab platform: online ordering for pickup, digital and physical gift cards, and a customer rewards/loyalty program. Marketing is conducted primarily through the company website (the401tavern.com), which hosts menu information, ordering links, a reviews section, and promotional campaigns including a $500 dish-review contest. The business is independently owned and operated, with no indication of external investment, parent company, or franchise affiliation.

Revenue is generated through direct food and beverage sales to dine-in and takeout customers, supplemented by gift card purchases. There is no disclosed pricing model, no enterprise or B2B contracts, and no franchise or licensing activity. The operating model is a traditional small-business restaurant with light digital tooling layered on top, serving a geographically concentrated consumer base.

Name

The 401 Tavern

Legal name

The 401 Tavern

Website

https://the401tavern.com

Company type

Private

Operating status

Operating

Short description

The 401 Tavern is a single-location bar and grill in Hampton, New Hampshire, serving local diners with dine-in service, online ordering, gift cards, and a rewards program powered by Toasttab.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood Bars & Taverns (CRANACAA)

Keywords

• Casual dining restaurant
• Bar and grill
• Food and beverage service
• Online food ordering
• Restaurant gift cards

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Food and Beverage Sales: Direct restaurant sales of food and drinks to dine-in and takeout customers. Core revenue stream from bar and grill offerings including menu items and specials such as Prime Rib Friday.
2. Gift Cards: Sale of gift cards through Toasttab platform for customer gifting occasions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

The 401 Tavern is a single-location bar and grill restaurant in Hampton, New Hampshire that serves food and drinks to dine-in and takeout customers. Its core offering is full-service casual dining with a menu of appetizers, main courses, and beverages, complemented by online ordering, gift cards, and a customer rewards program powered by Toasttab. The restaurant also runs recurring promotional events such as Prime Rib Friday at 4pm.

Product overview

The 401 Tavern is a single-location bar and grill restaurant in Hampton, NH offering a unified dining experience. The core offering is dine-in restaurant services featuring their menu of food and drinks. Supporting this are digital services including online ordering and gift cards powered by Toasttab, along with a customer rewards program. The restaurant also runs recurring promotional events such as Prime Rib Friday.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Services Full-service bar and grill offering dine-in meals, including signature dishes such as Prime Rib and Spinach Artichoke Dip, for local patrons and visitors in Hampton, NH.
• Online Ordering Digital platform allowing customers to place food and beverage orders for pickup through the restaurant's Toasttab-powered online ordering system.
• Gift Cards Digital and physical gift card offerings available for purchase through the Toasttab platform, enabling customers to give restaurant credits.
• Prime Rib Friday Signature weekly promotion featuring prime rib entrees served with a glass of wine, offered every Friday starting at 4pm at the Hampton, NH restaurant.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Direct peers

• TGI Fridays: TGI Fridays is a casual dining chain centered on a full bar and grill menu in a tavern-style atmosphere, making it the closest large-scale analogue to The 401 Tavern's bar & grill concept, though operating at vastly greater scale.
• Not Your Average Joe's: Not Your Average Joe's is a smaller, regional casual dining and bar concept with a full bar plus varied grill-style menu — a closer size and operating-model match for The 401 Tavern than the national chains.

Broad incumbents

• Applebee's: Applebee's is a national casual dining chain offering a bar and grill menu with strong value positioning, comparable in core offering to The 401 Tavern but operating broadly at scale across the U.S.
• Chili's Grill & Bar: Chili's is a large casual dining chain combining a full bar with grill-oriented menu items, directly overlapping The 401 Tavern's bar & grill value proposition but as a national incumbent.
• Buffalo Wild Wings: Buffalo Wild Wings operates as a sports bar and grill chain, combining alcohol-led revenue with a grill-style food menu in a tavern atmosphere — broadly comparable to The 401 Tavern's positioning.
• Yard House: Yard House is an upscale-casual bar and grill chain emphasizing a large beer selection and grill-style menu, mirroring The 401 Tavern's combination of bar and grill offerings at a higher price point.
• Texas Roadhouse: Texas Roadhouse is a national casual dining steakhouse chain with a bar-forward tavern section, comparable to The 401 Tavern's grill-focused menu and bar service in a casual setting.
• UNO Pizzeria & Grill: UNO Pizzeria & Grill combines a casual pizzeria menu with a full bar service, making it an adjacent bar & grill operator with overlapping customer use cases around casual dine-in and bar visits.

Regional players

• 99 Restaurants: 99 Restaurants is a New England-based casual dining and bar chain with a neighborhood tavern feel; geographically proximate to Hampton, NH and operating a comparable bar & grill format.
• The Common Man Family of Restaurants: The Common Man is a New Hampshire-based independent restaurant group offering multiple casual dining and tavern concepts in the same state as The 401 Tavern, serving as a regional benchmark for local bar & grill operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The 401 Tavern