The 11th Floor

Luxury Fine Dining Restaurantthe11thfloor.co.za

The 11th Floor is a luxury rooftop restaurant and cocktail bar in Bedfordview, Johannesburg, serving affluent diners with Mediterranean-inspired cuisine, signature theatrical cocktails, a curated wine list, and live music from a single 11th-floor venue since 2021.

Company typePrivate
Founded2021
HeadquartersBedfordview, South Africa
Headcount11–50
GTM typeB2C
OfferingServices

The 11th Floor firmographics

Firmographics

Name: The 11th Floor
Legal name: The 11th Floor (Pty) Ltd
Website: https://the11thfloor.co.za
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 11–50 employees
Short description: The 11th Floor is a luxury rooftop restaurant and cocktail bar in Bedfordview, Johannesburg, serving affluent diners with Mediterranean-inspired cuisine, signature theatrical cocktails, a curated wine list, and live music from a single 11th-floor venue since 2021.
Ownership category
akta.pro rank

The 11th Floor industry classification

Industry

Product category: Luxury Fine Dining Restaurant
NAICS: Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)
SIC: Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
akta.pro industry: PRIMARYTHAFACAA
Fine Dining Restaurants
Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)
SECONDARYTHAFAEAJ
Rooftop Bars & Beach/Pool Bars
Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues
SECONDARYMPAGAIAF
Rooftop Bars & Outdoor Nightlife Venues
Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Nightlife & Live Music Venues (Clubs, Bars)

Keywords

Luxury fine dining
Rooftop restaurant
Craft cocktails
Mediterranean cuisine
Private event venue

Where The 11th Floor is headquartered

Location

Headquarters

HQ city: Bedfordview
HQ country: South Africa
HQ region: Africa

Offices1 record

Markets served

The 11th Floor business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

Restaurant Dining - Food & Beverage Sales: Primary revenue stream from dine-in service featuring Mediterranean-inspired cuisine, craft cocktails, and curated wine selection. Guests pay per menu item for food, beverages, and cocktails. No cash accepted - all transactions via card.
Private Event Hire: Venue hire for private functions and events available Monday-Thursday. Revenue generated from event booking fees and minimum spend requirements for exclusive venue use.
Third-Party Delivery (Uber Eats): Partnership with Uber Eats for delivery of select food and beverage items, generating commission-based revenue through the platform.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Standard dining menu - pricing not publicly listed

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

The 11th Floor product offering

Product offering

Core offering

The 11th Floor operates a luxury rooftop restaurant and cocktail bar on the 11th floor of the Alpha Building in Bedfordview, Johannesburg. It serves Mediterranean-inspired fine dining under Executive Chef Kyle Marshall, a craft cocktail program with theatrical mixology, a wine list curated by in-house sommelier Keize, and live music entertainment featuring piano, saxophone, and percussion. Weekday private event hire and Uber Eats delivery extend the offering beyond the venue's walls.

Product overview

The 11th Floor is a luxury rooftop restaurant and cocktail bar offering a unified fine dining experience. The core offering consists of a Mediterranean-inspired food menu, a cocktail bar menu featuring signature mixology creations, and a curated wine list curated by in-house sommelier Keize. The experience is enhanced by live music entertainment including piano, saxophone, and percussion performances. Optional add-on services include private event and function hosting and cake services for special occasions.

Differentiator

Problem solved

Functional benefit

Products and services

Food Menu Mediterranean-inspired fine-dining menu featuring truffle-laced pastas, flame-kissed seafood, and Italian-influenced dishes crafted by Executive Chef Kyle Marshall, served to dine-in guests at the rooftop restaurant.
Bar Menu Cocktail and beverage program featuring signature cocktails crafted through mixology artistry, including smoked, sculpted, and perfumed drinks, plus mocktails, spirits, aperitifs, digestifs, shooters, beers, ciders, and hot and cold beverages.
Wine List Curated wine collection spanning South African regions (Elgin, Stellenbosch, Robertson) and international regions (Mosel, Douro), selected for balance, beauty, and emotion by in-house sommelier Keize.
Live Music Entertainment Live entertainment featuring piano, saxophone, and percussion performances that complement the dining experience, creating an atmosphere where light, music, and scent merge into a transcendent experience.
Private Events & Functions Venue hire for private events and functions available Monday through Thursday, with events tailored to specific needs for corporate functions, birthday celebrations, and exclusive gatherings.

Companies that use The 11th Floor

Customer profile

Segments2 records

Ideal customer profiles2 records

The 11th Floor technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

The 11th Floor partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

The 11th Floor competitors and assessment

Company assessment

Broad incumbents

The Saxon Hotel, Villas and Spa: The Saxon is a leading luxury hotel in Sandton with a high-end restaurant offering frequented by celebrities and executives. Comparable as a broader luxury hospitality incumbent in Johannesburg with overlapping affluent clientele and event-hosting capabilities, though it operates as a hotel rather than a standalone restaurant.

Direct peers

DW Eleven-13: DW Eleven-13 is a fine dining restaurant in Dunkeld West, Johannesburg, headed by Chef Marthinus Ferreira. Comparable to The 11th Floor as a chef-driven, multi-course tasting-menu luxury restaurant targeting the same affluent Johannesburg segment with international culinary recognition.
Marble Restaurant: Marble is a high-end rooftop fine dining restaurant in Rosebank, Johannesburg, known for its flame-grilled meat-focused menu and panoramic city views. It is the closest direct competitor to The 11th Floor in terms of rooftop positioning, premium pricing, and Joburg luxury diner target market.
La Colombe: La Colombe at Constantia Uitsig is one of South Africa's most awarded fine dining restaurants, located in Cape Town. Comparable to The 11th Floor as a top-tier SA luxury restaurant with international recognition, sommelier-driven wine program, and similar target clientele.
Tintswalo Atlantic: Tintswalo Atlantic is a boutique luxury hotel restaurant in Cape Town offering a premium scenic dining experience. Comparable to The 11th Floor as a high-end experiential South African restaurant where views, ambience, and curated cuisine command premium pricing.
The Test Kitchen: The Test Kitchen (now The Test Kitchen Fledgelings) is a globally acclaimed fine dining restaurant in Cape Town led by Chef Luke Dale-Roberts. Comparable as a South African chef-led luxury tasting-menu venue with international awards and a similar emphasis on theatrical culinary presentation.
Singularity Restaurant: Singularity is a luxury fine dining restaurant in Johannesburg led by Chef Craig Cormack, offering an avant-garde multi-sensory tasting experience. Comparable to The 11th Floor as a chef-driven, theatrical, luxury South African restaurant targeting the same high-end Johannesburg experiential dining segment.
Level Seven Restaurant & Bar: Level Seven is a rooftop restaurant and bar at the Hyatt Regency Johannesburg in Rosebank. Comparable to The 11th Floor as a Joburg rooftop luxury dining and cocktail destination targeting similar affluent clientele and corporate event bookings.
Signature Restaurant (Sandton): Signature is a fine dining restaurant at Sandton Sun, serving luxury clientele in Johannesburg's premier business district. Comparable to The 11th Floor in the Joburg luxury dining market with corporate and affluent diner overlap and similar premium positioning.
Sanctuary Mandela: Sanctuary Mandela is an exclusive luxury boutique hotel and dining venue in Johannesburg connected to the Mandela legacy. Comparable as a high-end experiential dining venue in Joburg targeting similar premium clientele and special-occasion occasions.

Market position

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

The 11th Floor financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The 11th Floor leadership team

Management profile

Number of profiles

Profiles4 records

The 11th Floor funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The 11th Floor M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The 11th Floor

What does The 11th Floor do?

Is The 11th Floor a public or private company?

The 11th Floor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was The 11th Floor founded?

The 11th Floor was founded in 2021. It employs 11 to 50 people.

Where is The 11th Floor based?

The 11th Floor is headquartered in Bedfordview, South Africa, in the Africa region.

How does The 11th Floor make money?

Three revenue lines are on record. Restaurant Dining - Food & Beverage Sales are the primary driver. The others are private Event Hire and third-Party Delivery (Uber Eats).

Who are The 11th Floor's main competitors?

The Saxon Hotel, Villas and Spa is listed as a broad incumbent. Direct peers are DW Eleven-13, Marble Restaurant, La Colombe, Tintswalo Atlantic, The Test Kitchen, Singularity Restaurant, Level Seven Restaurant & Bar, Signature Restaurant (Sandton) and Sanctuary Mandela.

Does The 11th Floor have an API?

No public API is recorded for The 11th Floor.

What industry is The 11th Floor in?

The 11th Floor's product category is Luxury Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFAEAJ, Rooftop Bars & Beach/Pool Bars. Its NAICS code is 722511 and its SIC code is 5810.