What The 34 Project does

The 34 Project, Inc. is a 501(c)(3) nonprofit organization headquartered at 1900 NW Expressway Suite 106 in Oklahoma City, Oklahoma, that delivers adaptive fitness and strength training services to individuals with spinal cord injuries and other neurological disorders. Founded in 2015 after co-founder Hudson Haws sustained a spinal cord injury during a high school football game, the organization offers free initial evaluations, ongoing therapy sessions that include exoskeleton demonstrations and active therapy modalities, and the Bill Fullerton Memorial Scholarship Program for post-injury educational pursuits. Operations are supported by a small team of approximately five personnel, including Hudson Haws (President/CEO) and co-founder Tim Haws (Vice President/COO), alongside volunteer certified exercise specialists.

The organization's business model is entirely donation- and contribution-based, with no publicly disclosed fee-for-service pricing. Revenue is generated through individual charitable contributions, corporate sponsorships (Swadley's, Diffee Ford, Novalco, Okasa), and proceeds from community events such as the First Annual Golf Tournament at River Oaks Golf Club and gatherings at Remington Park. Go-to-market is community- and referral-driven, anchored by relationships with Craig Hospital as a healthcare referral source and 180 Medical as an advocacy partner, supplemented by grassroots events that build visibility within the Oklahoma SCI community.

The customer base consists of individual beneficiaries rather than enterprise accounts, with documented testimonials from participants including individuals with C6/C7 incomplete spinal cord injuries. The organization's value proposition combines clinical-style adaptive training with community support and educational financial assistance, positioning it as a hybrid rehabilitation-and-advocacy nonprofit rather than a fee-based clinical operator.

Name

The 34 Project

Legal name

The 34 Project, Inc.

Website

https://the34project.org

Company type

Private

Founded year

2015

Operating status

Operating

Short description

The 34 Project is a 501(c)(3) nonprofit in Oklahoma City that provides adaptive fitness, strength training, and exoskeleton-based therapy to individuals with spinal cord injuries and neurological disorders, funded by donations, corporate sponsorships, and community events.

Ownership category

akta.pro rank

Product category

Adaptive Fitness and Neurological Rehabilitation Services

NAICS

Sports and Recreation Instruction (61162), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

akta.pro secondary industries

Neurologic Rehabilitation (Stroke, TBI, Parkinson’s, MS) (HSADAIAC), Adaptive & Special Needs Personal Training (HSADAAAL), Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• Adaptive fitness training
• Neurological rehabilitation
• Spinal cord injury therapy
• Exercise-based therapy
• Disability fitness services

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, The 34 Project is funded entirely through donations. 100% of donations go directly to the mission, supporting facility operations, equipment, and the Bill Fullerton Memorial Scholarship Program which provides training for those who cannot afford it.
2. Corporate Sponsorships: Corporate sponsorship opportunities for companies wishing to support the mission of fighting neurological injury and disease. Contact for sponsorship is Tim Haws, Vice-President and Director of Institutional Giving.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The 34 Project provides non-traditional, exercise-based active therapy and adaptive fitness training for individuals living with spinal cord injuries and other neurological disorders. Services include personalized strength training, strategic exercises with proper stimulation to maximize functional outcomes, free initial evaluations, community engagement events, and the Bill Fullerton Memorial Scholarship Program for financial assistance.

Product overview

The 34 Project is a non-profit adaptive fitness and strength training center that provides exercise-based therapy for individuals with neurological challenges, particularly spinal cord injuries. The organization operates as a single unified service offering centered around its core adaptive training program, supplemented by the Bill Fullerton Memorial Scholarship Program for financial assistance, community events and programs for social engagement, and free initial evaluations for new clients. The organization functions as a 501(c)(3) tax-exempt entity with no paid staff members, directing all resources toward facility operations and client support.

Differentiator

Problem solved

Functional benefit

Products and services

• Adaptive Fitness and Strength Training Services Active therapy and exercise-based training services for individuals with spinal cord injuries and other neurological disorders, designed to maximize functional outcomes through strategic exercises and targeted stimulation at the Oklahoma City facility.
• Bill Fullerton Memorial Scholarship Program Financial assistance program providing adaptive fitness and strength training services to individuals with spinal cord, traumatic brain, and other neurological injuries and diseases who demonstrate financial need. Named in honor of Bill Fullerton who passed away in March 2023.
• Community Events and Programs Social engagement activities including community gatherings, adaptive sports events, educational workshops, and networking opportunities such as the Annual Golf Tournament, PT Open House, Coffee and Cars OKC, and 4th of July celebrations.
• Free Initial Evaluations Complimentary assessment services for new clients to evaluate their needs and determine appropriate training approaches for neurological rehabilitation.

Quantifiable outcome

• Clients report surpassing their own expectations through access to specialized therapy that previously required traveling out of state

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor.

• Swadley'sminorGTM or Marketing PartnerCorporate sponsor of The 34 Project, supporting the mission of providing active training for neurological damage. Listed as a sponsor on the organization's website.
• Diffee FordminorGTM or Marketing PartnerCorporate sponsor of The 34 Project, contributing to the organization's efforts in fighting neurological injury and disease.
• NovalcominorGTM or Marketing PartnerCorporate sponsor of The 34 Project, supporting the mission and helping increase public awareness of neurological challenges.
• Oklahoma Association of School Administrators (Okasa)minorGTM or Marketing PartnerCorporate sponsor supporting The 34 Project's mission and community programs.
• River Oaks Golf ClubminorGTM or Marketing PartnerVenue partner for The 34 Project Annual Golf Tournament, hosting the first annual event at their Edmond location.
• Remington ParkminorGTM or Marketing PartnerCommunity event venue for Coffee and Cars OKC, a monthly community engagement event hosted by The 34 Project to spread awareness about their work.
• Craig HospitalminorOthersInpatient rehabilitation hospital in Denver, Colorado where founder Hudson Haws received intensive rehabilitation treatment after his spinal cord injury in 2015. The experience there and at other active therapy facilities motivated the founding of The 34 Project.
• 180 MedicalminorOthersCompany specializing in providing urological supplies to individuals with neurological injuries. Bill Fullerton, after whom the memorial scholarship is named, worked for 180 Medical for over three decades, providing support and encouragement to those with spinal cord injuries.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Neuroworx: Nonprofit adaptive fitness and neurological rehabilitation center in Utah specializing in spinal cord injury and stroke recovery. Closely comparable to The 34 Project in mission, methodology, and target population.
• NextStep Fitness: Nonprofit adaptive fitness and paralysis recovery center operating multiple U.S. locations, offering activity-based therapy for SCI and other neurological conditions. Comparable in service model and target population.
• Project Walk (SCI Recovery Project): Nonprofit paralysis recovery center specializing in activity-based therapy for spinal cord injury. Directly comparable in its non-traditional, exercise-based rehabilitation approach.

Broad incumbents

• Kennedy Krieger Institute: Large hospital and research institution providing comprehensive rehabilitation and neurological care for children and adults. Comparable in serving a similar neurological population but at a much larger scale and broader clinical scope.
• Shepherd Center: Specialty hospital in Atlanta for catastrophic injury rehabilitation including SCI. Touches a similar patient population through both clinical rehab and adaptive fitness programs, but operates as a paid clinical provider.
• Craig Hospital: Specialty rehabilitation hospital in Denver for SCI and TBI where founder Hudson Haws was treated. Comparable in mission and patient population; serves as a referral source for The 34 Project.
• Christopher & Dana Reeve Foundation: National nonprofit advancing SCI research, advocacy, and quality-of-life programs. Comparable to The 34 Project in mission and donor base, but operates at national scale with much broader service offerings.

Others

• ReWalk Robotics: Manufacturer of exoskeleton systems used in SCI rehabilitation. Comparable to The 34 Project through their exoskeleton demonstrations; potential equipment partner for adaptive fitness programs.
• Ekso Bionics: Developer of exoskeletons and wearable robots used in neurological rehabilitation. Ecosystem partner to adaptive fitness centers and a technology adjacency for The 34 Project's exoskeleton work.

Emerging players

• Stay Focused: Nonprofit organization providing resources and recovery support for individuals with SCI. Comparable in mission and community-led approach, though focused more on direct grants and education than facility-based training.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The 34 Project