What The 5 Point Cafe does

The 5 Point Cafe is a single-location dive bar and diner operating in Seattle's Belltown neighborhood since 1929, currently under the Hold Fast Hospitality parent brand. The venue at 415 Cedar Street is open 24 hours a day, 7 days a week, with the bar operating 6am-2am and 21+ restrictions during late weekend hours. It serves a full diner-style menu around the clock across three first-come, first-served seating sections (cafe, patio, and 21+ bar), with no reservations accepted.

The business generates revenue through three primary streams: on-premise food and beverage sales (dine-in), off-premise sales via the ToastTab platform for takeout and delivery (delivery fulfilled by sister location Mecca Cafe at 526 Queen Anne Ave N), and a branded e-commerce merchandise store (apparel, accessories, kids' items, stickers) shipped via USPS Priority Mail within the US. Gift cards are also sold through ToastTab. There is no proprietary technology stack; the digital infrastructure is limited to third-party SaaS (ToastTab, Squarespace website). Marketing is primarily organic via Instagram and the company's website, and customer segments are entirely horizontal — general walk-in patrons, off-premise diners, and individual merchandise buyers — with no enterprise or B2B accounts.

The 5 Point Cafe is privately held with approximately 10 employees, no disclosed external investors, and no funding rounds. Its brand has been independently recognized as 'The Most Iconic Bar' in Washington State and 'The World's Greatest Dive Bar.' Strategic activity is limited to channel extensions (delivery via Mecca Cafe, merchandise e-commerce, ToastTab integration) rather than new unit growth, positioning the business as a mature, heritage-anchored single-unit operator.

Name

The 5 Point Cafe

Legal name

The 5 Point Cafe

Website

https://the5pointcafe.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

1–10 employees

Short description

The 5 Point Cafe is a 24/7 dive bar and diner in Seattle's Belltown neighborhood, founded in 1929 and operated under Hold Fast Hospitality. It serves walk-in customers diner food and a full bar, with off-premise orders fulfilled via ToastTab and sister location Mecca Cafe.

Ownership category

akta.pro rank

Product category

Casual Dining and Bar Services

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Dive bar restaurant
• Diner food service
• 24-hour bar
• Branded merchandise
• Casual dining

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food & Beverage Sales: Dine-in, take-out, and delivery of diner-style food and alcoholic beverages served 24 hours. Full menu available at all times. Bar area operates 6am-2am with 21+ age restriction during evening hours.
2. Merchandise Sales: Branded merchandise including apparel (t-shirts, hoodies, tanks, hats, beanies), accessories (koozies, pins, stickers, mugs), and children's items sold via e-commerce with USPS Priority Mail shipping or in-person pickup at the bar.
3. Gift Cards: Gift cards sold through ToastTab platform for use at the establishment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The 5 Point Cafe operates a 24-hour dive bar and diner at 415 Cedar Street in Seattle's Belltown neighborhood, serving classic American diner food and a full bar since 1929. The establishment supplements on-premise service with an online branded merchandise store selling apparel and accessories and with pick-up and delivery ordering handled through the ToastTab platform, with delivery fulfilled by its sister location Mecca Cafe.

Product overview

The 5 Point Cafe is a single-location dive bar and 24-hour diner in Seattle, operating since 1929. The business offers three core services: dine-in bar and restaurant service, a full menu of diner food served around the clock, and an online merchandise store selling branded apparel and accessories. Additional offerings include a Happy Hour program and takeout/delivery service via Toasttab platform. The restaurant does not accept reservations and operates on a first-come, first-served basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant and Bar Dine-In Service 24-hour dive-bar and diner service at 415 Cedar Street, Seattle, serving a full classic American diner menu at all hours with a bar open 6am-2am daily; open to all ages in the cafe and patio, with 21+ requirement in the bar after 9pm on Fri/Sat and special event days.
• Happy Hour Reduced-price food and beverage offerings during designated off-peak hours at the bar and restaurant.
• Pick-Up and Delivery Service Take-out pick-up and delivery of The 5 Point Cafe's menu via the ToastTab platform, with delivery orders fulfilled by sister location Mecca Cafe at 526 Queen Anne Ave N, Seattle.
• Branded Merchandise Store E-commerce storefront selling branded apparel (t-shirts, tanks, hoodies, kids' and baby items), accessories (hats, beanies, mugs, koozies, enamel pins), and stickers, shipped via USPS Priority Mail within the US or available for in-person pickup at the bar.
• Gift Cards Gift cards in variable denominations sold through the ToastTab platform and redeemable at The 5 Point Cafe.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Hold Fast HospitalityminorOthersParent company/ownership group for The 5 Point Cafe. Website links to holdfasthospitality.com for additional information about the hospitality group.
• Mecca CafeminorOthersSister location of The 5 Point Cafe that fulfills delivery orders. Located at 526 Queen Anne Ave N, Seattle. Uses the same menu and portion sizes as The 5 Point.
• ToastTabcoreTechnology or IntegrationOnline ordering platform provider used for take-out orders, delivery orders, and gift card sales. Integrated into The 5 Point Cafe website for seamless customer ordering experience.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Beth's Cafe: Iconic 24-hour diner in the Greenwood neighborhood of Seattle, famous for its 12-egg omelet and similar 'no-frills, always-open' positioning. Comparable in being a long-running Seattle destination diner that competes for the same late-night, value-driven customer.
• Lost Lake Cafe & Lounge: 24-hour cafe and cocktail lounge on Capitol Hill in Seattle, blending diner-style food with a bar program. Comparable in being an always-open Seattle cafe-bar hybrid that competes for late-night traffic and the same broad walk-in demographic.
• Linda's Tavern: Long-standing Seattle dive bar in Capitol Hill with a similarly unpretentious, neighborhood-institution identity. Comparable as a competing Seattle dive bar targeting the same casual, walk-in, value-oriented customer base.
• Big Mario's Pizza: Casual, no-frills Seattle pizzeria and bar in Pioneer Square known for cheap slices, drinks, and a dive-bar atmosphere. Comparable as a competing Seattle casual bar targeting the same walk-in, value-driven late-night demographic.
• 13 Coins: Historic 24-hour Seattle restaurant operating since 1967, serving classic American fare around the clock. Directly comparable as a long-running, 24/7 full-service Seattle dining institution with a similar mix of bar and diner business.
• Pine Box: Capitol Hill bar housed in a former funeral home, known for a quirky, irreverent atmosphere and craft drinks. Comparable as a Seattle bar competing for the same irreverent, after-hours customer that The 5 Point serves.
• Comet Tavern: Historic Capitol Hill dive bar in Seattle known for its no-frills atmosphere, cheap drinks, and live music. Directly comparable as a competing Seattle dive bar with a similar cult, no-reservations operating model.
• Mecca Cafe: Sister location under Hold Fast Hospitality operating a 24-hour Seattle diner and bar with a similar vintage brand identity. Directly comparable in operating model, customer base, and menu, and even fulfills The 5 Point's delivery orders, making it the closest possible peer.

Broad incumbents

• Waffle House: National 24-hour diner chain with roughly 2,000 locations across the U.S., widely considered the benchmark for round-the-clock American diner operations. Comparable as a scaled, always-open diner operator; functions as a broad incumbent rather than a direct Seattle competitor.
• Denny's: Large national diner chain operating 24/7 in many locations, with a broad American menu and strong brand recognition. Comparable as a much larger incumbent in the 24-hour full-service diner category, though with a more standardized, mass-market positioning than The 5 Point's local-icon identity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/the5pointcafe
• LinkedInlinkedin.com/company/5-point-cafe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The 5 Point Cafe