The Academy Of Beauty Therapy

What The Academy Of Beauty Therapy does

The Academy of Beauty Therapy is a privately-held UK vocational training provider specializing in beauty therapy, holistic therapies, and assessment qualifications. The company offers three core product categories: Holistic Courses (Reflexology, Aromatherapy, Hopi Ear Candling, Indian Head Massage, Remedial Massage), Education & Training courses (teacher training for the further education sector), and Assessors & Verifiers courses (including Ofqual-regulated CAVA, AVRA, ACWE, and UPPA qualifications accredited by VTCT, NVQ, and Focus Awards). Its technology platform is an online learning and course management system that supports both in-person training and long-distance online enrollment, with one-year course access and personal tutor support.

The business operates through a hybrid delivery model across 7 UK training centers in Four Marks, Portsmouth, Birmingham, Bristol, North Wales, Burton on Trent, and Southampton, supplemented by global online distance learning. Revenue is generated through one-time course fees paid by individual students, with no publicly disclosed pricing, no enterprise contracts, and no institutional investors. The company is independently owned with no parent entity, no venture capital backing, and a headcount of 7 employees.

Its go-to-market relies on direct enrollment via website, email inquiries, and word-of-mouth referrals through industry links with salons, spas, shops, and cruise liners. The company positions itself around small class sizes, tutors with 30+ years of experience, flexible scheduling, one-to-one tuition options, and modular course design that allows students to build customized learning programs.

Name

The Academy Of Beauty Therapy

Legal name

The Academy of Beauty Therapy

Website

https://theacademyofbeautytherapy.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Academy of Beauty Therapy is a privately-held UK vocational training provider offering beauty therapy, holistic therapy, teacher training, and assessor qualifications across 7 UK locations and online, serving individual learners seeking industry-recognized certifications.

Ownership category

akta.pro rank

Product category

Beauty Therapy Training

NAICS

Technical and Trade Schools (6115), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Esthetics / Skincare (EDAOALAE)

akta.pro secondary industries

Massage Therapy Schools & Certification Programs (HSALANAJ), Beauty & Personal Care Skills (Makeup, Skincare, Hair Styling) (EDAAAGAM)

Keywords

• Beauty therapy training
• Holistic therapy courses
• Vocational qualifications
• Teacher training courses
• Assessment verifier training

Headquarters

HQ city

Four Marks

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course Fees: One-time fees for beauty therapy and assessment training courses. Students pay for individual courses which can be completed online or through in-person training.

Pricing tiers

Distribution channels2 records

Marketing channels3 records

Core offering

The Academy of Beauty Therapy is a UK-based vocational training academy that delivers beauty therapy, holistic therapy, teacher training, and assessor/verifier qualifications. Courses are offered in-person at seven UK branches and via online distance learning, leading to VTCT, NVQ, Focus Awards, and Academy Certificates. Instruction is delivered by tutors with 30+ years of industry experience in small group or one-to-one formats with flexible scheduling.

Product overview

The Academy of Beauty Therapy is a training and education provider offering beauty therapy and alternative therapies courses. The core offering consists of three main product categories: Holistic Courses (covering Reflexology, Aromatherapy, Hopi Ear Candling, Indian Head Massage, and Remedial Massage), Education & Training Courses (teacher training qualifications for the further education sector), and Assessors & Verifiers Courses (assessment qualification courses including CAVA, AVRA, ACWE, and UPPA). The company operates across multiple UK locations including Four Marks, Portsmouth, Bristol, Birmingham, North Wales, Burton on Trent, and Southampton, offering VTCT, NVQ, Focus Awards, and Academy Certificates. Courses are available in-person, online, and via distance learning formats, with flexible scheduling and one-to-one tuition options.

Differentiator

Problem solved

Functional benefit

Products and services

• Holistic Courses Holistic therapy training courses covering Reflexology, Aromatherapy, Hopi Ear Candling, Indian Head Massage, and Remedial Massage, suitable for total beginners with no previous beauty industry experience. Delivered in-person at UK branches and via online distance learning.
• Education & Training Courses Teacher training qualifications covering the knowledge and skills required by teachers/trainers in the further education and skills sector, including understanding roles, responsibilities and relationships in education and training, planning to meet learner needs, and delivering education and training.
• Assessors & Verifiers Courses Assessment and verification qualification courses for those seeking to evaluate vocational competencies and learners in various training environments, including the Level 3 Certificate in Assessing Vocational Achievement (CAVA), Level 3 Award in Assessing Vocationally Related Achievement (AVRA), Level 3 Award in Assessing Competence in the Work Environment (ACWE), and Level 3 Award in Understanding the Principals & Practices of Assessment (UPPA).

Quantifiable outcome

• Course completion typically within 1-3 months for 30-hour courses
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Carlton Institute: UK-based beauty and holistic therapy training provider offering accredited qualifications with both classroom and online options, comparable in curriculum but operating on a different regional footprint.

Direct peers

• Stonebridge Associated Colleges: UK distance-learning provider offering accredited beauty therapy, holistic, and assessor courses online, competing head-to-head with the Academy's online/distance learning arm.
• Open Study College: UK online vocational college offering beauty, complementary therapy, and teaching/assessor qualifications with flexible distance learning, comparable in delivery format to the Academy's online courses.
• NCC Home Learning: UK home-study provider with regulated beauty and holistic therapy courses marketed to adult learners seeking accredited qualifications through remote study.
• The Beauty Academy: UK-based beauty training school offering in-person and online beauty therapy and holistic therapy courses with accredited qualifications, directly competing with The Academy of Beauty Therapy in the same core market.
• ICS Learn: UK-based online learning provider with vocational and professional courses including beauty and therapy-related pathways, comparable in distance-learning delivery and accreditation model.
• The White House Academy of Beauty: Regional UK beauty training school with in-person beauty therapy and holistic courses, comparable in course catalog and target audience to the Academy's in-person branches.

Broad incumbents

• VTCT: Major UK vocational awarding body that regulates and certifies many of the qualifications the Academy delivers, serving as both a partner and a broader industry incumbent setting curriculum standards.
• City & Guilds: UK's largest vocational awarding organization offering a broad portfolio of regulated qualifications across many trades including beauty and therapy, comparable as a credentialing peer in the regulated training ecosystem.

Emerging players

• Centre of Excellence: UK online learning platform with a growing catalog of beauty, holistic therapy, and personal development courses, overlapping the Academy's online offering but with broader subject coverage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-academy-of-beauty-therapy

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Academy Of Beauty Therapy