The Addiction
- Company typePrivate
- Founded-
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
The Addiction firmographics
Firmographics- Name
- The Addiction
- Website
- https://theaddiction.co
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Addiction industry classification
Industry- Product category
- Comic Book Publishing & Collectibles
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Western Comic Books Publishing (Superhero, Indie) (MPAJAGAB)
- akta.pro secondary industries
- Comic Books & Graphic Novel Collectibles Retail (CRALAGAH), Digital Comics, Manga & Serialized Reading Platforms (BPAMAJAJ)
Keywords
The Addiction business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Comic Book Sales: Direct market comic sales of The Addiction series (issues #1, #2, #3) and The Touch mini-series at $5 per issue. Multiple variant covers (trade covers, virgin covers, luxe editions, NTD covers) at price points from $20-$75 per issue.
- Collectible Graded Comics: CGC (Certified Guaranty Company) graded comics at premium price points ($75-$400). Includes signature series with artist signatures authenticated.
- Giclée Art Prints: High-quality art prints featuring cover artwork by various artists (ArtGerm, David Mack, Alitha Martinez, Andres Labrada) priced at $20-$30 each, or $90 for sets.
- Trading Cards & Blind Bags: Metallic trading cards at $30 (individual) or $170 (set). Blind bag products at $40-$100 containing multiple comics, signed editions, and redemption codes with chance at rare items.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct Market Issues - Standard $5 comic book releases |
| Unit Pricing | Pay-as-you-go | Convention-Exclusive Variants - $20-$50 premium covers |
| Unit Pricing | Pay-as-you-go | CGC Graded Comics - $75-$400 authenticated collectibles |
| Unit Pricing | Pay-as-you-go | Giclée Prints - $20-$90 art prints |
| Unit Pricing | Pay-as-you-go | Blind Bags - $40-$100 mystery product packs |
| Unit Pricing | Pay-as-you-go | Metallic Trading Cards - $30-$170 |
| Unit Pricing | Pay-as-you-go | The Touch #1 Variants - $20-$100 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The Addiction product offering
Product offeringCore offering
The Addiction publishes and sells an original horror/action comic book intellectual property (main series issues #1, #2, #3 plus The Touch spin-off mini-series) written by David Quinn and Vincent Zurzolo. The brand sells physical comic books in multiple collectible formats—standard direct market covers, trade and virgin variants, luxe editions, NYCC/SDCC convention exclusives, CGC-graded slabs, and creator-signed Signature Series—along with giclée art prints, metallic trading cards, and mystery blind bag packages, distributed direct-to-consumer via its Shopify store and at major comic conventions.
Product overview
The Addiction is a comic book intellectual property featuring a three-issue main series and a new mini-series spin-off called 'The Touch.' The core offering consists of comic books written by David Quinn and Vincent Zurzolo with art by Claudia Balboni, Brad Simpson, and various guest artists. Each issue is available in multiple collectible formats including standard Direct Market editions, premium Luxe Editions (holofoil, embossed, metallic), convention-exclusive covers (NYCC, SDCC), CGC-graded slabs, and Signature Series signed copies. The product line extends to giclée art prints by featured artists, metallic trading cards, and mystery blind bag packages containing mixed collectibles and exclusive variants.
Differentiator
Problem solved
Functional benefit
Products and services
- The Addiction #1 (Main Series Issue 1) First issue of the main comic series introducing Dr. Niki Tino, who gains the supernatural ability to inject any drug through her touch after being revived from death. A 32-page full-color comic written by David Quinn and Vincent Zurzolo with art by Claudia Balboni and Brad Simpson, sold in standard and collectible formats.
- The Addiction #2 (Main Series Issue 2) Second issue of the main series in which Dr. Niki Tino and her boyfriend Enzo confront rogues including Mister Licorice, Bette Noir, and their Candy Coated Death Trap in downtown NYC.
- The Addiction #3 (Main Series Issue 3) Third and climactic issue of the first series titled 'DEATH BY LICORICE TWIST!' in which Dr. Niki Tino fights to master her strange powers while reliving her traumatic origin and confronting the Toxic Twins.
- The Addiction: The Touch #1 (Spin-off Mini-Series) First issue of a new three-part mini-series spin-off. Features Dr. Niki Tino and Enzo clashing with NYC drug cartel King Como Cattivo and freelance rogues, and introduces new characters The Fever, Joey Calamari, and a first cameo of Chronic.
- Trade Cover Variants Standard trade-format cover variants featuring cover artwork by ArtGerm, David Mack, Alitha Martinez, Andres Labrada, and others across issues #1, #2, and #3. Sold as SDCC Trades and NYCC Trade covers in the $20-$30 range.
- Virgin Cover Variants Virgin cover variants featuring uncolored/raw artwork by Grimaldi's, David Mack, ArtGerm, and Alitha Martinez, including NYCC exclusive virgin covers.
- Luxe Edition Cover Variants Premium luxe cover editions including holofoil, embossed, metallic, and foil variants. Available for The Addiction #1 NYCC Luxe Covers and #3 NYCC Luxe Covers.
- CGC Graded Comics Comics professionally graded and slabbed by CGC (Certified Guaranty Company) in grades ranging from CGC 9.4 to CGC 10. Includes NYCC CGC graded issues and CGC Signature Series signed by creators, priced $75-$400.
- Giclée Art Prints High-quality giclée art prints featuring cover artwork by ArtGerm, David Mack, Alitha Martinez, and Andres Labrada. Individual prints priced $20-$30; complete set priced at $90.
- Metallic Trading Cards Premium metallic trading cards featuring artwork by ArtGerm, Mack, Martinez, and Labrada. Available as individual cards ($30) or as a complete set ($170).
- Blind Bag Mystery Packs Mystery blind bag packages containing multiple comics and collectibles. Series #1 ($40) includes one each of #1, #2, and #3 plus limited variants and signed metal cards; Series 2 ($100) includes three books from Series #2, three #1 variants, a VeVe redemption code, and a chance at signed metal cards.
Companies that use The Addiction
Customer profileSegments3 records
Ideal customer profiles3 records
The Addiction technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Addiction partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
The Addiction competitors and assessment
Company assessmentBroad incumbents
- Image Comics: The dominant indie/creator-owned comic publisher and the benchmark for any creator-owned variant-cover strategy — The Addiction operates inside the same creator-owned, multi-variant-cover paradigm Image pioneered.
- Dark Horse Comics: Established creator-owned/independent publisher with horror and licensed-IP franchises and a mature convention and DTC presence — broader incumbent competing for the same collector-attending convention audience.
- Boom! Studios: Larger independent publisher with a creator-owned and licensor-driven catalog and broad retail/DTC presence — broader incumbent that overlaps with The Addiction on horror/sci-fi titles and convention-driven variant marketing.
Direct peers
- AWA (Artists, Writers & Artisans): Creator-owned indie comic publisher founded by former Marvel executives that pairs top-tier artists with creator-owned IP — structurally similar in talent strategy and indie-publisher economics to The Addiction.
- DSTLRY: New creator-owned comic publisher positioned around premium, collectibles-first products with marquee artist covers — closest peer in 'indie comics as collectibles' positioning and small-team execution.
- Vault Comics: Creator-owned indie publisher with a similar horror/sci-fi skew, multi-variant cover programs, and a strong convention sales channel — direct comparison point for The Addiction's creator-owned, collectibles-first go-to-market.
- Bad Idea Publishing: Independent comic publisher built around limited print runs, artist-driven variants, and collectibles-grade SKUs — directly comparable to The Addiction's variant-stacking, convention-exclusive model and small creative-team footprint.
- Heavy Metal: Long-running horror/sci-fi/alternative comic brand with adult skew, multiple variant covers, and convention sales — comparable genre positioning and anthology-vs-serialization mix to The Addiction's horror/action lineup.
Emerging players
- Ghost Machine: Recently launched creator-owned comic collective founded by industry veterans, with debut titles positioned around premium covers and collector marketing — overlap with The Addiction in creator-owned, collectible-first approach.
- Source Point Press: Independent comic publisher focused on creator-owned horror, action, and genre titles with limited convention and DTC distribution — comparable scale and operating model to The Addiction's indie genre-publishing playbook.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Addiction social profiles
Digital presenceThe Addiction financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Addiction leadership team
Management profileNumber of profiles
Profiles2 records
The Addiction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Addiction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Addiction
What does The Addiction do?
The Addiction publishes and sells an original horror/action comic book intellectual property (main series issues #1, #2, #3 plus The Touch spin-off mini-series) written by David Quinn and Vincent Zurzolo. The brand sells physical comic books in multiple collectible formats—standard direct market covers, trade and virgin variants, luxe editions, NYCC/SDCC convention exclusives, CGC-graded slabs, and creator-signed Signature Series—along with giclée art prints, metallic trading cards, and mystery blind bag packages, distributed direct-to-consumer via its Shopify store and at major comic conventions.
Is The Addiction a public or private company?
The Addiction is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Addiction founded?
The Addiction was founded in -1. It employs 11 to 50 people.
How does The Addiction make money?
Four revenue lines are on record. Comic Book Sales are the primary driver. The others are collectible Graded Comics, giclée Art Prints and trading Cards & Blind Bags.
Who are The Addiction's main competitors?
Broad incumbents on record are Image Comics, Dark Horse Comics and Boom! Studios. Direct peers are AWA (Artists, Writers & Artisans), DSTLRY, Vault Comics, Bad Idea Publishing and Heavy Metal. Emerging players are Ghost Machine and Source Point Press.
Does The Addiction have an API?
No public API is recorded for The Addiction.
What industry is The Addiction in?
The Addiction's product category is Comic Book Publishing & Collectibles. Its primary akta.pro industry code is MPAJAGAB, Western Comic Books Publishing (Superhero, Indie), with a secondary code of CRALAGAH, Comic Books & Graphic Novel Collectibles Retail. Its NAICS code is 45912 and its SIC code is 5945.