The Alexander
The Alexander is a 209-room boutique art hotel in downtown Indianapolis operating under Marriott's Autograph Collection, serving business travelers, leisure guests, wedding couples, and event planners with curated contemporary art, on-site dining, and 16,500 sq ft of meeting space.
- Company typePrivate
- Founded2013
- HeadquartersIndianapolis, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What The Alexander does
The Alexander is a 209-room boutique art hotel operating under Marriott's Autograph Collection flag in downtown Indianapolis at 333 South Delaware Street. Opened in 2013 as part of the CityWay mixed-use development and the first Autograph Collection property in Indianapolis, the hotel is owned by NOS Hotel Partners LLC and NOS Suites Partners LLC and managed by Davidson Hotel Company (operating as Pivot Hotels & Resorts). The property is positioned around a multi-million dollar curated and commissioned art collection developed in partnership with the Indianapolis Museum of Art at Newfields, featuring works by Nick Cave, Jennifer Steinkamp, Jorge Pardo, Sonya Clark, and others integrated throughout public spaces, guest rooms, and meeting venues.
The hotel generates revenue across four primary streams: guest room accommodations (the dominant stream), 16,500 square feet of flexible meeting and event space across 17 venues, food and beverage through two on-site concepts (Plat 99 bar/lounge and Nesso Italian Kitchen) plus in-room dining, and ancillary services including valet/self-parking and bicycle rental. Distribution combines Marriott's global reservation system and Bonvoy loyalty network with direct booking via the property website and an on-site sales team handling corporate accounts and event RFPs. Customer segments are diversified across business travelers, leisure travelers, wedding couples (including a dedicated LGBTQ+ weddings offering), and meeting/event planners.
The property holds IACC certification for meetings and conference facilities, TAG Approved LGBTQ+ venue designation, and Condé Nast Traveler recognition (#4 Midwest 2022, Top 3 Indiana 2020). Technology amenities are standard upscale-hotel fare (complimentary Wi-Fi, 55-inch LED TVs, JBL Bluetooth speakers, Technogym fitness equipment) with no proprietary AI/ML capabilities. Pricing is quote-based through Marriott's reservation system with seasonal variation and bundled package options. Revenue, funding, and detailed financial metrics are not publicly disclosed.
The Alexander firmographics
Firmographics- Name
- The Alexander
- Legal name
- NOS Hotel Partners LLC and NOS Suites Partners LLC d/b/a The Alexander Hotel
- Website
- https://thealexander.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Short description
- The Alexander is a 209-room boutique art hotel in downtown Indianapolis operating under Marriott's Autograph Collection, serving business travelers, leisure guests, wedding couples, and event planners with curated contemporary art, on-site dining, and 16,500 sq ft of meeting space.
- Ownership category
- akta.pro rank
The Alexander industry classification
Industry- Product category
- Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)
- akta.pro secondary industries
- City/Urban Convention Hotels (THAGALAA), Convention Center–Adjacent/Connected Hotels (THAGALAD), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where The Alexander is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Alexander business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Guest Room Accommodations: 209 newly renovated guest rooms and suites offering overnight stays with contemporary design and curated artwork. Room revenue constitutes the primary revenue stream.
- Meetings and Events: 16,500 square feet of flexible event space across 17 venues generating revenue from meeting room rentals, catering services, and event planning for corporate events, weddings, and social gatherings.
- Food and Beverage: On-site dining through Plat 99 (breakfast, cocktails, small plates) and Nesso Italian Kitchen, plus in-room dining service. Revenue from restaurant covers, bar sales, and catering for events.
- Valet and Parking Services: On-site parking services including valet parking ($59/night), self-parking ($54/night), and oversized valet ($75/night) with in-and-out privileges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Weekend Mode Package |
| Subscription | Multi-year contract | Park & Play Package |
| Subscription | Pay-as-you-go | Paws in the City Package |
| Unit Pricing | Pay-as-you-go | Valet Parking |
| Unit Pricing | Pay-as-you-go | Self-Parking |
| Unit Pricing | Pay-as-you-go | Oversize Valet Parking |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Alexander product offering
Product offeringCore offering
The Alexander is a 209-room boutique art hotel in downtown Indianapolis that sells overnight accommodations, food and beverage service through two on-site restaurants and in-room dining, and 16,500 sq ft of IACC-certified meeting, event, and wedding space across 17 venues. Its core differentiator is a multi-million dollar curated and commissioned art collection integrated throughout guest rooms and public spaces.
Product overview
The Alexander, Autograph Collection is a boutique art hotel offering 209 recently renovated guest rooms and suites as its core accommodation product. The hotel features distinctive dining experiences through Plat 99 (craft cocktails and breakfast) and Nesso Italian Kitchen, plus in-room dining. For events, the property offers 16,500 square feet of flexible meeting and event space across 17 venues including ballrooms, outdoor spaces, and rooftop areas. The hotel differentiates through its multi-million dollar curated art collection featuring commissioned works integrated throughout the property. Additional offerings include signature events (Mixology Masterpiece, cooking classes), weekly entertainment (Sundaze at 99, Fry-Day Night Beats, Fitness Under the Sun), a 24-hour fitness center, complimentary bicycle rentals, and pet-friendly packages. The property is positioned as a design-forward hospitality experience combining contemporary design, curated art, and personalized service.
Differentiator
Problem solved
Functional benefit
Brands
- Plat 99: Vibrant on-site bar and restaurant featuring craft cocktails, small plates, and signature coffee drinks, with art installation by Jorge Pardo.
- Nesso Italian Kitchen
Products and services
- Hotel Rooms & Suites 209 recently renovated guest rooms and suites featuring contemporary furnishings, curated artwork, complimentary Wi-Fi, dedicated workspaces, 55-inch HDTVs, and premium bedding for individual travelers and groups visiting downtown Indianapolis.
- Plat 99 Bar and Lounge On-site bar and lounge serving craft cocktails, locally roasted coffee, breakfast service, and small plates, with Jorge Pardo's signature glass pendant installation, floor-to-ceiling windows, and outdoor terrace. Open to hotel guests and the public.
- Nesso Italian Kitchen On-site Italian restaurant serving fresh seafood, locally sourced meats and vegetables, house-made pasta, and other light plates to hotel guests and the public.
- In-Room Dining Private dining service delivered to guest rooms daily from 6:30 AM to 11:00 PM, offering breakfast and all-day menus for hotel guests.
- Meeting & Event Spaces 16,500 sq ft of IACC-certified flexible event space across 17 venues including the Alexander Ballroom (up to 3,520 sq ft / 350 guests), Outdoor Plaza, Ralston Room & Rooftop, CityWay Gallery, Market Table, and breakout rooms for corporate meetings, conferences, and group events.
- Wedding Services Full-service wedding venue offering over 12,000 sq ft of event space including the Alexander Ballroom, outdoor plaza, and art gallery spaces. Wedding packages include complimentary wedding night stay, discounted guest rates, and customizable ceremony and reception options, including LGBTQ+ weddings.
- Signature Group Experiences Curated paid group experiences including Mixology Masterpiece (interactive cocktail crafting for groups of 10+ at $55/person) and Kickin' It In The Kitchen (team building cooking class in the professional exhibition kitchen), sold as add-ons for meetings and event bookings.
- Parking Services Three paid parking tiers offered to hotel guests and visitors: Oversize Valet ($75/night), Valet Parking ($59/night), and Self-Parking ($54/night), all with in-and-out privileges.
Quantifiable outcome
- #4 Hotel in the Midwest - Condé Nast Traveler 2022 Readers' Choice Awards
- +2 more outcomes
Companies that use The Alexander
Customer profileSegments4 records
Ideal customer profiles4 records
The Alexander technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Alexander partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Indianapolis Museum of Art at NewfieldscoreOriginally commissioned through partnership with the Indianapolis Museum of Art at Newfields for the hotel's art collection, establishing The Alexander as an art-curated hotel with active rather than decorative art installations.
- The Irsay Family YMCA at CityWayminorPartnership for Fitness Under the Sun outdoor yoga program held at The Alexander Plaza every Sunday from June through September, offering complimentary classes to hotel guests and community members.
- Indy PrideminorThe Alexander was the Parade Presenting Sponsor of Indy Pride, demonstrating commitment to the LGBTQ+ community and local Pride celebrations.
- TAG Approved (TAG approved venue)minorThe Alexander is TAG Approved, a recognized LGBTQ+ welcoming designation for hotels and venues that meet inclusive standards.
- Marriott International (Autograph Collection)coreThe Alexander is part of Marriott's Autograph Collection, an exclusive portfolio of independent hotels. Marriott provides distribution, reservation systems, loyalty program (Bonvoy), and global sales network.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
The Alexander competitors and assessment
Company assessmentDirect peers
- Conrad Indianapolis: Luxury downtown Indianapolis hotel offering upscale accommodations and event space. Direct competitor for the same business and leisure travelers in the Indianapolis downtown market.
- Ironworks Hotel Indianapolis: Boutique hotel in the Indianapolis area emphasizing design and character; competes directly with The Alexander for art- and design-oriented leisure and business travelers.
- 21c Museum Hotels: Brand of boutique hotels built around contemporary art museum concepts; the closest analog in concept and positioning to The Alexander's art-integrated hospitality model.
- JW Marriott Indianapolis: Large convention-oriented Marriott full-service hotel directly across from the Indiana Convention Center; competes for group and business demand that The Alexander also targets.
- Hyatt Regency Indianapolis: Connected-to-convention-center full-service hotel in downtown Indianapolis; directly overlaps with The Alexander's group, convention, and corporate transient demand.
- The Westin Indianapolis: Downtown Indianapolis full-service hotel near the convention center and Lucas Oil Stadium; competes for the same convention and event-driven demand.
- Hotel Emma: San Antonio boutique hotel known for adaptive reuse and art/design-led positioning; peer in concept and target guest (design-conscious leisure and corporate travelers).
- The Liberty Hotel: Boston boutique hotel in a historic former jail with strong design identity; comparable as a character-driven, design-led boutique property in a major urban market.
Broad incumbents
- Hotel & Lodging Industry Benchmark (Marriott International): Marriott International as the parent brand/incumbent for Autograph Collection; relevant as both partner and competitive benchmark setting franchise standards and peer ADR levels.
Others
- Indianapolis Convention & Visitors Bureau (Visit Indy): Destination marketing organization driving Indianapolis convention and leisure demand; adjacent ecosystem player that influences demand for downtown hotels including The Alexander.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks2 records
Key highlights6 records
Customer concentration
The Alexander social profiles
Digital presenceThe Alexander financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Alexander leadership team
Management profileNumber of profiles
The Alexander funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Alexander M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Alexander
What does The Alexander do?
The Alexander is a 209-room boutique art hotel in downtown Indianapolis that sells overnight accommodations, food and beverage service through two on-site restaurants and in-room dining, and 16,500 sq ft of IACC-certified meeting, event, and wedding space across 17 venues. Its core differentiator is a multi-million dollar curated and commissioned art collection integrated throughout guest rooms and public spaces.
Is The Alexander a public or private company?
The Alexander is a private company. It is classified as corporate owned and is currently operating.
When was The Alexander founded?
The Alexander was founded in 2013.
Where is The Alexander based?
The Alexander is headquartered in Indianapolis, United States, in the North America region.
How does The Alexander make money?
Four revenue lines are on record. Guest Room Accommodations are the primary driver. The others are meetings and Events, food and Beverage and valet and Parking Services.
Who are The Alexander's main competitors?
Direct peers on record are Conrad Indianapolis, Ironworks Hotel Indianapolis, 21c Museum Hotels, JW Marriott Indianapolis, Hyatt Regency Indianapolis, The Westin Indianapolis, Hotel Emma and The Liberty Hotel. Hotel & Lodging Industry Benchmark (Marriott International) is listed as a broad incumbent. Indianapolis Convention & Visitors Bureau (Visit Indy) is listed as an others.
Does The Alexander have an API?
No public API is recorded for The Alexander.
What industry is The Alexander in?
The Alexander's product category is Boutique Hotels. Its primary akta.pro industry code is THAGAAAL, Integrated Full-Service Hotel Complexes (Mixed-Use), with a secondary code of THAGALAA, City/Urban Convention Hotels. Its NAICS code is 72111 and its SIC code is 7011.