The Alexander

What The Alexander does

The Alexander is a 209-room boutique art hotel operating under Marriott's Autograph Collection flag in downtown Indianapolis at 333 South Delaware Street. Opened in 2013 as part of the CityWay mixed-use development and the first Autograph Collection property in Indianapolis, the hotel is owned by NOS Hotel Partners LLC and NOS Suites Partners LLC and managed by Davidson Hotel Company (operating as Pivot Hotels & Resorts). The property is positioned around a multi-million dollar curated and commissioned art collection developed in partnership with the Indianapolis Museum of Art at Newfields, featuring works by Nick Cave, Jennifer Steinkamp, Jorge Pardo, Sonya Clark, and others integrated throughout public spaces, guest rooms, and meeting venues.

The hotel generates revenue across four primary streams: guest room accommodations (the dominant stream), 16,500 square feet of flexible meeting and event space across 17 venues, food and beverage through two on-site concepts (Plat 99 bar/lounge and Nesso Italian Kitchen) plus in-room dining, and ancillary services including valet/self-parking and bicycle rental. Distribution combines Marriott's global reservation system and Bonvoy loyalty network with direct booking via the property website and an on-site sales team handling corporate accounts and event RFPs. Customer segments are diversified across business travelers, leisure travelers, wedding couples (including a dedicated LGBTQ+ weddings offering), and meeting/event planners.

The property holds IACC certification for meetings and conference facilities, TAG Approved LGBTQ+ venue designation, and Condé Nast Traveler recognition (#4 Midwest 2022, Top 3 Indiana 2020). Technology amenities are standard upscale-hotel fare (complimentary Wi-Fi, 55-inch LED TVs, JBL Bluetooth speakers, Technogym fitness equipment) with no proprietary AI/ML capabilities. Pricing is quote-based through Marriott's reservation system with seasonal variation and bundled package options. Revenue, funding, and detailed financial metrics are not publicly disclosed.

Name

The Alexander

Legal name

NOS Hotel Partners LLC and NOS Suites Partners LLC d/b/a The Alexander Hotel

Website

https://thealexander.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

The Alexander is a 209-room boutique art hotel in downtown Indianapolis operating under Marriott's Autograph Collection, serving business travelers, leisure guests, wedding couples, and event planners with curated contemporary art, on-site dining, and 16,500 sq ft of meeting space.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industries

City/Urban Convention Hotels (THAGALAA), Convention Center–Adjacent/Connected Hotels (THAGALAD), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Boutique hotel accommodations
• Curated art hospitality
• Hotel event venues
• Hotel dining services
• Wedding and meeting facilities

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Guest Room Accommodations: 209 newly renovated guest rooms and suites offering overnight stays with contemporary design and curated artwork. Room revenue constitutes the primary revenue stream.
2. Meetings and Events: 16,500 square feet of flexible event space across 17 venues generating revenue from meeting room rentals, catering services, and event planning for corporate events, weddings, and social gatherings.
3. Food and Beverage: On-site dining through Plat 99 (breakfast, cocktails, small plates) and Nesso Italian Kitchen, plus in-room dining service. Revenue from restaurant covers, bar sales, and catering for events.
4. Valet and Parking Services: On-site parking services including valet parking ($59/night), self-parking ($54/night), and oversized valet ($75/night) with in-and-out privileges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Alexander is a 209-room boutique art hotel in downtown Indianapolis that sells overnight accommodations, food and beverage service through two on-site restaurants and in-room dining, and 16,500 sq ft of IACC-certified meeting, event, and wedding space across 17 venues. Its core differentiator is a multi-million dollar curated and commissioned art collection integrated throughout guest rooms and public spaces.

Product overview

The Alexander, Autograph Collection is a boutique art hotel offering 209 recently renovated guest rooms and suites as its core accommodation product. The hotel features distinctive dining experiences through Plat 99 (craft cocktails and breakfast) and Nesso Italian Kitchen, plus in-room dining. For events, the property offers 16,500 square feet of flexible meeting and event space across 17 venues including ballrooms, outdoor spaces, and rooftop areas. The hotel differentiates through its multi-million dollar curated art collection featuring commissioned works integrated throughout the property. Additional offerings include signature events (Mixology Masterpiece, cooking classes), weekly entertainment (Sundaze at 99, Fry-Day Night Beats, Fitness Under the Sun), a 24-hour fitness center, complimentary bicycle rentals, and pet-friendly packages. The property is positioned as a design-forward hospitality experience combining contemporary design, curated art, and personalized service.

Differentiator

Problem solved

Functional benefit

Brands

• Plat 99: Vibrant on-site bar and restaurant featuring craft cocktails, small plates, and signature coffee drinks, with art installation by Jorge Pardo.
• Nesso Italian Kitchen

Products and services

• Hotel Rooms & Suites 209 recently renovated guest rooms and suites featuring contemporary furnishings, curated artwork, complimentary Wi-Fi, dedicated workspaces, 55-inch HDTVs, and premium bedding for individual travelers and groups visiting downtown Indianapolis.
• Plat 99 Bar and Lounge On-site bar and lounge serving craft cocktails, locally roasted coffee, breakfast service, and small plates, with Jorge Pardo's signature glass pendant installation, floor-to-ceiling windows, and outdoor terrace. Open to hotel guests and the public.
• Nesso Italian Kitchen On-site Italian restaurant serving fresh seafood, locally sourced meats and vegetables, house-made pasta, and other light plates to hotel guests and the public.
• In-Room Dining Private dining service delivered to guest rooms daily from 6:30 AM to 11:00 PM, offering breakfast and all-day menus for hotel guests.
• Meeting & Event Spaces 16,500 sq ft of IACC-certified flexible event space across 17 venues including the Alexander Ballroom (up to 3,520 sq ft / 350 guests), Outdoor Plaza, Ralston Room & Rooftop, CityWay Gallery, Market Table, and breakout rooms for corporate meetings, conferences, and group events.
• Wedding Services Full-service wedding venue offering over 12,000 sq ft of event space including the Alexander Ballroom, outdoor plaza, and art gallery spaces. Wedding packages include complimentary wedding night stay, discounted guest rates, and customizable ceremony and reception options, including LGBTQ+ weddings.
• Signature Group Experiences Curated paid group experiences including Mixology Masterpiece (interactive cocktail crafting for groups of 10+ at $55/person) and Kickin' It In The Kitchen (team building cooking class in the professional exhibition kitchen), sold as add-ons for meetings and event bookings.
• Parking Services Three paid parking tiers offered to hotel guests and visitors: Oversize Valet ($75/night), Valet Parking ($59/night), and Self-Parking ($54/night), all with in-and-out privileges.

Quantifiable outcome

• #4 Hotel in the Midwest - Condé Nast Traveler 2022 Readers' Choice Awards
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Indianapolis Museum of Art at NewfieldscoreStrategic or Co-development PartnerOriginally commissioned through partnership with the Indianapolis Museum of Art at Newfields for the hotel's art collection, establishing The Alexander as an art-curated hotel with active rather than decorative art installations.
• The Irsay Family YMCA at CityWayminorStrategic or Co-development PartnerPartnership for Fitness Under the Sun outdoor yoga program held at The Alexander Plaza every Sunday from June through September, offering complimentary classes to hotel guests and community members.
• Indy PrideminorGTM or Marketing PartnerThe Alexander was the Parade Presenting Sponsor of Indy Pride, demonstrating commitment to the LGBTQ+ community and local Pride celebrations.
• TAG Approved (TAG approved venue)minorOthersThe Alexander is TAG Approved, a recognized LGBTQ+ welcoming designation for hotels and venues that meet inclusive standards.
• Marriott International (Autograph Collection)coreChannel Partner/ Reseller/ DistributorThe Alexander is part of Marriott's Autograph Collection, an exclusive portfolio of independent hotels. Marriott provides distribution, reservation systems, loyalty program (Bonvoy), and global sales network.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Conrad Indianapolis: Luxury downtown Indianapolis hotel offering upscale accommodations and event space. Direct competitor for the same business and leisure travelers in the Indianapolis downtown market.
• Ironworks Hotel Indianapolis: Boutique hotel in the Indianapolis area emphasizing design and character; competes directly with The Alexander for art- and design-oriented leisure and business travelers.
• 21c Museum Hotels: Brand of boutique hotels built around contemporary art museum concepts; the closest analog in concept and positioning to The Alexander's art-integrated hospitality model.
• JW Marriott Indianapolis: Large convention-oriented Marriott full-service hotel directly across from the Indiana Convention Center; competes for group and business demand that The Alexander also targets.
• Hyatt Regency Indianapolis: Connected-to-convention-center full-service hotel in downtown Indianapolis; directly overlaps with The Alexander's group, convention, and corporate transient demand.
• The Westin Indianapolis: Downtown Indianapolis full-service hotel near the convention center and Lucas Oil Stadium; competes for the same convention and event-driven demand.
• Hotel Emma: San Antonio boutique hotel known for adaptive reuse and art/design-led positioning; peer in concept and target guest (design-conscious leisure and corporate travelers).
• The Liberty Hotel: Boston boutique hotel in a historic former jail with strong design identity; comparable as a character-driven, design-led boutique property in a major urban market.

Broad incumbents

• Hotel & Lodging Industry Benchmark (Marriott International): Marriott International as the parent brand/incumbent for Autograph Collection; relevant as both partner and competitive benchmark setting franchise standards and peer ADR levels.

Others

• Indianapolis Convention & Visitors Bureau (Visit Indy): Destination marketing organization driving Indianapolis convention and leisure demand; adjacent ecosystem player that influences demand for downtown hotels including The Alexander.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheAlexanderHotelIndianapolis
• Instagraminstagram.com/thealexanderindy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Alexander