THE AMBASSY
THE AMBASSY is a luxury residential development by urban development agency GmbH in Vienna's diplomatic quarter, comprising SMART, FAMILY, and AMBASSADOR apartments (50-190m²) sold through an exclusive three-broker syndicate to high-net-worth buyers.
- Company typePrivate
- Founded-
- HeadquartersVienna, Austria
- Headcount1–10
- GTM typeB2C
- OfferingServices
What THE AMBASSY does
THE AMBASSY (trading as THE AMBASSY PARKSIDE LIVING) is a single-asset luxury residential development project developed by urban development agency GmbH (UDA), an Austrian private limited company headquartered at Mahlerstrasse 12, 1010 Vienna. The project is located at Beatrixgasse 27 in Vienna's Botschaftsviertel (diplomatic quarter), directly adjacent to the Ringstrasse and the 1st district, surrounded by more than thirty embassies. It comprises three product tiers — SMART apartments of 50-75m², FAMILY apartments and townhouses of 60-165m², and AMBASSADOR penthouses of up to 190m² — and offers on-site amenities including a private cinema, conference room, lounge and club rooms, XL underground parking with EV charging, and a full concierge service. Technical features include low-energy construction (HWB 23.7 kWh/m²a, energy efficiency factor 0.729), triple panorama glazing with pollen filters and integrated sun/privacy screening, and floor/ceiling heating and cooling systems.
The project is architecturally led by A.C.C. Ziviltechniker GmbH and distributed to end buyers exclusively through a syndicate of three appointed Austrian brokerages — EHL Immobilien GmbH, OTTO Immobilien GmbH, and Marlies Muhr Immobilien GmbH — which earn a 3% commission on the purchase price plus VAT on successful transactions. Direct inquiries are handled via the concierge team ([email protected], +43 676 7776677). Marketing relies on earned media managed by Milestones in Communication (MINC), coverage in outlets such as Der Standard, Die Presse, Deal Magazine, Leadersnet, and AURUM 999.9, and a multilingual (DE/EN/RU) website with virtual tours and a Flatfinder tool.
UDA reports a 15+ year track record on the European property market with private and institutional investors, private foundations, funds, and project developers, and the project reached topping-out (Dachgleiche) on 10 October 2017. The entity has seven employees and no disclosed parent company, subsidiaries, public listing, funding rounds, or financial figures.
THE AMBASSY firmographics
Firmographics- Name
- THE AMBASSY
- Legal name
- urban development agency GmbH
- Website
- https://theambassy.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- THE AMBASSY is a luxury residential development by urban development agency GmbH in Vienna's diplomatic quarter, comprising SMART, FAMILY, and AMBASSADOR apartments (50-190m²) sold through an exclusive three-broker syndicate to high-net-worth buyers.
- Ownership category
- akta.pro rank
THE AMBASSY industry classification
Industry- Product category
- Luxury Residential Real Estate
- NAICS
- Rental and Leasing Services (532)
- SIC
- Operators Of Apartment Buildings (6513)
- akta.pro primary industry
- Luxury serviced apartments (premium) (THAMACAE)
- akta.pro secondary industry
- Luxury Serviced Residences (THAGAEAJ)
Keywords
Where THE AMBASSY is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
THE AMBASSY business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Supply Chain, Personnel, Technology or R&D
Revenue model
- Real estate sales: One-time purchase of luxury residential apartments. Revenue generated from property sales across three categories: SMART (50-75m²), FAMILY (60-165m²), and AMBASSADOR residences (up to 190m²). Commission of 3% of purchase price plus VAT paid to appointed real estate agents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | SMART apartments: 50-75 m² |
| One time/ perpetual license | Multi-year contract | FAMILY apartments: 60-165 m² |
| One time/ perpetual license | Multi-year contract | AMBASSADOR residences: up to 190 m² |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
THE AMBASSY product offering
Product offeringCore offering
THE AMBASSY PARKSIDE LIVING is a luxury residential development at Beatrixgasse 27 in Vienna's diplomatic embassy quarter. It sells newly built apartments across three lifestyle categories (SMART 50-75 m², FAMILY 60-165 m², and AMBASSADOR up to 190 m²) bundled with a premium concierge service, private cinema, conference room, lounge/club rooms, XL underground parking, and integrated security systems. Apartments are sold on a one-time purchase basis through three appointed exclusive real estate agents (EHL Immobilien, OTTO Immobilien, Marlies Muhr Immobilien) operating on a 3% commission plus VAT.
Product overview
THE AMBASSY PARKSIDE LIVING is a luxury residential complex offering three apartment categories: SMART Living (50-75 m² compact apartments), FAMILY Living (60-165 m² spacious apartments/townhouses), and AMBASSADOR Residences (up to 190 m² luxury penthouses). Residents benefit from premium amenities including concierge service, private cinema, conference room, lounge/club rooms, XL underground parking, and comprehensive security systems. The complex is located in Vienna's prestigious diplomatic quarter near the Ringstrasse.
Differentiator
Problem solved
Functional benefit
Products and services
- THE AMBASSY PARKSIDE LIVING
Quantifiable outcome
- Heating energy requirement of 23.7 kWh/m² a
- +2 more outcomes
Companies that use THE AMBASSY
Customer profileSegments4 records
Ideal customer profiles4 records
THE AMBASSY technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
THE AMBASSY partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- UDA urban development agency GmbHcoreUDA is the developer and project originator of THE AMBASSY PARKSIDE LIVING. An independently-managed company specializing in sophisticated property projects in prime locations. Has operated discreetly on the European property market for over 15 years, enjoying trust of private and institutional investors, private foundations, property companies, and project developers.
- A.C.C. Ziviltechniker GmbHcoreArchitectural firm responsible for the project renderings and design of THE AMBASSY PARKSIDE LIVING. Located at Hadikgasse 68, 1140 Vienna, with Tel: +43 1 894 61 55.
- EHL Immobilien GmbHcoreAppointed exclusive sales agent for THE AMBASSY PARKSIDE LIVING alongside OTTO Immobilien and Marlies Muhr Immobilien. Commission of 3% of purchase price plus VAT on successful sales. Located at www.wohnung.at.
- OTTO Immobilien GruppecoreAppointed exclusive sales agent for THE AMBASSY PARKSIDE LIVING alongside EHL Immobilien and Marlies Muhr Immobilien. Commission of 3% of purchase price plus VAT on successful sales. Located at www.otto.at.
- Marlies Muhr Immobilien GmbHcoreAppointed exclusive sales agent for THE AMBASSY PARKSIDE LIVING alongside EHL Immobilien and OTTO Immobilien. Commission of 3% of purchase price plus VAT on successful sales. Located at www.muhr-immobilien.at.
- Milestones in Communication (MINC) PRA GmbHsupportingPR agency handling press inquiries for THE AMBASSY. Contact: Alexander Staudigl and Carina Rambauske at Tel: +43 1 890 04 29 0. Manages media relations and press coverage including Der Standard, Die Presse, Deal Magazine, Leadersnet, and AURUM magazine.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
THE AMBASSY competitors and assessment
Company assessmentBroad incumbents
- Bonava (formerly NCC Housing): European residential developer active across Germany, Austria and the Nordics with multi-tier product offerings; comparable as a pan-European developer operating a tiered (entry/family/premium) residential model similar to THE AMBASSY's SMART/FAMILY/AMBASSADOR segmentation.
- CA Immobilien Anlagen AG: Listed Austrian real estate group developing residential, office and mixed-use product in Vienna and CEE; overlaps with THE AMBASSY as a developer in the same Vienna luxury/premium residential segment.
- S IMMO AG: Vienna-based real estate investor/developer with residential and commercial assets in Austria and CEE; comparable because it develops and operates premium property in the same Vienna market as THE AMBASSY.
- IMMOFINANZ AG: Austrian-listed real estate company with residential and mixed-use exposure across Central Europe; comparable as a Vienna-headquartered developer/operator active in the same residential market, though at vastly greater scale and broader portfolio.
Direct peers
- Otto Immobilien Gruppe: Established Austrian residential broker and developer selling premium Vienna apartments; directly comparable as an appointed sales partner of THE AMBASSY and as a competitor developing/listing similar central-Vienna luxury product.
- GalCap Europe: Vienna-based asset manager focused on value-add and prime residential in Central European capitals; comparable as a Vienna-headquartered specialist pursuing premium residential product in similar micro-locations.
- WINEGG Realitäten GmbH: Vienna-based luxury residential developer and broker active in prime districts; comparable because it develops and sells high-end apartments in the same central Vienna micro-markets targeted by THE AMBASSY.
- VALUE One Holding AG: Austrian developer focused on premium and luxury residential projects in Vienna prime locations; directly comparable as a niche Austrian developer of high-end residential product with similar buyer profile to THE AMBASSY's AMBASSADOR tier.
Regional players
- Engel & Völkers: Global luxury real estate brokerage with a strong Vienna presence; comparable because it intermediates luxury residential transactions in Vienna's embassy/prestige districts and reaches the same UHNW buyer pool as THE AMBASSY's appointed agents.
- Sotheby's International Realty (Austria): International luxury real estate network active in Vienna prime markets; comparable because it serves the same ultra-high-net-worth and diplomatic buyer pool THE AMBASSY targets in the Botschaftsviertel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
THE AMBASSY social profiles
Digital presenceTHE AMBASSY financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE AMBASSY leadership team
Management profileNumber of profiles
THE AMBASSY funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE AMBASSY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE AMBASSY
What does THE AMBASSY do?
THE AMBASSY PARKSIDE LIVING is a luxury residential development at Beatrixgasse 27 in Vienna's diplomatic embassy quarter. It sells newly built apartments across three lifestyle categories (SMART 50-75 m², FAMILY 60-165 m², and AMBASSADOR up to 190 m²) bundled with a premium concierge service, private cinema, conference room, lounge/club rooms, XL underground parking, and integrated security systems. Apartments are sold on a one-time purchase basis through three appointed exclusive real estate agents (EHL Immobilien, OTTO Immobilien, Marlies Muhr Immobilien) operating on a 3% commission plus VAT.
Is THE AMBASSY a public or private company?
THE AMBASSY is a private company. It is classified as unknown and is currently operating.
When was THE AMBASSY founded?
THE AMBASSY was founded in -1. It employs 1 to 10 people.
Where is THE AMBASSY based?
THE AMBASSY is headquartered in Vienna, Austria, in the Europe region.
How does THE AMBASSY make money?
One revenue line is on record: real estate sales.
Who are THE AMBASSY's main competitors?
Broad incumbents on record are Bonava (formerly NCC Housing), CA Immobilien Anlagen AG, S IMMO AG and IMMOFINANZ AG. Direct peers are Otto Immobilien Gruppe, GalCap Europe, WINEGG Realitäten GmbH and VALUE One Holding AG. Regional players are Engel & Völkers and Sotheby's International Realty (Austria).
Does THE AMBASSY have an API?
No public API is recorded for THE AMBASSY.
What industry is THE AMBASSY in?
THE AMBASSY's product category is Luxury Residential Real Estate. Its primary akta.pro industry code is THAMACAE, Luxury serviced apartments (premium), with a secondary code of THAGAEAJ, Luxury Serviced Residences. Its NAICS code is 532 and its SIC code is 6513.