The Analysts GmbH

What The Analysts GmbH does

The Analysts GmbH is a privately held German SAP and Big Data consulting firm founded in 2017 in Klostermansfeld, Saxony-Anhalt, with an additional office in Magdeburg. The company operates a three-pillar model covering consulting services (Architekturberatung, Betriebsunterstützung, Strategieberatung, and SAP Analytics & Big Data Projektarbeit), a packaged product portfolio (Big Data Einführung, SAC Enabling, SAC Datasphere, BW Konsolidierung, BW/4HANA Migration, CAR/BW Speicheroptimierung, Best Practice Retail & Logistics Reporting, GAP Analyse Variablenexit, and The Analysts Referenzarchitektur), and training programs (SAP BW, SAP BW/4HANA, BW/4HANA Delta, SAP Analytics Cloud BI, and individualized in-house training). Core technology expertise is centered on SAP Business Warehouse (BW 7.x onHANA, anyDB), SAP BW/4HANA, SAP Analytics Cloud, SAP Datasphere, Big Data platforms, and In-Memory databases.

The firm generates revenue exclusively through professional services delivered on a quote-based, project-by-project basis, with both waterfall and agile methodologies and the option of multi-year training engagements. Go-to-market is enterprise field sales with direct engagement, supplemented by referrals from an integrated partner ecosystem that includes S4Campus AG, SAP UCC at Otto-von-Guericke-Universität Magdeburg, in4MD Service GmbH, CAS, and realcore. The corporate group comprises the parent and two wholly-owned subsidiaries founded in 2020 — The Analyst Consulting GmbH (project acquisition and coordination) and The Analysts Data Technology GmbH (project execution, training, and education) — under managing directors Ralf Petzschmann, Dirk Bujak, and Ronny Zimmermann.

The customer base spans enterprise retail and logistics companies (Big Data and reporting transformation), German Mittelstand (mid-market SAP consulting), public institutions, and higher education organizations, all served primarily in the DACH region. The company's competitive positioning rests on proprietary reference architectures and BW/4HANA migration accelerators combined with deep vertical expertise in retail and logistics reporting and a talent pipeline anchored by the long-standing SAP UCC university partnership.

Name

The Analysts GmbH

Legal name

The Analysts Data Technology GmbH

Website

https://the-analysts.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The Analysts GmbH is a German SAP and Big Data consulting firm founded in 2017, offering BW/4HANA, SAP Analytics Cloud, and Datasphere advisory, packaged migration products, and training to retail, logistics, mid-market, public sector, and higher education clients across the DACH region.

Ownership category

akta.pro rank

Product category

SAP Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Data Platform, BI & Analytics Integration (BPAEAAAI)

akta.pro secondary industries

Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

Keywords

• SAP consulting services
• Big Data analytics
• Data Warehousing solutions
• SAP BW/4HANA migration
• Enterprise analytics consulting

Headquarters

HQ city

Klostermansfeld

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Services: Enterprise consulting services including SAP Analytics & Big Data project work, architecture consulting, operational support, and strategic consulting. Projects range from initiation through planning, execution, and completion.
2. SAP Training Services: Training programs for SAP BW, BW/4HANA, and SAP Analytics Cloud. Includes beginner and advanced training, individual in-house trainings, and specialized workshops.
3. SAP Software Solutions and Products: Pre-packaged solutions including Big Data strategy and implementation, SAC enabling, Datasphere introduction, BW consolidation, BW/4HANA migration, and CAR/BW optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Analysts GmbH is a full-service SAP consulting firm that delivers Big Data and Data Warehousing advisory, architecture consulting, operational support, and strategic consulting for enterprises running SAP BW, BW/4HANA, SAP Analytics Cloud, and SAP Datasphere. In parallel, it sells pre-packaged SAP implementation packages and standalone training programs for SAP BW, BW/4HANA, and SAP Analytics Cloud, targeting retail, logistics, mid-market, and public-sector organizations in the DACH region.

Product overview

The Analysts GmbH is a consulting company founded in 2017, specializing in Big Data and Data Warehousing solutions within the SAP ecosystem. The company operates as an integrated full-service provider combining consulting services, ready-to-deploy products, and professional training. The consulting offerings (Architekturberatung, Betriebsunterstützung, Strategieberatung, SAP Analytics & Big Data Projektarbeit) provide advisory and implementation support. The product portfolio includes implementation packages (Big Data Einführung, SAC Enabling, SAC Datasphere, BW Konsolidierung, BW/4HANA Migration) and specialized solutions (The Analysts Referenzarchitektur, BW Berechtigungsframework, Best Practice Retail & Logistics Reporting, GAP Analyse Variablenexit, CAR/BW Speicheroptimierung, CAR/BW Best Practice Reporting). The training arm offers programs for SAP BW, SAP BW/4HANA, and SAP Analytics Cloud Business Intelligence, covering beginner and advanced levels as well as customized in-house options.

Differentiator

Problem solved

Functional benefit

Products and services

• SAP Analytics & Big Data Project Work Comprehensive project support for SAP Analytics and Big Data initiatives, from project initiation through planning, execution, and completion, using waterfall or agile methodologies.
• Architecture Consulting Advisory services using proprietary architecture models and frameworks to find the optimal architecture for an enterprise.
• Operational Support Operational support focusing on execution and continuous optimization of operational processes, with proprietary methodologies and tools provided as accelerators.
• Strategic Consulting Holistic goal-oriented strategic advisory services for long-term success, including trend observation, market cycle analysis, and development of future-oriented visions.
• Big Data Strategie (Big Data Strategy) Consulting service that creates an individual path for combining classical reporting with Big Data solutions.
• Big Data Einführung (Big Data Introduction) Comprehensive all-inclusive package for implementing a Big Data strategy in the enterprise.
• SAC Enabling Comprehensive all-inclusive package for implementing SAP Analytics Cloud in an organization.
• SAC Datasphere Comprehensive all-inclusive package for implementing SAP Datasphere in an organization.
• BW Konsolidierung (BW Consolidation) Comprehensive all-inclusive package for consolidating SAP BW systems in an organization.
• BW/4HANA Migration Comprehensive all-inclusive package for conducting a time-optimized BW/4HANA migration.
• The Analysts Referenzarchitektur (Reference Architecture) Architecture solution that enables self-healing data flows and integrates Big Data platforms.
• BW Berechtigungsframework (Authorization Framework) Framework solution to simplify and structure the administration of BW permissions with a structured approach.
• Best Practice Retail & Logistics Reporting Industry-specific reporting solutions leveraging Retail and Logistics sector expertise, eliminating the need for initial report conception.
• GAP Analyse Variablenexit Optimization service for improving code reusability and establishing BW/4HANA compatibility in the variable exit area.
• CAR / BW Speicheroptimierung (Storage Optimization) HANA storage cost optimization service for CAR and BW data areas.
• CAR / BW Best Practice Reporting Ready-to-use reporting conception for CAR data, eliminating initial report design work.
• BW/4HANA Migrations-Workshop 2-day workshop for planning a BW/4HANA migration project.
• SAP BW Training Training programs for SAP Business Warehouse covering versions 7.x onHANA or anyDB.
• SAP BW/4HANA Training Training for the latest version of SAP Business Warehouse based on the SAP HANA Platform.
• SAP BW/4HANA Delta Training Skill-upgrade training program following a technical upgrade to BW/4HANA.
• SAP Analytics Cloud Business Intelligence Training Training for the cloud-based SAP reporting and analytics tool.
• Individuelle Trainings (Customized Training) Customized training programs and in-house training solutions tailored to specific organizational needs.

Quantifiable outcome

• Time-optimized BW/4HANA migration services
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• S4Campus AGcoreStrategic or Co-development Partner · 1 January 2017S4Campus AG supports universities with digitalization through digital products and consulting services. Specializes in user-friendly applications, sustainable development, and honest consulting. Offers a self-developed Cloud Campus Management System enabling digitalization for small and medium-sized universities.
• SAP UCC (SAP University Competence Center)coreStrategic or Co-development Partner · 1 January 2017SAP UCC is an independent unit of Otto-von-Guericke-Universität Magdeburg hosting SAP solutions for over 650 German and international educational institutions in over 80 countries. Develops target-group-specific teaching and learning environments to optimally support education and training.
• in4MD Service GmbHcoreStrategic or Co-development Partner · 1 January 2017in4MD Service GmbH offers diverse services to make the complex SAP world more understandable. Serves mid-sized companies and public institutions. Services include SAP consulting, SAP system operations, individual developments, and SAP training with a proprietary SAP model company and training materials.
• Otto-von-Guericke-Universität MagdeburgcoreStrategic or Co-development PartnerUniversity partnership through SAP UCC. Provides academic integration for training and talent development. Over 20 years of shared history with corporate group.
• The Analyst Consulting GmbHminorStrategic or Co-development PartnerSubsidiary of The Analysts GmbH founded in 2020. Focuses on acquisition and execution of projects, as well as coordination within the corporate group and with partner companies.
• The Analysts Data Technology GmbHminorStrategic or Co-development PartnerSubsidiary founded in 2020 based on long-term cooperation between The Analysts and in4MD GmbH. Ronny Zimmermann serves as third managing director. Focuses on project execution, customer training, and employee education.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• All for One Group SE: German SAP Gold Partner focused on mid-market Mittelstand customers with consulting, cloud, and managed services. Direct overlap with The Analysts' mid-market SAP consulting, training, and BW/4HANA migration offerings, but at materially larger scale.
• SNP Schneider-Neureither & Partner SE: Heidelberg-headquartered, publicly listed specialist in SAP data transformation and migrations. SNP is a much larger incumbent in adjacent SAP BW/4HANA migration and S/4HANA carve-out work, often competing for the same DACH enterprise migration budgets as The Analysts.
• Atos Germany: Global IT services firm with a significant SAP practice in Germany including BW, analytics, and S/4HANA transformation. Competes for the same large-enterprise SAP data warehousing and migration engagements but with vastly greater bench depth and geographic reach.
• Capgemini Invent (SAP Practice): Global consulting firm with a dedicated SAP services practice covering BW/4HANA, SAP Analytics Cloud, and data migration. While much broader in scope, Capgemini competes for the largest enterprise SAP data warehousing transformation programs in DACH and globally.
• NTT Data Business Solutions AG: Global SAP-focused IT consulting firm with a strong German Mittelstand practice (formerly itelligence). Competes for the same mid-market SAP BW, S/4HANA, and analytics engagements as The Analysts, but with vastly greater scale and geographic reach.
• msg systems AG: Large German IT consulting group with dedicated SAP and analytics practices serving insurance, banking, and public sector. While broader in scope, msg competes for the same DACH enterprise SAP BW/4HANA and analytics consulting budgets and operates at substantially greater scale.

Direct peers

• in4MD Service GmbH: German SAP consulting firm that is itself a partner of The Analysts and co-founded the Data Technology subsidiary. in4MD serves mid-sized companies and public institutions with SAP consulting, system operations, and training—overlapping directly with The Analysts' Mittelstand and public sector practice.
• realcore GmbH: German SAP consulting firm also listed as a partner on The Analysts' website. realcore operates a similar SAP-focused services portfolio for DACH mid-market and enterprise clients, making it a close regional peer in product scope and customer type.
• CAS Consulting & Services AG: German SAP data analytics consulting firm listed as an explicit partner on The Analysts' website. CAS operates a comparable SAP BW/4HANA, analytics, and data warehousing practice targeting DACH enterprises—directly overlapping with The Analysts' core offering and customer profile.

Emerging players

• S4Campus AG: German SAP consulting firm listed as a core strategic partner of The Analysts. S4Campus focuses on digitalizing universities with its Cloud Campus Management System—an adjacent SAP practice that shares the same SAP UCC ecosystem and DACH academic/customer network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-analysts-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Analysts GmbH