The Association for Professional Coaching
The Association for Professional Coaching is an independent UK-based international membership body that credentials professional coaches, NLP practitioners, and trainers via tiered subscriptions, a Code of Conduct, mandatory CPD, and programme accreditation.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Association for Professional Coaching does
The Association for Professional Coaching (APC) is an independent professional membership organization headquartered in Coventry, United Kingdom, founded in 2015. It serves an international base of professional coaches, NLP practitioners, and trainers, providing three tiers of individual membership — Professional (£85/year), Accredited (£200/year), and Trainer (£275/year) — each with progressive requirements for documented client coaching hours, supervision sessions, and continuing professional development. The organization also accredits training programmes rather than individual trainers, covering coaching, NLP up to Master Practitioner level, supervision, and hypnosis, generating supplementary licensing revenue.
The core platform is a website-based system (theapcinternational.org) that supports online membership signup, profile management, a searchable Members Directory for client discovery, an events calendar, and a Knowledge Centre. There is no proprietary software product or technology platform beyond this membership infrastructure; the organization's defensible assets are its 12-principle Code of Professional Conduct, mandatory 30-hour CPD framework, Complaints and Disciplinary Procedure, and the credentialing authority that makes members eligible for professional indemnity insurance — a critical requirement for many public-sector engagements.
The business model is recurring subscription-driven across three membership tiers, supplemented by per-programme certification fees from training organizations. Go-to-market is community-led and self-serve: demand generation relies on educational blog content, the public Members Directory, events, and peer groups, with no outbound sales motion. The organization operates with approximately 6 employees and has no disclosed funding, parent company, or M&A activity.
The Association for Professional Coaching firmographics
Firmographics- Name
- The Association for Professional Coaching
- Legal name
- The Association for Professional Coaching
- Website
- https://theapcinternational.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Association for Professional Coaching is an independent UK-based international membership body that credentials professional coaches, NLP practitioners, and trainers via tiered subscriptions, a Code of Conduct, mandatory CPD, and programme accreditation.
- Ownership category
- akta.pro rank
The Association for Professional Coaching industry classification
Industry- Product category
- Professional Coaching Membership Services
- NAICS
- Professional Organizations (813920), Professional and Management Development Training (611430)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Team & Group Executive Coaching (Leadership Teams) (EDABANAF)
Keywords
The Association for Professional Coaching business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Membership Subscriptions: Annual or monthly subscription fees for professional coach members. Provides profile listing, APC logo usage rights, access to professional development webinars, and the Knowledge Centre. Required for professional credibility and insurance purposes.
- Accredited Membership Subscriptions: Higher-tier annual or monthly subscription for established experienced coaches with additional benefits including extended profile, deals section, priority directory placement, free business clinic access, and participation in featured promotions.
- Trainer Membership Subscriptions: Annual or monthly subscription for certified professional trainers in coaching, NLP or allied disciplines. Includes authority to certify approved programmes with APC, event listings, dedicated profile page with links, and course design support.
- Programme Certification Fees: Fees for accrediting individual training programmes including coaching programmes, executive coaching, career coaching, coaching-related subjects, and NLP programmes up to Master Practitioner level.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Professional Member - Entry-level professional coaching membership with core benefits |
| Subscription | Annual | Accredited Member - Established coach with peer/client feedback recognition |
| Subscription | Annual | Trainer Member - Certified trainers with programme certification authority |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Association for Professional Coaching product offering
Product offeringCore offering
The Association for Professional Coaching (APC) is an independent international professional membership body that provides certification, accreditation, and standards oversight for professional coaches, NLP practitioners, and trainers. It operates a three-tier membership structure (Professional, Accredited, Trainer) and accredits individual training programmes in coaching, NLP, and allied disciplines, while enforcing a Code of Professional Conduct and Continuing Professional Development requirements.
Product overview
The Association for Professional Coaching (APC) operates as a professional membership and certification organization rather than a technology product company. The organization offers a three-tier membership structure (Professional, Accredited, and Trainer) that provides coaching professionals with credentials, professional standards adherence, and market access through a members directory. Supporting services include programme certification for training organizations, mandatory Continuing Professional Development (CPD) requirements, and an events calendar. The portfolio centers on professional credibility and ethical standards in coaching, NLP, and allied disciplines rather than a software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Membership
Companies that use The Association for Professional Coaching
Customer profileSegments3 records
Ideal customer profiles3 records
The Association for Professional Coaching technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Association for Professional Coaching partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Association for Professional Coaching competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Association for Professional Coaching social profiles
Digital presenceThe Association for Professional Coaching financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Association for Professional Coaching leadership team
Management profileNumber of profiles
The Association for Professional Coaching funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Association for Professional Coaching M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Association for Professional Coaching
What does The Association for Professional Coaching do?
The Association for Professional Coaching (APC) is an independent international professional membership body that provides certification, accreditation, and standards oversight for professional coaches, NLP practitioners, and trainers. It operates a three-tier membership structure (Professional, Accredited, Trainer) and accredits individual training programmes in coaching, NLP, and allied disciplines, while enforcing a Code of Professional Conduct and Continuing Professional Development requirements.
Is The Association for Professional Coaching a public or private company?
The Association for Professional Coaching is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Association for Professional Coaching founded?
The Association for Professional Coaching was founded in -1. It employs 1 to 10 people.
How does The Association for Professional Coaching make money?
Four revenue lines are on record. Professional Membership Subscriptions are the primary driver. The others are accredited Membership Subscriptions, trainer Membership Subscriptions and programme Certification Fees.
Does The Association for Professional Coaching have an API?
No public API is recorded for The Association for Professional Coaching.
What industry is The Association for Professional Coaching in?
The Association for Professional Coaching's product category is Professional Coaching Membership Services. Its primary akta.pro industry code is EDABANAF, Team & Group Executive Coaching (Leadership Teams). Its NAICS code is 813920 and its SIC code is 8600.