The Artist Room
The Artist Room is a London-based contemporary art gallery founded in 2021 by Milo Astaire, specializing in curated twentieth-century and contemporary exhibitions of emerging and established artists, sold via private viewings at its Soho townhouse to individual art collectors.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Artist Room does
The Artist Room is a London-based contemporary art gallery founded in 2021 by Director Milo Astaire and operating from a converted townhouse at 20 Great Chapel Street in Soho, which it shares with Plaster contemporary art magazine. The gallery specializes in twentieth-century and contemporary art, curating solo and group exhibitions that often juxtapose contemporary and historical works in dialogue; its documented exhibition archive spans 2021 through 2025 across artists such as William Brickel, Jatinder Singh Durhailay, Leonardo Devito, Dennis Creffield, and emerging painters from the UK and internationally. Distribution is entirely physical and direct: sales occur through the gallery's Soho space during exhibitions and private viewings, with a concurrent earned-media top-of-funnel driven by press coverage in The Art Newspaper, Artnet, Financial Times, Frieze, ArtReview, Artsy, and Ocula, mid-funnel via email newsletter, and bottom-of-funnel via curated exhibition openings.
The business operates without any disclosed proprietary technology, API, or digital sales channel; the core product is physical exhibition programming and the resulting private art sales to collectors. Revenue is generated through one-time art sales and private commissions, with no publicly disclosed pricing. The organization is privately held, independently owned by its founder, and operates with a team of 7 employees. No funding rounds, parent company, or institutional investment have been disclosed in available sources. The gallery has executed one notable cross-gallery collaboration with Simon Lee Gallery (2022) and operates from a single London location with no international geographic expansion.
The Artist Room firmographics
Firmographics- Name
- The Artist Room
- Legal name
- The Artist Room
- Website
- https://theartistroom.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Artist Room is a London-based contemporary art gallery founded in 2021 by Milo Astaire, specializing in curated twentieth-century and contemporary exhibitions of emerging and established artists, sold via private viewings at its Soho townhouse to individual art collectors.
- Ownership category
- akta.pro rank
The Artist Room industry classification
Industry- Product category
- Contemporary Art Gallery
- NAICS
- Art Dealers (459920)
- akta.pro primary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where The Artist Room is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Artist Room business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Art Sales: Primary revenue from selling contemporary artworks and objects exhibited at the gallery, including paintings, sculptures, drawings, and photography from emerging and established artists.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Artist Room product offering
Product offeringCore offering
The Artist Room is a London-based contemporary art gallery that exhibits and privately sells twentieth-century and contemporary artworks through curated solo and group exhibitions at its Soho townhouse premises. The gallery represents and exhibits emerging and established artists, often displaying contemporary and historical works in dialogue, and offers collectors curated access to artworks for private sale while providing artists with exhibition opportunities and press coverage.
Product overview
The Artist Room is a London-based art gallery founded in 2021 by Milo Astaire, specializing in twentieth-century and contemporary artworks and objects. The gallery operates as a unified exhibition platform, presenting curated solo and group exhibitions at its converted townhouse premises at 20 Great Chapel Street in Soho. The gallery's core offering consists of rotating exhibitions featuring emerging and established artists, often juxtaposing contemporary and historical works. Notable exhibition series include 'TAR Presents' for individual artist projects. The gallery has collaborated with other institutions such as Simon Lee Gallery for joint exhibitions. The website also references a mobile application for platform access, though no public API or developer tools are documented.
Differentiator
Problem solved
Functional benefit
Products and services
- The Artist Room Gallery London-based contemporary art gallery specializing in twentieth-century and contemporary artworks and objects. Operating from a converted townhouse at 20 Great Chapel Street in Soho, the gallery presents curated solo and group exhibitions featuring emerging and established artists, often exhibiting contemporary and historical works in dialogue. The gallery privately sells artworks to collectors and provides exhibition opportunities, press coverage, and collector access to represented artists.
- Windows (Inaugural Exhibition) The gallery's inaugural exhibition exploring the subject of the window in postwar and contemporary art, responding to the Covid-19 pandemic and lockdowns.
- Kristy M Chan: Binge (with Simon Lee Gallery) Collaborative solo exhibition with Simon Lee Gallery featuring new paintings by Kristy M Chan marking a move from semi-figurative to total abstraction, exploring contemporary urban culture of superfluity and excess.
Companies that use The Artist Room
Customer profileSegments2 records
Ideal customer profiles2 records
The Artist Room technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Artist Room partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Simon Lee GallerycoreCollaborative exhibition partnership with Simon Lee Gallery for Kristy M Chan's 'Binge' exhibition in October-November 2022, held across both galleries' locations.
- Plaster MagazinecoreCo-location partnership in converted townhouse at 20 Great Chapel Street. Plaster is a contemporary art magazine covering visual art and the world surrounding it.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
The Artist Room competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Artist Room social profiles
Digital presenceThe Artist Room financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Artist Room leadership team
Management profileNumber of profiles
Profiles2 records
The Artist Room funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Artist Room M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Artist Room
What does The Artist Room do?
The Artist Room is a London-based contemporary art gallery that exhibits and privately sells twentieth-century and contemporary artworks through curated solo and group exhibitions at its Soho townhouse premises. The gallery represents and exhibits emerging and established artists, often displaying contemporary and historical works in dialogue, and offers collectors curated access to artworks for private sale while providing artists with exhibition opportunities and press coverage.
Is The Artist Room a public or private company?
The Artist Room is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Artist Room founded?
The Artist Room was founded in 2021. It employs 1 to 10 people.
Where is The Artist Room based?
The Artist Room is headquartered in London, United Kingdom, in the Europe region.
How does The Artist Room make money?
One revenue line is on record: art Sales.
Does The Artist Room have an API?
No public API is recorded for The Artist Room.
What industry is The Artist Room in?
The Artist Room's product category is Contemporary Art Gallery. Its primary akta.pro industry code is THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 459920.