Theater11

What Theater11 does

Theater 11 is a single-venue live entertainment theater in Zürich, Switzerland, operated by Rent-a-Show AG within the FBM Entertainment group. The 1,500-seat venue, opened on December 3, 2006 after an extensive renovation of the former Stadthof 11, hosts a rotating program of touring musicals, dance performances, comedy shows, concerts, and special events. The facility features distinctive red décor, a 300-guest apéro area, an on-site restaurant, and accessibility features including a hearing loop and wheelchair access, and is located directly adjacent to the Messe Zürich exhibition centre and Hallenstadion.

The business model is event-driven with multiple revenue streams: primary ticket sales through the in-house box office and Ticketcorner as a core third-party distribution partner; venue rental for corporate events, galas, and private functions; on-site food and beverage sales via Restaurant Theater 11; and ancillary fees including cloakroom service (CHF 3) and optional ticket insurance (CHF 4.90 per ticket, underwritten by EUROPÄISCHE REISEVERSICHERUNGS AG). Programming leverages FBM Entertainment's content portfolio, which secures premium international IP such as Disney's Hunchback of Notre Dame, Cirque du Soleil's OVO, STOMP, Béjart Ballet Lausanne, Mummenschanz, and MAMMA MIA!.

The company serves two primary customer segments: general theater audiences buying tickets to consumer events, and corporate event planners renting the venue for business functions. Marketing is conducted primarily through the musical.ch website (built and maintained by digital agency Guave Interactive), email newsletters, social media channels, and press relations, supplemented by hospitality partnerships with hotel and bus operators.

Name

Theater11

Legal name

Rent-a-Show AG

Website

https://theater11.ch

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Theater 11 is a 1,500-seat live entertainment venue in Zürich, operated by Rent-a-Show AG (FBM Entertainment), hosting touring musicals, comedy, dance, and concerts, and renting the hall for corporate and private events.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (711110), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG), Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Live entertainment venue
• Theater event hosting
• Venue rental services
• Musical performances
• Corporate event space

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket Sales: Primary revenue from selling tickets to theater performances, musicals, concerts, comedy shows, and dance performances through box office and Ticketcorner partnership.
2. Venue Rental: The theater offers venue rental for corporate events, customer/employee events, company anniversaries, and private functions with or without catering. The spacious bar area accommodates up to 300 guests and the restaurant is available for exclusive events.
3. Restaurant and Hospitality: Restaurant Theater 11 and bar services provide food and beverage sales to theater-goers and event attendees.
4. Ticket Insurance: Optional ticket insurance offered at CHF 4.90 per ticket through EUROPÄISCHE REISEVERSICHERUNGS AG.
5. Cloakroom Services: Cloakroom service available for CHF 3.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Theater11 is a 1,500-seat theater and event venue in Zürich that hosts touring productions including musicals, concerts, comedy shows, dance performances, and ballet. The venue also offers full facility rental for corporate events, company anniversaries, and private functions, with optional catering through its on-site restaurant and bar that accommodates up to 300 guests.

Product overview

Theater11 is a single-venue theater and event venue operated by FBM Entertainment (Rent-a-Show AG). The core offering is the Theater 11 Zürich venue with 1,500 seats, which hosts a rotating program of musicals, dance performances, comedy shows, and concerts. Ancillary offerings include the on-site Restaurant Theater 11 for dining, venue rental services for private and corporate events, and hospitality packages. The venue is known for its distinctive red décor and modern architecture that has won several awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Theater 11 Zürich Venue A 1,500-seat modern theater and event venue in Zürich located next to Messe Zürich and Hallenstadion, hosting touring musicals, concerts, comedy shows, dance performances, and ballet for individual ticket-buying audiences.
• Venue Rental (Theatervermietung) Full venue rental service for corporate meetings, customer events, employee events, company anniversaries, gala dinners, and private functions, with or without on-site catering. The spacious apéro area accommodates up to 300 guests and the restaurant is available for exclusive events.
• Restaurant Theater 11 On-site restaurant serving theater-goers during performances and available for private bookings including company events, galas, and exclusive functions.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• EUROPÄISCHE REISEVERSICHERUNGS AGminorStrategic or Co-development PartnerProvides ticket insurance services for Theater 11 events. Insurance costs CHF 4.90 per ticket and covers inability to attend due to accident, health problems, or public transportation delays. Located at St. Alban-Anlage 56, Postfach, CH-4002 Basel.
• TicketcornercoreChannel Partner/ Reseller/ DistributorPrimary third-party ticketing platform partner for online ticket sales to Theater 11 events. Handles ticket purchasing and distribution for most events at the venue.
• Hotel PartnersminorGTM or Marketing PartnerHospitality program partners providing accommodation options for out-of-town theater attendees.
• Bus PartnersminorGTM or Marketing PartnerTransportation partners for group travel to Theater 11 events.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Schauspielhaus Zürich: One of the largest and most prominent theater venues in the German-speaking world, located in Zürich. Competes for cultural-event audiences, public-sector cultural budgets, and corporate clients seeking premium Zürich venues.
• Opernhaus Zürich: Zürich's main opera and ballet house. Competes for the same Zürich-based live-performing-arts audience and corporate-event premium spend, though with a classical/operatic repertoire rather than commercial musicals.
• Mehr! Entertainment: German venue operator (e.g., Stage Theater im Hafen, Musical Dome Köln) running large-capacity touring-musical theaters. Overlaps with Theater 11's business model of operating a single large venue on a touring-content model.
• Stage Entertainment: Europe's largest live-entertainment producer and theater operator (Stage Theater an der Elbe, Operettenhaus, Stage Theater im Hafen Hamburg, etc.). Comparable as a large-scale musical/theater operator running multiple mid-to-large capacity venues with similar touring content.

Direct peers

• Theater am Potsdamer Platz (Stage Bluemax Theater / Theater des Westens): Berlin-based musical and theater venues of comparable capacity (1,500-1,700 seats) operated by Stage Entertainment, hosting international touring musicals (e.g., THE LION KING, Hamilton). Comparable in scale, programming mix, and corporate-hire use case.
• Hallenstadion Zürich: Multi-purpose arena located directly adjacent to Theater 11 in Zürich. Hosts touring concerts, comedy, family shows, and similar live entertainment to overlapping audiences — the most direct local competitor for both ticketed events and corporate hire.
• BB Group (Berlin Musical): Promoter/operator of musical theaters in Berlin (e.g., Theater des Westens, Admiralspalast). Comparable as a mid-sized operator sourcing international touring musicals into regional theaters and serving corporate event clients.
• Theater im Hafen Hamburg: Stage Entertainment's 1,800-seat musical venue in Hamburg hosting major touring productions. Comparable as a single-purpose large theater anchored on international musical IP and corporate/private hire.
• Musical Theater Basel: Sister venue also operated by FBM Entertainment/Rent-a-Show AG in Basel. Same business model (1,500+ seat theater hosting touring musicals, comedy, dance) and shared programming pool, making it the closest operational comparable.

Regional players

• Théâtre du Léman / Geneva Arena: Large-capacity live-entertainment venues in Switzerland's French-speaking region (Geneva). Comparable in capacity and touring-musical focus but operating in a different linguistic/geographic market than Theater 11's German-Swiss Zürich base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/theater11

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theater11