Theater Altenburg Gera

What Theater Altenburg Gera does

Theater Altenburg Gera is a regional public theater institution serving the cities of Altenburg and Gera in the Thuringia region of Germany. It operates five core artistic departments — Musiktheater (music theater/opera), Ballett (ballet, via the Thüringer Staatsballett), Schauspiel (drama), Puppentheater (puppet theater), and Konzert (concerts via the Philharmonisches Orchester Altenburg Gera and Philharmonischer Chor Gera) — alongside dedicated Junge Bühne programming for children and youth and a Spezial category for one-off events. Productions are staged across multiple venues including the Großes Haus and Bühne am Park in Gera, the Theaterzelt and Heizhaus in Altenburg, the Puppentheater at Gustav-Hennig-Platz, and the Konzertsaal in Gera.

The institution runs an event-driven go-to-market model with performances scheduled year-round. Revenue is generated primarily through two streams: one-time ticket sales via direct box offices in both cities and online through the Eventim Inhouse webshop, plus recurring subscription (Abonnement) packages that lock in multi-performance access for a season. Distribution is dual-channel — physical box offices and self-serve online ticketing — and the marketing mix spans the company website, Facebook/Instagram/YouTube, an email newsletter, and regional press partnerships including MDR Figaro, Ostthüringer Zeitung, and Thüringer Allgemeine.

The customer base is primarily regional general-public audiences across all age groups, with a defined educational-outreach segment serving schools and kindergartens. Supporting ecosystem includes the Theater-Stiftung Gera foundation, a Sponsoring Club, regional Freundeskreise (friends-of-theater associations), and corporate sponsors such as Sparkasse Gera-Greiz (25,000 EUR in 2025/26). The leadership team comprises Generalintendant/Operndirektor Kay Kuntze, Generalmusikdirektor Ruben Gazarian, Schausieldirektor Manuel Kressin, and puppet theater director Susanne Koschig, supported by an ensemble of approximately 70 singers and performers. In 2025 the institution received a national-level Deutscher Theaterpreis 'Der Faust' for its young-audiences work.

Name

Theater Altenburg Gera

Legal name

Theater Altenburg Gera

Website

https://theater-altenburg-gera.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Theater Altenburg Gera is a regional public theater in Thuringia, Germany, operating five artistic departments (music theater, ballet, drama, puppet theater, concert) across multiple venues in Altenburg and Gera, serving local general-public and educational audiences via ticket sales, season subscriptions, and outreach programs.

Ownership category

akta.pro rank

Product category

Live Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH)

akta.pro secondary industries

Puppetry & Marionette Theatre (MPAGABAK), Touring Theatre Productions (MPAGABAC), Theater, Musicals & Performing Arts (THAJAFAB), Dance Performances (THAJAFAD)

Keywords

• Live theater performances
• Opera and ballet
• Puppet theater productions
• Subscription ticket services
• Philharmonic concert series

Headquarters

HQ city

Gera

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket Sales: Direct ticket sales through theater box offices in Altenburg and Gera, and online via Eventim ticketing platform
2. Season Subscriptions (Abonnements): Season ticket packages offering discounted access to multiple performances throughout the season

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Theater Altenburg Gera produces and presents live staged performances across opera/operetta, ballet, spoken drama, puppet theater, and orchestral concerts at venues in Altenburg and Gera, serving the public of both cities and the surrounding Thuringia region. It sells tickets and subscriptions (Abonnements) through its own box offices and the Eventim online ticketing platform, and complements its repertoire with youth programming (Junge Bühne), special events, and interactive formats such as √Mytopia.

Product overview

Theater Altenburg Gera operates as a multi-venue theater complex with five core artistic departments: Musiktheater (opera), Schauspiel (drama), Ballett (ballet), Puppentheater (puppet theater), and Konzert (concert). The venue also programs the Junge Bühne (young audience productions) and Spezial (special events). Productions are staged at multiple locations including the Großes Haus Gera, Theaterzelt Altenburg, Bühne am Park Gera, Heizhaus Altenburg, Puppentheater am Gustav-Hennig-Platz Gera, and Konzertsaal Gera. Additional services include box office operations, subscription packages, and interactive digital offerings such as the √Mytopia app-based theater experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Musiktheater (Opera and Operetta) Resident music-theater productions including opera and operetta performed by the company's singers, conducted by the Generalmusikdirektor, and presented at the Großes Haus and other venues for the general public.
• Ballett (Ballet)
• Schauspiel (Drama)
• Puppentheater (Puppet Theater)
• Konzert (Philharmonic Concerts)
• Junge Bühne (Young Stage)
• √Mytopia Interaktives Theater
• Spezial (Special Events)
• Abonnements (Subscriptions)
• Theaterkassen (Box Office Service)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Stadt Altenburg (City of Altenburg)coreStrategic or Co-development PartnerThe city of Altenburg is a key partner, collaborating on events like the Classic Open Air event 'Ein Leben für die Musik – Danke, Thomas Wicklein!' at Hofgut Gera.
• Altenburger Bauernhöfe e. V.minorStrategic or Co-development PartnerCollaboration on the Bauernhofkonzert (Farm Concert) performance held at the Großer Teich in Altenburg as part of the city jubilee '1050 Jahre Altenburg'.
• MDR Figaro (MDR Culture)minorGTM or Marketing PartnerMedia partner providing cultural coverage and promotion. Listed as a cultural partner in the footer of the website.
• Theater ErfurtminorStrategic or Co-development PartnerCollaboration on 'Der Weg des Orpheus' production, providing skeleton props for the production.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Staatsschauspiel Dresden: Major German state drama theater in Dresden operating at significantly larger scale with broader national profile. Comparable as a publicly funded multi-venue theater institution but at incumbent level beyond regional scope.
• Schauspiel Leipzig: Established publicly funded drama theater in eastern Germany with multi-venue operations and broader national programming reach. Comparable in public-institution model and drama-led focus, but at materially larger scale than Theater Altenburg Gera.
• Badisches Staatstheater Karlsruhe: Larger German state theater offering opera, drama, ballet, and concert programming at greater scale and budget than Theater Altenburg Gera. Comparable in multi-genre structure but operates at broader incumbent scale with national visibility.

Direct peers

• Theater Erfurt: Multi-genre state theater in Erfurt, Thuringia, offering opera, drama, ballet, and concerts across its own venues. Directly comparable in scale, geographic region, and programming mix — Theater Altenburg Gera even co-produced 'Der Weg des Orpheus' with Theater Erfurt.
• Theaterhaus Jena: Mid-sized theater in Jena, Thuringia, presenting drama, music theater, and youth programming. Comparable as a regional public theater serving a similar small-to-mid-city catchment in the same federal state.
• Theater Waidspeicher Erfurt: Erfurt-based puppet theater company with figure theater productions — directly comparable to Theater Altenburg Gera's Puppentheater department. Susanne Koschig (current Leiterin des Puppentheaters) was previously Dramaturgin here.
• Theater Meiningen: Multi-genre state theater in Meiningen, Thuringia, with opera, drama, ballet, and concert departments. Closely comparable in operating model, regional mandate, and ensemble-driven programming.
• Deutsches Nationaltheater Weimar: Thuringia-based multi-genre state theater offering opera, drama, ballet, and concert programming. Operates as a public cultural institution similar to Theater Altenburg Gera with a comparable municipal funding model and audience profile.
• Theater Nordhausen: Regional Thuringian theater operating music theater, drama, and concert programming under a similar public-institution structure. Comparable in geographic scope, venue scale, and multi-genre approach.
• Landestheater Eisenach: Thuringian regional theater offering opera, drama, and concert programming to a small-city audience. Directly comparable in scale, public-funding structure, and reliance on regional subscription ticket sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCjEGI6kxsw_NdhxL2CJrmJA
• Facebookfacebook.com/theater.altenburg.gera
• Instagraminstagram.com/theater_altenburg_gera
• LinkedInlinkedin.com/company/theater-altenburg-gera

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theater Altenburg Gera