Theater Chur
Theater Chur (Stiftung Theater Chur) is a Swiss non-profit regional theater foundation in Chur, Graubünden, presenting approximately 40–50+ annual productions across theater, dance, music, and youth programming for local audiences, schools, and families, with ticketed, subscription, and membership revenue supplemented by public and foundation subsidies.
- Company typePrivate
- Founded-
- HeadquartersChur, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Theater Chur does
Theater Chur is a Swiss non-profit theater foundation (Stiftung Theater Chur) operating a regional performing arts venue at Kauffmannstrasse 6 in Chur, Canton Graubünden, Switzerland. Established as a foundation under the cultural promotion law of the city of Chur with an archive dating to 2006, the institution presents a season of approximately 40–50+ annual productions spanning contemporary theater, dance, classical and contemporary music, comedy-musical, and dedicated young-audience and school programming. Core offerings include standard tickets at CHF 35 (with sliding-scale discounts down to CHF 5 for youth and KulturLegi holders), three- and five-performance subscriptions starting at CHF 70 (including co-branded packages with Migros Ostschweiz for cooperative members), and a Friends membership (Freund*in) at CHF 50 per person covering three seasonal events.
Operationally, Theater Chur runs on a small core team — 7 listed employees with the website indicating approximately 10–12 staff covering artistic direction, technical production, administration, marketing/programming, box office, and project management — supplemented by coproduction partnerships with Swiss and international ensembles (including Kammerphilharmonie Graubünden, Zürcher Kammerorchester, Musikkollegium Winterthur, kollektiv MYDRIASIS, Homegirl Productions, Circumstances Belgium, and KOPERGIETERY Belgium). Its technology stack is minimal: a third-party ticket booking integration via Vibus Tickets, electronic newsletter delivery through Direct Mail, Vimeo-hosted production videos, and standard social media presence on Facebook and Instagram; no proprietary AI/ML systems or platforms are deployed.
The revenue model blends earned and subsidized streams. Direct revenue derives from individual ticket sales, subscriptions, the Freund*in membership, gift vouchers, and bar/venue rental. The remainder is sourced from public-sector subsidies (Stadt Chur, Kulturförderung Graubünden/SWISSLOS, Pro Helvetia, Amt für Migration und Zivilrecht Graubünden) and recurring foundation/corporate cultural funding (Stiftung Casty-Buchmann, Mercator Stiftung Schweiz, UBS Kulturstiftung, Graubündner Kantonalbank, Migros Kulturprozent). Distribution flows through the theater's own box office, the online ticket portal, an external advance-sales point at Chur Tourismus, the Migros subscription channel, and a cross-venue stamp-card alliance (Theaterkarte) with Postremise and Klibühni.
Theater Chur firmographics
Firmographics- Name
- Theater Chur
- Legal name
- Stiftung Theater Chur
- Website
- https://theaterchur.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Theater Chur (Stiftung Theater Chur) is a Swiss non-profit regional theater foundation in Chur, Graubünden, presenting approximately 40–50+ annual productions across theater, dance, music, and youth programming for local audiences, schools, and families, with ticketed, subscription, and membership revenue supplemented by public and foundation subsidies.
- Ownership category
- akta.pro rank
Theater Chur industry classification
Industry- Product category
- Performing Arts
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Theater Companies and Dinner Theaters (711110), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)
- akta.pro secondary industries
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Regional & Repertory Theatre Companies (MPAGABAB), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)
Keywords
Where Theater Chur is headquartered
LocationHeadquarters
- HQ city
- Chur
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Theater Chur business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Ticket Sales: Primary revenue stream from individual tickets for theater performances, concerts, and dance productions. Standard tickets at CHF 35 with various discounts for students, seniors, and families.
- Subscriptions (Abos): Season subscriptions offering 3-5 performances at discounted rates. Options include Migros partnership subscriptions and standard subscriptions ranging from CHF 70-150.
- Friends Membership (Freund*in): Seasonal membership program offering exclusive events, theater excursions, and community connection. Priced at CHF 50 per person or CHF 25 for students/cultural card holders.
- Gift Vouchers: Gift certificates sold for theater and concert visits, valid for most events at the venue.
- Venue Rental: The theater bar 'Parlando' and venue spaces are available for events and gatherings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard ticket for all productions |
| One time/ perpetual license | Pay-as-you-go | Family ticket |
| Subscription | Annual | Large Migros Subscription |
| Subscription | Annual | Small Migros Subscription |
| Subscription | Annual | Large Regular Subscription |
| Subscription | Annual | Small Regular Subscription |
| Subscription | Annual | Friends Membership |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Theater Chur product offering
Product offeringCore offering
Theater Chur operates a regional performing arts venue in Chur (Canton Graubünden, Switzerland), producing and presenting a season-spanning repertoire of theater plays, dance productions, classical and contemporary music concerts, and youth/family programming, complemented by guest performances from Swiss and international companies and co-productions with regional partners. The institution sells individual tickets, multi-show season subscriptions (Abonnements), Friends memberships (Freund*in), and gift vouchers, and operates ancillary spaces including the Parlando theater bar and event venue. It also delivers educational programs such as BEST (Bündner Schultheater) for Graubünden school classes and community projects such as the Chadafö cooking initiative.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Tickets for Theater, Dance, and Concert Productions
Quantifiable outcome
- Fair pricing ensures theater is accessible regardless of financial situation - children with KulturLegi pay only CHF 5
- +2 more outcomes
Companies that use Theater Chur
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Theater Chur technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Theater Chur partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Migros OstschweizcoreStrategic partnership renewal offering discounted subscription packages (3-5 performances) exclusively to Migros cooperative members. Migros employees also receive additional reductions on regular subscriptions.
- Pgi Coira (Pro Grigioni Italiano)coreCollaboration on Italian cultural programming including panel discussions (Tavola rotonda), film screenings, and community events related to Italian-Swiss culture and the 'ILVA Football Club' production.
- Postremise and KlibühniminorTheaterkarte collaboration - a stamp-card system where tickets purchased at any of the three venues accumulate toward a free fifth ticket.
- Chur TourismusminorExternal ticket advance sales location at Chur Tourismus office, providing convenient ticket purchasing options for visitors and locals.
- Circumstances (Belgium)coreGuest performance of 'BEYOND' as part of the nationwide Tanzfestival STEPS, supported by Stiftung Casty-Buchmann. The production combines contemporary circus, dance, and acrobatics.
- Homegirl Productions (Bern)coreCo-production partner for 'Beautysalon' featuring Bern-based ensemble and Bündner artists Martha Mutapay and Luisa Wolf, presented in connection with Anti-Racism Week Graubünden.
- kollektiv MYDRIASIS (GR/BE)coreCoproduction partnership for 'Monokali Polypunk' - a play by Bündner authors Flurina Badel and Gianna Olinda Cadonau, representing the first literary collaboration for the collective.
- Jonas Bernetta (GR/ZH)coreCoproduction partner for 'Engel der Vernichtung' - a socially relevant production about AI's impact on theater and storytelling. Additional coproduction partners include Kurtheater Baden and Theater Casino Zug.
- ressort k (Chur)coreCoproduction partner for 'Die Gemeindeversammlung' - a theater piece inspired by Graubünden municipal assemblies, with additional partners Stadttheater Schaffhausen and DRAUFF.
- Campo Teatrale / Usine Baug & Fratelli ManigliocoreCoproduction partner for 'ILVA Football Club' - a documentary theater piece about industrial history, soccer culture, and environmental issues in Taranto, Italy.
- Mercator Stiftung SchweizminorFoundation supporting the 'Chadafö' community cooking project at Theater Chur, which transforms the venue into a space for cooking and shared meals.
- Stiftung Casty-Buchmann, Chur/MasansminorFoundation supporting the BEYOND guest performance (Circumstances) as part of Tanzfestival STEPS.
- KOPERGIETERY (Belgium)coreGuest performance of 'Der bleiche Baron' - a music theater production about friendship and artistic freedom, with additional support from Stiftung Casty-Buchmann.
- Stadt ChurminorMunicipal funding for 'Engel der Vernichtung' production.
- Kulturförderung Graubünden / SWISSLOSminorCantonal cultural funding supporting 'Engel der Vernichtung' production.
- Pro HelvetiaminorSwiss Arts Council supporting international artist Jan Lisiecki's piano concert with Zürich Chamber Orchestra.
- UBS KulturstiftungminorUBS cultural foundation supporting Jan Lisiecki piano concert.
- Amt für Migration und Zivilrecht GraubündenminorGovernment office enabling the 'Beautysalon' guest performance related to Anti-Racism Week.
- Migros KulturprozentminorCultural funding from Migros supporting 'Beautysalon' salon festival programming.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Theater Chur competitors and assessment
Company assessmentBroad incumbents
- Schauspielhaus Zürich: Switzerland's flagship spoken-theater institution with a much larger mandate and budget, but relevant as a co-production partner, talent pipeline, and benchmark for programming ambition and public funding in the Swiss theater ecosystem.
- Luzerner Theater: Larger Swiss regional theater combining opera, ballet, and drama with a broader mandate and bigger venue, but serving a similar Swiss-German regional audience with comparable subscription and public-funding model.
Direct peers
- Theater Casino Zug: Mid-sized Swiss theater that co-produced with Theater Chur on Engel der Vernichtung, operating with similar programming breadth and regional venue economics in a comparable Swiss-German market.
- Stadttheater Schaffhausen: Mid-sized Swiss regional theater already collaborating with Theater Chur as a coproduction partner (Die Gemeinderversammlung), sharing similar scale, programming mix, and regional mandate in a comparable Swiss-German city.
- Postremise: Independent cultural venue partner of Theater Chur through the Theaterkarte cross-promotion stamp card, operating with a comparable small-team, mixed-programming community venue model.
- Theater Winterthur: Swiss-German regional theater offering theater, dance, and music programming with a venue size, subscription model, and mixed-genre mandate highly comparable to Theater Chur.
- Kurtheater Baden: Swiss regional theater and coproduction partner of Theater Chur (Engel der Vernichtung), with comparable venue scale, mixed-genre programming (theater, music, dance), and similar municipal/cultural funding profile.
- Theater St. Gallen: Multi-genre Swiss regional theater (Schauspiel, Musiktheater, Ballett) with comparable headcount, venue scale, and subscription/membership model serving an eastern-Swiss regional audience similar to Graubünden.
- Klibühni: Small independent theater/performance venue in Chur that is already a Theaterkarte cross-promotion partner with Theater Chur, sharing programming, audience base, and a similar community-engagement model in the same city.
Regional players
- Landestheater Vorarlberg: Regional theater in neighboring Vorarlberg, Austria, with comparable size, mixed-genre programming (drama, music, dance), and public-funding structure — directly comparable to Theater Chur's regional theater mandate across the Swiss-Austrian border.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Theater Chur social profiles
Digital presenceTheater Chur financial estimates
Financial estimateRevenue estimate
Valuation estimate
Theater Chur leadership team
Management profileNumber of profiles
Profiles15 records
Theater Chur funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Theater Chur M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Theater Chur
What does Theater Chur do?
Theater Chur operates a regional performing arts venue in Chur (Canton Graubünden, Switzerland), producing and presenting a season-spanning repertoire of theater plays, dance productions, classical and contemporary music concerts, and youth/family programming, complemented by guest performances from Swiss and international companies and co-productions with regional partners. The institution sells individual tickets, multi-show season subscriptions (Abonnements), Friends memberships (Freund*in), and gift vouchers, and operates ancillary spaces including the Parlando theater bar and event venue. It also delivers educational programs such as BEST (Bündner Schultheater) for Graubünden school classes and community projects such as the Chadafö cooking initiative.
Is Theater Chur a public or private company?
Theater Chur is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Theater Chur founded?
Theater Chur was founded in -1. It employs 1 to 10 people.
Where is Theater Chur based?
Theater Chur is headquartered in Chur, Switzerland, in the Europe region.
How does Theater Chur make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are subscriptions (Abos), friends Membership (Freund*in), gift Vouchers and venue Rental.
Who are Theater Chur's main competitors?
Broad incumbents on record are Schauspielhaus Zürich and Luzerner Theater. Direct peers are Theater Casino Zug, Stadttheater Schaffhausen, Postremise, Theater Winterthur, Kurtheater Baden, Theater St. Gallen and Klibühni. Landestheater Vorarlberg is listed as a regional player.
Does Theater Chur have an API?
No public API is recorded for Theater Chur.
What industry is Theater Chur in?
Theater Chur's product category is Performing Arts. Its primary akta.pro industry code is MPAGABAM, Performing Arts Centers & Presenters (Programming/Booking), with a secondary code of MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses). Its NAICS code is 71131 and its SIC code is 7990.