Theater im Palais Berlin

What Theater im Palais Berlin does

Theater im Palais Berlin is a non-profit theater venue founded in 1991 and operated by the registered voluntary association Theaterverein Am Festungsgraben e.V. The organization presents a repertoire of stage productions including plays, musical theater, scenic readings, and concerts at its central Berlin location near Unter den Linden (Am Festungsgraben 1). It is led by Alina Gause, who serves dually as Chairwoman of the supporting association and Artistic Director (Intendantin) of the theater, alongside a small core team covering communications and design.

The company operates with 9 employees and runs a portfolio of complementary programs including youth theater (Junge Bühne im Palais), school programming, gift vouchers, subscription packages, venue rental (Raumvermietung), and a talent development initiative (Talent im Palais). The technology stack is entirely conventional and non-proprietary: a WordPress website hosted by Suleitec, with MailChimp for newsletter distribution, Vimeo for embedded program videos, and Reservix for online ticket sales. The 2026/27 season carries the annual theme "Die Kraft der Frauen" (The Power of Women) and features productions centered on Berlin cultural figures such as Kurt Tucholsky, Hildegard Knef, Marlene Dietrich, and Claire Waldoff.

The revenue model is primarily ticket-based, with ancillary revenue from venue rentals, gift vouchers, subscriptions, and donations through the supporting member association (Förderverein). Tickets are sold through an on-site box office, evening box office, and the Reservix online platform, with last-minute tickets priced from EUR 15 and discounts for students, seniors, unemployed, and disabled visitors alongside a recently introduced 20% discovery discount. The customer base is overwhelmingly end-consumer: general theatergoers in Berlin plus a secondary segment of school groups using the educational programming.

Name

Theater im Palais Berlin

Legal name

Theaterverein Am Festungsgraben e.V.

Website

https://theater-im-palais.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Theater im Palais Berlin is a non-profit theater founded in 1991, operating a 9-person venue in central Berlin. It presents plays, musical theater, readings, and concerts for general audiences and school groups, selling tickets via its box office and the Reservix online platform.

Ownership category

akta.pro rank

Product category

Live Theater and Performing Arts

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Theater, Musicals & Performing Arts (THAJAFAB), Theater & Performing Arts Ticketing (HSACALAC)

Keywords

• Live theatrical performances
• Musical theater productions
• Scenic musical readings
• Youth theater programs
• Venue rental services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for theatrical performances, concerts, readings, and special events. Tickets are sold through the theater's own box office, evening box office, and online via Reservix ticket platform. Various pricing tiers with discounts available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Theater im Palais Berlin operates a live performance venue in central Berlin, staging a curated repertoire of theatrical productions including plays, musicals, scenic-musical readings, and concerts performed by an in-house ensemble and guest artists. Tickets are sold directly to consumers through the venue's box office, the evening box office, and the third-party Reservix online ticketing platform.

Product overview

Theater im Palais Berlin operates as a live theater venue presenting a diverse repertoire of theatrical productions including plays, musicals, scenic readings, and musical theater performances. The core offering consists of staged productions performed by the in-house ensemble and guest performers. Supporting services include youth programming (Junge Bühne im Palais), school programs, venue rental, gift vouchers, subscription packages, and membership opportunities through the supporting association (Theaterverein Am Festungsgraben e.V.). Tickets are sold through an integrated online reservation system. The 2026 annual theme is 'Die Kraft der Frauen' (The Power of Women).

Differentiator

Problem solved

Functional benefit

Products and services

• Theater Performances (Repertoire)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Reservix GmbHcoreChannel Partner/ Reseller/ DistributorReservix GmbH serves as the primary online ticketing platform for Theater im Palais, enabling ticket sales through their reservation system. Customers can purchase tickets online through the Reservix platform for performances at the theater.

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Berliner Ensemble: Major state-funded Berlin theater at Theater am Schiffbauerdamm, producing classical and contemporary plays. Comparable as a Berlin theater venue with live theatrical performances, but operates at significantly larger scale with public subsidy.
• Theater des Westens: Major Berlin musical theater and stage show venue. Comparable in hosting musical and theatrical performances in central Berlin, but operates at much larger scale with Broadway-scale productions.
• Volksbühne Berlin: Iconic Berlin theater at Rosa-Luxemburg-Platz presenting contemporary performing arts. Comparable as a Berlin theater venue with curated programming, though with a much larger stage, broader artistic mandate, and substantial public funding.
• Deutsches Theater Berlin: One of Berlin's leading repertory theaters presenting classical and contemporary drama. Operates in the same central Berlin theater market and competes for theatergoers, but at substantially larger scale and with public funding.
• Komische Oper Berlin: Berlin's leading operetta and musical theater house. Comparable as a Berlin performing arts venue presenting musical and theatrical productions, but operates with state funding and significantly larger production scale.

Regional players

• Stage Theater an der Parkaue: Berlin's state youth theater (Junges Staatstheater) with a strong educational/school program mandate. Comparable in offering school and youth programming as Theater im Palais's Junge Bühne, though publicly funded and at larger scale.
• Schlachthof Theater München: Independent Munich theater venue presenting cabaret, musicals, and literary adaptations. Comparable in format and independent/private operating model, but serves a different German city and does not compete for the same audience.

Direct peers

• Tipi am Kanzleramt: Berlin venue specializing in musical theater, revues, and cabaret-style performances. Directly comparable in format (musical/cabaret performances in an intimate tent venue) and in serving the central Berlin cultural audience.
• Renaissance-Theater Berlin: Independent Berlin theater offering a repertoire of plays, musicals, and literary adaptations in an intimate venue. Closest comparable to Theater im Palais in scale, format, and literary/cabaret-style programming focus.
• Theater am Kurfürstendamm: Private Berlin theater known for boulevard comedies, musicals, and contemporary plays. Closely comparable as a privately operated Berlin theater venue competing for similar mainstream theater audiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=eFroW0eBaWs
• LinkedInlinkedin.com/company/theater-im-palais

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theater im Palais Berlin