Theaterkrant
Theaterkrant is a Dutch non-profit operating the Netherlands' largest theater review platform. With 44 employees, it delivers Dutch-language theater reviews, news, podcasts, a monthly print magazine, and a job board to theater professionals and enthusiasts nationwide.
- Company typePrivate
- Founded2012
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Theaterkrant does
Theaterkrant is a Dutch non-profit media organization operating the largest theater review platform in the Netherlands. Headquartered in Amsterdam with 44 employees, the company was founded in 1871, with its online platform established in 2012. It serves Dutch theater professionals and enthusiasts with comprehensive coverage including reviews, news, opinion pieces, interviews, and podcasts about Dutch performing arts across all genres — toneel, dans, musical, opera, cabaret, and jeugdtheater. The editorial team features named critics who also write for established outlets such as NRC, Het Parool, and Dagblad van het Noorden.
The core product is the website theaterkrant.nl, built on a standard WordPress CMS, featuring unique editorial designations such as 'Keuze van de criticus' (Critic's Choice) and 'Bejubeld' (Praised). Surrounding the website is a product ecosystem that includes a monthly print magazine (Theaterkrant Magazine), two podcast series (Criticitafel and Kritiek op Kritiek), a paid job board for theater industry vacancies, a premiere listing service, and themed article collections called dossiers. There is no disclosed proprietary technology and no AI/ML capabilities.
The business model is diversified across modest subscription revenue (an introductory €15 offer for two magazine issues, auto-terminating after the trial, with management outsourced to Abonnementenland), advertising (sold directly via the website), and what is likely Dutch cultural sector subsidy support typical for arts-focused non-profit media. Distribution is entirely domestic Netherlands-focused, with marketing reach through organic social media (Facebook, Twitter), email newsletters, the print magazine, and podcasts. The company has no disclosed parent company, external investment, or acquisition history.
Theaterkrant firmographics
Firmographics- Name
- Theaterkrant
- Legal name
- Theaterkrant
- Website
- https://theaterkrant.nl
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Theaterkrant is a Dutch non-profit operating the Netherlands' largest theater review platform. With 44 employees, it delivers Dutch-language theater reviews, news, podcasts, a monthly print magazine, and a job board to theater professionals and enthusiasts nationwide.
- Ownership category
- akta.pro rank
Theaterkrant industry classification
Industry- Product category
- Theater criticism and performing arts media
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Arts, Culture & Literary Magazines (MPAJAEAN)
- akta.pro secondary industries
- Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Dance Performances (THAJAFAD)
Keywords
Theaterkrant business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Magazine Subscriptions: Theaterkrant Magazine subscriptions sold through their website and via Abonnementenland. Introduction/kennismakingsabonnement offered at 15 euros for two issues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One-time | Kennismakingsabonnement (Introduction subscription) - Two issues for €15 |
Distribution channels2 records
Marketing channels6 records
Theaterkrant product offering
Product offeringCore offering
Theaterkrant is the largest Dutch-language theater platform, providing professional theater criticism, news, interviews, and opinion pieces about Dutch performing arts across all genres. It operates a website (theaterkrant.nl), a monthly print magazine, podcast series, job listings, and themed dossiers. Content is produced by a roster of professional critics who also write for major Dutch outlets.
Product overview
Theaterkrant operates as a unified digital platform combining multiple content offerings: the main theater review website providing comprehensive coverage of Dutch theater performances, a monthly print magazine with thematic deep-dives, and supplementary services including podcasts (Criticitafel and Kritiek op Kritiek), job listings, and themed article collections called dossiers. The platform serves as the primary source for theater criticism and news in the Netherlands, covering all genres from opera and ballet to youth theater and cabaret.
Differentiator
Problem solved
Functional benefit
Brands
- Theaterkrant Magazine: Monthly magazine publication covering social-artistic theater topics
- Criticitafel
- Kritiek op Kritiek
Products and services
- Theaterkrant Website Platform The largest theater platform in the Netherlands, providing theater reviews, news, interviews, and opinions about Dutch theater performances across all genres. Targeted at Dutch theater professionals and enthusiasts seeking professional criticism and coverage.
- Theaterkrant Magazine Monthly print magazine featuring thematic coverage on social-artistic theater, interviews with theater makers, and in-depth analysis of Dutch theater practices. Available by subscription or single purchase at newsstands.
- Theaterkrant Podcasts Podcast series including Criticitafel (monthly panel discussions with theater critics) and Kritiek op Kritiek (meta-discussion podcast about theater criticism).
- Theaterkrant Magazine Subscription Paid subscription service offering two introductory issues of Theaterkrant Magazine for €15, automatically discontinued after the trial period. Subscription management and customer service handled by Abonnementenland.
- Vacature Service Job board section listing theater industry vacancies including positions such as zakelijk leider (business manager), theaterdocent (theater teacher), and directeur (director), with options for employers to post listings.
- Première Lijst Agenda service listing theater premieres and upcoming performances, enabling users to track upcoming shows and cultural events.
- Dossiers Themed collections of articles covering topics such as Cultuurnota 2025-2028, Nederlands Theater Festival, grensoverschrijdend gedrag (inappropriate behavior), and Fair Practice Code.
Companies that use Theaterkrant
Customer profileSegments1 record
Ideal customer profiles2 records
Theaterkrant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Theaterkrant partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AbonnementenlandminorCustomer service partner for magazine subscriptions. Handles subscription management, customer inquiries, and fulfillment for Theaterkrant Magazine subscribers.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Theaterkrant competitors and assessment
Company assessmentDirect peers
- Het Parool: Amsterdam-based Dutch newspaper with strong theater criticism coverage. Recensent Simon van den Berg writes for both, making Het Parool a direct competitor for cultural journalism in the same Dutch theater vertical.
- Theaterencyclopedie: Dutch online theater encyclopedia already linked from Theaterkrant's homepage. Overlaps in Dutch theater archival and reference content, making it a thematic peer in the same niche.
- NRC: Major Dutch quality newspaper with a substantial theater criticism section. Several Theaterkrant critics also write for NRC, making it the closest direct competitor for theater-review readership in the Netherlands.
- NRC Cultuur: NRC's dedicated culture vertical covering theater, dance, music, and art. Directly competes with Theaterkrant for Dutch theater-critical readership and uses similar review and interview formats.
Broad incumbents
- de Volkskrant: Leading Dutch quality newspaper with regular theater reviews and cultural coverage. Competes for the same Dutch theater-critical audience but as part of a broader general-news portfolio.
- The New York Times Theater: Large international theater criticism hub combining reviews, news, and podcasts. Comparable in editorial format and use of critic designations, though at significantly greater scale and English-language reach.
- Dagblad van het Noorden: Dutch regional newspaper with theater criticism. Theaterkrant critic Luuk Verpaalen writes for both, indicating overlapping theater coverage from a broader regional newsroom.
- The Guardian Theatre: International reference point for online theater criticism. Operates a similar review-plus-podcast-plus-news model at much larger scale, useful as a benchmark for multi-format theater media.
Regional players
- Vlaamse Cultuurhuis de Brakke Grond: Amsterdam-based Flemish/Dutch cultural venue involved in theater programming. Not a publisher, but a peer in the Dutch-language theater ecosystem that Theaterkrant critic Marijn Lems previously programmed for.
Emerging players
- Cultuurpers: Dutch platform aggregating cultural journalism and criticism. Comparable in covering Dutch arts criticism with a digital-first model, though broader than theater alone.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Theaterkrant social profiles
Digital presenceTheaterkrant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Theaterkrant leadership team
Management profileNumber of profiles
Profiles12 records
Theaterkrant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Theaterkrant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Theaterkrant
What does Theaterkrant do?
Theaterkrant is the largest Dutch-language theater platform, providing professional theater criticism, news, interviews, and opinion pieces about Dutch performing arts across all genres. It operates a website (theaterkrant.nl), a monthly print magazine, podcast series, job listings, and themed dossiers. Content is produced by a roster of professional critics who also write for major Dutch outlets.
Is Theaterkrant a public or private company?
Theaterkrant is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Theaterkrant founded?
Theaterkrant was founded in 2012. It employs 11 to 50 people.
How does Theaterkrant make money?
One revenue line is on record: magazine Subscriptions.
Who are Theaterkrant's main competitors?
Direct peers on record are Het Parool, Theaterencyclopedie, NRC and NRC Cultuur. Broad incumbents are de Volkskrant, The New York Times Theater, Dagblad van het Noorden and The Guardian Theatre. Vlaamse Cultuurhuis de Brakke Grond is listed as a regional player. Cultuurpers is listed as an emerging player.
Does Theaterkrant have an API?
No public API is recorded for Theaterkrant.
What industry is Theaterkrant in?
Theaterkrant's product category is Theater criticism and performing arts media. Its primary akta.pro industry code is MPAJAEAN, Arts, Culture & Literary Magazines, with a secondary code of MPAGABAH, Classical & Contemporary Theatre (Plays/Drama). Its NAICS code is 51312 and its SIC code is 2721.