What Schauspielhaus Des Theater Magdeburg does

Theater Magdeburg is a publicly funded municipal state theater (Staatstheater) headquartered in Magdeburg, the capital of Saxony-Anhalt, Germany. It operates as the principal performing arts institution of the region across five integrated artistic divisions: Musiktheater (opera and musical), Schauspiel (drama), Ballett, Philharmonie (orchestral concerts), and Opernchor (opera chorus), plus Sonderveranstaltungen (special events), Gastspiele (guest performances), and experimental formats under the Sidekicks program. Programming is staged across three primary venues — the Opernhaus at Universitätsplatz 9, the Schauspielhaus at Otto-von-Guericke-Str. 64, and the Domplatz open-air stage — supplemented by smaller spaces including Kammer 2 and Kasino.

The institution generates revenue through a hybrid model combining direct ticket sales (via its own Eventim-powered online shop, physical box offices, advance sales outlets, and group reservations), subscription packages (Abo and Cards), venue rentals for private and corporate events (Hausvermietung), and rental income from a five-year gastronomy concession at the Schauspielhaus awarded to Florian Köhler effective May 1, 2026. Pricing follows a published Entgeltordnung with tiered discounts for students, disabled persons, welfare recipients, seniors, and families. Audience segments span classical performing arts patrons (primary), families and young audiences, schools and educational institutions (via Vermittlungskultur outreach), corporate and private event organizers, and amateur/community participants (via Kometen programs including Bürger:innenBühne and Laien auf der Bühne). The Förderverein des Theaters Magdeburg e.V. operates as a membership-based supporter organization funding young artists and ticket purchases.

Recent operational signals include senior leadership renewal (Lily Sykes selected from 50 applicants as incoming Schauspieldirektorin for 2027/28), national critical recognition for the production 'Krieg und Frieden' (Berlin Theatertreffen 2026 shortlist, FAZ and WELT year-end Top lists), the ZukunftsGut-Preis 2026 1st Prize for cultural mediation from Commerzbank-Stiftung, and an active 2026/27 premiere calendar including 'Così fan tutt*e', 'Der kleine Prinz', 'Cinderella', 'Die Zarenbraut', and the DomplatzOpenAir musical 'Wie im Himmel'. The theater also pursues digital and experimental formats through the Sidekicks series and the IKIB (Institut für Künstliche Intelligenz und Bühne) initiative.

Name

Schauspielhaus Des Theater Magdeburg

Legal name

Theater Magdeburg

Website

https://theater-magdeburg.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Theater Magdeburg is a publicly funded state theater (Staatstheater) in Magdeburg, Saxony-Anhalt, operating five artistic divisions — opera, ballet, drama, philharmonic concerts, and opera chorus — across three venues for regional and national audiences.

Ownership category

akta.pro rank

Product category

Performing Arts

NAICS

Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Theater Companies and Dinner Theaters (71111)

akta.pro primary industry

Theater, Musicals & Performing Arts (THAJAFAB)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Classical Ballet (Full-Length & Repertoire) (MPAGADAA), Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Children’s & Youth Theatre (MPAGABAE), Community & Amateur Theatre (MPAGABAD)

Keywords

• Live theater performances
• Drama stage productions
• Opera musical theater
• Ballet dance productions
• Cultural performing arts

Headquarters

HQ city

Magdeburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket sales and subscriptions: The primary revenue stream comes from individual ticket sales across all productions and venues (Opernhaus, Schauspielhaus, Domplatz, Kammer 2, Kasino), plus subscription packages (Abo) and seasonal cards (Cards). Tickets are sold online via the theater's own shop, at the box office, and through advance sales outlets. Reduced-price tickets and special discount offers (Ermäßigungen & Angebote) are available for specific audience groups. The theater also sells vouchers (Gutscheine).
2. Venue and facility rentals: The theater rents out its performance spaces for private and corporate events (Hausvermietung), generating rental income from external organizers using its venues.
3. Catering and gastronomy: The theater café, foyer bar, and staff canteen at the Schauspielhaus are operated by an external lessee (Florian Köhler) under a five-year concession contract effective May 1, 2026. The theater receives rental income from the concession.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Schauspielhaus Des Theater Magdeburg is the drama venue of Theater Magdeburg, a state-funded multi-division theater that produces and presents live performing arts — drama, opera/musical, and ballet — across its Opernhaus, Schauspielhaus, and DomplatzOpen Air venues in Magdeburg, Germany. It sells single tickets, subscriptions, and educational/youth programming to the general public.

Product overview

Theater Magdeburg is a multi-venue performing arts institution operating as a unified theater with five interconnected divisions: Musiktheater (opera and musical), Schauspiel (drama), Ballett (ballet), Philharmonie (orchestral concerts), and Opernchor (opera chorus). Beyond these core divisions, the theater offers special events, guest performances, and alternative format programming through its Sidekicks series. Supporting functions include comprehensive cultural education and outreach programs for various audiences, youth programs under the Kometen brand, and digital content including video series. The institution maintains three performance venues: the Opernhaus at Universitätsplatz 9, the Schauspielhaus at Otto-von-Guericke-Str. 64, and the Domplatz outdoor stage. Additional services include ticket sales through an integrated online shop system, subscription packages, and gastronomy operated by external concessionaires. The theater has been recognized as 'Theater des Jahres' (Theater of the Year) and received the ZukunftsGut-Preis 2026 for cultural mediation excellence.

Differentiator

Problem solved

Functional benefit

Products and services

• Drama Productions (Schauspiel season)

Quantifiable outcome

• The production 'Krieg und Frieden' was listed among the 10 best productions in Germany, Austria, and Switzerland by Frankfurter Allgemeine Rundschau, among the 12 best by WELT, and shortlisted for Berlin Theatertreffen 2026 and nachtkritik-Theatertreffen 2026.
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Florian Köhler (Gastronomy Lessee)minorOthers · 19 March 2026The theater awarded a five-year catering concession for the Schauspielhaus (theater café, foyer bar, and staff canteen) to Florian Köhler. The preliminary contract was signed on March 19, 2026, with the lease effective May 1, 2026.
• Förderverein des Theaters Magdeburg e.V.coreGTM or Marketing PartnerThe theater's dedicated support association that provides financial support for young artists and cultural programming. The Förderverein organizes the annual Förderpreisverleihung (support prize ceremony), awarding young artists of the theater and members of the Magdeburg cultural scene. The association also purchases tickets and sponsors productions.
• Richard-Wagner-Verband MagdeburgminorGTM or Marketing PartnerA local chapter of the international Richard Wagner society that provides scholarships to singers at Theater Magdeburg. Marko Pantelić received a Richard Wagner Verband Magdeburg scholarship for the Bayreuth Festival.
• Offener Kanal MagdeburgminorGTM or Marketing PartnerLocal community television channel that co-sponsors the 'Magdeburger Allerlei' cooking show events at the Opernhaus, providing media coverage and cross-promotion.
• Stadtmarketing 'Pro Magdeburg' e.V.minorGTM or Marketing PartnerThe city's official marketing association that co-sponsors the 'Magdeburger Allerlei' cooking show events at the Opernhaus, promoting the theater as part of Magdeburg's cultural and civic identity.
• Commerzbank-StiftungcoreGTM or Marketing PartnerThe Commerzbank Foundation awarded Theater Magdeburg the 'ZukunftsGut-Preis 2026' 1st prize in the 'Urbaner Raum' category for its institutional cultural mediation (Vermittlungskultur) projects, providing both recognition and reputational endorsement.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Staatsoper Hannover: Lower-Saxony state opera house combining opera, ballet (where Jörg Mannes previously served as Ballettdirektor 2019-2022), and concert programming. Closely comparable mid-sized German state opera with similar multi-genre structure, leadership recruitment patterns, and repertoire ambition.
• Oper Stuttgart: Stuttgart State Opera operating across opera, ballet, and concert programming with a strong reputation for contemporary productions. Comparable as a mid-to-large German state opera known for international guest performers, modern repertoire, and award-eligible productions.
• Theater Basel: Swiss-German tri-part theater (Schauspiel, Oper, Ballett) operating across multiple venues including the recently renovated Schauspielhaus. Most directly comparable to Theater Magdeburg in multi-genre state theater model with international coproductions, contemporary repertoire focus, and strong festival presence.
• Nationaltheater Mannheim: Multi-genre German state theater (Oper, Schauspiel, Tanz, Junge Nationaltheater) operating across multiple venues in Mannheim. Comparable mid-sized state theater structure with combined performing arts mandate and similar audience-development focus.
• Semperoper Dresden: Saxony neighbor state opera offering opera, ballet, and concerts in a single historic venue. Comparable as a flagship regional German opera with international touring, principal artist ensembles, and award-eligible productions, though with a larger budget and stronger tourism draw.
• Deutsches Nationaltheater Weimar: Thuringia-based multi-genre state theater (Schauspiel, Musiktheater, Tanz, Konzerte) of similar scale to Theater Magdeburg. Comparable mid-sized German state theater model serving a regional capital city with combined performing arts mandate.

Broad incumbents

• Deutsche Oper Berlin: One of Berlin's three opera houses, offering a wide opera repertoire with chorus and orchestra. Comparable as a broad-incumbent German opera with a focus on the standard repertoire that competes for the same touring artists and guest conductors as Theater Magdeburg.
• Bayerische Staatsoper (Munich): Premier German state opera and one of the world's leading opera houses, offering opera and ballet (Bayerisches Staatsballett). Comparable as a larger incumbent that competes for top international talent, co-productions, and audience attention, but with substantially greater resources.
• Hamburgische Staatsoper: Larger Hamburg state opera offering opera, ballet (Hamburg Ballett), and concerts. Comparable as a broader-incumbent German state opera with significantly larger budget, more extensive international touring, and stronger brand pull that competes with mid-sized theaters for talent.

Regional players

• Staatsschauspiel Dresden: Saxony state drama theater operating across multiple venues with contemporary German-language drama focus. Comparable as a regional peer for Theater Magdeburg's Schauspiel programming and audience-development outreach, particularly for German-speaking dramatic repertoire.

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/theatermagdeburg
• Facebookfacebook.com/Theater.Magdeburg
• Instagraminstagram.com/theatermagdeburg
• LinkedInlinkedin.com/company/schauspielhaus-des-theater-magdeburg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Schauspielhaus Des Theater Magdeburg