The Athletes' Corner

Name

The Athletes' Corner

Legal name

The Athletes' Corner

Website

https://theathletescorner.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Hunger Relief Nonprofit Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industry

Athlete Marketing, Endorsement & Sponsorship Representation (MPAKAMAC)

Keywords

• Nonprofit hunger relief
• Athlete-led charity
• Faith-based sports content
• Meal donation campaigns
• Sports philanthropy partnerships

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Donations: The Athletes' Corner is a 501(c)(3) nonprofit organization that relies entirely on donations. 100% of donations go directly to helping families, as no staff members take salaries. Donations fund both the Athlete Media Platform (faith-based content) and Matthew 25 Campaigns (hunger relief).
2. Corporate Sponsorships: Brand partnerships with companies like Raising Cane's, Kaiser Permanente, and Chegg who sponsor specific campaigns and initiatives.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Athletes' Corner is a 501(c)(3) nonprofit that operates two flagship programs: (1) The Athletes' Corner vs. Hunger, which converts professional athletes' in-game performance metrics (touchdowns, sacks, points, interceptions) into meal donations distributed through Feeding America's food-bank network; and (2) the Athlete Media Platform, which produces daily faith-and-family-focused social media content in collaboration with 100+ professional athletes, coaches, and broadcasters. A supporting podcast, Changing The Conversation, features athlete interviews on faith and family.

Product overview

The Athletes' Corner is a 501(c)(3) nonprofit organization that operates two main initiatives: (1) The Athlete Media Platform, which creates daily faith and family-focused social media content in collaboration with over 100 professional athletes, and (2) The Athletes' Corner vs. Hunger, a campaign that links meal donations to the in-game performances of partnered athletes and teams through Feeding America. The organization also produces a podcast called 'Changing The Conversation' featuring athlete interviews. The portfolio centers on leveraging professional athletes' platforms to strengthen families spiritually, mentally, and physically through sports.

Differentiator

Problem solved

Functional benefit

Brands

• The Athletes' Corner vs. Hunger: A campaign fighting hunger through the in-game performances of athletes and teams they partner with, linking meal donations to touchdowns, interceptions, sacks, and other statistics.
• Athlete Media Platform
• Changing The Conversation

Products and services

• The Athletes' Corner vs. Hunger Hunger-relief campaign initiative that converts professional athletes' and teams' in-game performance metrics (touchdowns, sacks, points, interceptions, fumbles) into meal donations distributed through Feeding America's network of 200 food banks.
• Athlete Media Platform Faith-and-family-focused social media content platform that creates and distributes daily uplifting graphics and videos in collaboration with 100+ professional athletes, coaches, and broadcasters across Instagram, Twitter, and other channels.
• Changing The Conversation Podcast Podcast interview series in which professional athletes discuss faith and family, hosted by co-founders Kelenna Azubuike and Brennen Creer.

Quantifiable outcome

• 5 million+ meals provided to families across the country
• +3 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• Santa Cruz WarriorscoreStrategic or Co-development Partner · 22 December 2020NBA G League affiliate partnership through Swishes for Dishes - 10 meals donated per point scored. Second Harvest Food Bank of Santa Cruz County beneficiary.
• Golden State WarriorsflagshipStrategic or Co-development PartnerProfessional NBA team partnership through Swishes for Dishes initiative - 100 meals donated per point scored during regular season. Expanded to include Santa Cruz Warriors and Warriors Gaming Squad.
• Warriors Gaming SquadcoreStrategic or Co-development PartnerNBA 2K League esports team added to Swishes for Dishes initiative - 10 meals per point scored to Food Bank of Contra Costa and Solano.
• The Safety Corner Foundation (Jalen Ramsey)flagshipStrategic or Co-development PartnerNFL cornerback Jalen Ramsey and Derwin James co-founded The Safety Corner Foundation, partnering for Feeding Families with Jalen Ramsey and Shut Down Hunger campaigns providing meals for every interception, sack, and fumble.
• Zach Ertz / The Ertz Family FoundationflagshipStrategic or Co-development PartnerSuper Bowl Champion TE Zach Ertz and wife Julie Ertz partnered through Score More n' Feed More and Holiday Touchdowns for Meals campaigns. Together they have helped provide 1.4+ million meals.
• Julie ErtzflagshipStrategic or Co-development PartnerUSWNT World Cup Champion Julie Ertz partnered through Meals n' Medals initiative for Tokyo Olympics - 50,000 meals per goal and per win for USWNT.
• Adrian Peterson / The A&A Peterson Family FoundationflagshipStrategic or Co-development Partner2012 NFL MVP Adrian Peterson and wife Ashley partnered through All Day Holiday Meals campaigns in Detroit, Tennessee, and Seattle, providing over 300,000 meals total.
• Demario Davis / The Devoted Dreamers FoundationcoreStrategic or Co-development PartnerSaints All-Pro LB Demario Davis partnered through Tackling Hunger with Demario Davis playoff campaign - 1,000 meals per tackle, 2,000 meals per sack/turnover.
• Feeding AmericaflagshipStrategic or Co-development PartnerOfficial corporate partnership with largest US hunger-relief organization - network of 200 food banks and 60,000 pantries enabling efficient meal distribution across the country.
• Raising Cane'scoreGTM or Marketing PartnerBrand sponsor for Shut Down Hunger campaign with Jalen Ramsey and Derwin James. Todd Graves, Founder and Co-CEO, expressed commitment to Los Angeles community with nearly 20 local locations.
• Kaiser PermanentecoreGTM or Marketing PartnerHealthcare partner for Swishes for Dishes initiative with Warriors, committed to promoting health and wellness throughout Bay Area communities.
• CheggminorGTM or Marketing PartnerBrand partner for Holiday Touchdowns for Meals campaign with Zach Ertz. CEO Dan Rosensweig involved as campaign partner.
• Trevor Lawrence / The Trevor Lawrence and Marissa Mowry COVID-19 Relief FundminorStrategic or Co-development PartnerNFL quarterback Trevor Lawrence's foundation partnered with the organization for COVID-19 relief efforts.
• Allan Houston / The Allan Houston Legacy FoundationminorStrategic or Co-development PartnerFormer NBA All-Star Allan Houston's foundation partnered with The Athletes' Corner for community initiatives.
• PhilabundancecoreOthersFeeding America food bank in Philadelphia that received 600,000 meals through Holiday Touchdowns for Meals campaign with Zach and Julie Ertz.
• Gleaners Community Food BankcoreOthersFeeding America food bank in Detroit that received 132,000 meals through All Day Holiday Meals with Adrian Peterson.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Athletes for Hope: Athlete-founded nonprofit collective that mobilizes professional athletes around charitable causes, closely paralleling Athletes' Corner's model of channeling athlete platforms and foundations into social impact campaigns.
• Athletes in Action: A faith-based sports ministry (part of Cru) that works with professional and collegiate athletes to produce faith-centered sports content and outreach, matching Athletes' Corner's Christian positioning and athlete-media focus.

Broad incumbents

• Laureus Sport for Good: Global sports-based charity network that funds and promotes community sport programs and athlete ambassadorships, comparable in mission scope to Athletes' Corner's sports-driven philanthropy but operating at a much larger, international scale.
• The Players' Tribune: Athlete-driven sports media platform that produced first-person content from professional athletes, closely analogous to the Athlete Media Platform on the media side but without the hunger-relief charitable component.

Others

• The Giving Back Fund: A nonprofit service organization that administers charitable funds for professional athletes and entertains/entertainers, an enabling/administrative layer analogous to the foundation-management work Athletes' Corner performs with its athlete partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AthletesCorner_
• Instagraminstagram.com/athletescornerofficial
• LinkedInlinkedin.com/company/the-athletes-corner

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Athletes' Corner