Théâtre l'Aire Libre • Le joli collectif

What Théâtre l'Aire Libre • Le joli collectif does

Théâtre l'Aire Libre is a contemporary performing arts venue and association loi 1901 headquartered at 2 place Jules Vallès in St-Jacques de la Lande, Rennes Métropole, Brittany, France, with a 272-seat main hall and a newer 80-seat lower hall plus a modular lobby. Since 2023 it has been under the artistic direction of Vincent Collet and is operated jointly with Le joli collectif, the associated theatrical company. The organization presents theater, dance, circus, music and transdisciplinary performances, hosts three annual festivals (BAL#3 for youth, MONDE·S#2 transdisciplinary, and partner programming around Marmaille, Festival TNB and Trans Musicales), and supports ~20 artists per season through residencies, coproduction, school EAC dispositifs, and international exchanges. Its core product is live performance and in-person cultural programming; the technology stack is standard (Mapado ticketing, Sibforms email, social media, IONOS hosting) with one custom interactive web platform, JUSTICE·S cartographie sensible, supporting a touring documentary project.

The business model blends six revenue streams: individual ticket sales (€6-€18 tiered), a Season PASS subscription (€30-€50) that also confers association membership, annual theater and art-history workshops (€195-€260), bar and concession revenue, venue rental for corporate and association events, and, most significantly, multi-year public subsidies from the French Ministry of Culture (DRAC Bretagne), Rennes Métropole, Région Bretagne, Ville de Rennes, and the European Union (Creative Europe) for the R.O.M (Residencies On the Move) international network co-founded in 2019. Le joli collectif is itself conventioned by Région Bretagne and Ville de Rennes. Distribution is primarily direct through the physical box office and online ticketing (Mapado, Destination Rennes, Pass Culture app for youth and school groups).

The customer base spans the general public of Rennes Métropole, young audiences and schools (Collège Jean Moulin, Lycée Bréquigny, Lycée Jean Jaurès, EESAB, Conservatoire de Rennes), professional artists and companies (~20 per season plus touring partners), and a network of seven international R.O.M partner venues across Belgium, Iceland, Italy, Canada, Austria and Ukraine. Community engagement is structurally embedded through multi-year territory projects (SOUS NOS LATITUDES, DEBOUT, Fete de l'aeroport, ARMOUR prison workshop), and accessibility is built into programming via LSF/LIS interpretation, audio description, wheelchair access and intellectual-disability-friendly formats.

Name

Théâtre l'Aire Libre • Le joli collectif

Legal name

Théâtre l'Aire Libre • Le joli collectif

Website

https://theatre-airelibre.fr

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Théâtre l'Aire Libre is a French non-profit contemporary performing arts venue in St-Jacques de la Lande, Brittany, operated with Le joli collectif under artistic director Vincent Collet. It presents theater, dance, festivals and artist residencies for the Rennes Métropole public, schools, and an international R.O.M network of 7 partner venues.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Theater Companies and Dinner Theaters (71111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Touring Theatre Productions (MPAGABAC)

Keywords

• Contemporary performing arts
• Theater venue
• Artist residencies
• Theater workshops
• Performing arts festivals

Headquarters

HQ city

St-Jacques de la Lande

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Ticket sales: Individual ticket sales for performances at the theater. Standard tickets range from €6 (SORTIR!) to €18 full price, with discounted rates for youth, students, unemployed, and disabled persons. Tickets sold online via Mapado, at the venue box office, via Destination Rennes, and through the Pass Culture app.
2. Season PASS subscriptions: Season PASS giving access to all events in the season at a flat rate (€50 full / €40 reduced / €30 youth). PASS holders become members of the Théâtre l'Aire Libre association. PASS holders also receive discounted access to TNB performances.
3. Workshop fees: Theater workshops for children (7-14 years) are offered for €260/year. Art history workshops are priced at €195/year payable in installments. Theater workshops for teens and adults are priced at €260/year. These fees support the amateur practice programs.
4. Bar and concessions: A bar is operated on-site during performances, serving sandwiches, spreads, and other refreshments (predominantly organic and/or local products). Partner suppliers include La Brasserie du Vieux Singe and Le Fourgon.
5. Venue rental: The theater rents out its spaces (upper hall with 272 seats, lower hall with 80 seats, and a modular lobby with equipped kitchen) to associations and businesses for seminars, conferences, cocktails, and events.
6. Public subsidies: The theater receives ongoing support from the French Ministry of Culture (DRAC Bretagne), Rennes Métropole, the Brittany Region, and the Ville de Rennes. The R.O.M network is co-funded by the European Union (Creative Europe programme). Le Joli Collectif is also conventionné (supported) by the Brittany Region and Ville de Rennes.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Théâtre l'Aire Libre is a contemporary performing arts venue in St-Jacques de la Lande (Rennes Métropole, Brittany), presenting theater, dance, circus, music, and transdisciplinary work. Under the artistic direction of Vincent Collet / Le joli collectif since 2023, the venue operates two halls (272 and 80 seats), hosts a season of approximately 20 resident artists per year, runs annual festivals (BAL, MONDE·S), offers public workshops for children, teens and adults, and provides venue rental for private events.

Differentiator

Problem solved

Functional benefit

Brands

• R.O.M - Residencies On the Move: International network of 7 artistic partners for artist residencies and European cooperation, co-founded by Le joli collectif in 2019
• BAL
• MONDE·S

Products and services

• Contemporary performing arts season programming

Quantifiable outcome

• The R.O.M network has hosted and supported 50+ artists since 2019 across its international partner venues
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

27 partnerships are on record, tiered core and minor.

• R.O.M (Residencies On the Move) network partnerscoreStrategic or Co-development PartnerCo-founded in 2019 by Le Joli Collectif, La Balsamine (Brussels), and Le Grütli (Geneva). The network now comprises 7 partner venues across 6 countries: La Balsamine (Brussels, Belgium), Théâtre l'Aire Libre · Le Joli Collectif (St-Jacques de la Lande, France), Reykjavik Dance Festival (Reykjavik, Iceland), Santarcangelo Festival (Santarcangelo di Romagna, Italy), Théâtre Prospero (Montréal, Canada), brut (Vienna, Austria), Proto Produkciia (Kiev, Ukraine). The network enables artist residencies and mobility across partner venues, coordinated by Florentine Busson. Co-funded by the European Union Creative Europe programme. Each season, ~10 artists are invited to live and work at partner structures.
• La BalsaminecoreStrategic or Co-development PartnerContemporary theater venue in Schaerbeek, Brussels, Belgium. Co-founder of the R.O.M network. Has co-produced and hosted multiple Le Joli Collectif works including AVEUGLES (PIF Festival) and JUSTICE·S.
• Reykjavik Dance FestivalcoreStrategic or Co-development PartnerDance festival in Reykjavik, Iceland. Partner in the R.O.M network. Hosts artists from partner venues (e.g., Betty Tchomanga invited in November 2026).
• Santarcangelo FestivalcoreStrategic or Co-development PartnerFestival in Santarcangelo di Romagna, Italy. R.O.M network partner. Invited Diana Anselmo in 2026 at the Reykjavik Dance Festival. R.O.M is supported by the network for this artist.
• Théâtre ProsperocoreStrategic or Co-development PartnerContemporary theater venue in Montréal, Canada. R.O.M network partner. Hosts artists from partner venues (e.g., Cléa Laizé invited August 2026).
• brutcoreStrategic or Co-development PartnerContemporary performing arts venue in Vienna, Austria. R.O.M network partner.
• Proto ProdukciiacoreStrategic or Co-development PartnerArtistic production entity in Kiev, Ukraine. R.O.M network partner.
• La Passerelle, Scène nationale de Saint-BrieuccoreStrategic or Co-development PartnerNational stage in Saint-Brieuc. Co-producer of JUSTICE·S and hosted its premiere. Ongoing partner venue for touring and coproduction.
• Théâtre de Poche (Hédé-Bazouges)coreStrategic or Co-development PartnerTerritorial theater venue in Brittany. Vincent Collet previously directed Théâtre de Poche for 13 years. Multiple co-productions and premieres shared, including AVEUGLES, ANTIGONE, and JUSTICE·S. Le Joli Collectif maintains close ties.
• Centre Culturel Tjibaou (Nouméa)minorStrategic or Co-development PartnerCultural center in Nouméa, New Caledonia. Co-producer of JUSTICE·S, hosting performances in May 2024 as part of the touring project.
• Le Grütli (Geneva)coreStrategic or Co-development PartnerVenue in Geneva, Switzerland. Co-producer of JUSTICE·S. Co-founder of R.O.M network. Presented JUSTICE·S Grand Tour at Galerie Halle Nord.
• Lillico, scène conventionnée d'intérêt national (Rennes)minorStrategic or Co-development PartnerConventioned stage in Rennes focused on arts and childhood/youth. Partner for ROUGE COURROX (Festival Marmaille) and other youth programming.
• Les Becs Verseurs (Rennes)minorStrategic or Co-development PartnerCollective based in Rennes founded in 2005, specializing in object theater, storytelling, and tailor-made theater. Produces ROUGE COURROX by Marina Le Guennec. Le Joli Collectif is a coproducer.
• Compagnie Kilaï (Marseille)minorStrategic or Co-development PartnerDance company led by Sandrine Lescourant (MUFASA). Coproduced BLOSSOM at Théâtre l'Aire Libre, a participatory dance-music-gospel piece.
• Théâtre National de Bretagne (TNB)minorStrategic or Co-development PartnerMajor theater and cultural center in Rennes. Partner for multiple events including PAS MOI (Festival TNB) and JUSTICE·S. PASS holders receive discounted TNB access.
• Festival Trans Musicales (Rennes)minorStrategic or Co-development PartnerMajor music festival in Rennes. Théâtre l'Aire Libre partners for TeddyBear concert (creation for the 48th Trans Musicales, December 2026) and co-hosts the MONDE·S festival closing party at UBU.
• La Brasserie du Vieux SingeminorOthersSupplier of bar products for the theater's on-site bar. Partner supplier along with Le Fourgon.
• La Librairie Le FaillerminorStrategic or Co-development PartnerPartner bookstore for the 2026-2027 season, offering book selections related to performances and more.
• La Revanche de SimoneminorStrategic or Co-development PartnerTheater company led by Nikita Faulon, based in Rennes. Nikita Faulon leads theater workshops at Théâtre l'Aire Libre. Le Joli Collectif hosts DIFFORME by Lucas Borzykowski from this company.
• Théâtre Louis Aragon (Tremblay-en-France)minorStrategic or Co-development PartnerScène conventionnée d'intérêt national in Tremblay-en-France. Coproducer of BLOSSOM and co-producer in the R.O.M network context. Supported by Direction Régionale des Affaires Culturelles d'Île-de-France.
• Ballet National de MarseilleminorStrategic or Co-development PartnerNational ballet company in Marseille. Coproducer of BLOSSOM and part of the Réseau Traverses supporting dance creation in the Provence-Alpes-Côte d'Azur region.
• ONDA - Office national de diffusion artistiqueminorOthersFrench national office supporting touring and diffusion of live performing arts. Provides support for JUSTICE·S (Écran vivant device) and INCERTITUDE. Offers professional resources and networking for touring productions.
• Sciences Po Paris / SPEAPminorStrategic or Co-development PartnerVincent Collet graduated from the SPEAP program (Sciences Po Paris) founded by Bruno Latour. The program focuses on arts and politics experimentation.
• Ministère de la Culture - DRAC BretagnecoreOthersPrimary public funder of both Théâtre l'Aire Libre and Le Joli Collectif. Provides ongoing operating support, production aid, and EAC (Éducation Artistique et Culturelle) funding through DRAC Bretagne.
• Rennes MétropolecoreOthersLocal government authority for the Rennes metropolitan area. Key public funder of Théâtre l'Aire Libre and supporter of Le Joli Collectif.
• Région BretagnecoreOthersRegional government of Brittany. Conventionné (convention holder) partner for Le Joli Collectif, providing ongoing operating and project support.
• Ville de RennescoreOthersCity of Rennes. Conventionné partner for Le Joli Collectif. Public funder of Théâtre l'Aire Libre's activities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lillico, scène conventionnée d'intérêt national (Rennes): Rennes-based scène conventionnée focused on arts for childhood and youth, comparable in size, mission, and territory. Existing partner for Festival Marmaille (youth programming), making it a directly comparable small-to-mid venue with public funding and youth/community focus.
• Centre Culturel Tjibaou (Nouméa): Cultural center in Nouméa, New Caledonia, focused on Kanak and Oceanian culture with contemporary performance programming. Existing partner on JUSTICE·S; comparable as a public-funded cultural venue combining venue operations and artistic production at a similar scale.
• Théâtre Louis Aragon (Tremblay-en-France): Scène conventionnée d'intérêt national in Tremblay-en-France focused on contemporary creation and coproduction. Comparable in size and mission as a mid-size public-funded venue; existing R.O.M coproducer.
• La Balsamine (Brussels): Contemporary theater venue in Schaerbeek, Brussels, co-founder of the R.O.M network. Directly comparable as a contemporary performance venue with similar coproduction and residency model at a similar scale.
• Théâtre de Poche (Hédé-Bazouges): Small territorial theater in Hédé-Bazouges, Brittany, formerly directed by Vincent Collet for 13 years. Closely comparable as a small-structure contemporary theater with coproduction focus; existing partner and creative lineage connection.
• La Passerelle, Scène nationale de Saint-Brieuc: Scène nationale in Saint-Brieuc, Brittany, programming contemporary performing arts with coproduction and touring focus. Directly comparable as a mid-size French scène nationale with similar artist-residency and coproduction model; existing partner on JUSTICE·S.
• Théâtre Prospero (Montréal): Contemporary theater venue in Montréal, R.O.M network partner. Comparable as a French-language contemporary performance venue with international residency and artist mobility focus.
• Le Grütli (Geneva): Performing arts venue in Geneva, co-founder of R.O.M network. Comparable as a contemporary performance venue with coproduction and international residency focus; co-presenter of JUSTICE·S Grand Tour.
• Kaaitheater (Brussels): Brussels-based contemporary performing arts venue presenting theater, dance, and performance with strong international programming. Comparable as a mid-size public-funded venue presenting contemporary creation across disciplines.

Broad incumbents

• Théâtre National de Bretagne (TNB): Major national theater and cultural center based in Rennes, the largest performing arts venue in the metropolitan area. Comparable as it presents contemporary theater, dance, music, and festivals in the same catchment, with whom Théâtre l'Aire Libre already partners (PASS holders receive discounted TNB access; co-presents Festival TNB).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theatreairelibre
• LinkedInlinkedin.com/company/th%C3%A9%C3%A2tre-l-aire-libre-%E2%80%A2-le-joli-collectif
• Instagraminstagram.com/theatreairelibre
• TikToktiktok.com/@theatre.airelibre

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about Théâtre l'Aire Libre • Le joli collectif