The Atrium
- Company typePrivate
- Founded2017
- HeadquartersRidgewood, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
The Atrium firmographics
Firmographics- Name
- The Atrium
- Website
- https://theatriumnyc.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Atrium industry classification
Industry- Product category
- Photography Studio Rental
- NAICS
- General Rental Centers (53231)
- SIC
- Photographic Equipment & Supplies (3861)
- akta.pro primary industry
- Lighting Design & Rental (MPAGAKAB)
Keywords
Where The Atrium is headquartered
LocationHeadquarters
- HQ city
- Ridgewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Atrium business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Studio Rental: Revenue generated through half-day and full-day rental of the 2,500 sq ft photography/creative studio space. Rates are quote-based (customers contact via email for pricing).
- Membership Subscriptions: Limited membership program offering 6-month terms with full studio days and in-house equipment included. Contact-based pricing for membership availability and rates.
- Equipment Rental: Additional revenue from renting lighting equipment (Studio Lighting Kit at $300/day) and grip/seamless backdrops. Single item rentals available at various price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 6-month membership with full studio access and equipment |
| Usage-based | Pay-as-you-go | Studio Lighting Kit rental package |
| Usage-based | Pay-as-you-go | Grip equipment included in standard reservations |
| Unit Pricing | Pay-as-you-go | Single item rentals |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
The Atrium product offering
Product offeringCore offering
The Atrium rents a 2,500 sq ft natural-light photography and creative studio in Bushwick/Ridgewood, Queens, through half-day and full-day rentals plus a 6-month membership program. The space is bundled with professional in-house equipment (Profoto lighting kit, grip equipment, seamless backdrops) and supports individual item rentals. Customers inquire and book directly via email.
Product overview
The Atrium is a single-location creative photography studio offering space rentals and membership programs. The core offering is a 2,500 square foot studio space in Bushwick, Queens available for half-day and full-day rentals, as well as 6-month membership terms. The studio bundles equipment offerings including a professional Studio Lighting Kit with Profoto equipment ($300/day), Grip Equipment included in standard reservations, and à la carte Single Item Rentals for modifiers and grip accessories. Seamless backdrops are available for rent or purchase. The company positions itself as a community and collaborative space for photographers, distinguishing itself from pure equipment rentals through its focus on creative community building.
Differentiator
Problem solved
Functional benefit
Products and services
- Studio Rental Half-day and full-day rental of a 2,500 sq ft photography studio with natural light, open floor plan, and kitchenette (sink, full-sized fridge, coffee maker, electric tea kettle, plates, cups, and mugs). Designed for photographers and creatives needing a dedicated shoot environment.
- Membership Program Limited 6-month membership slots for photographers requiring regular studio access. Includes full studio days and in-house equipment. Pricing and availability provided via email inquiry.
- Studio Lighting Kit Professional Profoto lighting package rented at $300 per day, including 2x Profoto 1000 D-1 Air, 1x Profoto 500 B1x Air, 1x Profoto 500 B-1 Air, Profoto Air Universal Remote, Profoto Beauty Dish, softboxes, octabanks, and other lighting modifiers.
- Grip Equipment Package Grip equipment included in all standard studio reservations at no additional cost, including 12x C-Stands, 2x JR Roller, 2x JR combo stands, 3x Medium Roller, 1x Mini Boom, 10x Sand Bags, Apple Boxes, V-Flats, AC/Stingers, Jimmy Steamer, Garment Rack, and related accessories.
- Single Item Rentals Individual rental items for photography shoots, including silks (12x12 and 8x8 in various densities from $25-$40), flags, bead boards, Profoto Grid Kit, speed rail, rolling racks, hanger kit, iron/ironing board, and sawhorses, ranging from $5 to $30 per item.
- Seamless Backdrops Seamless backdrops available for rent or purchase, with details and pricing available by email request.
Companies that use The Atrium
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
The Atrium technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Atrium partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
The Atrium competitors and assessment
Company assessmentOthers
- International Center of Photography (ICP): NYC photography school and exhibition center offering education, exhibitions, and community programming. Comparable to The Atrium in serving the photography community with educational and social programming, though not a studio-rental operator.
Broad incumbents
- WeWork: Global co-working and flexible-office operator. Comparable to The Atrium in providing rented space to creative professionals, but at vastly larger scale and broader scope than a single photography studio.
- Industrious: Premium flexible-office and workspace provider. Comparable to The Atrium as a workspace rental business targeting professionals, though its focus is broader office/coworking rather than photography studios.
- Peerspace: Online marketplace for hourly rentals of event and creative spaces, including photography studios. Comparable to The Atrium's space-rental model but operates as a platform aggregating many hosts rather than running its own studio.
Emerging players
- Aperture Foundation: NYC-based photography-focused nonprofit with publications, exhibitions, and educational programming. Comparable to The Atrium in community/educational orientation around photography, though it is a foundation rather than a studio operator.
Direct peers
- Adorama Rental Co. NYC-based professional photography and lighting equipment rental house. Directly comparable to The Atrium's equipment-rental revenue stream (Profoto lighting kit, grip equipment) at significantly larger scale and broader catalog.
- BRIC Arts Media: Brooklyn-based arts and media organization operating community-focused creative spaces and programming. Comparable to The Atrium in Brooklyn-rooted, community-anchored creative space positioning.
- Spring Studios: Major NYC photography studio with multiple locations offering fashion, editorial, and commercial shoot space. Directly comparable to The Atrium in core offering (rented photography studio), but at substantially larger scale and broader client base.
- Industria Superstudios: NYC photography studio operator offering multiple rental spaces for commercial and editorial shoots. Direct competitor in the same photography-studio rental category as The Atrium, with a more multi-location footprint.
Regional players
- Knockdown Center: Queens/Brooklyn-area large-scale creative and event space hosting art, performance, and community programming. Comparable community/creative positioning in the same NYC geography as The Atrium.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
The Atrium social profiles
Digital presenceThe Atrium financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Atrium leadership team
Management profileNumber of profiles
Profiles2 records
The Atrium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Atrium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Atrium
What does The Atrium do?
The Atrium rents a 2,500 sq ft natural-light photography and creative studio in Bushwick/Ridgewood, Queens, through half-day and full-day rentals plus a 6-month membership program. The space is bundled with professional in-house equipment (Profoto lighting kit, grip equipment, seamless backdrops) and supports individual item rentals. Customers inquire and book directly via email.
Is The Atrium a public or private company?
The Atrium is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Atrium founded?
The Atrium was founded in 2017. It employs 11 to 50 people.
Where is The Atrium based?
The Atrium is headquartered in Ridgewood, United States, in the North America region.
How does The Atrium make money?
Three revenue lines are on record. Studio Rental is the primary driver. The others are membership Subscriptions and equipment Rental.
Who are The Atrium's main competitors?
International Center of Photography (ICP) is listed as an others. Broad incumbents are WeWork, Industrious and Peerspace. Aperture Foundation is listed as an emerging player. Direct peers are Adorama Rental Co., BRIC Arts Media, Spring Studios and Industria Superstudios. Knockdown Center is listed as a regional player.
Does The Atrium have an API?
No public API is recorded for The Atrium.
What industry is The Atrium in?
The Atrium's product category is Photography Studio Rental. Its primary akta.pro industry code is MPAGAKAB, Lighting Design & Rental. Its NAICS code is 53231 and its SIC code is 3861.