Art Reach
The Audio Lab (Art Reach) is a privately owned South Jersey recording studio founded in 2003 by Tony Mascara, offering analog and digital recording, mixing, mastering, production, and tape transfer services to musicians, bands, producers, and filmmakers in the greater Philadelphia area.
- Company typePrivate
- Founded2003
- HeadquartersSouth Jersey, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Art Reach does
The Audio Lab (branded as Art Reach in some records) is a privately held, founder-owned recording studio established in 2003 by Tony Mascara in South Jersey, serving musicians, bands, producers, songwriters, and filmmakers in the greater Philadelphia area. The studio was purpose-built by its founder to provide a comfortable creative environment with a live room large enough to track full bands and ensembles.
Its service portfolio spans recording, mixing, mastering, production, editing (vocal tuning, drum alignment, sample replacement), tape transfers, and voice-over work, with notable technical assets including an Otari MTR-90 24-track 2-inch analog tape machine, Pro Tools 10 & 11 digital audio workstations, SSL AlphaLink ADDA converters, and an extensive collection of high-end outboard gear (Neve 1272/1084 preamps, Pultec EQP-1A3, SSL G compressor) and microphones (vintage AKG C-12, Neumann U87). This hybrid analog/digital configuration allows clients to choose between recording formats.
The studio operates on a project-based hourly service model at $35-$75 per hour with discounted block rates, requiring a 50% deposit to schedule sessions. Distribution is direct: phone (609-364-7801), email ([email protected]), and appointment-only studio tours, with customer acquisition driven by regional reputation and word-of-mouth.
Art Reach firmographics
Firmographics- Name
- Art Reach
- Legal name
- The Audio Lab
- Website
- https://theaudiolab.net
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Audio Lab (Art Reach) is a privately owned South Jersey recording studio founded in 2003 by Tony Mascara, offering analog and digital recording, mixing, mastering, production, and tape transfer services to musicians, bands, producers, and filmmakers in the greater Philadelphia area.
- Ownership category
- akta.pro rank
Art Reach industry classification
Industry- Product category
- Recording Studio Services
- NAICS
- Sound Recording Studios (51224), Sound Recording Studios (512240), Sound Recording Industries (5122)
- akta.pro primary industry
- Audio Engineering Services (Tracking, Mixing, Mastering) (MPAIAHAD)
- akta.pro secondary industries
- Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB), Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)
Keywords
Where Art Reach is headquartered
LocationHeadquarters
- HQ city
- South Jersey
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Art Reach business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Recording Sessions: Hourly recording sessions with rates ranging from $35-$75/hour. Provides services for rock bands, jazz ensembles, string sections, brass sections, big bands, gospel choirs, and voice-over work. 50% deposit required to schedule sessions.
- Mixing Services: Professional mixing of raw tracks or partially mixed projects. Includes touch-up mixing for projects needing small adjustments to bring recordings to radio-ready sound.
- Mastering Services: Professional audio mastering for albums, whether for CD or digital download release. Ensures projects are ready for commercial distribution.
- Production Services: In-house production team creates custom tracks from client ideas or guides bands to best performances. Includes editing, vocal tuning, drum alignment, and sample replacement.
- Tape Transfers: Transfer of old analog tapes (2-inch, 1/2-inch 8-track, 1/4-inch 4-track, cassette) to modern digital formats using Otari MTR 2-inch machine.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard hourly rate for recording sessions |
| Unit Pricing | Multi-year contract | Discounted block booking for multiple sessions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Art Reach product offering
Product offeringCore offering
Art Reach / The Audio Lab is a South Jersey recording studio providing professional audio recording, mixing, mastering, production, editing, tape transfer, and voice-over services. It operates a hybrid analog/digital facility equipped with high-end gear (Pro Tools, Otari MTR-90 tape machine, SSL, Neve, Pultec outboard) to serve individual musicians, bands, producers, songwriters, businesses, and filmmakers across the greater Philadelphia region, with hourly and block-rate pricing.
Product overview
The Audio Lab is a recording studio offering audio production services including recording, mixing, mastering, editing, production, tape transfers, and voice-over work. The studio provides both analog and digital recording options, serving clients ranging from individual musicians to full bands and ensembles. The service portfolio is unified under the studio brand, with services ranging from basic touch-up mixing to complete album production and mastering.
Differentiator
Problem solved
Functional benefit
Products and services
- Recording Services Professional audio recording services accommodating various ensemble sizes including rock bands, jazz ensembles, string sections, brass sections, big bands, gospel choirs, and voice-over work, using a hybrid analog/digital recording setup.
- Mixing Services Audio mixing services ranging from touch-up mixing for minor adjustments to complete mixing of raw tracks or partially mixed projects to achieve a radio-ready sound.
- Mastering Services Professional audio mastering services to prepare albums for release on CD or digital download formats.
- Production Services In-house production team providing custom track creation from client ideas and guidance for bands to achieve optimal performances for a fully produced record.
- Editing Services Audio editing services including vocal tuning, drum alignment, drum sample replacement, and session cleanup and organization.
- Tape Transfers Analog tape transfer services using an Otari MTR 2-inch machine for high-fidelity transfers of old tapes, including 1/2-inch 8-track, 1/4-inch 4-track, 1/4-inch 2-track, and cassette formats.
- Voice Over Services Professional voice-over recording services in a dry acoustic space with high-end microphones and outboard equipment for proper voice presence.
- Demo Recording Services Demo recording services for artists, producers, bands, singers, songwriters, businesses, and filmmakers.
Quantifiable outcome
- Deliver radio-ready recordings suitable for CD or digital download release
Companies that use Art Reach
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Art Reach technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Art Reach partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
Art Reach competitors and assessment
Company assessmentEmerging players
- Audio Mechanics: Burbank-based analog-to-digital tape transfer and restoration specialists; compete head-to-head with The Audio Lab for legacy-format digitization work.
- Plangent Processes: Specialist in analog tape transfer and audio restoration; directly comparable to The Audio Lab's tape-transfer service line and a meaningful niche competitor for legacy media clients.
Broad incumbents
- Sunset Sound: Long-established LA recording complex with multiple rooms, vintage consoles, and hybrid workflows — comparable service breadth and equipment pedigree at larger scale.
- Conway Recording Studios: LA full-service studio complex offering tracking, mixing, and mastering with vintage analog gear; a broader incumbent in the same premium recording service category.
- Electric Lady Studios: Iconic NYC studio offering full-service recording, mixing, and mastering with extensive vintage gear; a broader incumbent in the same analog/hybrid service category.
- Sound City Studios: Historic LA studio famous for its analog Neve console and hybrid tape/digital workflow; directly analogous in analog heritage and high-end service positioning.
- United Recording: LA facility (formerly Ocean Way) housing legendary vintage consoles and offering hybrid analog/digital tracking and mixing — comparable equipment pedigree at larger scale.
Direct peers
- Sear Sound: NYC analog/digital hybrid studio with vintage consoles and outboard gear, serving independent artists and labels — directly comparable in equipment profile and service mix to The Audio Lab.
- Avatar Studios: NYC studio (formerly The Power Station) offering hybrid analog/digital recording, mixing, and mastering with high-end vintage gear — comparable large-format analog/digital facility.
- Electrical Audio: Steve Albini's Chicago recording studio, well known for analog tape recording and an engineer-driven, custom workflow philosophy directly comparable to The Audio Lab's hybrid analog/digital, client-budget-tailored model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Art Reach social profiles
Digital presenceArt Reach financial estimates
Financial estimateRevenue estimate
Valuation estimate
Art Reach leadership team
Management profileNumber of profiles
Profiles1 record
Art Reach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Art Reach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Art Reach
What does Art Reach do?
Art Reach / The Audio Lab is a South Jersey recording studio providing professional audio recording, mixing, mastering, production, editing, tape transfer, and voice-over services. It operates a hybrid analog/digital facility equipped with high-end gear (Pro Tools, Otari MTR-90 tape machine, SSL, Neve, Pultec outboard) to serve individual musicians, bands, producers, songwriters, businesses, and filmmakers across the greater Philadelphia region, with hourly and block-rate pricing.
Is Art Reach a public or private company?
Art Reach is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Art Reach founded?
Art Reach was founded in 2003. It employs 1 to 10 people.
Where is Art Reach based?
Art Reach is headquartered in South Jersey, United States, in the North America region.
How does Art Reach make money?
Five revenue lines are on record. Recording Sessions are the primary driver. The others are mixing Services, mastering Services, production Services and tape Transfers.
Who are Art Reach's main competitors?
Emerging players on record are Audio Mechanics and Plangent Processes. Broad incumbents are Sunset Sound, Conway Recording Studios, Electric Lady Studios, Sound City Studios and United Recording. Direct peers are Sear Sound, Avatar Studios and Electrical Audio.
Does Art Reach have an API?
No public API is recorded for Art Reach.
What industry is Art Reach in?
Art Reach's product category is Recording Studio Services. Its primary akta.pro industry code is MPAIAHAD, Audio Engineering Services (Tracking, Mixing, Mastering), with a secondary code of MPAHAFAB, Dubbing & Voiceover Production (Casting, Recording, Lip-Sync). Its NAICS code is 51224.