The Barn At Berryfields
The Barn At Berryfields is a fourth-generation, family-run independent hospitality venue in Meriden, Warwickshire, offering a 33-bedroom 4-star hotel, 2 AA Rosette restaurant, café/pizzeria/bar, bakery, butchery, function room, and seasonal events to NEC conference attendees, Birmingham Airport travellers, local families, and corporate event clients.
- Company typePrivate
- Founded2016
- HeadquartersMeriden, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Barn At Berryfields does
The Barn At Berryfields is a fourth-generation, family-owned independent hospitality and leisure business operating from Berryfields Farm in Meriden, Warwickshire, near Coventry, Birmingham, and the NEC. The venue combines a 33-bedroom, 4-star hotel (opened August 2025), a 2 AA Rosette A La Carte restaurant, a private function room (The Loft), a café/pizzeria/bar (The Barn Social), an on-site artisan bakery and butchery, a 2-acre kitchen garden with polytunnel, a seasonal outdoor Garden & Tepee area, and a family events offering (Father Christmas Experience, Halloween, Lambing Live, Eco-Skating). The underlying operating model is built on vertical integration: home-reared RSPCA-Assured Red Suffolk pigs, 100% grass-fed pedigree Hereford cattle, and garden-grown produce supply the kitchens and retail outlets, supported by a 170 kWh solar panel complex and induction kitchens with a stated Net Zero 2027 / carbon negative 2030 target.
The business is a direct-to-consumer, multi-segment hospitality operation. Revenue flows from accommodation, restaurant covers, casual café/pizzeria/bar trade, function and corporate hire, off-site catering and pig roasts, retail bakery/butchery, gift vouchers, seasonal ticketed events, and wholesale produce supply to local establishments. Primary customer segments are business and corporate travellers visiting the NEC and Birmingham Airport corridor, families and special-occasion celebrators, corporate event organisers, local community footfall, and wholesale B2B buyers. All bookings are taken directly through the website or by telephone with no third-party resellers; gift vouchers are sold via the MyToggle platform. Marketing is organic-led across Instagram, Facebook, TikTok, LinkedIn, TripAdvisor, email, and SEO/content, supported by a succession of industry awards (2 AA Rosettes 2024, AA 4-Star Hotel 2026, TripAdvisor Travellers' Choice for 4+ years, West Midlands Tourism Award 2023, Family Business of the Year 2026). Ownership and operating control remain with three brothers (Tom, Joe, Will) supported by Executive Chef Jason and Kitchen Garden Manager Jola; there is no external investment, no parent company, and no public revenue disclosure.
The Barn At Berryfields firmographics
Firmographics- Name
- The Barn At Berryfields
- Legal name
- The Barn At Berryfields
- Website
- https://thebarnatberryfields.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Barn At Berryfields is a fourth-generation, family-run independent hospitality venue in Meriden, Warwickshire, offering a 33-bedroom 4-star hotel, 2 AA Rosette restaurant, café/pizzeria/bar, bakery, butchery, function room, and seasonal events to NEC conference attendees, Birmingham Airport travellers, local families, and corporate event clients.
- Ownership category
- akta.pro rank
The Barn At Berryfields industry classification
Industry- Product category
- Country Hotel and Farm-to-Table Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Hog and Pig Farming (11221)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Agricultural Prod-Livestock & Animal Specialties (200), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)
- akta.pro secondary industries
- Farm Stays & Agritourism Lodges (THAMADAH), Country Inns & Rural B&Bs (THAGAHAD)
Keywords
Where The Barn At Berryfields is headquartered
LocationHeadquarters
- HQ city
- Meriden
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Barn At Berryfields business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hotel Accommodation: 33-bedroom 4-star hotel offering en-suite bedrooms with king beds, air-conditioning, and countryside views. Revenue from room bookings for leisure and business travelers near NEC and Birmingham Airport
- Restaurant Dining: 2 AA Rosette A La Carte restaurant serving breakfast, lunch and dinner 7 days a week. Revenue from food and beverage sales across multiple dining experiences
- The Loft Function Room Hire: Private function room available for hire accommodating up to 45 seated or 60 standing guests for weddings, parties, corporate events, and celebrations with award-winning catering
- The Barn Social - Café, Pizzeria & Bar: Contemporary café offering handmade wood-fired Neapolitan pizza, artisan sandwiches, toasties, salads, pastries, sweet treats, barista coffee and full bar service. Open 7 days a week
- Bakery & Butchery Retail: On-site artisan bakery and butchery producing and selling handmade bread, pastries, sweet treats, home-reared pork products, Hereford beef, local lamb and poultry. Also supplies the A La Carte restaurant
- Garden & Tepee Seasonal Area: Seasonal outdoor seating area opening spring and summer with streetfood, cocktails, draught beer, wine and soft drinks. Dog-friendly venue with the best views in Warwickshire
- Wholesale Produce Supply: Supplying artisan bread, confectionery, savories and premium meats to local establishments. Products include sausages, bacon, beef joints, sausage rolls, pies, croissants, brownies, and more
- Seasonal Events: Family-friendly seasonal events including Lambing Live, Halloween experiences, Father Christmas Experience with elf shows, gingerbread decorating, reindeer feeding, and Eco-Skating
- Gift Vouchers: Gift vouchers available for restaurant dining, afternoon tea for two, and flexible Barn vouchers usable across hotel, restaurant, café, bakery and butchery
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
The Barn At Berryfields product offering
Product offeringCore offering
The Barn At Berryfields operates an integrated hospitality destination on a fourth-generation family farm in Meriden, Warwickshire, comprising a 33-bedroom 4-star hotel, a 2 AA Rosette A La Carte restaurant, a private function room (The Loft) for up to 60 guests, a café/pizzeria/bar (The Barn Social), an artisan bakery and butchery, a seasonal Garden & Tepee outdoor area, a 2-acre kitchen garden, and seasonal family events. The business sells its own home-reared pork, grass-fed Hereford beef, and homegrown produce both on-site and through wholesale channels.
Product overview
The Barn At Berryfields is a multi-award-winning, 4th-generation family-run hospitality and leisure business offering a diverse portfolio of products and services. The core offerings include a 33-bedroom 4-star hotel (The Barn Hotel), a 2 AA Rosette A La Carte restaurant, a private function room (The Loft), a café/pizzeria/bar (The Barn Social), and an artisan bakery/butchery. Supporting services include a 2-acre kitchen garden, seasonal events (Father Christmas Experience, Halloween, Christmas), wholesale produce supply, eco-skating hire, and external catering. The Garden & Tepee seasonal outdoor area adds alfresco dining capacity. All offerings are connected through the business's commitment to home-reared, handmade, and homegrown ingredients from their family farm.
Differentiator
Problem solved
Functional benefit
Brands
- The Loft: Private function room available for hire for private and corporate occasions including parties, business meetings, and weddings.
- The Barn Social
- The Barn Hotel
Products and services
- The Barn Hotel 33-bedroom 4-star independent hotel offering en-suite accommodation with king-size beds, air-conditioning, and countryside views, targeting business and leisure travellers near the NEC, Birmingham Airport, and major West Midlands venues.
- The Barn Restaurant Multi-award-winning A La Carte restaurant awarded 2 AA Rosettes in September 2024, serving breakfast, lunch, and dinner 7 days a week using home-reared, handmade, and homegrown ingredients from the family farm.
- The Loft (Function Room) Private function room available for exclusive hire for private and corporate occasions including parties, business meetings, and weddings, seating up to 45 guests (60 standing) with full AV equipment and catering by the 2 AA Rosette restaurant.
- The Barn Social (Café, Pizzeria & Bar) Casual café, pizzeria, and bar open 7 days a week, serving handmade wood-fired Neapolitan pizza, toasties, sandwiches, salads, soup, barista coffee, and a selection of cocktails and draught drinks, featuring a log fire and spacious seating.
- Bakery, Café & Butchery Multi-award-winning contemporary café with on-site artisan bakery and butchery producing handmade wood-fired Neapolitan pizza, artisan sandwiches, breads, pastries, savoury goods, sweet treats, and home-reared or local meat and poultry.
- Garden & Tepee Area Seasonal outdoor seating area nestled in rolling countryside serving corn ribs, burgers, nibbles, sharing plates, salads, handmade cocktails, draught beer and cider, wine, and soft drinks, open spring and summer each year.
- Seasonal Events Family-friendly seasonal events held in the Events Barn including Lambing Live, Halloween experiences, and the Father Christmas Experience with live elf performances, gingerbread decorating, reindeer feeding, and Santa visits.
- Eco-Skating Hire Seasonal eco-skating hire on a synthetic ice rink, available as part of the Father Christmas Experience and other seasonal events.
- External Catering & Pig Roasts Off-site catering service providing whole pig roasts and other event catering for external functions and private celebrations.
- The Tepee (Private Hire Venue) Tepee structure within the Garden & Tepee area available for private hire for events and celebrations.
- Wholesale Produce Supply Wholesale supply of home-reared RSPCA-Assured Red Suffolk pork, 100% grass-fed pedigree Hereford beef, and artisan bakery goods (sourdough, confectionery, savouries) to local establishments, with collection or delivery options.
- Gift Vouchers Gift vouchers available for restaurant dining, afternoon tea for two, and flexible Barn vouchers usable across the hotel, restaurant, café, bakery, and butchery, sold through the MyToggle e-commerce platform.
Quantifiable outcome
- 100% of pork supply from home-reared pigs with zero food miles
- +4 more outcomes
Companies that use The Barn At Berryfields
Customer profileSegments5 records
Ideal customer profiles5 records
The Barn At Berryfields technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Barn At Berryfields partnerships and signals
Strategic signalScale indicators10 records
Recent moves6 records
Expansion highlights4 records
The Barn At Berryfields competitors and assessment
Company assessmentDirect peers
- The Pig Hotels: The Pig is a UK collection of small luxury countryside hotels with strong farm-to-table restaurants and kitchen gardens; The Barn At Berryfields mirrors its model of a converted countryside property offering rooms, award-winning F&B and on-site produce under one roof.
- The Gallivant: The Gallivant is an independently run restaurant-with-rooms on the Sussex coast focused on local sourcing and a single-site hospitality experience. Comparable as a single-site, independently owned venue combining a destination restaurant with rooms and event hosting.
- Hambleton Hall: Hambleton Hall is a luxury country house hotel in Rutland with a Michelin-recognised restaurant and family ownership heritage. Directly comparable as a privately owned countryside hotel whose reputation is anchored on its restaurant and on-site food sourcing.
- Soho Farmhouse: Soho Farmhouse is a premium countryside hotel, restaurant and members' venue in Oxfordshire offering on-site dining, events and countryside leisure. Comparable as a high-end countryside hospitality destination combining rooms, F&B and event spaces.
- The Bull Inn Totnes: The Bull Inn is a Devon gastropub with rooms focused on local, seasonal produce and a family-run, multi-outlet offering. Comparable on the combination of award-winning food, on-site bakery/butchery style provenance and small independent hotel rooms.
Broad incumbents
- Bovey Castle: Bovey Castle is an established luxury country house hotel in Devon with multiple restaurants, function rooms and leisure facilities. Comparable as a countryside estate hotel with full F&B and event offering, though at significantly larger scale and operated by an investment group.
- Daylesford Organic Farm: Daylesford operates an organic farm, farm shop, café and cookery school in the Cotswolds with a strong farm-to-table brand. Comparable on the farm-to-table proposition and on-site retail/wholesale bakery and butchery model, but at larger scale and broader portfolio.
- Cairn Hotel Group: Cairn Hotel Group operates a portfolio of regional UK hotels and inns including event and dining venues. Comparable as a multi-property UK hospitality operator with regional focus, though broader and less farm-anchored than The Barn At Berryfields.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Barn At Berryfields social profiles
Digital presenceThe Barn At Berryfields financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Barn At Berryfields leadership team
Management profileNumber of profiles
Profiles5 records
The Barn At Berryfields funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Barn At Berryfields M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Barn At Berryfields
What does The Barn At Berryfields do?
The Barn At Berryfields operates an integrated hospitality destination on a fourth-generation family farm in Meriden, Warwickshire, comprising a 33-bedroom 4-star hotel, a 2 AA Rosette A La Carte restaurant, a private function room (The Loft) for up to 60 guests, a café/pizzeria/bar (The Barn Social), an artisan bakery and butchery, a seasonal Garden & Tepee outdoor area, a 2-acre kitchen garden, and seasonal family events. The business sells its own home-reared pork, grass-fed Hereford beef, and homegrown produce both on-site and through wholesale channels.
Is The Barn At Berryfields a public or private company?
The Barn At Berryfields is a private company. It is classified as family owned and is currently operating.
When was The Barn At Berryfields founded?
The Barn At Berryfields was founded in 2016. It employs 11 to 50 people.
Where is The Barn At Berryfields based?
The Barn At Berryfields is headquartered in Meriden, United Kingdom, in the Europe region.
How does The Barn At Berryfields make money?
Nine revenue lines are on record. Hotel Accommodation is the primary driver. The others are restaurant Dining, the Loft Function Room Hire, the Barn Social - Café, Pizzeria & Bar, bakery & Butchery Retail, garden & Tepee Seasonal Area, wholesale Produce Supply, seasonal Events and gift Vouchers.
Who are The Barn At Berryfields's main competitors?
Direct peers on record are The Pig Hotels, The Gallivant, Hambleton Hall, Soho Farmhouse and The Bull Inn Totnes. Broad incumbents are Bovey Castle, Daylesford Organic Farm and Cairn Hotel Group.
Does The Barn At Berryfields have an API?
No public API is recorded for The Barn At Berryfields.
What industry is The Barn At Berryfields in?
The Barn At Berryfields's product category is Country Hotel and Farm-to-Table Hospitality. Its primary akta.pro industry code is THAMAEAG, Luxury Farmhouses, Country Houses & Vineyard Estates, with a secondary code of THAMADAH, Farm Stays & Agritourism Lodges. Its NAICS code is 72111 and its SIC code is 7000.