The Bathhouse

What The Bathhouse does

The Bathhouse is a Palm Springs-inspired day spa and wellness retreat operating from a single 40-guest facility at 139 Camden Road, Douglas Park, NSW, Australia, approximately one hour from Sydney CBD. Founded by Ashlee Laura (Ash Hartney) in 2020 during the COVID-19 pandemic, the concept was designed to deliver a "vacation-at-home" experience without travel, anchored by communal soak facilities (sauna, steam room, heated magnesium plunge pool, three hydrotherapy spas) plus therapeutic modalities including float therapy in Epsom-salt sensory deprivation rooms, LED infrared loungers, Vichy showers, massages, facials, and body wraps.

The product architecture follows a platform model: the communal facilities serve as the anchor, with treatments, wellness classes (aerial yoga, mat Pilates, 9D breathwork, yin yoga with sound healing), and event experiences layered on top. Packages are sold across solo, couples, pregnancy, and group segments, with prices ranging from AUD $45 for a 2-hour discounted soak session to AUD $1,480 for the premium Love in Paradise couples package. Three weekly-billed membership tiers (Poolside Recovery $45/wk, Skin Glow Up $57/wk, Executive Club Wellness $79/wk) provide recurring revenue and customer retention, complemented by gift vouchers (3-year validity) and small retail (branded drink bottles).

The go-to-market is direct-to-consumer through the company's own e-commerce/booking platform (thebathhouse.try.be) and physical storefront, supplemented by group bookings (5–40 guests) for hens parties, birthdays, and corporate events. Marketing combines a founder-led content engine (Poolside Perspectives podcast, 30k+ engaged followers), blog content marketing, organic social media, email newsletters, and event marketing (Wellness Wednesdays, Sip & Soak Series). The business is privately held and founder-owned with 12 employees, no disclosed external funding, and Eden Spa Pty Ltd operates as a wholly-owned subsidiary.

Name

The Bathhouse

Legal name

The Bathhouse Pty Ltd

Website

https://thebathhouse.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bathhouse is a Palm Springs-inspired day spa and wellness retreat in Douglas Park, NSW (one hour from Sydney CBD), operating a single 40-guest facility. It sells communal soak sessions, float therapy, treatments, wellness classes, packages, memberships, and group events directly to individual consumers, couples, and corporate groups.

Ownership category

akta.pro rank

Product category

Day Spa Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF)

akta.pro secondary industries

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Destination Spas & Spa Resorts (HSALAFAC), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Day spa services
• Wellness retreat
• Hydrotherapy facilities
• Float therapy
• Spa memberships

Headquarters

HQ city

Douglas Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Soak Sessions: Communal facility access including sauna, steam room, hydrotherapy spas and magnesium plunge pool. Available in 2-hour, 3-hour, and all-day sessions. Starting from $45 per person.
2. Spa Packages: Bundled experiences combining soak sessions with treatments like facials, massages, float therapy, and LED lounger sessions. Priced from $165 (Glow Up Package) to $544 (Holiday Mode On).
3. Couples Packages: Specialized packages for couples including Love in Paradise ($1,480 per couple), Refresh & Recharge ($830 per couple), and Couples Soak & Float ($239 per couple).
4. Group Bookings: Event-focused packages for groups of 5+ guests including various activities like cocktail making classes, private cabanas, and customizable experiences. Pricing from $130-$365 per person.
5. Membership Subscriptions: Weekly recurring membership programs: Poolside Recovery ($45/week), Executive Club Wellness ($79/week), and Skin Glow Up ($57/week), providing ongoing access and discounts.
6. Gift Vouchers: Gift vouchers valid for 3 years, sold with dollar amounts rather than specific treatments to accommodate price changes.
7. Retail Products: Branded merchandise including The Bathhouse Steel Drink Bottle ($26) in multiple colors.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Bathhouse is a Palm Springs-inspired day spa and wellness retreat in Douglas Park, NSW that sells access to communal soak facilities (sauna, steam room, hydrotherapy spas, magnesium plunge pool), float therapy, treatments (LED lounger, massages, facials, Vichy showers), wellness classes, and event packages to individual consumers, couples and groups. Revenue is generated through soak session bookings, treatment and package purchases, group event bookings and weekly recurring membership subscriptions, with branded merchandise as a minor retail line.

Product overview

The Bathhouse is a Palm Springs-inspired day spa and wellness retreat in Sydney, offering a comprehensive suite of wellness services built around communal soak facilities (sauna, steam room, hydrotherapy spas, magnesium plunge pool) and therapeutic treatments. The core product portfolio centers on Soak Sessions (2-hour, 3-hour, and all-day access), Float Therapy (sensory deprivation in Epsom salt pools), and Wellness Classes (Aerial Yoga, Mat Pilates, 9D Breathwork, Yin Yoga with Sound Healing). These are bundled into Packages (solo, couples, pregnancy, and group), supplemented by standalone Treatments (LED Lounger, massages, facials), and sustained through Membership programs. The company also offers a small retail line (drink bottles). The architecture is a platform model: communal facilities as the anchor, with add-on treatments, packages, and memberships layered to serve individual, couples, and group segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Soak Sessions Communal wellness facility access including sauna, steam room, heated magnesium plunge pool, and three hydrotherapy spas. Available as 2-hour, 3-hour, or all-day sessions, with capacity of up to 40 guests at a time.
• Float Therapy Sensory deprivation experience in private open float rooms filled with 450kg of Epsom/Magnesium salts heated to skin temperature, allowing complete weightlessness. Available as single ($89) and couples ($99) sessions, claimed to deliver equivalent to 4-6 hours of deep sleep per session.
• Wellness Classes Group wellness class offerings including Aerial Yoga, Aerial Yin Yoga, Mat Pilates, Yin Yoga with Sound Healing, 9D Breathwork Sessions, and Silent Sounds Soak Sessions combining pool therapy with crystal sound bowl immersion.
• Treatments Body and skin treatments including Vichy showers, body wraps, exfoliation treatments, LED Lounger Experience, and various massage therapies using organic products.
• Spa Packages Bundled spa experiences combining soak sessions with treatments. Offerings include Holiday Mode On ($544), Holiday Reset Package ($423), Stress Recovery Package ($265), Peace Of Mind ($315), Cheeky Break ($243), Glow Up Package ($165), and Soak & Float ($170).
• Couples Packages Partner-focused spa packages including Love In Paradise ($1,480 per couple), Refresh & Recharge ($830 per couple), and Couples Soak & Float ($239 per couple), offering shared float experiences, couples massages and Vichy showers.
• Pregnancy Packages Pregnancy-safe spa packages such as Baby Mumma, designed with pregnancy massage, pregnancy facial, and pregnancy-safe soak and float experiences.
• Group Bookings Group event packages for 5+ guests including Let's Splash, Splash All Day, Let's Glow, Mini Dip (Private Cali Suite, $130/person), Max Relax, Glow All Day, Shake It Baby, California Girls ($365/person) and custom event packages catering up to 40 people for hens parties, birthdays, bridal showers and corporate events.
• Memberships Subscription membership tiers including Poolside Recovery ($45/week), Executive Club Wellness ($79/week), and Skin Glow Up ($57/week), offering varying levels of soak sessions, wellness class access, and treatment discounts.
• LED Lounger Experience Full mind and body relaxation experience using an ergonomically designed LED and Infrared bed with eye treatment and sound bowl meditation, marketed for sleep quality, recovery and immunity.
• The Bathhouse Drink Bottle 1L durable stainless steel drink bottle, triple wall insulated, branded 'The Bathhouse', available in Pink, Teal, and Citrus colours and priced at $26.

Quantifiable outcome

• Float therapy claims 1 hour of session equals 4-6 hours of deep sleep equivalent
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Vale Tudo Training PictonminorStrategic or Co-development Partner · 8 June 2025Collaborative wellness event partnership for the Sip & Soak Series featuring Mat Pilates classes followed by soak sessions. Vale Tudo Training founder Tara leads Pilates instruction while The Bathhouse provides facilities.
• Poolside Perspectives Podcast GuestsminorGTM or Marketing PartnerPodcast features interviews with women entrepreneurs, mental health advocates, and business experts. Guests include Michelle Pascoe (client experience), Jane Mow (personal styling), Heidi Anderson (author), and others who align with brand values.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-bathhouse

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bathhouse