The BigDeal Store

What The BigDeal Store does

The BigDeal Store, doing business as Rikvip, is a Vietnam-targeted online gambling platform operating from a registered address in Tan Binh District, Ho Chi Minh City. The platform is delivered as a direct-to-consumer web portal (thebigdealstore.in) and as dedicated Android and iOS mobile applications, distributing a multi-vertical wagering catalog that includes traditional card games (Tiến Lên, Phỏm, Mậu Binh, Poker), slot games (RTP 92%–98%), sports betting, lottery (Lô Đề), live-streamed cockfighting sourced from Southeast Asian arenas, and mini-games (Tài Xỉu, Mini Poker, Xóc Đĩa). Its technology stack combines a web/mobile frontend with conventional gaming-infrastructure components: SSL 256-bit encryption, certified RNG, two-factor authentication, an AI-driven fraud detection module, and a blockchain-based transaction ledger.

Rikvip generates revenue from house-edge / wagering margins embedded in every game, deposit/withdrawal spreads on bank, e-wallet, and phone-card transactions, and net promotional absorption from bonuses and free spins that are partially redeemed under wagering requirements. The customer base is fragmented across millions of registered Vietnamese individual gamblers and a smaller VIP/high-value cohort served by a five-tier loyalty program (Đồng through Kim Cương) with graduated cashback up to 10%+ and dedicated support. Acquisition is driven by a Vietnamese-language content hub, affiliate/referral tracking links, and community word-of-mouth rather than paid media.

The company operates as a private entity on a small direct headcount of 8 employees, claims licensing from unnamed international gambling regulatory bodies, and states that its recent relaunch was backed by unnamed foreign financial conglomerates. Ownership, investors, formal incorporation jurisdiction, and audited financials are not disclosed in the available data, representing material information gaps for any investment-grade analysis.

Name

The BigDeal Store

Legal name

The BigDeal Store

Website

https://thebigdealstore.in

Company type

Private

Founded year

2010

Operating status

Operating

Short description

The BigDeal Store, operating as Rikvip, is a Vietnam-focused online gambling platform offering casino, slots, sports betting, lottery, and cockfighting via web and mobile apps to millions of registered Vietnamese users, monetizing through house-edge wagering margins and a five-tier VIP loyalty program.

Ownership category

akta.pro rank

Product category

Online Gambling

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Mobile-First / App-Based Online Casinos (MPAEABAG)

akta.pro secondary industries

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC), Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics) (MPAEAEAH), Card & Alternative Payment Processing (PSPs, Acquirers, Aggregators) (MPAEALAA), Online Casino Aggregators & Game Hubs (Multi-Brand Portals) (MPAEABAI)

Keywords

• Lottery games
• Online gambling
• Casino games
• Sports betting
• Mobile gaming

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. House Edge / Wagering Margins: Platform generates revenue from the built-in house edge (house percentage) embedded in all casino games, slot games, sports betting odds, lottery, and cockfighting wagers. Players wager real money; the platform retains a percentage of total wagers as platform revenue.
2. Player Deposits and Withdrawal Spreads: Revenue derived from the spread between deposit and withdrawal rates, as well as potential transaction fees on fund transfers between player accounts and bank/e-wallet accounts.
3. Promotional Redemption Absorption: Bonuses, free spins, and promotional credits are funded from player deposits; wagering requirements mean only a portion of promotional value is typically redeemed, contributing to platform revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The BigDeal Store operates as Rikvip, a Vietnamese-language online real-money gambling and casino platform offering card games, slot/jackpot games, sports betting, lottery, cockfighting, and mini-games via a web portal and native mobile applications for Android and iOS.

Product overview

Rikvip là nền tảng giải trí trực tuyến (online entertainment/casino platform) hàng đầu tại Việt Nam, hoạt động dưới sự điều hành của CEO Hưng Cao. Nền tảng sử dụng kiến trúc platform-plus-modules với sản phẩm cốt lõi Rikvip Core là cổng game bài đổi thưởng tích hợp nhiều loại hình giải trí. Các module sản phẩm chính bao gồm: Game Bài Rikvip (bài truyền thống: Tiến Lên, Phỏm, Mậu Binh, Poker), Nổ Hũ Rikvip (slot game với RTP 92%-98%), Thể Thao Rikvip (cá cược thể thao đa dạng kèo), Lô Đề Rikvip, Đá Gà Rikvip, và Mini Game Rikvip (Tài Xỉu, Xóc Đĩa). Hệ thống dịch vụ hỗ trợ bao gồm Khuyến Mãi Rikvip với các chương trình Tân Thủ, Hoàn Trả, VIP (5 cấp bậc), và Ứng dụng di động cho Android/iOS. Nền tảng cung cấp hỗ trợ khách hàng 24/7 qua chat trực tuyến, hotline, email, Zalo và Telegram.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Slot game RTP rates between 92%–98%
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• International Betting Regulatory Bodies (Unnamed)coreOthersThe platform states it operates under licenses granted by international online betting regulatory organizations with authority. These bodies oversee platform operations and game fairness through anti-fraud monitoring systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• W88: Asia-focused online sportsbook and casino operator with significant Vietnamese-language presence and similar sports betting, casino, and slots offerings.
• M88 (Mansion): Long-running Asian online gambling brand offering casino, poker, and sports betting with strong Vietnamese market focus.
• VN88: Vietnamese-targeted online sportsbook and casino platform with localized content, paralleling Rikvip's positioning.
• Fun88: Asian online gambling operator covering casino, slots, and sportsbook with significant presence in Vietnam and Southeast Asia.
• BK8: Southeast Asian-facing online casino and sportsbook with multi-vertical offering (casino, slots, sports betting) targeting similar customer segments.
• Letou: Asian online sportsbook and casino with significant Southeast Asian user base and similar product mix to Rikvip.

Broad incumbents

• Dafabet: Established Asia-Pacific gambling operator offering casino, poker, and sportsbook with broader regional reach and licensed in multiple jurisdictions.
• 188Bet: Established Asian-facing sportsbook and casino with comparable sports betting and live wagering products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The BigDeal Store