What Business Intelligence Group does

Business Intelligence Group (BIG) is a privately held, founder-led diversified consulting group established in 2008 by Mr. Makarand Patil, originally incorporated in Dubai and now headquartered at Nariman Point, Mumbai. The flagship entity, BIG Strategic Advisors Group, delivers professional services spanning strategic consulting, technology consulting, financial consulting, market research and analysis, feasibility studies, and manpower planning to domestic and international clients including startups, SMEs, large enterprises, and government entities such as the Maharashtra State Government and Abu Dhabi Government. The group also operates a boutique investment banking practice supporting deal closures and strategic funding for clients.

Beyond consulting, BIG has built a sprawling portfolio of 15+ wholly-owned subsidiaries and acquired brands across seemingly unrelated verticals: spiritual e-commerce and products (My OmNamo), fashion jewellery distribution (BIG Fashions via the acquired Bijou Siglo XXI brand), Marathi theatre (BIG BAG Entertainment), a digital wallet for beverages (Pints N Shots), hyper-local delivery and temporary manpower (MyChintu), waste-to-Bio-CNG management (Ecotech Xperts), financial inclusion software for street vendors (Likhle), fintech voucher solutions (Nirvana Fintech), eye care (Xia Healthcare), innovative food products (Food Monk), funeral services (Antim Sanskar), AI-powered content creation (Storybot Media), and digital media (BIG Digital Media Enterprises). The group describes itself as a 'Concept Factory' that turns ideas into scalable businesses, with BIG Business Advisors Private Limited holding 10% to 65% stakes across portfolio companies.

Revenue is generated through a heterogeneous mix of professional services fees, transaction-based investment banking commissions, e-commerce and digital platform transactions, wholesale and franchise distribution for retail products, and managed services for waste processing. The group has international operations in India, UAE, Singapore, Ghana, and Spain, and has publicly articulated a 'Vision 2030' targeting 30 companies across 30 countries with INR 2,030 crore turnover, though no consolidated revenue, employee count beyond 10, or audited financial metrics are disclosed in the available source material.

Name

Business Intelligence Group

Legal name

Business Intelligence Group

Website

https://thebig-group.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Business Intelligence Group is a privately held, founder-led diversified consulting conglomerate operating 15+ subsidiaries across strategy consulting, boutique investment banking, spiritual e-commerce, fashion, waste management, fintech, healthcare, and AI-powered content creation, serving startups, SMEs, enterprises, and government clients across India, UAE, Singapore, Ghana, and Spain.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Portfolio Management and Investment Advice (523940)

SIC

Services-Management Consulting Services (8742), Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

akta.pro secondary industries

Corporate Finance & Capital Advisory (BPAHADAB), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)

Keywords

• Business consulting services
• Boutique investment banking
• Strategic advisory services
• Feasibility study consulting
• Manpower planning services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Business Advisory & Consulting Services: BIG Strategic Advisor Group, the flagship company, provides consulting services including strategic consulting, technology consulting, financial consulting, market research and analysis, feasibility studies, and manpower planning to domestic and international clients. Revenue generated through professional service fees for advisory engagements.
2. Boutique Investment Banking: The group operates in boutique investment banking, helping clients secure strategic funding and close critical deals. Revenue derived from transaction-based fees and advisory commissions.
3. E-commerce & Digital Platform Services: Group companies including My OmNamo (spiritual e-commerce), Pints N Shots (beverages digital wallet), MyChintu (hyper-local delivery), and Likhle (financial inclusion for vendors) generate revenue through transaction fees, platform commissions, and digital wallet services.
4. Fashion & Retail: BIG Fashions operates in fashion jewellery market through partnership with Bijou Siglo XXI, distributing across Europe, Middle East, and India. Revenue from wholesale, distribution, and franchise store network operations.
5. Waste Management Services: Ecotech Xperts provides global waste management solutions, transforming Municipal Solid Waste into Compressed BioGas and Bio CNG. Revenue model involves service contracts and sustainable waste processing fees.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

Business Intelligence Group is a diversified business group whose flagship offering is the consulting and advisory services of BIG Strategic Advisors Group, covering strategic consulting, technology consulting, financial consulting, market research and analysis, feasibility studies, and manpower planning for domestic and international clients. The group also delivers boutique investment banking services to support client funding and deal closures, and operates sister portfolio companies in spiritual services and products, fashion jewellery, theatre, beverages digital wallet, hyper-local delivery, financial inclusion, waste management, fintech vouchers, healthcare, food, funeral services and AI-powered content creation.

Product overview

Business Intelligence Group (BIG) is a diversified consulting and investment group established in 2008, functioning as a Concept Factory that turns vision into scalable businesses. The group operates across multiple verticals through its portfolio of companies, including BIG Strategic Advisors Group as the flagship consulting company providing strategy, technology, financial consulting, and market research services. The portfolio includes My OmNamo (spiritual services and products), BIG Fashions (fashion jewellery partnered with Bijou Siglo XXI), BIG BAG Entertainment (Marathi theatre), Pints N Shots Beverages (digital wallet for beverages), BIG Logistics Services/MyChintu (hyper-local delivery), Likhle (financial inclusion for street vendors), Ecotech Xperts (waste management), Storybot Media (AI-powered content creation), and various other ventures in healthcare, fintech, food processing, and funeral services. The group operates across India, UAE, Singapore, Ghana, and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• BIG Strategic Advisors Group Consulting firm combining veteran experience with youthful energy to provide expert consulting in strategy, technology, finance, market research, feasibility studies, and manpower planning for domestic and international businesses.
• Boutique Investment Banking Boutique investment banking service helping clients secure strategic funding and close critical deals through transaction-based advisory engagements.
• My OmNamo Spiritual Services Dedicated platform offering personalized puja packages for individuals and corporates who lack time or contacts to arrange rituals, including spiritual destination services.
• My OmNamo Spiritual Products Manufacturing and trading of Puja Samagri and related spiritual products, serving as the sole supplier for all group companies and managing a franchise store network.
• BIG Fashions (Bijou Siglo XXI) Fashion jewellery brand partnered with Europe's leading brand Bijou Siglo XXI, with wholesale, distribution and franchise store operations across Europe, Middle East and India.
• BIG BAG Entertainment Production company celebrating Marathi culture through theatre and performing arts, specializing in Marathi plays and natakas mixing tradition with contemporary storytelling.
• Pints N Shots Beverages Digital Wallet Online platform enabling users in India and abroad to pre-plan beverage consumption with substantial discounts, making drinking experiences more affordable and convenient.
• BIG Logistics Services (MyChintu) Digital platform providing hyper-local delivery services and temporary manpower solutions, offering flexible, efficient support for diverse client needs.
• Likhle One-stop solution for accounting and record-keeping needs of street vendors and small businesses, designed in multiple languages with user-friendly screens.
• Ecotech Xperts Zero Waste to Landfill solution transforming Municipal Solid Waste into Compressed BioGas and Bio CNG, promoting cleaner energy and sustainable waste management.
• Storybot Media AI-powered platform that transforms simple ideas into text posts, images and full videos while managing the entire workflow, enabling users to produce high-quality content up to 60% faster.
• Nirvana Fintech Services Innovative voucher solutions designed to protect individuals and businesses from unforeseen risks, ensuring peace of mind and effective risk management.
• Xia Healthcare Eye care company dedicated to delivering quality eye care with compassion and expertise, focused on treating various eye diseases and improving lives.
• Food Monk Consultant & Innovative Products Innovative food products development company founded by Ms. Bhagyashri and food processing consultants in Pune, supporting entrepreneurs in meeting diverse food industry needs.
• Antim Sanskar Seva (Obsequies Services) Complete guidance for funeral preparation including transportation, crematorium arrangements, and priest assistance, ensuring thoughtful personalized services.

Quantifiable outcome

• Clients include Maharashtra State Government and Abu Dhabi Government
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

Three partnerships are on record, tiered minor.

• Shri Govind Dev Giri Ji Maharaj (Ayodhya Temple Trust)minorStrategic or Co-development Partner · 1 January 2018BIG got associated with Shri Govind Dev Giri Ji Maharaj, Treasurer of Ayodhya Temple Trust, for spiritual events and Ved Path Shala students employment. Partnership focused on spiritual event management and employment generation for students.
• Ms. Pilar Angulo GutierrezminorStrategic or Co-development Partner · 1 January 2009BIG signed MoU with Ms. Pilar Angulo Gutierrez to form BIG SMC Europe in Bilbao, Spain. This partnership established the company's European operations and fashion wholesale/distribution business.
• Bijou Siglo XXIminorOEM/ Whitelabel/ Licensing Partner · 1 January 2009BIG acquired Spanish jewellery brand Bijou Siglo XXI and started BIG Fashions. The brand was acquired and licensed for distribution across Europe, Middle East, and India through wholesale and franchise operations.

Scale indicators4 records

Recent moves20 records

Expansion highlights5 records

Direct peers

• Keynote Capital Advisors: Indian boutique investment bank offering advisory services including M&A, equity capital markets, and structured finance — closely comparable to BIG's boutique IB segment.
• Grant Thornton India (Bharat LLP): Mid-market-focused advisory and consulting firm in India offering strategy, transactions, and technology consulting to SMEs, startups, and government — directly comparable to BIG's generalist advisory client base.
• Spark Capital Advisors: Chennai-based boutique investment bank offering M&A and capital markets advisory to mid-market companies, with comparable SME/startup deal flow and fee-based revenue model to BIG.
• Avendus Capital: India's leading boutique investment bank and advisory firm offering M&A, capital raising, and strategic advisory to mid-market and growth-stage clients — directly comparable to BIG's boutique IB and corporate strategy offerings.
• IndigoEdge Capital: Boutique investment bank in India focused on mid-market M&A, capital raising, and strategic advisory — similar positioning to BIG's boutique IB practice serving startups and SMEs.
• Singhi Advisors: Indian boutique investment bank specializing in M&A advisory and fundraising for SMEs and mid-market companies, a close match for BIG Strategic Advisors' boutique IB and SME-focused consulting mandates.

Broad incumbents

• Crisil Limited: India's largest credit rating and research/advisory firm providing consulting, research, and analytics services to enterprises and governments — a larger incumbent overlapping with BIG's market research and financial consulting lines.
• Kearney India: Global top-tier management consulting firm with a strong India practice in strategy, operations, and digital transformation — competes for the same enterprise and government strategy mandates as BIG Strategic Advisors.

Emerging players

• Integrated Capital Services: Noida-based boutique investment bank offering M&A advisory and capital raising to Indian SMEs and mid-market companies — emerging peer with a comparable boutique advisory footprint.
• SGA (Strategic Growth Advisors): Indian boutique advisory firm focused on growth-stage and SME clients for fundraising, M&A, and strategic consulting — a smaller, emerging peer with comparable target segment and service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=Me3E3_GH690
• LinkedInlinkedin.com/company/big-strategic-advisors-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Intelligence Group