The BioPerformance Institute
The BioPerformance Institute is a multi-location physical therapy and integrative wellness practice operating ten clinics across North Idaho and Eastern Washington, delivering rehabilitation, specialty clinical programs (oncology, scoliosis, vestibular, golf), and recurring wellness memberships under the legacy of North Idaho Physical Therapy founded in 1968.
- Company typePrivate
- Founded1968
- HeadquartersCoeur d'Alene, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The BioPerformance Institute does
The BioPerformance Institute, operating on the foundations of North Idaho Physical Therapy founded in 1968 by Lee Shellman, PT, is a multi-location physical therapy and integrative wellness practice headquartered in Post Falls, Idaho. The company operates ten clinic locations across North Idaho (Coeur d'Alene, Kroc Center, Hayden, Post Falls, Rathdrum, Spirit Lake, Kellogg, Ponderay) and Eastern Washington (Liberty Lake), plus a walk-in Downtown Coeur d'Alene Resort Shops storefront. Under CEO/Owner Justin Kane, PT, SCS, it delivers a portfolio of approximately 15 distinct services spanning core rehabilitation (orthopedic PT, sports and performance therapy, dry needling, total joint and spine rehabilitation, motor vehicle accident recovery), specialized clinical programs (aquatic therapy, oncology PT, Schroth/Rigo scoliosis, vestibular rehabilitation, TPI golf evaluations), nutrition therapy with registered dietitians, and regenerative wellness offerings (hyperbaric oxygen therapy, red light therapy, sauna and cold therapy, PEMF and brainwave entrainment, functional training, massage and the proprietary AcuStretch technique).
The practice is built on a hybrid revenue model combining insurance-billed professional services and recurring cash-pay wellness memberships. Fee-for-service revenue comes from PT evaluations and treatments, specialty programs, and cash-pay services such as TPI golf evaluations ($125 initial / $100 follow-up) and HBOT ($69 first dive). Recurring revenue is generated through Regenerate memberships ($99 day pass, $159/month Advanced, $249/month Ultimate) and group functional training classes at $160/month, plus 1-on-1 personal training at $60-$89 per session. Technology stack centers on physical modalities (hardshell hyperbaric chambers operating at 1.3-2.0 ATA, PEMF devices, red light therapy equipment, aquatic therapy pools, sauna/cold rooms) and diagnostic hardware including VALD Dynamo, Force Decks force plates, and HumanTrak 3D motion capture systems, with the proprietary AcuStretch technique developed over decades of clinical refinement.
The company serves a fragmented mix of patient segments rather than enterprise customers, including general rehabilitation patients, athletes, vestibular and balance disorder patients, oncology patients, scoliosis patients, golfers seeking TPI-certified care, and wellness/longevity seekers. Customer acquisition is driven by physician and healthcare provider referrals, insurance network participation (notably nutrition therapy often covered at 100% with no visit limit), local SEO, and community word-of-mouth built on 55+ years of regional presence. The practice is independently owned under current leadership with no venture capital, private equity, or parent company involvement evidenced in the source data.
The BioPerformance Institute firmographics
Firmographics- Name
- The BioPerformance Institute
- Legal name
- BioPerformance Institute
- Website
- https://thebioperformanceinstitute.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The BioPerformance Institute is a multi-location physical therapy and integrative wellness practice operating ten clinics across North Idaho and Eastern Washington, delivering rehabilitation, specialty clinical programs (oncology, scoliosis, vestibular, golf), and recurring wellness memberships under the legacy of North Idaho Physical Therapy founded in 1968.
- Ownership category
- akta.pro rank
The BioPerformance Institute industry classification
Industry- Product category
- Physical Therapy and Wellness Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Other Health Practitioners (6213)
- SIC
- Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Vestibular Rehabilitation & Balance Therapy (HSADAIAF)
- akta.pro secondary industries
- Recovery Lounges & Multi-Modal Recovery Centers (HSADAKAI), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)
Keywords
Where The BioPerformance Institute is headquartered
LocationHeadquarters
- HQ city
- Coeur d'Alene
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
The BioPerformance Institute business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Physical Therapy Services: Fee-for-service physical therapy sessions including evaluation, treatment, and specialized services. Revenue generated through direct patient payments, insurance billing, and out-of-pocket payments. Services include general PT, aquatic therapy, vestibular rehabilitation, oncology PT, scoliosis treatment, and sports performance therapy.
- Wellness Membership Programs: Monthly subscription memberships for access to recovery and wellness modalities including sauna/cold therapy, PEMF, red light therapy, and compression boots. Day passes available for one-time access. Membership tiers provide recurring monthly revenue.
- Functional Training Services: Personal training sessions at $60-$89 per session and group fitness classes at $160/month. Services include 1-on-1 coaching, group classes, and functional training programs targeting real-life movement patterns.
- Hyperbaric Oxygen Therapy: Specialized HBOT sessions at $69 for first dive, with scholarship program available. Delivered in hardshell pressurized chambers at 1.3-2.0 ATA pressure. Services include pre/post surgical care, neurological conditions, longevity treatments, and athletic recovery.
- TPI Golf Evaluations: Cash-pay golf performance evaluations at $125 initial and $100 follow-up. Titleist Performance Institute certified physical therapists provide comprehensive swing analysis and injury rehabilitation for golfers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 1-on-1 Personal Training sessions |
| Subscription | Monthly | Group Functional Training Classes |
| Subscription | Pay-as-you-go | Day Pass - 24 hour access |
| Subscription | Monthly | Advanced Regenerate Membership |
| Subscription | Monthly | Ultimate Regenerate Membership |
| Unit Pricing | Pay-as-you-go | TPI Golf Initial Evaluation |
| Unit Pricing | Pay-as-you-go | TPI Golf Follow-Up Visit |
| Unit Pricing | Pay-as-you-go | HBOT First Dive Trial |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
The BioPerformance Institute product offering
Product offeringCore offering
The BioPerformance Institute provides integrated physical therapy, specialized rehabilitation, recovery modalities, and performance/wellness services through ten clinic locations across North Idaho and Eastern Washington. Core services include orthopedic and sports physical therapy, aquatic therapy, oncology PT, scoliosis treatment (Schroth/Rigo), vestibular rehabilitation, TPI golf evaluations, dry needling, nutrition therapy, and functional training. The company also offers cash-pay wellness and recovery services such as hyperbaric oxygen therapy, red light therapy, sauna/cold therapy, PEMF, brainwave entrainment, and massage including the proprietary AcuStretch technique.
Product overview
The BioPerformance Institute (also known as North Idaho Physical Therapy) operates a multi-location physical therapy and wellness practice network across North Idaho and Eastern Washington. The company offers a comprehensive portfolio of 15 distinct services spanning core physical therapy and rehabilitation, specialized therapeutic programs (aquatic therapy, oncology PT, scoliosis Schroth method, vestibular rehabilitation, TPI golf therapy), nutrition services, and regenerative wellness offerings including hyperbaric oxygen therapy, red light therapy, sauna/cold therapy, PEMF, brainwave entrainment, and functional training. The organization operates ten clinic locations in Coeur d'Alene, Kroc Center, Hayden, Post Falls, Rathdrum, Spirit Lake, Kellogg, Ponderay, Liberty Lake, and Resort Shops. The business model centers on direct patient care with membership-based wellness services (Advanced Regenerate $159/month, Ultimate Regenerate $249/month, Day Pass $99). Founded in 1968 by Lee Shellman, PT, the institute is led by CEO Justin Kane, PT, SCS.
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Therapy Hands-on physical therapy services including sports and performance therapy, orthopedic manual therapy, total joint rehabilitation, spine rehabilitation, occupational medicine, and motor vehicle accident recovery, delivered across all BPi clinic locations.
- Dry Needling Therapeutic technique using thin, sterile needles to release trigger points in muscles, restore function, reduce pain, and accelerate recovery for conditions including headaches, plantar fasciitis, and sports injuries.
- PT Annual Examination Comprehensive annual physical assessment using VALD technology (Dynamo, Force Decks, HumanTrak) to evaluate strength, range of motion, balance, and endurance, providing baseline health data and performance tracking.
- Aquatic Physical Therapy Warm water-based physical therapy utilizing buoyancy, hydrostatic pressure, viscosity, and resistance to enable comfortable movement and progressive strengthening for patients with joint pain, post-operative recovery, neurological disorders, and balance deficits.
- Oncology Physical Therapy Specialized physical therapy for cancer patients including prehabilitation, post-operative rehabilitation, lymphedema management, fatigue management, and patient/caregiver education throughout the cancer care journey.
- Scoliosis Physical Therapy (Schroth Method) Non-surgical scoliosis treatment using the Rigo Concept/BSPTS Schroth Method with targeted exercises, expansion breathing, and postural corrections to stabilize curves and improve spinal alignment for adolescents and adults.
- Vestibular Rehabilitation Specialized therapy for dizziness and balance disorders including BPPV, vestibular migraine, Meniere's Disease, PPPD, concussion, and other conditions affecting balance and spatial orientation.
- TPI Golf Physical Therapy Titleist Performance Institute certified physical therapy for golfers including swing analysis, injury rehabilitation, TPI physical screening, customized golf exercise programs, and performance optimization.
- Nutrition Therapy Medical nutrition therapy services provided by registered dietitians including chronic disease management, weight management, gut health, women's health, sports performance nutrition, and preventative health counseling.
- Hyperbaric Oxygen Therapy (HBOT) Pressurized oxygen therapy delivered in a hardshell chamber (1.3-2.0 ATA) increasing blood oxygen levels by 1,200% to support healing, reduce inflammation, enhance cognitive function, and promote recovery from neurological conditions, wounds, and chronic illness.
- Massage & AcuStretch Massage therapy services including Swedish massage, myofascial release, cupping, and hot stone; combined with AcuStretch, a proprietary fully-clothed technique blending acupressure with assisted stretching delivered by BPi-certified technicians.
- Functional Training Personal training and group classes focused on real-life movement patterns including pushing, pulling, squatting, lifting, carrying, and rotating, with 1-on-1 coaching ($60-$89/session) and group sessions ($160/month).
- Red Light Therapy Photobiomodulation therapy using red light wavelengths to reduce inflammation, accelerate healing, stimulate collagen production, support skin health, manage pain, enhance athletic recovery, and promote metabolic and hormonal wellness.
- Sauna & Cold Therapy Combined thermal therapy using sauna heat for detoxification, cardiovascular health, and muscle recovery, followed by cold exposure for inflammation reduction, mood elevation, metabolic boost, and immune strengthening.
- Pulsed Electromagnetic Field (PEMF) & Brainwave Entrainment PEMF therapy delivers low-frequency electromagnetic pulses to recharge cells and stimulate healing; brainwave entrainment uses rhythmic audio/light stimulation to guide the brain into specific frequency states for relaxation, focus, and cognitive enhancement.
Quantifiable outcome
- 1,200% increase in blood oxygen levels with hyperbaric oxygen therapy
- +1 more outcomes
Companies that use The BioPerformance Institute
Customer profileSegments7 records
Ideal customer profiles7 records
The BioPerformance Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The BioPerformance Institute partnerships and signals
Strategic signalScale indicators2 records
Recent moves8 records
Expansion highlights5 records
The BioPerformance Institute competitors and assessment
Company assessmentMarket position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
The BioPerformance Institute social profiles
Digital presenceThe BioPerformance Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
The BioPerformance Institute leadership team
Management profileNumber of profiles
Profiles14 records
The BioPerformance Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The BioPerformance Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The BioPerformance Institute
What does The BioPerformance Institute do?
The BioPerformance Institute provides integrated physical therapy, specialized rehabilitation, recovery modalities, and performance/wellness services through ten clinic locations across North Idaho and Eastern Washington. Core services include orthopedic and sports physical therapy, aquatic therapy, oncology PT, scoliosis treatment (Schroth/Rigo), vestibular rehabilitation, TPI golf evaluations, dry needling, nutrition therapy, and functional training. The company also offers cash-pay wellness and recovery services such as hyperbaric oxygen therapy, red light therapy, sauna/cold therapy, PEMF, brainwave entrainment, and massage including the proprietary AcuStretch technique.
Is The BioPerformance Institute a public or private company?
The BioPerformance Institute is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The BioPerformance Institute founded?
The BioPerformance Institute was founded in 1968. It employs 1 to 10 people.
Where is The BioPerformance Institute based?
The BioPerformance Institute is headquartered in Coeur d'Alene, United States, in the North America region.
How does The BioPerformance Institute make money?
Five revenue lines are on record. Physical Therapy Services are the primary driver. The others are wellness Membership Programs, functional Training Services, hyperbaric Oxygen Therapy and TPI Golf Evaluations.
Does The BioPerformance Institute have an API?
No public API is recorded for The BioPerformance Institute.
What industry is The BioPerformance Institute in?
The BioPerformance Institute's product category is Physical Therapy and Wellness Services. Its primary akta.pro industry code is HSADAIAF, Vestibular Rehabilitation & Balance Therapy, with a secondary code of HSADAKAI, Recovery Lounges & Multi-Modal Recovery Centers. Its NAICS code is 62134 and its SIC code is 8000.