The Blairgowrie Golf Club

What The Blairgowrie Golf Club does

The Blairgowrie Golf Club is a private members' golf club founded on 26 February 1889 in Blairgowrie, Perthshire, Scotland, and currently structured as a private limited (members-owned) entity with a 15-employee core workforce. It operates three championship golf courses totaling 45 holes: the 18-hole Rosemount (designed by Dr. Alister MacKenzie and extended by James Braid, venue of Greg Norman's 1977 Martini Tournament victory), the 18-hole Lansdowne (designed by Peter Alliss and Dave Thomas, host of PGA and SGL Tour events), and the 9-hole Wee Course, the club's original layout with MacKenzie design influences.

The club's revenue mix spans eight membership subscription tiers (Ordinary, Intermediate, Lansdowne Associate, Five-day, Overseas, Country Associate, Junior, Social) with joining fees and Direct Debit installment options; seasonal visitor green fees ranging from £40 (winter) to £155 (peak); ancillary streams including in-house catering packages (£4.95–£13.95pp), pro shop retail (Callaway, Ping, Cobra, Hugo Boss, Under Armour), professional tuition (£35/£70 for 30 min/1 hr lessons), Trackman-enabled custom club fitting, equipment rental (buggies, trolleys, powacaddies, hire clubs, caddies), open competition entry fees via Golf Genius, and hosted corporate golf days for groups of 12+. Technology infrastructure is built on third-party SaaS — Intelligent Golf for visitor and member booking, Golf Genius for competition management and live scoring, Trackman for launch-monitor fitting, and Google Analytics plus Meteoblue for site analytics and weather — with no proprietary platform.

Distribution runs through a multi-channel direct-sales model: an online booking portal, phone (01250 872 622), segmented email enquiries (reservations, membership, competitions, catering, accounts, manager), walk-in visitors, and targeted overseas/country membership acquisition. The club consistently ranks in Scotland's Top 100 and the UK's Top 100 course rankings, holds reciprocal playing arrangements with over 20 UK and international clubs (including St Andrews, Gleneagles, Carnoustie, Kingsbarns), and is party to a Premier Partnership with Carbon Financial signed in 2018.

Name

The Blairgowrie Golf Club

Legal name

The Blairgowrie Golf Club

Website

https://theblairgowriegolfclub.co.uk

Company type

Private

Founded year

1889

Operating status

Operating

Headcount range

11–50 employees

Short description

The Blairgowrie Golf Club is a private members' club founded in 1889 in Perthshire, Scotland, operating three championship courses (Rosemount, Lansdowne, Wee) across 45 holes and serving members, individual visitors, corporate groups, and overseas golfers through subscriptions, green fees, and ancillary services.

Ownership category

akta.pro rank

Product category

Private Golf Club Services

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Golf club membership
• Championship golf courses
• Green fee bookings
• Golf tuition services
• Corporate golf events

Headquarters

HQ city

Blairgowrie

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Membership Subscriptions: Annual membership fees across 8 categories including Ordinary, Intermediate, Lansdowne Associate, Five-day, Overseas, Country Associate, Junior, and Social memberships. Payments can be made in full or via Direct Debit over 8 months. Joining fees apply for most categories.
2. Visitor Green Fees: Green fees charged to non-members playing the Rosemount, Lansdowne, and Wee Courses. Seasonal pricing ranges from £40 (winter) to £155 (peak summer) per round, with day tickets and twilight rates also available.
3. Catering Services: In-house catering providing breakfast, lunch, twilight, and junior menus. Catering packages available including Coffee/Bacon Roll at £4.95pp, Soup/Sandwiches at £7.75pp, Main Course at £9.50pp, and 2 Course Meal at £13.95pp.
4. Pro Shop Sales and Services: Retail sales of golf equipment and apparel from suppliers including Callaway, Ping, Cobra, Hugo Boss, and Under Armour. Services include professional lessons (30 min £35, 1 hour £70), custom fitting, and equipment rental.
5. Equipment Rental: Rental of golf buggies (£45 round, £70 day), trolleys (£6 round, £10 day), powacaddies (£16 round, £22 day), and hire clubs (£40 round, £60 day). Caddy hire available at £60 with advance booking.
6. Competition Entry Fees: Revenue from open competition entries including various formats such as Ladies 4BBB, Senior Gents 4BBB, 36 Hole Scratch Open, Mixed Greensomes, and invitational events.
7. Hosted Golf Days: Corporate golf day packages for groups of 12 or more including branded welcome screens, competition formats, online scoring via Golf Genius app, live leaderboards, and results compilation.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Blairgowrie Golf Club operates three championship golf courses — Rosemount (18 holes), Lansdowne (18 holes) and the Wee Course (9 holes) — at its Rosemount, Blairgowrie, Perthshire site, and sells access through eight membership categories, seasonal visitor green fees, and a MacKenzie Heritage day package. Around the courses it runs an award-winning clubhouse with pro shop retail, PGA professional tuition, custom club fitting, equipment rental, in-house catering, hosted corporate golf days for groups of 12+, and open/invitational competitions.

Product overview

The Blairgowrie Golf Club offers a portfolio of three Championship golf courses (Rosemount, Lansdowne, and the 9-hole Wee Course), professional services including retail, tuition, custom fitting, and equipment rental, catering facilities, and hosted golf events. The club provides eight distinct membership categories ranging from full ordinary membership to social membership, plus day visitor access with green fees varying seasonally. The MacKenzie Package combines Wee Course and Rosemount play with catering as a heritage-themed offering.

Differentiator

Problem solved

Functional benefit

Brands

• MacKenzie Package: A special package celebrating the heritage of Dr Alister MacKenzie designed holes on the Rosemount Course and Wee Course, including 9 holes on the Wee Course, soup and sandwiches, and 18 holes on Rosemount at £175 per person.

Products and services

• Rosemount Course Championship 18-hole heathland golf course designed by Dr. Alister MacKenzie and extended by James Braid; venue of Greg Norman's 1977 Martini European Tour win and regularly featured in Scotland's and the UK's Top 100 golf course rankings.
• Lansdowne Course Championship 18-hole course designed by Peter Alliss and Dave Thomas, host of major PGA and SGL events, featuring accuracy-focused holes through pine and silver birch forest.
• Wee Course 9-hole heathland course, the original course at Blairgowrie near the Black Loch on Dowager Marchioness of Lansdowne land, with significant Dr Alister MacKenzie design influences, featuring par 3s and 4s in a compact layout.
• MacKenzie Heritage Package Heritage celebration package offering 9 holes on the Wee Course, soup and sandwiches, and 18 holes on Rosemount for £175 per person, bookable via phone 01250 872 622.
• Ordinary Membership Full membership for golfers 30+ as of 1 January, providing access to 45 holes of Championship golf (Lansdowne, Rosemount, Wee Courses), unrestricted clubhouse use, practice facilities, reciprocal clubs and voting rights. Joining fee £750 payable over 2 years.
• Intermediate Membership Membership for golfers aged 18-29 offering full access to all competitions and club team events, with age-tiered joining fees from £187.50 (ages 18-21) to £562.50 (ages 26-29), payable over 2 years.
• Lansdowne Associate Membership Membership providing access to the Lansdowne and Wee Courses plus six rounds per year on Rosemount, also acting as the playing waiting list for full Ordinary membership. Subscription £431.44 plus £21.50 affiliation fee (1 July 2026 - 31 December 2026).
• Five-Day Membership Flexible membership providing access to the Lansdowne Course Monday to Friday only, with full clubhouse and facility access. No joining fee. Annual subscription £287.63.
• Overseas Membership Full access to all three courses and clubhouse for members permanently residing outside the United Kingdom. Annual subscription £143.82.
• Country Associate Membership Full playing privileges across all three courses including weekend golf for members residing outside Scotland, with clubhouse access when visiting. Annual subscription £287.63.
• Junior Membership Membership for aspiring golfers aged 8-17 as of 1 January, offering access to courses and practice facilities within a supportive environment. The club currently has a waiting list for this category.
• Social Membership Clubhouse-only membership providing full access to social events and the ability to sign in up to three guests per visit. Annual subscription £57.53.
• Pro Shop Retail Fully stocked professional golf shop offering equipment and apparel from suppliers including Callaway, Ping, Cobra, Hugo Boss and Under Armour, branded with the club's Fairy Dell logo.
• Golf Tuition Services Professional golf instruction available 7 days a week by appointment from qualified PGA professionals (Neil Cameron, Declan Gray, Graeme Leggat), with 30-minute lessons at £35 and 1-hour lessons at £70.
• Custom Club Fitting Custom fitting service using demo equipment from leading manufacturers (Callaway, Ping, Cobra) and a state-of-the-art Trackman launch monitor for precise club fitting experiences.
• Equipment Rental Rental service offering golf buggies (£45 round/£70 day), powacaddies (£16 round/£22 day), trolleys (£6 round/£10 day) and hire clubs (£40 round/£60 day), plus caddy hire at £60 with 2 weeks' advance booking. Free junior hire clubs are available for those aged up to 16.
• Catering Services In-house catering offering breakfast, lunch, twilight and junior menus with per-person packages (Coffee/Bacon Roll £4.95, Soup/Sandwiches £7.75, Main Course £9.50, 2 Course Meal £13.95) and accommodation of special dietary requirements. Open Monday, Tuesday, Thursday, Friday, Sunday 8am-6pm and Wednesday and Saturday 8am-7pm.
• Hosted Golf Days Corporate and group golf event packages for groups of 12 or more, including email itineraries, branded welcome screens, competition format options, online scoring via the Golf Genius app, live leaderboards, prize hole notifications and full results compilation.
• Gift Vouchers Gift vouchers available in any denomination for shop goods or golf lessons, purchasable via email or phone.
• Open Competitions and Invitational Events Programme of open competitions and invitational events throughout the year (including Ladies 4BBB, Gents Invitation Days, Senior events, Junior Open, the Peter Alliss Trophy, 36 Hole Scratch Open and Mixed Greensomes), entered via the Golf Genius platform with live scoring and published draws and results.
• Visitor Green Fees Seasonal pay-as-you-go green fee access for non-members on the Rosemount, Lansdowne and Wee Courses, with peak (May-September) pricing from £155/round on Rosemount to £30 for 9 holes on the Wee Course, twilight rates from £90, shoulder (April/October) £95-£150, and winter (November-March) £15-£40 with fairway mats, plus Day Tickets and the MacKenzie Package available.

Quantifiable outcome

• Consistently ranked in Scotland's Top 100 Golf Courses
• +3 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Royal Dornoch Golf Club: Traditional members' golf club in the Scottish Highlands, consistently ranked among the world's Top 20 courses. Comparable to Blairgowrie as a heritage Scottish members' club with championship pedigree, traditional membership tiers, and similar seasonal/visitor revenue model.
• Kingsbarns Golf Links: Championship Scottish links course and visitor-focused golf destination near St Andrews. Comparable to Blairgowrie as a Scottish golf venue in the reciprocal network, focused on visitor green fees and corporate golf days, though operating primarily as a pay-and-play destination without Blairgowrie's members' club structure.
• Muirfield (Honourable Company of Edinburgh Golfers): Private members' golf club in Scotland and multiple-time Open Championship venue. Directly comparable to Blairgowrie as a prestigious traditional Scottish members' club with limited visitor access, championship pedigree, and tiered membership categories.
• Carnoustie Golf Links: Championship Scottish golf venue hosting The Open and with a strong tournament pedigree. Comparable to Blairgowrie as a Top 100 Scottish course with reciprocal arrangements, sharing the high-end tournament hosting and visitor green fee business model.
• Royal Troon Golf Club: Open Championship venue and traditional Scottish members' golf club on Ayrshire coast. Comparable to Blairgowrie as a private Scottish golf club hosting major championships, offering visitor green fees, and operating a tiered membership structure.
• Royal & Ancient Golf Club of St Andrews: Private members' golf club in St Andrews, Scotland, also hosting major championships including The Open. Directly comparable as a traditional Scottish members' club with reciprocal relationships including with Blairgowrie, and a similar heritage-driven value proposition.
• Gleneagles Hotel & Golf Resort: Luxury Scottish golf resort with three championship courses (including PGA Centenary, host of Ryder Cup). Comparable to Blairgowrie as a multi-course Scottish destination offering championship golf, with a reciprocal club arrangement, though operating as a luxury hotel resort rather than a pure members' club.
• Panmure Golf Club: Traditional members' golf club in Angus, Scotland, with reciprocal arrangement with Blairgowrie. Directly comparable as a similar-sized Scottish private members' golf club with tiered membership, visitor access, and championship history.
• Ladybank Golf Club: Members' golf club in Fife, Scotland with championship pedigree and reciprocal arrangement with Blairgowrie. Comparable as a traditional Scottish private members' golf club offering similar membership categories, visitor green fees, and competitive fixtures.

Regional players

• Turnberry (Trump Turnberry): Luxury Scottish golf resort and Open Championship venue, recently renovated with significant capital investment. Comparable to Blairgowrie as a premier Scottish golf destination with championship heritage, but operating as a luxury resort/hotel rather than a private members' club.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BlairgowrieGC
• Facebookfacebook.com/theblairgowriegc
• Instagraminstagram.com/blairgowriegc
• LinkedInlinkedin.com/company/the-blairgowrie-golf-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Blairgowrie Golf Club