The Bloomington Academy

What The Bloomington Academy does

The Bloomington Academy is a private K-12 British curriculum school operating a single campus in Ajman, UAE, and is part of the North Point Education (NPE) group. It delivers the EYFS, Cambridge International Primary and Lower Secondary, GCSEs, A-Levels, and Pearson-accredited BTEC vocational courses to families across Ajman, Sharjah, and Umm Al Quwain, served by a student body representing 64 nationalities. The school operates under the stewardship of NPE Chairman Mr. Lanson Lazar and CEO Ms. Sandra Blaskovic, with Principal Ms. Hussaina Begum leading day-to-day academics; it was founded by Mr. Daniel Lazar. It was the first British curriculum institution and the first BSO-accredited school in Ajman.

Its core offerings are organized along a continuous EYFS-to-A-Level Cambridge pathway with integrated STEAM, AI-assisted personalized learning, and robotics programs. The technology stack leans on Cambridge International frameworks, BSO compliance, Pearson BTEC accreditation, and AI-driven adaptive platforms that personalize content and provide real-time feedback; supporting safeguards include National Online Safety and Common Sense Media recognition. In January 2026 the school achieved Cambridge Early Years Centre status, completing a 'Triple Crown' of MOE 'Good' Rating in Early Years, BSO Accreditation, and Cambridge Early Years Centre registration.

Revenue comes from recurring tuition and registration fees across the K-12 pathway plus BTEC and diploma programs, distributed through a direct-to-consumer model with online Apply/Enquiry forms, a parent portal, and re-registration flows. The school supplements its core tuition revenue with scholarships (e.g., the Madam Sosamma Lazar 100% Scholarship Award), Pearson-accredited vocational courses, and community-facing partnership activities. Pricing is not publicly disclosed; admissions are routed through the campus admissions office and the school's online portal.

Name

The Bloomington Academy

Legal name

The Bloomington Academy

Website

https://thebloomingtonacademy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

The Bloomington Academy is a private K-12 British curriculum school in Ajman, UAE, part of the North Point Education group, serving families across Ajman, Sharjah, and Umm Al Quwain through EYFS, Cambridge Primary/Lower Secondary, GCSEs, A-Levels, and Pearson BTEC programs with a 64-nationality student body.

Ownership category

akta.pro rank

Product category

K-12 International Education (British Curriculum)

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

akta.pro secondary industries

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB), International Curriculum Early Learning Academies (e.g., IB Early Years) (EDACADAK)

Keywords

• British curriculum education
• K-12 international schooling
• Cambridge early years programme
• STEAM and robotics education
• BTEC vocational courses

Headquarters

HQ city

Ajman

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. K-12 Tuition and Registration: Core revenue from tuition fees for students enrolled from Early Years Foundation Stage (EYFS) through A-Levels, along with registration and re-registration fees. The school offers Academic Year 2026-2027 admissions.
2. BTEC and Diploma Courses: Pearson-accredited BTEC courses and diploma programmes providing additional revenue streams beyond standard curriculum offerings.
3. Scholarship Programs: Madam Sosamma Lazar 100% Scholarship Award offered to eligible students, which may affect net revenue but attracts high-caliber students.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Bloomington Academy is a K-12 British curriculum school in Ajman, UAE, delivering internationally recognised education from the Early Years Foundation Stage (EYFS) through Cambridge International Primary, Cambridge Lower Secondary, GCSE, A-Levels, and Pearson-accredited BTEC vocational courses. It sells tuition-based enrolment, registration, and re-registration services directly to families, supported by AI-personalised learning platforms, STEAM education, and Cambridge Early Years curriculum frameworks.

Product overview

The Bloomington Academy is a British curriculum K-12 educational institution in Ajman, UAE. The school offers a unified educational platform comprising Early Years Foundation Stage (EYFS), Cambridge International Primary Programme, Cambridge Lower Secondary Programme, and recently achieved Cambridge Early Years Centre status. Secondary students pursue GCSE and A-Level qualifications alongside Pearson-accredited BTEC vocational courses. This multi-program architecture spans from early childhood through pre-university education, anchored by British educational standards and enhanced through Cambridge curriculum frameworks and international accreditations including BSO Accreditation.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Years Foundation Stage (EYFS) Flexible and quality early childhood education meeting statutory requirements, delivered by specialist sector experts with thorough understanding of early years and childcare. Targeted at children aged 3-5 and their families in the UAE.
• Cambridge International Primary Programme International framework for developing Mathematics, English, and Science skills and knowledge in young children, part of the Cambridge pathway. Targeted at primary-age students and their families.
• Cambridge Lower Secondary Programme Educational framework for students in Grades 6 to 8 (Key Stage 3), building on the primary stage and developing student knowledge and skills in Mathematics, English, and Science.
• Cambridge Early Years Centre Globally recognized early childhood education program forming part of the school's 'Triple Crown' of academic excellence, ensuring seamless transition from home to school with structured curriculum aligned with UAE and international standards.
• GCSE and A-Level Programmes British curriculum qualifications typically taken by students around age 16 (GCSEs) and ages 16-18 (A-Levels), serving as stepping stones to university admission for secondary students.
• BTEC Vocational Courses Pearson-accredited vocational courses providing practical knowledge and expertise in various fields, integrated under the Year of Community initiative for innovation and entrepreneurship, targeted at secondary and post-16 students.

Quantifiable outcome

• Arabic Benchmark Test Excellence Award among over 1,000 participating schools in UAE
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• PALS GREENminorImplementation/ SI/ Consulting Partner · 17 May 2026Workshop provider for 8th Graders on creating terrariums. Ms. Piumee Mahesha, owner, conducted sustainability workshop using natural elements for miniature green ecosystems.
• Malabar Gold & DiamondsminorOthers · 15 May 2026Sponsorship partnership for International Nurses' Day celebration. Contributed to event supporting healthcare professionals.
• APEA (Asian Private Education Association)coreStrategic or Co-development Partner · 13 May 2026Collaborative partnership with APEA led by H.E. Aisha Sultan Majid Al Shamsi, Executive Director. Visit to school on May 13, 2026 brought warmth and encouragement to learning community. Discussions on quality assurance, Teaching & Learning Training Center, and student skills initiatives. NPE schools pledged to work collaboratively under APEA leadership.
• UAE National Cricket TeamminorOthers · 12 November 2025Ms. Chaya Mughal, UAE cricketer, visited school and donated six cricket kits signed by herself to inspire students and support girls' cricket team.
• Emirates Environmental Group (EEG)minorStrategic or Co-development Partner · 2 April 2025Participation in 'For Our Emirates We Plant' Campaign at Special Bee Reserve in Al Minae, Ras Al Khaimah. Schools recycled over 3000 kg of paper to support environmental sustainability.
• Red CrescentminorOthers · 5 March 2025Charitable donation presented during 10th anniversary celebration as part of social responsibility initiatives.
• Toyin AkanniminorOthers · 13 November 2024Renowned author, educator, and speaker conducted workshop for young writers on environmental storytelling, writing skills development through prompts and journaling.
• APEA and NPE Leaders AlliancecoreStrategic or Co-development PartnerLandmark meeting between APEA and NPE Leaders Alliance with H.E. Aisha Sultan Majid Al Shamsi to chart course for educational excellence in Ajman. Plans include quality assurance in data analysis, Teaching & Learning Training Center, and student skills enhancement initiatives.
• Mohammed Bin Rashid Al Maktoum Solar ParkminorOthersEducational visit for students to explore UAE's sustainable energy journey and innovative technologies. Included museum tours and hands-on lessons on electrical transformers.
• Dolphinarium, Creek Park DubaiminorOthersEducational field trip for KG1 and KG2 students to experience exotic bird shows, dolphins, and seals performances for experiential learning.
• TR88HOUSE DubaiminorOthersKindergarten field trip venue offering interactive recreation and education blend for young learners with imaginative play and hands-on activities.
• Thumbay HospitalminorOthersDental hygiene awareness sessions for kindergarten students by expert dentists. Ongoing health partnerships for student wellness programmes.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GEMS Education: Largest private K-12 operator in the UAE with multiple British and international curriculum schools across Dubai, Abu Dhabi, and other emirates. Comparable as a premium British curriculum provider to UAE expatriate families, but with vastly larger scale, multiple campuses, and broader portfolio.
• Nord Anglia Education: Global premium school group with UAE campuses offering British/international curricula. Comparable in serving expatriate families seeking globally recognized qualifications, but operates at greater scale and broader geographic footprint.
• Cognita Schools: International school group operating British curriculum schools across multiple markets including the Middle East. Comparable in delivering Cambridge/British pathways, but with a multi-country portfolio and more institutional governance.
• Wellington International School: Large premium school in Dubai offering British curriculum with extensive extracurricular and STEAM offerings. Comparable in curriculum and family segment, though it operates at significantly larger scale in a more competitive market.

Direct peers

• Taaleem: UAE-based premium school operator running multiple British curriculum institutions (e.g., Dubai British School, Raha International School). Directly comparable in offering British curriculum pathways and competing for the same UAE expatriate family segment.
• Dubai British School: Established British curriculum school in Dubai operated by Taaleem. Comparable in offering the full EYFS-through-A-Level British pathway to UAE families, and a benchmark for premium British positioning in a neighboring emirate.
• Star International School: British curriculum school group with campuses across the UAE serving expatriate families. Comparable in offering EYFS through secondary British pathways and competing for the same regional family demographic.
• Repton School Abu Dhabi / Repton Fryatt: British curriculum premium school operating in the UAE under the Repton brand. Directly comparable as a BSO-style British curriculum provider targeting expatriate families seeking GCSE/A-Level pathways.

Regional players

• Emirates National School: Multi-campus UAE school offering both MOE and international streams. Comparable as a UAE-headquartered K-12 operator targeting local and expatriate families, though with broader curriculum mix.

Others

• Pearson Edexcel (BTEC division): UK-based awarding body whose BTEC vocational courses Bloomington offers. Not a direct competitor but a strategic enabling partner, since BTEC accreditation differentiates Bloomington's curriculum stack and is mirrored across peer schools.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TBACajman
• LinkedInlinkedin.com/company/the-bloomington-academy

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bloomington Academy