Services - The Branch Employment Agency

What Services - The Branch Employment Agency does

The Branch Employment Agency Pte. Ltd. is a Singapore-based maid placement agency licensed by the Ministry of Manpower (EA No. 16C7894). It recruits, sources, and places Migrant Domestic Workers (MDWs) from Indonesia, the Philippines, Myanmar, India, and Sri Lanka into Singaporean households, and additionally offers professionally trained home-based elder caregivers. The agency runs an online maid search portal powered by the third-party bestmaid.com.sg platform, which provides candidate filtering by nationality, age, experience, marital status, education, religion, and language skills, alongside an employer shortlist/enquiry system and an MDW orientation and immersion program.

The business operates as a direct-to-consumer service targeting Singaporean families needing household help, childcare, or eldercare. Its single office is located at 304 Orchard Road in Lucky Plaza, Singapore, with stated hours seven days a week. Customer acquisition is driven by the website's search directory plus direct contact via phone, WhatsApp, and email; the firm has no identified social media presence or app. The pricing model is service-fee based for placements, with the agency publicly emphasizing transparent and affordable fees, although specific rates are not disclosed.

The company is privately held with a team of approximately 5 staff, no disclosed institutional funding, and no management bios available. The website copyright is held by STREET PTE. LTD., suggesting a common-ownership or vendor relationship with the bestmaid.com.sg operator. No AI, API, or proprietary technology stack is evident; the underlying technology is essentially a standard third-party maid-agency portal.

Name

Services - The Branch Employment Agency

Legal name

The Branch Employment Agency Pte. Ltd.

Website

https://thebranch.com.sg

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Branch Employment Agency is a Singapore Ministry of Manpower–licensed maid placement agency that recruits Indonesian, Filipino, Myanmar, Indian, and Sri Lankan domestic workers and elder caregivers for Singaporean households, operating direct-to-consumer from a single Orchard Road office.

Ownership category

akta.pro rank

Product category

Domestic Worker Placement Services

NAICS

Temporary Help Services (56132)

SIC

Services-Employment Agencies (7361), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL)

akta.pro secondary industry

Global Mobility, Immigration & Relocation (BPACAPAN)

Keywords

• Maid placement services
• Domestic worker placement
• Elder caregiver services
• Migrant domestic workers
• Singapore employment agency

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Maid Placement Services: The agency generates revenue through service fees charged to employers for placing domestic helpers. The fee structure is described as simple, clear, and fully transparent. Services include placement of transfer maids, ex-Singapore maids, and fresh maids from overseas, as well as professionally trained home-based elder caregivers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

The Branch Employment Agency places Migrant Domestic Workers (MDWs) from Indonesia, the Philippines, Myanmar, Sri Lanka, and India with Singapore-resident families, covering transfer maids, ex-Singapore maids, and fresh overseas maids. The agency also supplies professionally trained home-based elder caregivers and runs an orientation/immersion program to integrate workers into Singapore household duties.

Product overview

The Branch Employment Agency is a Singapore maid agency offering a comprehensive domestic helper placement service. The core offerings include maid placement services across multiple nationalities (Indonesian, Filipino, Myanmar, Sri Lankan, Indian, and others), elder caregiver services with professional training, and an online maid search portal with filtering capabilities. The agency operates a maid shortlist system for registered employers and provides orientation programs for newly placed domestic workers. The company is powered by bestmaid.com.sg platform and holds MOM License No. 16C7894.

Differentiator

Problem solved

Functional benefit

Products and services

• Maid Placement Services Full-service Migrant Domestic Worker (MDW) placement for Singapore families, covering candidate sourcing across multiple nationalities, documentation processing, and orientation/immersion training to integrate the helper into Singapore household duties.
• Elder Caregiver Services Placement of professionally trained home-based elder caregivers delivering compassionate, competent, and attentive care tailored to the needs of elderly family members in Singapore households.
• MDW Orientation and Immersion Program Pre-placement training program for MDWs and elder caregivers covering Singapore household norms, work expectations, and caregiving competencies to ensure effective integration after deployment.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• bestmaid.com.sgcoreTechnology or IntegrationThe Branch Employment Agency's website is powered by bestmaid.com.sg, the premier web portal for maid agencies in Singapore. This platform provides the technical infrastructure for maid profiles, search functionality, and maid database management. The agency operates under EA No. 16C7894 and is listed on the bestmaid.com.sg platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Maid2Match: Singapore-based digital-first maid matching platform. Directly competes with The Branch by offering Filipino, Indonesian, and Myanmar MDW placement with online shortlisting and filtering — a tech-enabled alternative to traditional agencies like The Branch.
• HomeTrust Maid Agency: Singapore-based licensed maid placement agency serving families seeking domestic helpers. Competes on similar product dimensions (multi-nationality MDWs, transparent fees) with The Branch in the same local market.
• JForce Employment Agency: Singapore-licensed maid employment agency offering multi-nationality MDW placement. Same target market (Singapore families), same regulatory framework (MOM license), and same service delivery model as The Branch.
• Universal Employment Agency: Long-established Singapore maid agency placing Indonesian, Filipino, and Myanmar MDWs. Directly comparable service offering, target customers, and operating geography to The Branch.
• Sterling Employment Agency: Established Singapore MOM-licensed maid agency offering MDW placement across multiple nationalities. Comparable product offering, customer base, and regulatory framework to The Branch, with a longer operating history.
• Active Maid Agency: MOM-licensed Singapore maid agency providing MDW placement with online search and shortlist functionality. Closely comparable operating model, customer base, and product mix to The Branch.
• Homely Maids Agency: Singapore-based licensed MDW placement agency competing for the same families seeking affordable Filipino, Indonesian, and Myanmar domestic helpers with similar transparency-led positioning.

Broad incumbents

• Care.com: Global online marketplace connecting families with caregivers, housekeepers, and elder care providers. Comparable target customers and household care use cases to The Branch's elder caregiver and domestic helper offerings, though operating as a broad platform rather than a licensed Singapore agency.
• NTUC Health Co-operative: Large Singapore elder care provider offering home personal care, nursing, and daycare services. Comparable to The Branch's home-based elder caregiver service line, but at significantly greater scale and as part of a broader healthcare and eldercare portfolio.

Emerging players

• Homage Singapore: Singapore-based on-demand home care platform providing elder care and personal care services to families. Overlaps with The Branch's elder caregiver offering via tech-enabled matching, though focuses more on medical-adjacent caregiving than general domestic help.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/services---the-branch-employment-agency

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Services - The Branch Employment Agency