The Brand Identity
The Brand Identity FZC is a UAE-based content publishing and e-commerce platform serving the global graphic design community through curated editorial features, a digital assets store selling templates and mockups, and a design jobs board reaching 150,000 candidates monthly.
- Company typePrivate
- Founded-
- HeadquartersSharjah, United Arab Emirates
- Headcount—
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What The Brand Identity does
The Brand Identity FZC is a Sharjah, UAE-based content publishing and e-commerce platform serving the global graphic and brand design industry, founded in 2015 and operating with approximately 20 employees. The company runs three integrated lines of business: an editorial platform featuring design projects, studio profiles, designer interviews, and typeface showcases; a digital asset e-commerce store selling motion templates (Jitter and After Effects), mockups, and presentation decks under tiered licensing (Personal, Studio/Team, Commercial); and a job board connecting design studios and brands with creative talent, reportedly reaching 150,000 candidates per month.
Revenue is generated through one-time perpetual license sales of digital products (priced from $17 to $420 across individual templates and discounted bundles), recurring paid membership subscriptions that auto-renew, and paid job postings with premium reach options. Distribution relies on the direct e-commerce storefront at the-brandidentity.com/store, organic content marketing, an email newsletter, and an active presence across seven social platforms (Instagram, Pinterest, LinkedIn, X, Facebook, Threads). Customer segments span design studios and creative agencies seeking visibility, individual designers and freelancers purchasing assets, brands hiring design talent, and type foundries seeking exposure.
The technology stack is standard web infrastructure with cookie-based analytics (Google Analytics), Facebook pixel for retargeting, and Stripe for payment processing. The store operates as a multi-vendor marketplace with independent sellers such as Studio Coal, ARKETYPE, Rico Supply, RESAMPL, ena.supply, and Velvele. No mobile app, public API, proprietary AI features, disclosed funding rounds, or institutional investors are present in the source material; the company is privately held under UAE Sharjah Publishing City Free Zone jurisdiction.
The Brand Identity firmographics
Firmographics- Name
- The Brand Identity
- Legal name
- The Brand Identity FZC
- Website
- https://the-brandidentity.com
- Company type
- Private
- Operating status
- Operating
- Short description
- The Brand Identity FZC is a UAE-based content publishing and e-commerce platform serving the global graphic design community through curated editorial features, a digital assets store selling templates and mockups, and a design jobs board reaching 150,000 candidates monthly.
- Ownership category
- akta.pro rank
The Brand Identity industry classification
Industry- Product category
- Digital Design Asset Marketplace
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Visual Identity & Brand Design Systems (BPAFAEAC)
- akta.pro secondary industry
- Brand Strategy & Identity Systems (MPAAAEAA)
Keywords
Where The Brand Identity is headquartered
LocationHeadquarters
- HQ city
- Sharjah
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
The Brand Identity business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Digital Product Sales: The store sells digital design assets including After Effects templates, Jitter templates, mockups, presentation templates, and bundles. Products are sold with tiered licensing (Personal, Team/Studio, Commercial). All sales are final from the moment payment is processed.
- Membership Subscriptions: The Brand Identity offers paid membership plans that provide access to services. Subscriptions are non-refundable and auto-renew. Pricing is calculated in USD with a third-party payment processor.
- Job Board: The platform hosts a job board where design studios and brands can post job listings for designers and creative professionals. The jobs section reaches 150,000 candidates monthly.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Jitter Template - Single template |
| One time/ perpetual license | Pay-as-you-go | Jitter Template Collection - 8 templates |
| One time/ perpetual license | Pay-as-you-go | After Effects Template with tiered licensing |
| One time/ perpetual license | Pay-as-you-go | Brand Guidelines OS Figma Template |
| One time/ perpetual license | Pay-as-you-go | Client Starter Template Bundle |
| One time/ perpetual license | Pay-as-you-go | Freelancer Pro Template Bundle |
| Transaction based/ take rate | Pay-as-you-go | Jobs posting - free and paid reach |
| Subscription | Monthly | Membership plans |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
The Brand Identity product offering
Product offeringCore offering
The Brand Identity is a curated editorial and commerce platform for the global graphic and brand design industry. It publishes featured design projects, designer interviews, and typeface showcases, while operating a digital storefront that sells downloadable design assets — After Effects and Jitter motion templates, Figma-based brand guideline systems, presentation decks, and mockups — under tiered licenses (Personal, Team/Studio, Commercial). The platform also runs a design jobs board reaching 150,000 candidates monthly.
Product overview
The Brand Identity is a design and branding showcase platform that operates a digital store selling creative assets including mockup templates, motion design templates for Jitter and After Effects, and presentation deck templates. The platform features design projects, typeface reviews, and industry interviews, while its store offers individual templates and mockups alongside bundled products at discounted pricing. The ecosystem also includes a design jobs board connecting studios with creative professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Motion Templates (After Effects & Jitter) Animated templates for Jitter and After Effects including showcases, grids, color transitions, frames, and 3D presentations designed for social media and video content. Sold as individual templates ($49-$69) and bundled collections under tiered licensing (Personal, Team/Studio, Commercial).
- Mockups Store Digital mockup templates for showcasing designs in realistic contexts including magazines (Retro Magazine Mockup from $17), out-of-home advertising (OOH Mockup 051 from $19), product boxes (Beam Box Mockup 04 from $19), and device mockups (Nothing Phone (2) Mockup 1 from $19).
- Presentation Decks Modular presentation template systems and brand guidelines templates for client presentations and portfolio showcases. Includes The Studio – Modular Presentation System ($89), Client Starter Template Bundle ($208.75), Brand Guidelines Presentation Template (from $34), and Grid Layout System 001 ($19).
- Design Jobs Board Job board connecting design studios and agencies with creative talent. Features positions including designers, art directors, strategy leads, and project managers across global locations. Free posting available with paid premium reach extending to 150,000 candidates monthly.
- Editorial Features (Projects, Interviews, Typefaces) Curated editorial features showcasing brand and graphic design projects, studio profiles, designer interviews, and typeface reviews. Drives organic traffic and establishes industry authority.
- Membership Plans Paid membership subscriptions providing access to services on the platform. Auto-renewing, non-refundable, priced in USD.
Companies that use The Brand Identity
Customer profileSegments4 records
Ideal customer profiles4 records
The Brand Identity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Brand Identity partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Studio CoalminorStudio Coal is a seller in The Brand Identity store, offering the Brand Guidelines OS Figma Template for $79.00. This is a seller-vendor relationship where the studio provides digital products through the platform.
- Katya KovalenkominorKatya Kovalenko is a seller offering The Studio – Modular Presentation System in the store for $89.00. Product seller relationship.
- Template.SystemsminorTemplate.Systems is a seller in The Brand Identity store offering presentation templates.
- ARKETYPEminorARKETYPE offers BLANC – Social Media Templates in the store from $65.00. Product seller relationship.
- Rico® SupplyminorRico Supply offers Jitter template bundles in the store. Product seller relationship.
- RESAMPL™minorRESAMPL offers Client OS – Notion Template in the store for $62.00. Product seller relationship.
- ena.supplyminorena.supply offers the Grid Collection (2) – After Effects Templates in the store for $49.00. Product seller relationship.
- VelveleminorVelvele offers the Milky Way Collection of After Effects templates in the motion store. Product seller relationship.
- StripecoreStripe is used as the payment processor for all transactions on the platform. Stripe may collect personal data including transactional data and identifying information. Used for fraud detection, loss prevention, authentication, and analytics related to payment processing.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Brand Identity competitors and assessment
Company assessmentDirect peers
- Behance: Adobe-owned creative portfolio and job platform serving designers worldwide. Behance is the closest direct competitor to The Brand Identity's content-and-jobs board model, with overlapping audiences of graphic/brand designers and a significantly larger scale.
- Dribbble: Design community and jobs marketplace with strong brand-designer overlap. Dribbble competes directly on portfolio visibility, design inspiration, and hiring — the same horizontal use cases TBI serves.
- It's Nice That: Editorial design publication showcasing creative projects, interviews, and typefaces. Closest comparable in editorial format, brand-design focus, and curated positioning to TBI's features section.
- Dezeen: Leading design and architecture editorial platform featuring projects and interviews. Comparable as a content-led design publication monetized through brand visibility and audience reach.
- Creative Boom: Independent design magazine and creative community covering graphic design, branding, and illustration. Closely comparable in audience (working designers), editorial format, and brand-design vertical focus.
- Awwwards: Web and digital design recognition platform featuring curated site reviews, interviews, and conferences. Comparable as a curated editorial platform serving design professionals with content + community + commercial offerings.
- Brand New (UnderConsideration): Editorial site reviewing corporate and brand identity work. Highly comparable in brand-identity editorial niche and serves overlapping audience of brand designers and design-curious brands.
Broad incumbents
- Envato Elements: Large-scale subscription-based digital assets marketplace selling templates, mockups, and graphics. Comparable as a competing template and mockup store serving professional designers, but at much larger scale via subscription model.
- Motion Array: Subscription marketplace for After Effects templates, Premiere Pro assets, and motion graphics. Directly competes with TBI's motion template category across overlapping buyer segments.
Emerging players
- Pangram Pangram Foundry: Independent type foundry featured on TBI and active in the same brand-design editorial ecosystem. Comparable as a peer in the broader curated brand-design content and typeface retail space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Brand Identity social profiles
Digital presenceThe Brand Identity financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Brand Identity leadership team
Management profileNumber of profiles
The Brand Identity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Brand Identity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Brand Identity
What does The Brand Identity do?
The Brand Identity is a curated editorial and commerce platform for the global graphic and brand design industry. It publishes featured design projects, designer interviews, and typeface showcases, while operating a digital storefront that sells downloadable design assets — After Effects and Jitter motion templates, Figma-based brand guideline systems, presentation decks, and mockups — under tiered licenses (Personal, Team/Studio, Commercial). The platform also runs a design jobs board reaching 150,000 candidates monthly.
Is The Brand Identity a public or private company?
The Brand Identity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Brand Identity founded?
The Brand Identity was founded in -1.
Where is The Brand Identity based?
The Brand Identity is headquartered in Sharjah, United Arab Emirates, in the Middle East region.
How does The Brand Identity make money?
Three revenue lines are on record. Digital Product Sales are the primary driver. The others are membership Subscriptions and job Board.
Who are The Brand Identity's main competitors?
Direct peers on record are Behance, Dribbble, It's Nice That, Dezeen, Creative Boom, Awwwards and Brand New (UnderConsideration). Broad incumbents are Envato Elements and Motion Array. Pangram Pangram Foundry is listed as an emerging player.
Does The Brand Identity have an API?
No public API is recorded for The Brand Identity.
What industry is The Brand Identity in?
The Brand Identity's product category is Digital Design Asset Marketplace. Its primary akta.pro industry code is BPAFAEAC, Visual Identity & Brand Design Systems, with a secondary code of MPAAAEAA, Brand Strategy & Identity Systems. Its NAICS code is 541430 and its SIC code is 7311.