The Breakfast Group

What The Breakfast Group does

The Breakfast Group is an independent, founder-owned hospitality operator founded in 1991 by Eric Yu and Connie O'Donovan, headquartered at 171-173 Bermondsey Street, London. The Group operates a portfolio of ten individually themed restaurant and bar venues across central London (Covent Garden, Chinatown, Soho, Fitzrovia, Spitalfields, Bond Street and Bermondsey) and one venue in Birmingham's Mailbox complex. Each venue is positioned as a distinct concept: themed Asian bars and restaurants (Opium Chinatown, 68 & Shanghai, Lucy Wong, Yuu Kitchen, The Last Talisman), cocktail and rum bars (Burlock, FAM Bar), a members-only cocktail lounge (Martinez), a Spanish tapas venue with live flamenco (Salvador & Amanda), and an industrial-style bar and restaurant (Gas Street Social).

The Group's underlying technology footprint is limited to standard hospitality tooling: a Squarespace-built corporate website with per-venue marketing microsites, email newsletter signup, and direct reservations by phone or venue-specific email. There is no proprietary software platform, no mobile app, no public API or partner integrations, and no documented AI or data capabilities. Operations are front-of-house, back-of-house and back-office teams supporting physical venues, with no franchise or reseller model; all venues are directly owned and operated.

Revenue is generated primarily through transactional food and beverage sales across the venue portfolio, supplemented by special events, private bookings, cocktail masterclasses and rum-club experiences. The Martinez venue adds a recurring membership-fee revenue stream. Pricing is venue-specific and not centrally disclosed. The Group targets London professionals and residents (primary), tourists and visitors, and group/celebration bookings across its high-footfall locations. No external funding, institutional investment or M&A activity is disclosed; the company has remained privately held under founder control for over three decades.

Name

The Breakfast Group

Legal name

The Breakfast Group

Website

https://thebreakfastgroup.co.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

The Breakfast Group is an independent, founder-owned London hospitality operator founded in 1991, running ten individually themed restaurant and bar venues across central London and Birmingham, serving professionals, tourists and group bookings through direct F&B sales, private events and a members-only cocktail lounge.

Ownership category

akta.pro rank

Product category

Restaurant & Bar Hospitality

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industry

Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Restaurant operations
• Cocktail bar venues
• Hospitality group
• Themed dining experiences
• Private event bookings

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Food and Beverage Sales: Core revenue stream from food and beverage sales across all venue concepts including restaurants, cocktail bars, rum rooms, and members-only lounges. Revenue generated through individual transactions at each venue location.
2. Special Events and Private Bookings: Revenue from hosting special events, private bookings, and exclusive experiences such as cocktail masterclasses, rum club memberships, and themed dining events.
3. Membership Programs: Martinez venue operates as a members-only cocktail lounge, suggesting membership fee revenue for exclusive access and curated cocktail experiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Breakfast Group owns and operates a portfolio of 10 individually themed restaurant, bar, and lounge venues across London and Birmingham. Each venue has its own concept, cuisine, cocktail program, and atmosphere — ranging from Asian-themed speakeasies and rum bars to a Spanish tapas restaurant with live flamenco and a members-only cocktail lounge. Revenue is generated through on-site food and beverage sales, private event bookings, cocktail masterclasses, and a membership program at Martinez.

Product overview

The Breakfast Group is a hospitality company operating a portfolio of distinct restaurant and bar venues across London and Birmingham. The portfolio includes Asian-themed establishments (Yuu Kitchen, 68 & Shanghai, Lucy Wong, Opium Chinatown, The Last Talisman), rum and cocktail bars (Burlock, FAM Bar), a members-only cocktail lounge (Martinez), a Spanish tapas venue with flamenco entertainment (Salvador & Amanda), and a contemporary bar/restaurant (Gas Street Social). Each venue is individually themed and operated, offering different cuisines, cocktail programs, and entertainment experiences. The company does not offer a unified software platform or technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• 68 & Shanghai A 4-floor Spitalfields venue combining a classic wine bar with charcuterie boards and a Shanghai Cocktail Lounge offering signature cocktails and traditional dim sum.
• Yuu Kitchen Pan-Asian restaurant in Spitalfields serving South Pacific-inspired small plates tapas-style, with manga murals and open-plan counter dining.
• Lucy Wong Cocktail bar in Fitzrovia inspired by the 1957 novel The World of Suzie Wong, serving signature cocktails with Cantonese dim sum and roast meats, plus a late-night lounge and heated outdoor courtyard.
• Opium Chinatown Two-floor, 1920s Shanghai-themed speakeasy in Chinatown/Soho serving molecular mixology cocktails and traditional steamed dim sum.
• Burlock Rum-focused tropical bar near Bond Street featuring over 200 rum varieties, 22 signature cocktails, Caribbean small plates, and a Saturday Bottomless Brunch with Carnival Dancers.
• FAM Bar Cocktail bar on Duke Street near Bond Street/Oxford Street offering inventive signature cocktails, refined classics, and a retro-themed food menu including mac & cheese and charcuterie plates.
• Salvador & Amanda Spanish tapas restaurant near Leicester Square in Covent Garden, featuring live flamenco shows and late-night entertainment.
• The Last Talisman Cocktail bar with Asian grill on Bermondsey Street near London Bridge, featuring expertly crafted cocktails, modern art decor, and a music backdrop.
• Martinez Members-only cocktail lounge on Greek Street in Soho, serving cocktail connoisseurs with eclectic drinks, food experiences, and diverse music programming.
• Gas Street Social Bright, industrial bar and restaurant at The Mailbox in Birmingham with natural wood panelling, serving cocktails and sharing plates.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-breakfast-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Breakfast Group