The Captain's House

What The Captain's House does

Clikpic, operated by the legal entity Clik.com Websites Ltd, is a UK-based self-serve SaaS website building platform purpose-built for photographers and visual artists. The platform provides an online (browser-based) admin system, a library of stylish templates designed specifically for showcasing visual content, customizable features, custom domain name support, and full e-commerce facilities, enabling users to build, edit, and maintain professional portfolio and storefront websites without installing any software or requiring technical expertise.

The core product is the Clikpic Website Builder, priced at £40 per year on an annual subscription basis with a free 2-week trial preceding conversion. An optional paid add-on called Clikbuild allows customers to outsource initial site creation to Clikpic's team, after which the customer retains full admin control. Go-to-market is product-led growth via direct online signup through clikpic.com, supported by organic discovery, a public customer site gallery (organized A-Z), and earned-media validation through an Amateur Photographer magazine recommendation. The target customer base consists of professional and amateur photographers plus visual artists (painters, illustrators, other creatives) who need an affordable, low-friction online presence and the ability to sell prints or artwork.

The business operates as a privately held, bootstrapped entity with no disclosed institutional investors, parent company, or subsidiaries. No funding rounds, M&A activity, leadership changes, or geographic expansion events are evidenced in the available source material. The legal entity (Clik.com Websites Ltd) is registered in the United Kingdom, and operations are scoped to a single-country/domestic market.

Name

The Captain's House

Legal name

Clik.com Websites Ltd

Website

https://the-captains-house.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Clikpic is a UK-based SaaS website builder for photographers and visual artists, offering template-driven sites, e-commerce, and a custom admin system at £40/year via self-serve subscription.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Annual Subscription: Core revenue stream from annual subscription at £40 per year providing access to website building platform, templates, admin system, and e-commerce facilities
2. Clikbuild Service: Optional paid add-on service where the company builds the website for the customer, who can then update it themselves

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Clikpic (operated under Clik.com Websites Ltd, part of The Captain's House) provides an award-winning, subscription-based, self-serve online website building platform aimed at photographers and artists. The service delivers a browser-based admin system, stylish templates designed for visual creators, customizable features, optional custom domain support, and built-in e-commerce facilities, with pricing starting at £40 per year after a free two-week trial. An optional paid Clikbuild service allows the company to construct the website on behalf of the customer.

Product overview

Clikpic is a single unified website building platform for photographers and artists. The core product (Clikpic Website Builder) provides an online admin system with template designs and customizable features. As a cost option, Clikbuild allows customers to have their website built by the service, which they can then manage themselves.

Differentiator

Problem solved

Functional benefit

Products and services

• Clikpic Website Builder
• Clikbuild

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• WordPress.com: Broad hosting and site-building platform used by many photographers and artists for portfolio and commerce sites, competing with Clikpic across the same SMB/individual creator segment.
• Adobe Portfolio: Free portfolio website builder bundled with Creative Cloud, frequently used by photographers and artists — a bundled incumbent competing with Clikpic's paid offering.
• Squarespace: Large general-purpose website builder widely used by photographers and artists for portfolio and commerce sites, competing with Clikpic at the higher-priced end of the same segment.
• Shopify: Dominant e-commerce platform increasingly used by photographers and artists to sell prints and artwork online — overlaps with Clikpic's e-commerce functionality and could absorb that layer of the value proposition.
• Wix: Major general-purpose website builder with specific templates and apps for photographers and artists, competing on price (including free tiers) and feature breadth.

Direct peers

• Cargo: Design-led website builder aimed at artists, photographers and creative portfolios — directly comparable to Clikpic's artist/photographer vertical.
• Zenfolio: Long-standing photographer platform offering portfolio websites plus integrated e-commerce for prints, targeting the same professional and amateur photographer segment as Clikpic.
• Format: Website builder specifically designed for photographers, artists and designers with portfolio templates, e-commerce and proofing — directly competes for the same Clikpic customer persona.
• SmugMug: Subscription website builder purpose-built for photographers with portfolio templates, custom domains and integrated print/commerce — the closest direct vertical competitor to Clikpic.
• Pic-Time: Photographer-focused platform combining client galleries, portfolio sites and print/commerce — overlapping with Clikpic's photography and e-commerce value proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-captain's-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Captain's House