What TheCable does

TheCable is the trade name of Cable Media and Publishing Ltd, a Nigerian private limited company incorporated on November 29, 2011, that operates thecable.ng, an online news platform launched on April 29, 2014. The company publishes knowledge-driven journalism covering Nigerian politics, business, sports, climate, lifestyle, and international affairs, plus dedicated verticals such as Policy Radar and Petrobarometer. Its sub-brands include CableCheck (factcheck.thecable.ng), a multilingual fact-checking service publishing in English, Pidgin, Yoruba, and Igbo, and TheCable Lifestyle (lifestyle.thecable.ng), covering entertainment and cultural content.

The platform is built on a WordPress-based content management system with no proprietary technology stack disclosed. Distribution is exclusively digital across the website, Facebook, Twitter/X, Instagram, YouTube, a WhatsApp Channel, and Google News. The business is headquartered at 5b Iyalla Street, Alausa, Ikeja, Lagos, with a secondary office in Abuja and a Head of Northern Operations to support federal-government and northern-region reporting. The company employs approximately 50-56 staff across editorial, digital, and administrative functions, including a 27-person named editorial team with desk heads for Politics, Judiciary & Crime, Diplomacy, Sport, and Business.

TheCable operates a direct-to-consumer, ad-supported model. All content is free to readers with no subscription or paywall; revenue is generated through display advertising and sponsored/promoted content sections labeled "PROMOTED." The company is founder-led under Simon Kolawole (Founder/CEO), with a Board of Directors comprising Abimbola Kolawole and Waziri Adio. No funding rounds, external investors, parent company, or revenue figures are disclosed in the source data.

Name

TheCable

Legal name

Cable Media and Publishing Ltd

Website

https://thecable.ng

Company type

Private

Founded year

2011

Operating status

Operating

Short description

TheCable (Cable Media and Publishing Ltd) is a Nigerian independent digital news publisher founded in 2011 and launched online in 2014, delivering free ad-supported journalism in English, Pidgin, Yoruba, and Igbo to general Nigerian news consumers across politics, business, sports, lifestyle, and climate.

Ownership category

akta.pro rank

Product category

Online News Publishing

NAICS

Periodical Publishers (513120)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Online news publishing
• Digital journalism
• Fact-checking services
• Nigerian news media
• Independent journalism

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Advertising: Display advertising on website pages, sponsored content sections, and promotional placements. Multiple advertisement slots visible throughout the website.
2. Sponsored/Promoted Content: Branded promotional content sections labeled as 'PROMOTED' featuring partner announcements and sponsored articles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

TheCable operates an independent Nigerian online news platform delivering knowledge-driven journalism across politics, business, sports, climate, lifestyle, and international affairs via thecable.ng. It is augmented by a dedicated fact-checking service (CableCheck) at factcheck.thecable.ng and a lifestyle vertical. Content is freely accessible to readers and monetized through digital advertising and promoted content placements.

Product overview

TheCable operates as a unified online news platform consisting of its primary news website (TheCable.ng) delivering knowledge-driven journalism in pursuit of Nigeria's progress, with specialized sub-brands including CableCheck for fact verification and TheCable Lifestyle for entertainment coverage. The platform was established by Cable Media and Publishing Ltd on November 29, 2011, and launched its online news service on April 29, 2014.

Differentiator

Problem solved

Functional benefit

Brands

• TheCable Lifestyle: Lifestyle section covering entertainment, celebrity news, and lifestyle content.
• CableCheck (FactCheck)

Products and services

• TheCable.ng Primary online news platform delivering knowledge-driven journalism focused on Nigerian news across politics, business, sports, climate, and international affairs. Features multi-category coverage including The Nation, Business, Policy Radar, Sport, Climate, and Viewpoint, targeting general Nigerian readers.
• CableCheck (Fact Check) Dedicated fact-checking service that verifies claims, identifies misinformation, and publishes disinfo alerts in multiple Nigerian languages (English, Pidgin, Yoruba, Igbo) to combat fake news. Targets Nigerian readers, journalists, and public-interest stakeholders seeking verified information.
• TheCable Lifestyle Lifestyle section covering entertainment, celebrity news, book reviews, and cultural content as a separate vertical from core news coverage. Targets Nigerian readers interested in lifestyle and entertainment content.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• AstraZenecaminorOthersNot a partnership. TheCable reported on NAFDAC's warning about counterfeit Forxiga (dapagliflozin) drugs where AstraZeneca, the pharmaceutical company, notified NAFDAC about counterfeit products imitating their brand. This is a news story covered by TheCable, not a partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Premium Times: Nigerian independent digital news publication covering politics, business, and investigations. Directly comparable as a privately-held, online-first Nigerian news outlet competing for the same audience and advertiser base.
• Punch Newspapers: One of Nigeria's largest news brands with a strong digital news operation. Comparable as a multi-category Nigerian news publisher with broad political, business, and sports coverage and an advertising-supported model.
• The Guardian Nigeria: Nigerian online news outlet covering politics, business, and international affairs. Directly comparable multi-category Nigerian news publisher competing for similar reader and advertiser segments.
• Daily Trust: Nigerian daily newspaper with significant digital presence. Comparable as a multi-category news publisher with national coverage and similar political/business beats to TheCable.
• Sahara Reporters: US-based Nigerian-affiliated digital news platform focused on investigative and political reporting. Comparable as an online-first Nigerian news outlet targeting diaspora and Nigerian audiences.
• Vanguard News: Major Nigerian national newspaper with strong online news operations. Comparable as a multi-category Nigerian news publisher competing for advertising and readership across politics, business, and general news.

Broad incumbents

• Channels Television: Major Nigerian broadcast news network with a significant digital presence. Comparable as a multi-platform Nigerian news brand, though primarily a broadcaster rather than digital-native publisher.
• BBC News Pidgin: BBC's Pidgin-language news service for West Africa. Comparable through its Nigerian/West African audience targeting, Pidgin-language coverage, and fact-checking standards; competes for the same reader base with vastly larger resources.

Emerging players

• Dubawa: Nigerian fact-checking project under the International Fact-Checking Network. Directly comparable through its fact-checking focus, which overlaps with TheCable's CableCheck vertical; partial competitor for the trust/news-verification audience.

Others

• TheCable Lifestyle: Listed for completeness — this is actually TheCable's own lifestyle vertical. Included to flag the internal product portfolio structure rather than as an external competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

• Xtwitter.com/thecableng
• YouTubeyoutube.com/@thecableng
• Facebookfacebook.com/thecableng
• Instagraminstagram.com/thecableng

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TheCable