The Chilli Pickle

What The Chilli Pickle does

The Chilli Pickle is a privately held, single-site regional Indian restaurant founded in 2008 by Alun and Dawn Sperring in Brighton, United Kingdom. The business operates one physical restaurant at 6-8 Meeting House Lane, Brighton, BN1 1HB (relocated in 2025 from its Jubilee Street premises of 2010-2025), supported by 25 employees. The restaurant serves lunch focused on light bites, kebabs, salads, and street food, and dinner offering a full sharing experience featuring classic and creative regional curries, kebabs, and its signature Barbecue Surf & Turf, with an award-winning Octoberbest Brunch served Thursday through Sunday.

The company's revenue model is multi-channel but operationally simple: dine-in service (the primary revenue stream), takeaway and collection via Deliveroo and OrderSwift, and gift vouchers sold through mytoggle.io. Ancillary commercial activity includes co-marketing promotions (e.g., £5 Margaritas with October Brighton) and seasonal menus (Special Festive Sharing Menu for Christmas parties). The brand relies on organic social media (Instagram) and earned media for marketing, with no formal paid acquisition or digital advertising infrastructure. Pricing is not publicly disclosed; lunch and dinner menus are distributed as PDF downloads.

The technical foundation is minimal, reflecting a hospitality business model rather than a technology company. There is no proprietary software, no mobile application, no API, and no AI capabilities. The restaurant's competitive moat is built on the chef-owner's culinary pedigree (20 years across 8 countries, 12 years focused on Indian cuisine), 17 years of brand reputation, and a stack of converged industry awards (Michelin Bib Gourmand 2010-2022, AA 2 Rosettes 2009-2020, 7-time British Curry Awards winner, National Restaurant Awards Top 100 for six consecutive years). Distribution is concentrated in Brighton with no multi-site expansion, franchise, or e-commerce food product line.

Name

The Chilli Pickle

Legal name

The Chilli Pickle

Website

https://thechillipickle.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Chilli Pickle is a single-site, chef-owned regional Indian restaurant in Brighton, UK, founded in 2008 by Alun and Dawn Sperring. It serves upscale dine-in lunch and dinner, takeaway via Deliveroo, and group events to Brighton consumers.

Ownership category

akta.pro rank

Product category

Indian Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM)

Keywords

• Regional Indian cuisine
• Fine dining restaurant
• Takeaway and delivery
• Curry house
• Gift vouchers

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Restaurant: On-site dining experience serving lunch and dinner with menus featuring regional Indian cuisine, street food, kebabs, and curries. Includes cocktail and drinks service.
2. Takeaway & Collection: Customers order food for pickup or delivery via Deliveroo and Click & Collect. Includes combo meals and beverages.
3. Gift Vouchers: Sale of gift vouchers for restaurant meals and experiences.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Chilli Pickle operates a single-site regional Indian cuisine restaurant in Brighton offering dine-in lunch and dinner service, takeaway and collection, delivery via Deliveroo, and gift vouchers. Lunch features light bites, kebabs, salads and street food, while dinner offers a sharing experience with classic and creative twists on regional curries and kebabs plus the signature Barbecue Surf & Turf. The menu is built on regional Indian recipes with seasonal sourcing, complemented by a curated wine and beer selection and signature dishes such as the Octoberbest brunch.

Product overview

The Chilli Pickle is a regional Indian restaurant in Brighton offering a unified dining experience combining dine-in service, takeaway and collection options. Founded in 2008 by Alun and Dawn Sperring, the restaurant features lunch focused on light bites, kebabs, salads and street food, while dinner provides the full Chilli Pickle sharing experience with regional curries, classic and creative street food twists, and their signature Barbecue Surf & Turf. Additional offerings include gift vouchers, seasonal festive menus, and their award-winning Octoberbest brunch. The restaurant operates exclusively from one location at Meeting House Lane, Brighton, with delivery supported through Deliveroo and collection via OrderSwift.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining Dine-in service offering lunch focused on light bites, kebabs, salads and street food, and dinner featuring the full Chilli Pickle sharing experience with classic and creative twists on regional curries and kebabs plus the signature Barbecue Surf & Turf. Serves Brighton diners and visitors seeking upscale regional Indian cuisine.
• Takeaway & Collection Takeaway and Click & Collect service offering inspired regional curries, street snacks, combo meals, and beverages including wine, lassis, coolers and Kingfisher beer for an at-home regional Indian dining experience. Four-time winner at the British Curry Awards for Best Takeaway.
• Gift Vouchers

Quantifiable outcome

• Michelin Bib Gourmand maintained for 12 consecutive years (2010-2022)
• +3 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DeliveroocoreChannel Partner/ Reseller/ DistributorDeliveroo is the primary delivery partner for The Chilli Pickle, enabling food delivery to customers in Brighton. The partnership has been recognized with the Deliveroo Awards Best Indian 2020. The restaurant also appears on Deliveroo's platform for takeaway orders.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tandoor Chop House: Northern England-based restaurant focused on tandoor cooking and regional Indian flavours. Comparable concept combining regional Indian dishes with a strong house-specific identity.
• Dishoom: A high-profile UK Indian restaurant group (multiple London, Edinburgh and Manchester sites) known for regional Indian cuisine with a strong Bombay cafe concept. Closest comparable in terms of regional Indian positioning, dine-in-plus-delivery model, and award-driven marketing.
• The Grand Trunk Road: Upscale Indian restaurant in London focused on cuisine along the historic Grand Trunk Road, sharing The Chilli Pickle's emphasis on regional rather than generic Indian food.
• Cinnamon Club: Long-established upscale Indian restaurant in Westminster, London, with an author-backed fine-dining menu. Notably cited in The Chilli Pickle's founding story as an inspiration, making it a direct conceptual peer.
• Jamavar: Premium Indian restaurant group with sites in London and Manchester offering refined regional Indian cuisine with cocktail programmes. Comparable in upscale positioning and curated regional menus.
• Kahani: Fine-dining Indian restaurant in Chelsea offering contemporary regional Indian cuisine. Comparable in upscale positioning and chef-led, regionally rooted menu philosophy.
• Gymkhana: Michelin-starred upscale Indian restaurant in London focused on regional Indian dishes from the Gymkhana Club tradition. Highly comparable premium regional Indian dining positioning to The Chilli Pickle.

Broad incumbents

• Indian Accent: World-renowned upscale Indian restaurant group with locations in New Delhi and London. A useful comp for the upper-bound of premium regional Indian positioning and global reputation that The Chilli Pickle aspires to.

Emerging players

• Mowgli Street Food: Multi-site UK chain serving Indian street food in a fast-casual format. Comparable in its regional Indian street-food focus and a relevant comp for any expansion of The Chilli Pickle's lighter lunch/light-bites offer.
• Bundobund: Indian street food and craft beer concept in Leeds/Manchester with a regional, ingredient-led menu. Comparable to the lighter-bites, street-food positioning of The Chilli Pickle's lunch service.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thechillipickle
• LinkedInlinkedin.com/company/the-chilli-pickle

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Chilli Pickle