Cinnamon Collection

What Cinnamon Collection does

Cinnamon Collection is a privately held contemporary Indian restaurant group headquartered in London at the historic Old Westminster Library. Founded in 2000, the group operates a multi-brand portfolio across 7+ locations: The Cinnamon Club (flagship fine dining in Westminster), Cinnamon Kitchen (City/Liverpool Street, Battersea, and Leeds), Cinnamon Bazaar (Covent Garden and Richmond), and Anise Bar. Executive Chef Vivek Singh, who has led the culinary vision for over 20 years, is the operational and reputational anchor of the group, with his cookbooks, masterclasses, and personal brand directly tied to the restaurants.

The business runs a direct-to-consumer model across several revenue streams. Core restaurant dining (lunch and dinner service) is supplemented by private events and catering for 12–250 guests, including weddings and corporate functions. A chef-led masterclass program at Cinnamon Kitchen City offers themed classes, gift vouchers (£250), and premium one-to-one sessions with Singh (£1,250). The group also runs an online shop selling meal kits (FEAST at Home, £100–£150), cookbooks (including a 25th-anniversary title at £50), branded merchandise, and gift vouchers — extending the chef brand beyond the dining room. Marketing is primarily digital (website, email/newsletter) with direct enquiry handling for private events; partnerships are limited to payment processing (WorldPay) and web analytics (Google Analytics).

There is no disclosed revenue, no external funding, and no private equity or parent-company involvement. The group is founder/chef-led, privately capitalized, and operates exclusively in the UK (London, Richmond, Leeds). All growth has been organic — funded by operating cash — through new site openings between 2001 and 2021, with subsequent diversification into packaged retail (meal kits) and experiential retail (masterclasses) rather than further geographic expansion.

Name

Cinnamon Collection

Legal name

The Cinnamon Collection Limited

Website

https://thecinnamoncollection.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Cinnamon Collection is a privately held London-based contemporary Indian restaurant group founded in 2000, operating 7+ venues across London, Richmond, and Leeds under multiple brands (Cinnamon Club, Cinnamon Kitchen, Cinnamon Bazaar, Anise). Led by Executive Chef Vivek Singh, it serves individual diners, private-event clients, and home consumers through dining, masterclasses, and an online shop.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dining: Revenue from dining at flagship restaurants: The Cinnamon Club (Westminster), Cinnamon Kitchen (City & Battersea), and Cinnamon Bazaar (Covent Garden & Richmond).
2. Product Sales: Sale of cookbooks, aprons, tea towels, spice bags, and branded merchandise through the online shop.
3. Meal Kit Delivery: FEAST at Home meal kit delivery service featuring pre-portioned, pre-cooked Indian dishes in temperature-controlled packaging for home reheating. Includes BBQ meal kits, vegan meal kits, and 4-course feasts.
4. Cookery Masterclasses: In-person cooking masterclasses led by Executive Chef Vivek Singh at Cinnamon Kitchen City. Offerings include themed classes (BBQ, brunch, royal cooking, curries), one-to-one sessions, and voucher packages.
5. Private Events & Catering: Private dining and event hosting across multiple venues, catering for parties of 12 to 250 guests including weddings, corporate events, and celebrations.
6. Gift Vouchers: Gift vouchers for restaurant dining, masterclasses, and special experiences available for purchase online.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Cinnamon Collection is a London-based restaurant group operating a portfolio of contemporary Indian dining venues including The Cinnamon Club (Westminster), Cinnamon Kitchen (City, Battersea, Leeds), Cinnamon Bazaar (Covent Garden, Richmond), and Anise Bar. Beyond dine-in services, the group sells meal kits, cookbooks, and branded merchandise through an online shop, runs in-person cookery masterclasses led by Executive Chef Vivek Singh, and hosts private events and catering for 12 to 250 guests.

Product overview

Cinnamon Collection is a contemporary Indian restaurant group operating a portfolio of restaurants across London: The Cinnamon Club (flagship fine dining in Westminster), Cinnamon Kitchen (with City and Battersea locations), Cinnamon Bazaar (Covent Garden and Richmond), and Anise Bar. The group offers a unified dining experience under the leadership of Executive Chef Vivek Singh, complemented by direct-to-consumer products including meal kits for home delivery, in-person cookery masterclasses, cookbooks, gift vouchers, and branded merchandise sold through its online shop. All restaurants are available for private events and dining experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• The Cinnamon Club Flagship contemporary Indian fine dining restaurant in Westminster, offering a full à la carte menu with private dining and event hosting for individual diners, corporate guests, and celebrations.
• Cinnamon Kitchen City Contemporary Indian restaurant at Liverpool Street with dynamic, theatrical dining, private dining spaces, and the adjoining Anise cocktail bar.
• Cinnamon Kitchen Battersea Edgy, contemporary restaurant set in a railway arch with industrial décor and a floating mezzanine, accommodating up to 200 guests for dining and events.
• Cinnamon Kitchen Leeds Restaurant location in Leeds offering the Cinnamon Kitchen contemporary Indian dining experience outside of London.
• Cinnamon Bazaar Covent Garden Spice bazaar-inspired restaurant in Covent Garden offering contemporary Indian dining with a private dining room called Khari Baoli.
• Cinnamon Bazaar Richmond Restaurant location in Richmond offering the Bazaar dining experience with cocktails and private dining options.
• Anise Bar Creative cocktail bar adjoining Cinnamon Kitchen at Liverpool Street, featuring sleek interiors and available for private parties and events.
• Cookery Masterclasses In-person cooking masterclasses led by Executive Chef Vivek Singh at Cinnamon Kitchen City covering themes such as BBQ & Breads, Weekend Brunch, Royal Indian Cooking, Entertaining, and Soulful Indian Curries; available as standard classes (£250), gift vouchers, and one-to-one sessions (£1,250).
• FEAST at Home Meal Kits Pre-portioned, pre-cooked Indian dishes delivered in temperature-controlled packaging for home reheating, including BBQ Meal Kit (£150 for 4), 4-course feast (£120 for 2), and Vegan Meal Kit (£100 for 2).
• Private Events & Dining Private dining and event catering across all restaurant venues, accommodating 12 to 250 guests for weddings, corporate events, and celebrations; feasting set menus at Cinnamon Bazaar from £30 per head.
• Gift Vouchers Online-purchasable vouchers redeemable across Cinnamon Collection restaurants, masterclasses, and special experiences.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hoppers: JKS Restaurants' Sri Lankan and South Indian casual dining concept with multiple London sites. Comparable sub-continental cuisine focus and multi-site London footprint.
• Dishoom: Multi-site Indian restaurant group in the UK with a comparable casual-upscale positioning, multiple London locations, retail products, and a strong brand-led direct-to-consumer model. Closest direct comparable in scale and concept.
• Chutney Mary: Upscale contemporary Indian restaurant in Chelsea, London with private dining and events. Similar premium positioning and modern interpretation of regional Indian cuisine.
• Brigadiers: JKS Restaurants' Indian barbecue and cocktail concept in the City of London. Competes with Cinnamon Kitchen City/Anise Bar for the after-work City dining crowd.
• Benares: Long-established upscale Indian restaurant in Mayfair, London. Comparable premium positioning, contemporary Indian cuisine, and private dining/corporate events focus.
• Trishna: Michelin-starred contemporary Indian restaurant in Marylebone, London. Comparable upscale Indian fine dining with similar price positioning and chef-led modern menu.
• Tamarind: Upscale Indian fine dining restaurant in Mayfair with associated brand extensions. Comparable on premium Mayfair positioning and modern Indian cuisine.
• Gymkhana: Michelin-starred contemporary Indian fine dining restaurant in Mayfair under JKS Restaurants. Directly comparable on upscale positioning, London location, and chef-led modern Indian cuisine.

Broad incumbents

• JKS Restaurants: Multi-brand London restaurant group operating Gymkhana, Hoppers, Brigadiers, and Trishna across upscale Indian and South Asian concepts. Competes with Cinnamon across multiple sites and price points.
• D&D London: Large multi-concept London restaurant group operating premium venues including Bluebird, Skylon, and Le Pont de la Tour. Competes for upscale London diners, private events, and real estate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cinnamon-collection

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cinnamon Collection