The Classroom - Curso de Inglês Personalizado. Professores Experientes /Aulas Particulares

What The Classroom - Curso de Inglês Personalizado. Professores Experientes /Aulas Particulares does

The Classroom is a privately-held English language school founded in 2004 and headquartered in Santo André, in the greater São Paulo metropolitan area of Brazil. It is operated by co-founders Sergio Bigarella Filho and Juciara Leal, who built the business as a dedicated physical space for personalized English instruction, delivering lessons in small groups of no more than four students or through one-on-one private sessions. The school serves adults and teenagers in the local market, including students preparing for international proficiency exams (TOEFL, TOEIC, IELTS, CAE, CPE) and graduate program proficiency tests, candidates for international experiences such as immigration or au pair programs, professionals needing business English, and learners pursuing conversational fluency.

The school's core product is teacher-led language instruction built on a humanistic and communicative methodology that emphasizes practice across the four language skills (reading, writing, listening, and speaking) through activities, games, projects, and real-life topics. There is no proprietary software platform, app, or digital product; the underlying capability is the codified pedagogical method and the teaching team's international experience and certification. A modest online channel complements in-person classes at the Rua Edu Chaves, 234 (Sala 72, Jd. Bela Vista) location.

Revenue is generated through recurring course fees for ongoing English instruction, sold via a sales-led go-to-market model. Prospective students arrange an initial consultation meeting (online or in-person) directly with the founding teachers via WhatsApp, phone, or email; the teachers then propose a customized study plan. The school has approximately five employees, operates with no external investors or parent company, and has no disclosed public pricing, revenue figures, or digital marketing infrastructure beyond its website and direct messaging channels.

Name

The Classroom - Curso de Inglês Personalizado. Professores Experientes /Aulas Particulares

Legal name

The Classroom

Website

https://theclassroom.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

The Classroom is a privately-held English language school in Santo André, São Paulo, founded in 2004, delivering personalized instruction in small groups or private lessons to adults and teenagers seeking general fluency, test preparation, and business English.

Ownership category

akta.pro rank

Product category

Language Education Services

NAICS

Language Schools (611630), Exam Preparation and Tutoring (611691), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAMAFAA

General Language Schools & Institutes

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Language Learning & Conversation Programs

SECONDARYEDAMAFAE

In-Person Language Tutoring & Small-Group Classes

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Language Learning & Conversation Programs

SECONDARYEDAMAFAD

Live Online Language Tutoring & Small-Group Classes

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Language Learning & Conversation Programs

SECONDARYEDAAACAJ

English Test Preparation (IELTS, TOEFL, Duolingo English Test, etc.)

Education/Adult & Continuing Education/English as a Second Language (ESL) & Adult Language Learning

SECONDARYEDANAHAG

Language Learning Centers (ESL/EFL & World Languages)

Education/Tutoring & Test Preparation/Small-Group Tutoring & Learning Centers

Keywords

• English language courses
• Private language tutoring
• Test preparation services
• Business english training
• Conversational fluency training

Headquarters

HQ city

Santo André

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. English Language Courses: Regular English courses and specialized courses for adults and teenagers delivered in small groups (maximum 4 students) or private lessons. Revenue is generated through ongoing course fees for personalized English instruction.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Classroom delivers personalized English language instruction through small-group classes (maximum four students) and private lessons, using a humanistic and communicative methodology. Course offerings include general language acquisition, test preparation (TOEFL, TOEIC, IELTS, CAE, CPE, and graduate-level proficiency exams), international experience preparation (immigration, au pair, international conferences), business English, and conversational fluency. Classes are conducted in person at the school's Santo André facility or online, with instruction customized to each student's objectives and availability.

Product overview

The Classroom is a single integrated English language learning service offering multiple course types: regular courses for general language acquisition, test preparation for TOEFL/IELTS/CAE/CPE and academic proficiency, international experience preparation, business English, and conversational fluency development. All courses are delivered through small group sessions (maximum four students) or private lessons, developed using a humanistic and communicative approach that emphasizes practice across all four language skills (reading, writing, listening, speaking).

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Emerging players

• Speak: AI-powered conversational English-learning app launched in Brazil, focused on Brazilian and Latin American learners. Comparable as an English-language-learning provider competing for the same Brazilian adult-learner wallet, though delivered through an app-based, AI-tutor model rather than live in-person classes.
• Open English: Online English-learning platform focused on the Brazilian and Latin American market, offering live classes and self-paced content. Comparable as a provider of adult English instruction targeting Brazilian learners, though delivered via a scalable online model rather than a single in-person location.

Broad incumbents

• Fisk Centro de Ensino: Brazilian language school chain offering English, Spanish, and other languages with a large franchise network across the country. Comparable as a direct competitor in the Brazilian English language school category, though with a more standardized methodology and broader geographic reach.
• Wizard Idiomas: One of the largest English and Spanish language school franchises in Brazil with nationwide branch coverage. Comparable as a Brazilian-language-school peer targeting the same adult learner segment, though operating at mass-market scale rather than a boutique single-location model.
• Duolingo: Global language-learning platform with very strong adoption in Brazil, offering free and premium English courses via mobile app. Comparable as an English-learning competitor targeting the same broad Brazilian adult market, with a fundamentally different (app-based, self-serve) delivery model.
• CNA (Cultural Norte Americano): Major Brazilian English language franchise with hundreds of units nationwide, offering courses for children, teens, and adults. Comparable as a direct English-language school competitor in Brazil, though at scale and with a more standardized, lower-touch delivery model than The Classroom's boutique format.
• CCAA: Long-established Brazilian language school franchise offering English and other languages through a national network of branches. Comparable as a domestic competitor in the Brazilian English-learning market with similar course offerings (regular courses, test prep, business English), though with materially broader scale.
• Cultura Inglesa: Largest dedicated English-teaching chain in Brazil with multiple physical branches, offering group and private courses for adults and teens. Comparable to The Classroom as a domestic English language school targeting Brazilian adult learners, though at significantly larger scale and broader geographic footprint.

Direct peers

• International House São Paulo: Premium English language school in São Paulo with international affiliation, offering group and private English courses for adults and corporate clients. Comparable as a São Paulo-based English school targeting adult and professional learners with similar small-group and customized instruction offerings.

Regional players

• Kaplan International (Brazil): Global English-language school operator offering in-person and online English courses, including test preparation (IELTS, TOEFL). Comparable as a premium English school with a test-prep focus serving adult learners, including Brazilian students seeking international certification.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-classroom---curso-de-ingl%C3%AAs-personalizado.-professores-experientes-aulas-particulares

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Classroom - Curso de Inglês Personalizado. Professores Experientes /Aulas Particulares